Goodish Agency

NOVEMBER 21, 2023

The key takeaway is that while GA4 real-time data is a powerful tool, it should not be the only resource you rely on for making important business decisions.

Resources 98

Resources Tools Marketing Analytics Tools Business 98

Marketing Insider Group

NOVEMBER 21, 2023

How does a playing card company end up becoming one of the world’s most enduringly popular video game makers ? Or how does an online bookseller evolve into the most popular global marketplace ? Nintendo and Amazon understood the ageless principle that your product is not what you sell. If you’re struggling to get the revenue you desire or your marketing isn’t converting, you might be selling the wrong thing.

Product 216

Product Lead Ranking Fulfillment Amazon 216

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Your team is posting relevant, timely information and your community is engaged. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Heinz Marketing

NOVEMBER 21, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024.

Marketing AI 116

Marketing AI B2B Budget Programs CMO 116

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.

Top of Funnel 107

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 107

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation.

Allocation 106

Allocation Resources Work Management Marketing Management 106

Benchmark Email

NOVEMBER 21, 2023

With the holidays fast approaching, are your Black Friday email campaigns optimized and ready to go? Maybe you’ve already got the emails written. Plus, you’ve already gathered the full list of subscribers to send them to. But how good are your Black Friday email subject lines? Take a look at them and ask yourself, “Will… The post How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign appeared first on Benchmark Email.

Email Campaigns 105

Email Campaigns Campaigns Advertising Benchmark Optimization 105

Martech

NOVEMBER 21, 2023

Salesforce CEO Mark Benioff is hoping to turn OpenAI’s chaos to his advantage, offering to at least match the compensation of any AI experts willing to join the CRM giant. Salesforce will match any OpenAI researcher who has tendered their resignation full cash & equity OTE to immediately join our Salesforce Einstein Trusted AI research team under Silvio Savarese.

Marketing AI 106

Marketing AI SME Salesforce.com PR 106

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What are they posting on social media? What’s their email marketing strategy? What kind of content are they publishing on their blog? Where are they getting most of their traffic from? You need to know it all. Competitive monitoring helps you stay on top of this data at all times.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

NOVEMBER 21, 2023

More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success.

Trends 94

Trends Customer Satisfaction B2B Digital Transformation 94

Sword and the Script | B2B

NOVEMBER 21, 2023

90% of financial analysts surveyed think marketing spend should be CapEx rather than OpEx Moving marketing off the income statement would instantly make businesses look more profitable – and then companies would think differently about marketing because it’s literally an “asset” on the balance sheet A survey of financial analysts from the Institute of Practitioners in Advertising (IPA) really turned my head recently.

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Square 2 Marketing

NOVEMBER 21, 2023

In today’s data-driven business landscape, gaining valuable insights from the information you collect is crucial. HubSpot, a powerful customer relationship management (CRM) platform, provides businesses with a wealth of data to help them understand and engage with their customers better. However, making sense of this data can be challenging. That’s where well-designed dashboards come into play.

Hubspot 90

Hubspot Planning CRM Design 90

Litmus

NOVEMBER 21, 2023

Your email service provider (ESP) is essential to your email marketing workflow. Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience. While your relationship with your ESP can change over time, leaving one to move to another is bound to be an emotional time. Whether you can’t wait to make the switch or you’re overwhelmed by what lies ahead, this guide will walk you through: What is ESP migration?

Process 89

Process CAN-SPAM Template Deliverability 89

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Content Marketing Institute

NOVEMBER 21, 2023

Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.

Content 87

Content Generation Companies 87

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. “With content constantly changing and evolving, planning for a DAM system to track and store all your content reliably seems futile,” said John Horodyski, managing director for digital consultancy Salt Flats, in a session at The MarTech Conference.

Digital Asset Management 86

Digital Asset Management Work Management Marketing Management Tagging 86

Choozle

NOVEMBER 21, 2023

As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. According to Salesforce’s State of Marketing report, 78% of marketing organizations have shifted their metrics due to the impact of the COVID-19 pandemic. But measuring omnichannel marketing performance effectively is no small feat.

Relevance 85

Relevance Digital Marketing Funnels Funnel Advertising Customer Satisfaction 85

Visitor Queue

NOVEMBER 21, 2023

As we approach 2024, the effectiveness of your B2B email marketing strategy can make or break the success of your business. With 77% of marketers seeing an increase in their email engagement over the last 12 months, it’s easy to see why marketers continue to prioritize email marketing. But, with so many different ways to […] The post How to Improve Your B2B Email Marketing Strategy in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

Email Marketing 82

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 82

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. As consumer behavior and technology evolve, businesses must adapt to remain relevant and competitive. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 – Video Marketing Takes Center Stage In recent years, the landscape of digital marketing has witnessed a remarkable shift towards the prominence of video content.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Ignite

NOVEMBER 21, 2023

Everyone likes feeling valued, and gifts are a common way to show it. After all, who doesn’t feel cared for when a loved one surprises them with a thoughtful token of appreciation?

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62

Marketri

NOVEMBER 21, 2023

When it comes to planning your marketing budget, the process can be daunting. Unfortunately, this leads many companies to fall back on reusing an old budget. But this is a big misstep. To maximize the impact of your marketing dollars, you must leverage a strategic approach to budgeting. In general, you can craft a strategic marketing budget in three steps.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Allocation Planning 62

Oktopost

NOVEMBER 21, 2023

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. This often led to frustration and inefficiency as administrators had to duplicate efforts, creating similar messages for different platforms. Furthermore, the Advocacy Board could quickly become cluttered, with the same thumbnail or asset featured repeatedly for various networks, overwhelming both administrators and advo

Social Networks 62

Social Networks Aggregators Content Display 62

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

PureB2B

NOVEMBER 21, 2023

Let's explore how cost-per-click email marketing can help you achieve this and reap the rewards of highly focused lead generation.

Cost Per Click 68

Cost Per Click Landing Pages Cost Traffic 68

Acrolinx

NOVEMBER 21, 2023

This week’s guest, Chip Rodgers, Chief Partner Officer at WorkSpan, believes that content is all about community. You have to know your target audience to engage them and … Continue reading "Marketing, Partners, and the Community-First Content Nexus" The post Marketing, Partners, and the Community-First Content Nexus appeared first on Acrolinx.

Advertising Agencies 59

Advertising Agencies Communities Content Marketing 59

Seismic

NOVEMBER 21, 2023

Great sellers aren’t born; they’re made — and they’re made with the help of sales coaching. For more than 12 years, we’ve had a front-row seat to what great sales coaching can do for sellers, sales culture, and the bottom line. High-quality, meaningful sales coaching is something sellers want, and it’s something managers should prioritize. However, the Seismic 2023 Value of Enablement Report revealed this troubling stat: 36% of respondents say their company does not offer coaching right now.

Tips 59

Tips Peer-to-peer Work Management Training 59

The Daily Egg

NOVEMBER 21, 2023

If you’re looking into SIP trunk costs for your business, you’ve likely compared this internet-based system to traditional Primary Rate Interface (PRI). The post The Truth About SIP Trunk Pricing and Implementation Costs appeared first on The Daily Egg.

Pricing 56

Pricing Price Cost Business 56

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. (coming this February 26-28, 2024). You also may have already gotten information about our Early Bird ticket rates… If you’ve never experienced #B2BMX, you might be wondering, “How can we justify purchasing tickets so early on when we’re unsure of what to expect, what we’ll learn, and who we’ll meet?

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

The Daily Egg

NOVEMBER 21, 2023

Session Initiation Protocol (SIP) is a technology that makes Voice over Internet Protocol (VoIP) systems possible. It’s so ingrained into the system. The post How SIP Authentication Works and Tips To Fix Common Errors appeared first on The Daily Egg.

Tips 56

Tips 56

B2BMarketing.net

NOVEMBER 21, 2023

Business news leader, CNBC has launched a brand campaign, ‘Live Ambitiously’ across several regions including the Middle East, Asia Pacific and Europe. To inspire the next generation of business leaders, the network interviewed several anchors to discuss their relationship with ambition, what success means to them and how they’ve overcome obstacles.

Campaigns 52

Campaigns Brand Identity Branding Network Marketing 52