KoMarketing Associates

NOVEMBER 23, 2021

Marketers have relied on email marketing as a way to reach out to their customers for years. Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. Litmus recently published the “2021 State of Email Engagement” report, and statistics showed that, on average, customers now spend just 10 seconds reading an email.

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Spending Marketing Report Email Marketing Statistics 235

Contently

NOVEMBER 22, 2021

The COVID-19 pandemic didn’t just alter the way we work; it also changed how we connect with one another. With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. But is your brand taking advantage of its full potential? If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

NOVEMBER 22, 2021

It’s November, which in the United States, is closely associated with Thanksgiving—a national holiday encouraging gratitude. Although one may argue it’s devolved into a holiday of gluttony, football, and bargain hunting, its undercurrent remains: giving thanks. The benefits of showing gratitude are well documented on both the individual and organizational levels.

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Correlation Opinions Organic Leads Organization 197

Webbiquity

NOVEMBER 23, 2021

Guest post by Juno Yates. The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Image credit: cottonbro on Pexels. As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather t

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Design SEO Keywords Marketing Analytics Tools 273

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant. So what macro trends will likely have the biggest impact on firms in the coming year?

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Marketing AI Trends B2B Marketing SWOT 193

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive, particularly if you need a designer to do the heavy lifting for you.

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Landing Pages Design Conversion Rate Copywriting 145

Content Marketing Institute

NOVEMBER 23, 2021

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading → The post 8 Fresh Content Types Every Marketer Should Consider in 2022 appeared first on Content Marketing Institute.

Content 145

Content Paid Search Agency Marketing Content Marketing 145

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

NOVEMBER 23, 2021

Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who's already leading the way! The post A Marketer’s Guide To NFTs And The Metaverse appeared first on Search Engine Journal.

Search Marketing 145

Search Marketing Brand Identity Branding Leads 145

SEMrush

NOVEMBER 22, 2021

Are you looking to build high-performing buyer personas for your business or refresh your existing ones? Find out how to create data-backed buyer personas and get inspired by persona examples that go beyond the basics.

Buyer Personas 136

Buyer Personas Examples Ad Building Business 136

Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. Good stuff. But, as you use that audience profile in your marketing plan, something might seem off. After all, if you imagine another company marketing to you, wouldn’t it feel weird to be lumped into one big group of people you don’t share anything in common with?

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Content Marketing Institute

NOVEMBER 22, 2021

High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take. Continue reading → The post How To Make Content a More Effective Part of Your Sales Funnel appeared first on Content Marketing Institute.

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Top of Funnel Effectiveness Marketing Funnels Content 143

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

NOVEMBER 22, 2021

Google's John Mueller answers question about 65 character limit on title tags for SEO and if it's ranking related The post What Is The Best Title Tag Length For SEO? appeared first on Search Engine Journal.

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Tagging SEO Best Practices Google 142

Martech

NOVEMBER 22, 2021

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. He added, “There are some disconnects that are preventing us from getting to that state of Nirvana where we’ve got lots of people coming into the hopper, they’re c

Acquisitions 135

Acquisitions Content Paid Search Agency Conference 135

Liveintent

NOVEMBER 23, 2021

For many of us, our four-legged friends are as much a part of our family as the humans in their lives. This is why we’ve not only cultivated a community for LiveIntent pet owners and animal lovers alike, but we also offer several benefits and perks for our employees’ furry companions. Keeping our pets healthy. LiveIntent helps keep pets healthy and happy by providing access to pet insurance through Nationwide.

Communities 127

Communities Paid Search Agency Advertising Mediums Marketing Management 127

Biznology

NOVEMBER 23, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Enterprise Management 104

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

NOVEMBER 22, 2021

Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup. The post Google: Republished Reviews Not Suitable For Rich Results appeared first on Search Engine Journal.

Google 142

Google Validation Display SEO 142

Martech

NOVEMBER 22, 2021

Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix.

Banners 129

Banners Work Management Ideal Customer Profiles Marketing Management 129

Liveintent

NOVEMBER 23, 2021

LiveIntent recently attended AdWeek’s Elevate: Publishing conference. Over three days, publishers and tech partners came together virtually to discuss the hottest topics and trends in the publishing world. While the scope of the conference was broad, covering areas such as audio, NFTs, and virtual reality, there was a common theme across sessions that highlighted newsletters.

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Newsletter Loyalty Business Curation 124

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. Time to pat yourself on the back and let the leads come in, right? Nope! You’re just getting started. You might think lead generation stops at email signup. But you’ve gotta think about nurturing those leads early on: Guiding them to the conversion you want—like a purchase or subscription. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

NOVEMBER 21, 2021

Will using Google Analytics on your website help it rank higher in Google Search results? See what the experts say. The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search Engine Journal.

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Analytics Google Marketing Websites SEO 141

SEMrush

NOVEMBER 26, 2021

How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.

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Paid Search Agency Advertising Agencies Service Companies 139

Zoominfo

NOVEMBER 24, 2021

Scenario If you’re a technology vendor, a way to identify good-fit target prospects is to know which accounts are buying from your competitors. Instead of viewing the prospect as a lost cause, use their buying patterns as an indication that they are worth pursuing over the long run. You can use the insight about their purchases as a way to angle your pitch to convey the unique value that your product offers and, more importantly, what the competition is lacking.

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Vendors Buy Purchase Product 100

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. However, this is rapidly adapting. Nevertheless, as companies throughout the world focus on stabilization following the Covid-19 pandemic interruption, harmonizing the two activities will become even more important. According to estimates, imbalance between these two roles costs organizations more than a trillion dollars each year.

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Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

NOVEMBER 24, 2021

The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. The post Google Ads App Updated With 3 New Features appeared first on Search Engine Journal.

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Features Google Ads 141

Spiralytics

NOVEMBER 21, 2021

Marketers losing their jobs to automation has been a growing concern in the industry. Learn the truth about these technologies and more. The post Robotics and Automation: Are Marketers at Risk of Losing Their Jobs? appeared first on Spiralytics Inc.

Automation 118

Automation Marketing Marketing Automation 118

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. Identify prospective consumers who have not yet shown interest in your services. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

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Intent Data Intent Marketing AI Lead Ranking 117