Overcoming the Top 5 Challenges in B2B Content Marketing for Large Companies
ClearVoice
SEPTEMBER 11, 2023
B2B content marketing has many moving parts. That complexity increases for large companies. But there are also many success stories — for example, InVision used a unique approach to build a subscriber base of 2.5 million in two years. Building an audience of that size requires an enormous amount of quality content with broad appeal. Such content often comes at a cost, but InVision instead turned to user contributions to power its blog, with only 5% of output coming from paid creators.
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