Only B2B
JUNE 14, 2023
In the fast-paced world of B2B marketing, understanding the intent of potential buyers is a game-changer. B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. By recognizing the needs and interests of prospects , businesses can tailor their marketing efforts to drive impactful campaigns and achieve higher conversion rates.
Content Marketing Institute
JUNE 14, 2023
Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic.
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SmarkLabs
JUNE 12, 2023
In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. When it comes to B2B companies, the story isn’t any different. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations.
KoMarketing Associates
JUNE 14, 2023
B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, CX remains one of their top challenges. Wpromote and Ascend2 recently partnered to publish the “2023 State of B2B Digital Marketing,” and statistics suggested that the majority of B2B marketers (85%) struggle to connect marketing performance to their business outcomes.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Mass Analytics
JUNE 14, 2023
7 Stats to Evaluate Your Marketing Mix Model In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. In this article we cover some of the ways in which you can ensure the robustness of your model and reliability of your results. This step is very important and should be performed at the modeling stage of the MMM workflow.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
JUNE 12, 2023
In today’s digital era, businesses heavily rely on customer relationship management (CRM) systems to streamline their operations and drive growth. However, without proper data hygiene practices, CRM data can quickly become messy and unreliable. Dirty data can have severe consequences, including inefficient processes, missed opportunities, and compromised decision-making.
Marketing Insider Group
JUNE 13, 2023
It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. How do you know which tactics work and who’s just blowing smoke? The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. To that end, one of the most critical metrics is cost per lead.
PathFactory
JUNE 13, 2023
By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” This year, I returned for my eighth Summit experience. But for the first time ever, I did not attend as a SiriusDecisions or Forrester research analyst, but instead as a delegate and sponsor.
Martech
JUNE 13, 2023
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here. In this second article, we’ll look at predictive analytics — tools using data such as user behavior (aggregated and per-customer basis) and other factors to provide marketers with predictions of future behavior and other trends.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
JUNE 13, 2023
Guest post by Mehdi Hussen. Modern consumers are demanding. Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.
SendX
JUNE 13, 2023
A lot of marketers do understand the need to create visual assets and dedicate a few hours a week for that. And quite a few marketers treat it as high priority. This demonstrates the huge role aesthetics play in all marketing materials, and emails aren’t any different.
Marketing Insider Group
JUNE 12, 2023
Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Over a third of that audience still felt the impact a week later. How can you make the kind of content that sticks with your target audience?
Zoominfo
JUNE 12, 2023
Last week, ZoomInfo co-hosted an event with Bain & Co. at Forrester’s B2B Summit North America. Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. Here are some of the most important takeaways from the discussion, including essential research on effective go-to-market tactics and the results of our “speed to lead” experiment. 1.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
JUNE 14, 2023
There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.
ClickZ
JUNE 15, 2023
30-second summary: As ecommerce businesses vie for digital visibility, blogging can be a valuable asset that adds an extra push to engage, inform, and acquire consumers Blogging can be used to attract people who are at the very beginning of their buying journeys As ecommerce SERPs are highly competitive, blogging opens opportunities like featured snippets, clustered results, and People Also Ask rankings Your blog can serve as a knowledge hub to build trust and expand your marketing channels Add
Spiralytics
JUNE 11, 2023
Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. But images aren’t the only pieces of content that AI can produce convincingly—AI voice cloning, which essentially mimics one’s voice for different use cases, is also emerging. An example is the imitation of President Joe Biden’s voice during his State of the Union address.
Content Marketing Institute
JUNE 15, 2023
Improve your thought leadership strategy so it focuses on every stage of the customer journey. Expand collaborations. Reimagine a better bridge from your content to your sales team and the buyers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
JUNE 16, 2023
This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients.
Ahrefs
JUNE 11, 2023
In this post, you’ll learn how to repurpose your existing content in different ways. Repurposing content allows you to reach more people without having to create new content from scratch.
Lead Liaison
JUNE 14, 2023
17 Opportunity Costs of Not Having a Universal Lead Capture Strategy It’s easy to look at the price of something and consider it a “cost”. But, is it really an additional cost or should it be considered an investment? Is making an investment something that will either save you money or make you more money? What if the investment could do both? Would it be worthwhile to make the investment?
Sprout Social
JUNE 13, 2023
As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
JUNE 15, 2023
The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments.
Ahrefs
JUNE 15, 2023
In my experience, identifying a good blog niche is usually determined by three things: If you can find a niche with these elements, it’s likely a good blog niche.
Unbounce
JUNE 15, 2023
Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions.
SmartBug Media
JUNE 16, 2023
Research shows that users who have a great experience with your brand are likely to become great customers. Yet, even armed with that knowledge, many e-commerce businesses incorporate the same user experience pitfalls into their website design. User experience (UX) and conversion rate optimization (CRO) are powerful sales tools that enable you to generate important metrics and increase conversion rates, which ultimately lead to increased sales and revenue.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Martech
JUNE 13, 2023
If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. As you read this, I will be holidaying in Greece and Thailand. I’ve never been to either before and look forward to a much-needed break.
Salesforce Marketing Cloud
JUNE 13, 2023
What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about. Trailblazer Community Conferences , also known as Dreamin’ Events, are community-led learning conferences that happen globally throughout the year.
Binary Demand
JUNE 12, 2023
[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience.
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