Navigate the Channel
AUGUST 7, 2023
Beacon Technology is rapidly gaining momentum in the B2B marketing world due to its ability to create seamless interactions between businesses and their customers. These small, wireless devices transmit signals via Bluetooth Low Energy (BLE) to nearby smartphones, enabling businesses to send targeted messages, promotions, and information in real-time.
Square 2 Marketing
AUGUST 8, 2023
Lead quality is a constant issue when doing any kind of marketing. Think about it like fishing with a net. You throw it out and catch some big fish along with a lot of little fish. You then throw back the little fish and enjoy the big fish.
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B2B Marketing Directions
AUGUST 6, 2023
Marketers are often told to avoid using "vanity metrics" to measure marketing performance. Vanity metrics have been described in several ways, but the term is frequently applied to social media and other types of "engagement" and "consumption" metrics - things such as impressions, "likes," shares, and page views. The primary criticism of vanity metrics is that they don't have a measurable relationship to strategic business outcomes.
Webbiquity
AUGUST 8, 2023
“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is B2B buyer behavior changing in response this difficult environment? How is marketing measurement changing in response to these challenges? Two recent research reports from Demand Gen Report provide some vital answers and insights on trends.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
NuSpark Consulting
AUGUST 8, 2023
In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. Artificial Intelligence (AI) has emerged as a game-changer, opening doors to unprecedented efficiencies and innovative solutions. This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SalesIntel
AUGUST 7, 2023
Statista says there were 4.2 billion voice assistants in 2020. In contrast, it’s predicted that this number will cross the point of 8.4 billion in 2024. Why do people use them so much? Because it’s convenient. With the help of a voice assistant, people can gain even more control over their electronic devices. They can read news, play music, and carry out plenty of other tasks in no time by using simple voice commands.
Martech
AUGUST 7, 2023
Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. The top five new ones are: Conducting a more detailed ROI analysis (38%) Spending more time researching purchase decisions (31%) Altering decision timelines based on changing business needs/priorities (24%) Spending more time using social media to
Square 2 Marketing
AUGUST 10, 2023
In October, Instagram will celebrate its 13th birthday. Since its initial release, Instagram has amassed more than 2 billion users , and they’re spending an average of 30 minutes a day on the app. Instagram’s influence on business is equally remarkable, with 90% of users following at least one business page. Half of users have taken the crucial step of visiting a website with the intent to make a purchase after being inspired by what they saw on Instagram Stories.
SendGrid
AUGUST 6, 2023
If you’re regularly monitoring your email open rates and other engagement metrics, you may notice that a segment of your email list never even opens your emails. The following post includes tips that will help you pull together a re-engagement email campaign quickly, effectively, and gracefully. The post How to Create Effective Re-Engagement Email Campaigns appeared first on SendGrid.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
AUGUST 7, 2023
We’re living in a world where marketing ads are flying at us in every direction. It feels like a never-ending game of dodgeball, and we’re all just trying to avoid getting hit. We hate to be the bearer of bad news, but your buyers are tired of it. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. The proof?
ANNUITAS
AUGUST 8, 2023
Our inaugural Go-to-Market Transformation Summit is officially in the books! We kicked off this series in ANNUITAS’s hometown of Atlanta at the Grand Hyatt in Buckhead. The packed house was a great mix of go-to-market experts, growth leaders and executives — all with the same goal in mind: discovering new ways to accelerate go-to-market transformation for their organizations and digging into why it is that the best-laid go-to-market strategies ‘tend to fall apart in execution.’ ANNUI
The Daily Egg
AUGUST 10, 2023
With eyes glued to screens the world over, video continues to reign supreme as the go-to medium for grabbing attention, building brand. The post InVideo Review appeared first on The Daily Egg.
Benchmark Email
AUGUST 9, 2023
Consumer preferences and market trends shift unpredictably, forcing companies to face a crucial challenge: how to stay ahead of the competition and achieve sustainable growth. The answer lies in harnessing the power of data-driven decision-making and leveraging cutting-edge analytics tools to optimize marketing efforts. Data has become the lifeblood of successful marketing strategies.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing Insider Group
AUGUST 11, 2023
In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers.
HG Data
AUGUST 8, 2023
Functional Area Intelligence from HG delivers powerful insights down to the departmental level! In this step-by-step video, Maria Hernandez-Venegas, Product Marketing Manager, demonstrates how Functional Area Intelligence adds to the HG Platform’s multi-layered Technology Intelligence approach with location and department data added to existing insights on IT spend, technology installations, cloud usage, intent signals, and … The post HG Use Case: Develop Targeted Sales Motions With Functi
Seismic
AUGUST 9, 2023
Seismic Shift is back this October 23-26, and to say that we’re excited is an understatement. From engaging speakers to groundbreaking ideas, last year’s event did not disappoint. We’re raising the bar and bringing attendees a bigger and better experience than ever before! What is Seismic Shift? Shift is Seismic’s annual user conference that’s jam-packed with hands-on workshops, in-depth sessions, and a peek into our product roadmap.
Ahrefs
AUGUST 6, 2023
You can either: The SEO techniques below all help you do one or more of those things. Competition makes life harder, but your competitors can also be a source of topic ideas.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
AUGUST 7, 2023
When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” I explained why I love marketing and how I would try and help other marketers learn and grow. In 2015, I created Marketing Insider Group to help provide an insider’s point of view from my 25 years as a company marketers.
Salesforce Marketing Cloud
AUGUST 7, 2023
The exec summary Robots are coming … to some Salesforce offices. As an experiment to augment security teams, the Cobalt Robotics office robots (inherited from decommissioned Slack offices) recently started quietly roaming hallways to assist security by checking for: Security breaches Environmental issues, such as problems with heating or air conditioning Closed and locked doors The backstory you need With much news around artificial intelligence (AI) and how it can impact business, seeing robots
LeanData
AUGUST 7, 2023
The 8th annual OpsStars conference is a unique opportunity to join 2,500+ operations professionals who are facing the same challenges in this tough market. Join us on September 13th at the Mint! The post FOMO Alert: OpsStars Sessions You Don’t Want to Miss appeared first on LeanData.
The Daily Egg
AUGUST 7, 2023
Sometimes you just need a decent-looking website and you need it yesterday. Whether it’s a landing page for an imminent marketing campaign, The post Strikingly Review appeared first on The Daily Egg.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
HG Data
AUGUST 8, 2023
How Five9 used HG Insights’ Technology Intelligence to make data-driven decisions, optimize their sales strategy, and drive business growth As a leading provider of cloud-based contact center software, Five9 empowers businesses to enhance customer experiences, improve operational efficiency, and optimize contact performance. To focus their sales efforts on companies with the highest propensity to buy, … The post Five9 Harnesses HG Insights’ Technology Intelligence for Sales Success a
Marketing Graham
AUGUST 6, 2023
Alright, mates! Let’s have a natter about something that’s been making waves in the copywriting world lately – the copywriting ai tool. You’ve probably seen it popping up left, right and centre, but what’s all the fuss about? Is it truly a game-changer, or just another piece of tech that’s going to gather dust? Grab a cuppa, and let’s dive in!
Martech
AUGUST 9, 2023
Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Why we care. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding
The Daily Egg
AUGUST 9, 2023
The next generation of the workforce is being shaped by e-learning platforms. Companies need to keep pace with this modern way of. The post Continu Review appeared first on The Daily Egg.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
HG Data
AUGUST 9, 2023
In this step-by-step video, Liam Davenport, enterprise sales manager, demonstrates how Contextual Intent and Functional Area Intelligence from HG Insights shorten buying cycles and improve conversion rates. The post HG Use Case: Contextual Intent and Functional Area Intelligence appeared first on HG Insights.
Benchmark Email
AUGUST 8, 2023
Building strong and lasting relationships with customers is an essential ingredient for business success. When providing exceptional customer experiences, email marketing has moved to the forefront, proving a powerful tool for nurturing connections and fostering meaningful interactions. Among the various techniques available, email autoresponders have become a cornerstone of successful customer relationship management.
Ahrefs
AUGUST 10, 2023
In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Google prioritizes relevance in search results.
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