Marketing Insider Group
MAY 15, 2023
If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends.
Search Engine Journal
MAY 15, 2023
While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4. The post How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples appeared first on Search Engine Journal.
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Animalz blog
MAY 15, 2023
You and I are at the dawn of a new era in content marketing: the age of generative AI. And changes like this almost always begin with more questions than answers. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition.
Search Engine Journal
MAY 15, 2023
Google's Search Advocate team shares SEO best practices for news sites, emphasizing content quality and effective use of structured data. The post Google’s SEO Best Practices For News Websites appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
MAY 15, 2023
Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Wouldn’t you be much better at crafting messages that resonate? Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
MAY 15, 2023
Google's Bard chatbot receives an update, enhancing summarization and source visibility. The post Google Bard Update Enhances Source Content Visibility appeared first on Search Engine Journal.
Salesforce Marketing Cloud
MAY 15, 2023
We thought selling would be easier after the pandemic. Instead, we’ve been hearing “no” more often. Customers are fearing for their jobs, tightening their belts, and “ starting to freak out.” It’s no surprise that almost 70% of reps agree that selling has gotten harder. After talking with other sellers, and using Dale Carnegie’s principle to “get them saying yes, immediately,” I’ve come up with four key sales tips that can help you land
DealSignal
MAY 15, 2023
If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects.
Salesforce Marketing Cloud
MAY 15, 2023
Start streaming Trailblazer Season 2 Anyone can #BeATrailblazer Being a Trailblazer in the Salesforce ecosystem means being an innovator, a pioneer, and a lifelong learner. Trailblazers not only blaze their own trail but also bring others along with them, creating pathways for anyone to succeed. The Salesforce+ series Trailblazer follows leaders who showcase innovation and commitment to the community through inspiring, uplifting, and giving back to others.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
MAY 15, 2023
We discussed personalized strategies during our recent Klaviyo SmartTake webinar. Our panel discussion featured Dan Caldwell , tech partnerships team lead at Klaviyo; Kira Renee , e-commerce product marketing manager at SmartBug Media; and Ryan O’Connor , director of e-commerce marketing at SmartBug Media. The three experts shared their strategies and techniques for using Klaviyo to retain customers throughout the customer journey.
Ahrefs
MAY 15, 2023
No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important.
QuanticMind
MAY 15, 2023
What’s the weirdest museum you’ve ever been to? If you haven’t visited the National Mustard Museum in my home state of Wisconsin, I’m here to tell you that you’re missing out. It’s got everything: An exhibit on the history of mustard, the “exquisite Gibbons Collection of sterling silver and porcelain mustard pots,” and thousands of varieties to try and buy—from root beer mustard to Pear mostarda to gingerbread Dijon.
DivvyHQ
MAY 15, 2023
Content creation can be tricky, but with the right strategy and process, you can create effective content that not only meets but exceeds your expectations. Learn more about how to optimize your content creation process with Divvy and get ready to take your content to the next level!
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
MAY 15, 2023
We all have experienced the unprecedented pace of AI-driven change in the last six months. The catalyst for that change was “access.” AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT — the result: 100 million users in less than two months. As martech and marketing operations leaders, this open access is both a blessing and a challenge.
Visitor Queue
MAY 15, 2023
ChatGPT and AI have been hot topics among marketers for the last few months. With AI becoming such a popular trend, it’s easy to see why marketers are trying to figure out how to use it, and make their jobs just a little easier. But, there are right ways and wrong ways to use it. […] The post 10 Ways to Use ChatGPT for Marketing appeared first on Visitor Queue Blog | Identify Website Traffic.
Search Engine Journal
MAY 15, 2023
HomeAdvisor punished by United States agency for allegedly using misleading tactics to sell leads to home improvement companies The post HomeAdvisor Penalized By FTC For Alleged False Claims About Leads appeared first on Search Engine Journal.
Engagio
MAY 15, 2023
Demandbase CSO dives into how sellers can simplify and get all the intelligence they need in the tools they already use. The post So Many Tools, So Little Time. Spare Your Sellers by Simplifying appeared first on Demandbase.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MAY 15, 2023
What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in episode one of The MarTech Podcast: Data Makes the Difference series. Sponsored by: Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/seller
Engagio
MAY 15, 2023
Everyone’s talking about ROI these days when it comes to making technology purchases. ROI has always been important, but in today’s state of affairs, where we’re all looking for opportunities to reduce costs, tech purchases are being scrutinized as never before. So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase.
Stevens & Tate
MAY 15, 2023
Putting thought into your web design is a must if you have any ambitions to grow your business. While the content that you host on your site and the strength of your SEO strategy will help you attract leads, your web design will play a big part in your ability to convert leads. Keeping that in mind, the following are six web design principles for conversions: 1.
Valasys
MAY 15, 2023
If you are a small business owner, you need to do more than hustle hard. Want to know the secret sauce for taking your business to the next level? Embracing the power of data can do the trick. Statistics show that data-driven companies are 19 times more likely to be profitable. That’s a good reason to play with numbers, right? But adopting a data-driven strategy may seem like a lot of work for small businesses with limited resources.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Benchmark Email
MAY 15, 2023
The rise of eCommerce has been one of the biggest disruptions in the retail industry in recent years. With the convenience of online shopping and the ever-increasing range of products available, traditional retail models have been challenged like never before. Retailers that have been slow to adapt to the changing landscape have struggled, with many… The post The Impact of eCommerce on Traditional Retail appeared first on Benchmark Email.
Genroe
MAY 15, 2023
In terms of “best practice” should NPS be calculated based on the date a survey was sent or the date of the response -- it depends. The post NPS Surveys: Should you report based on “sent date” or “received date” appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.
Valasys
MAY 15, 2023
Apps have taken the media market by storm but there are still some businesses that have no interest in getting involved with them. Little do they know that they could be missing out big. Here are ten types of businesses that could benefit from having an app in their repertoire. 1. Hospitals A mobile app for a hospital would cut out a lot of the lines and waiting that patients have to go through.
Seismic
MAY 15, 2023
Recently, I needed to make some changes to my home’s insurance policy. First, I tried to make the changes through the self-service portal but was unsuccessful. Then, after numerous failed attempts to contact my local agent, I conceded and dialed the 1-800 customer service number. I immediately received an automated message that stated my policy required me to contact my individual agent to make any changes.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Salesforce Marketing Cloud
MAY 15, 2023
What are the Learn MOAR Summer ’23 Quests? Why Trailblazers love learning MOAR How to participate in the Learn MOAR ’23 Quests Salesforce releases thousands of innovative features and functionality with every Salesforce release in Spring, Summer, and Winter. Hundreds of pages of release notes and dozens of resources that review the new features accompany each seasonal release.
Kevin Indig
MAY 15, 2023
By now, you know you can’t publish pure AI content. Some level of editing is needed for at least some pieces, and most marketers don’t have the time or desire to do it themselves. Verblio can handle it for you. They’ve built over 10,000 pieces of AI-assisted content for clients. Human-crafted AI content delivers huge value to marketers who want to leverage the strengths of AI without the downsides.
Martech
MAY 15, 2023
I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. But you still need to prime the pump with a well-written prompt that recognizes the values of a good CTA.
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