Vision Edge Marketing
FEBRUARY 8, 2022
We’ve all been there. We’ve poured tremendous effort and energy into responding to prospective customers’ requests and framing up a proposal. Then it fizzles out and vaporizes. In the pipeline review meeting, this opportunity originally in the sales forecast now becomes marked as lost. It’s very possible however, that there never was a deal to begin with.
Tomorrow People
FEBRUARY 8, 2022
What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers. This is especially important when there are many alternatives on the market.
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KoMarketing Associates
FEBRUARY 8, 2022
Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. Ascend2 recently published its “Using Data to Drive Demand” report, and statistics suggested that the majority of marketers (58%) “moderately agree” that demand generation is significantly improved when a data-driven strategy is used.
Webbiquity
FEBRUARY 8, 2022
The competition for talent is a long-term trend, not a short-term blip. How will your company compete for workers through the next decade? While much has been written lately about the Great Resignation and churn in the job market, labor force growth metrics show that worker shortages aren’t a short-term phenomenon but rather the new normal for employers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Smashmouth Marketing
FEBRUARY 11, 2022
We were dining at my favorite local restaurant for my oversized salad (mandated by my wife and doctor), when I observed each of the servers checking in with their customers within 5 minutes of serving their entrées, "How's your steak cooked?", "Is the salmon to your liking?". How often do demand gen experts ask their sales team, "How are your leads?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
FEBRUARY 9, 2022
Many B2B marketers turn to account-based marketing (ABM) to achieve their primary objectives. However, new research suggests that they still face many challenges in this area, particularly when it comes to leveraging data. Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus
Webbiquity
FEBRUARY 10, 2022
Guest post by Yulia Lapynina. Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. Image credit: Sigmund on Unsplash. Some prefer to stay silent and waiting for customers to act; others choose to initiate the conversation first with the help of chat triggers that activate a chat box widget a
Oktopost
FEBRUARY 7, 2022
Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Listen to the Podcast: Or subscribe on Spotify or YouTube. Episode Summary. Milena Farber , Social Media Marketing Manager at Namogoo goes Behind the Post with host Olivia Messina to uncover some major challenges new social media managers face when transitioning into a new role.
Brandpoint
FEBRUARY 9, 2022
When we launched Brandpoint’s Diversity and Inclusion Committee in 2020 , we knew that we wanted to focus on our company’s corporate social responsibility in the long run. Many businesses were inspired to action in the wake of the George Floyd murder and subsequent protests, and we were, too, but we also realize that devoting time to D&I efforts means putting in the work on a regular basis.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Zoominfo
FEBRUARY 9, 2022
Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy. He’ll also advise us on best practices for how we and our customers can remain at the forefront of data privacy , building trust in how data is used, and supporting complian
ATAK Interactive
FEBRUARY 9, 2022
The Web Content Accessibility Guidelines (WCAG) 2.1 defines how we can make web content more accessible to a wider range of people with disabilities, such as those who have “blindness and low vision, deafness and hearing loss, limited movement, speed disabilities, photosensitivity, any combinations of these, and some accommodation for learning disabilities and cognitive limitations.”.
Search Engine Journal
FEBRUARY 10, 2022
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To Improve Rankings appeared first on Search Engine Journal.
Unbounce
FEBRUARY 9, 2022
As a small business owner, we know you’ve got limited time and expertise to run digital marketing campaigns. We also know that a whopping 47% of you run your marketing efforts all by yourselves. Now add technical issues, broken workflows, or a lack of developer resources, and you’re faced with a bunch of barriers that make you wonder how you’ll even keep up with or get a leg up on the competition.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Liveintent
FEBRUARY 11, 2022
Valentine’s Day is often associated with the love a person shares with a significant other; however, it’s much more than that. It’s also a day to celebrate and embrace all areas of love in our lives. With Valentine’s Day right around the corner, we asked our awesome community of LiveIntenters how they spend time with loved ones (family, pets, and friends included!).
ClearVoice
FEBRUARY 7, 2022
What do tacos, teens, TikTok, and the metaverse have in common? Well, in addition to all of them being infinitely more interesting than me to my teenagers, they also play a prominent role in this month’s top digital marketing trends. Read on to find out why. Digital marketing trends: Michelin uses video games to reach teen drivers. Teaching a teen to drive can be a difficult experience.
Stevens & Tate
FEBRUARY 8, 2022
Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Successful inbound marketing solutions help make your company easier to find online and nurture potential leads through the buyer’s journey. Inbound marketing is incredibly effective because it’s a long-term strategy that allows leads to be nurtured at their own pace.
Content Marketing Institute
FEBRUARY 8, 2022
Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
FEBRUARY 10, 2022
Here are some of the most iconic jingles and slogans that have succeeded over the last three decades because of the high-quality writing behind them. The post 11 Classic Examples Of Exceptional Jingle & Slogan Writing appeared first on Search Engine Journal.
ClickZ
FEBRUARY 7, 2022
30-second summary: Contrary to the “go big or go home” approach that global brands use, going small and more targeted can bring big results. Connecting with local markets is easier with localized messaging, imagery, and more. Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as your audience grows.
Only B2B
FEBRUARY 9, 2022
As the new year begins, most businesses are aiming to boost sales and expand their operations. As a result, many companies are focusing their marketing and sales efforts on lead generation and appointment setting. Lead generation and appointment setting are critical components of any sales development strategy because they work together to generate leads and increase sales conversion rates.
Spiralytics
FEBRUARY 6, 2022
Email marketing provides you with a great customizable approach to promoting and selling your products. The post Email Marketing: Processes, Strategies, Tools, and Examples appeared first on Spiralytics Inc.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Envy
FEBRUARY 6, 2022
Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link. Using a CTA is likely to be more beneficial from a data analysis perspective.
BOP Design
FEBRUARY 11, 2022
As B2B marketers, we are fascinated by all the trends, preferences, challenges, and needs that go into making purchasing decisions. Today, we are going to take a closer look at neuromarketing – what it is, why it’s valuable, and how this impacts B2B companies. What Is Neuromarketing? Neuromarketing is also known as consumer neuroscience. It studies the brain to predict and potentially manipulate consumers’ behavior and decision-making activities.
Oktopost
FEBRUARY 10, 2022
Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on building community? Catch all episodes here. Episode Summary. Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.
Search Engine Journal
FEBRUARY 10, 2022
YouTube's Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. The post YouTube Giving Creators More Ways To Make Money appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Heinz Marketing
FEBRUARY 5, 2022
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 Ways B2B Companies Can Use Explainer Videos. As a B2B company, you’re trying to get other businesses to buy and use your product or services.
33Across
FEBRUARY 8, 2022
Our company culture has always been an important component of the 33Across work life. Since we’ve moved to a fully remote workplace, we wanted to make sure that we continued to find ways to interact and connect. The post Introducing the 33Across 2022 Culture Committee appeared first on 33Across.
Martech
FEBRUARY 11, 2022
YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Shorts. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels.
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