The Wealth Behind B2B Intent Data
PureB2B
JUNE 27, 2019
Intent data is the heir of big data analytics and lead generation. Modern technology can now predict and anticipate the “intent” of a user based on their activity and search strings. It’s now possible to find potential customers out of the 4.3 billion internet users worldwide. Intent data creates categories based on personal interest as opposed to traditional date; demographic location, age, and gender.
Let's personalize your content