Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sal

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Webbiquity

JANUARY 25, 2024

Guest post. Successful businesses are built on innovation. If not for continual innovation, we wouldn’t be in the digital age eagerly anticipating the direction technology will take and wondering what is possible and what comes next. We’d have fewer companies like OpenAI, and more like Blockbuster. Image credit: Pixabay on Pexels Innovation is built into our way of life.

First-Mover Advantage 148

First-Mover Advantage Dwell Paid Search Agency Bandwidth 148

Martech

JANUARY 25, 2024

Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.

Marketing AI 132

Marketing AI Email Marketing Planning Work Management 132

PureB2B

JANUARY 25, 2024

Any old blog content is and could still be king. Here’s how repurposing old content can bring in the gold with content syndication.

Content 143

Content Content Marketing Marketing 143

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Ahrefs

JANUARY 25, 2024

First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, here’s the most professional one of the three.

Link Building 122

Link Building Ad Building 122

Ahrefs

JANUARY 25, 2024

Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to answer is a recipe for disaster.

SEO 113

SEO Examples 113

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content. CXAI Data has two component parts. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills.

Marketing AI 102

Marketing AI Copywriting Vendors User-Generated Content 102

Brightedge

JANUARY 25, 2024

SEO is a continuous process that needs regular attention and updates. It's not just about keeping your content up to date with the latest search trends but also adapting to frequent changes in search engine algorithms, which happen hundreds of times each year. We discussed the major updates from 2023 last month. Ideally, these updates between SEO strategies and search engine algorithms should enhance the quality of search results.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

CMSWire

JANUARY 25, 2024

Focusing on customer experience may not be sufficient to win in today’s marketplace. We must move the bar up to customer obsession. Continue reading.

Amazon 103

Amazon 103

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CopyBlogger

JANUARY 25, 2024

I studied the most commented and shared social media posts from some of the biggest influencers on LinkedIn and Twitter, Continue Reading The post 10 Social Media Copywriting Tips With Examples appeared first on Copyblogger.

Copywriting 84

Copywriting Social Media Examples Tips 84

CMSWire

JANUARY 25, 2024

Applying the Peak-End rule to customer experience will foster more positive customer journeys. Continue reading.

Rules 111

Rules Positioning Customer Satisfaction Service 111

Martech

JANUARY 25, 2024

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing.

Work Management 83

Work Management Marketing Management Database Marketing Lead Gen 83

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. AI-powered personalization in marketing represents a sea change in how brands engage with their audiences, offering tailored experiences that not only captivate consumers, but also drive conversion rates and brand loyalty.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. “Despite massive improvements in deep-learning techniques, federal testing shows that most facial recognition algorithms perform poorly at identifying people besides white men,” writes Scientific American.

Marketing AI 80

Marketing AI Paid Search Agency Lead Ranking Psychographics 80

Content Marketing Institute

JANUARY 25, 2024

Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights.

Content 79

Content Organization Companies 79

SmartBug Media

JANUARY 25, 2024

How do you feel when you’re preparing your board report for an upcoming meeting? SmartBug’s Tonia Speir asked this question to kick off the “Decoding Private Equity: Crafting Impactful Reports & Performance Metrics” webinar. Whether you’re a tenured CEO or it’s your first time at the table, preparing for a board meeting can be stressful. In this webinar recap, we—along with private equity (PE) partners Brad Hiller of Frontier Growth and Anne Gherini of Sierra Ventures —explore how to create

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Marketing Qualified Leads Lead Ranking 69

CMSWire

JANUARY 25, 2024

The new rules signify a heightened emphasis on protecting investor interests and maintaining market integrity in an increasingly digitized world. Continue reading.

Rules 71

Rules Effectiveness Marketing 71

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

33Across

JANUARY 25, 2024

Programmatic buyers state that money is not moving toward alternative identifiers. Sincera's Ian Meyers points out that there has been steady growth for established. The post Media Briefing: Ad Buyers Say it’s Still Too Early for Them to Pick Which Alternative IDs to Prioritize appeared first on 33Across.

Ads 62

Ads Media 62

Go Beyond SEO

JANUARY 25, 2024

Understanding SEO Consultant Services In the digital marketplace, we often hear the buzzword ‘SEO’ and wonder what SEO Consultant services are and if they genuinely pack a punch for our business’s online success. The reality of the modern internet era dictates that visibility is the currency of growth, and it’s here that SEO Consultant services—encompassing keyword research, on-page optimization, link building, and bespoke content creation—become indispensable.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

SmartBug Media

JANUARY 25, 2024

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

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Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Salesforce Marketing Cloud

JANUARY 25, 2024

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. But when you click the Buy button, you get an irritating out-of-stock message: “Currently unavailable.” How frustrating. The backstory here is all about inventory management. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SmartBug Media

JANUARY 25, 2024

Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

Salesforce Marketing Cloud

JANUARY 25, 2024

“Is it okay if we record this call?” This is more than just a routine check — it’s a means of gaining insights and improving sales tactics. When you record sales calls, you can easily organize and analyze call information, surfacing key insights that allow you to address customer needs and move deals closer to the finish line. Even better, managers can use sales call recordings to train reps both on best practices and what to avoid.

Tools 59

Tools Work Management Marketing Management Tips 59

HG Data

JANUARY 25, 2024

HG Insights’ empowers Elastic with technology install and spend data that enables targeted sales outreach and strategic growth. From creating territory maps and uncovering whitespace opportunities to identifying accounts that use legacy vendors and are ripe for disruption, Elastic leverages HG for myriad uses. Jordan Grove, GTM Strategy Manager, says the data emboldens sales motions […] The post Elastic says “No One Does Data Better” Than HG Insights appeared first on HG

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Elasticity Outreach Vendors Spending 57

Digilant

JANUARY 25, 2024

In an era where digital transformation dictates where and how we consume content, the political advertising landscape needs a significant shift. Despite projections indicating a surge in political ad spend, with estimates ranging between $10 billion and $12 billion, a significant portion remains anchored in traditional channels. A startling 75% of these budgets, or between $7.5 to $9 billion, are still being spent on traditional broadcast and cable TV ad buys.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Metadata

JANUARY 25, 2024

Our favorite marketing trends — think influencers, Barbie memes, and an obsession with account-based marketing — come and go. Sure, some become mainstays, but more often than not, they fade, never to be seen again. (We’re looking at you, pop-up ads.) According to Roger Breum , Head of Demand Generation at Alpine Investors, allegiance to the core B2B marketing fundamentals is something that will never go out of style.

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Data Cleaning/CRM Appending

JANUARY 25, 2024

The world has seen massive changes since the coming of digitization and modernization. Every sector that human beings deal with, including B2B marketing, is undergoing a continuous change. Moreover, the coming of the Covid-19 pandemic changed the B2B marketing scenario, with physical interactions and face-to-face meetings taking a massive setback. Companies now need […] The post Future of B2B Marketing: Insights and Statistics appeared first on BizProspex.

Statistics 52

Statistics B2B Marketing B2B Paid Search Agency 52

Varicent

JANUARY 25, 2024

In a recent article published by AgentSync , a strategic technology partner with Varicent, they point out many common situations that cause commission clawbacks to occur within the insurance industry. While AgentSync succinctly highlights areas of opportunity to prevent clawbacks from occurring, the reality is clawbacks are an unfortunate part of doing business in the insurance industry.

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Education Business 52