Marketing Insider Group

DECEMBER 14, 2021

Your best bet might be outsourcing your content creation to a team of writers. How can you enable your team to create consistent , valuable, and unique content? Well, our writers are kind of like the Farmers of content marketing. Why is Providing Feedback to Your Team Important? We do this all day, every day!

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Seismic

MARCH 5, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Automation 105

Automation Personalization Allocation Marketing Management 105

Marketing Insider Group

JANUARY 11, 2023

For example, see this requirements and best practices document from Amazon. In this document, Etsy helps you learn all the best practices and requirements for adding images to your product listing pages. You want to be able to review messaging across all channels without having to visit each of them individually.

Multi-Channel 224

Multi-Channel Advertising Channels Work Management Marketing Management 224

Martech

MARCH 8, 2024

How confident are you with your team’s readiness for change? Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.” Process: Streamlining operations Any tool, generative AI included, needs process documentation. How will data flow in?

Work Management 122

Work Management Marketing Management User-Generated Content CMO 122

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 2.

Social Media 80

Social Media Template Work Management Marketing Management 80

SmartBug Media

OCTOBER 13, 2023

Data Governance and Documentation Maintaining proper data governance and documentation is crucial for compliance with data protection regulations. This includes documenting data processing activities, conducting data protection impact assessments, and maintaining records of data breaches.

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Salesforce Marketing Cloud

JANUARY 23, 2024

Which topics are simply not documented at all? Thanks to technology and artificial intelligence (AI) , you can now more quickly and efficiently capture this knowledge and share it across your team. This is the straightforward playbook your support team relies on to do their jobs. How much of it is duplicative? Faster resolution.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Marketing Insider Group

JANUARY 25, 2022

Attention to detail with thorough proofreading, testing, and review ensures small mistakes don’t have larger negative impacts. Analyze and document your old website. Before you move into the new launch process, it’s a good idea to analyze your current website and document its strengths and weaknesses. What is the location?

Marketing Websites 258

Marketing Websites Industry CMS Lead Scoring Lead Ranking 258

Marketing Insider Group

JUNE 8, 2021

You should document this in your content strategy. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. Now that we’ve reviewed how to define success and determine if it plays out in real life, we should get more specific on content marketing goal setting.

Content Marketing 291

Content Marketing Lead Scoring Lead Ranking Planning 291

Salesforce Marketing Cloud

MARCH 15, 2024

Rev up manufacturing sales with AI and automation Learn how manufacturers can modernize the entire commercial operation with seamless automation and built-in AI that connects sales and revenue management processes in our free guide. Start by reviewing how many systems you currently have in place. Review each system you use regularly.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Salesforce Marketing Cloud

JANUARY 8, 2024

But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?” Larger transactions, however, merit a contract to be reviewed by legal counsel. When reviewing a contract, some inexperienced salespeople will try to rewrite the terms and conditions, which can lead to trouble.

Process 110

Process Practices Terms and Conditions Work Management 110

Zoominfo

AUGUST 15, 2022

For many B2B go-to-market teams, this rings true — as long as it’s the right customer. Maybe the sales team you worked with was attentive, maybe you got the support you needed, or maybe the solution exceeded your expectations. 5 Components of a World-Class Revenue and Growth Team 1. What made it stand out?

Enterprise Management 130

Enterprise Management Work Management B2B Thought Leadership Customer Satisfaction 130

Martech

DECEMBER 6, 2023

This exercise is for your team and leadership to confirm alignment and negotiation prioritization. Dig deeper: 5 tips to get more value from your martech stack Prepare and plan Even if you agree to an expedited timeline, take time to outline key documents and deliverables, including: A project plan or at least a high-level timeline.

Work Management 108

Work Management Marketing Management Vendors Lead Scoring 108

Kevin Indig

AUGUST 7, 2023

That look is consistent throughout our platform and assets. The look and feel should be defined by your (brand) design teams. Zapier's positioning = connect software 👉Example 2: Atlassian’s messaging is all about teams and collaboration. Style is the look, feel and tone of your brand.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Velocity Partners

FEBRUARY 20, 2024

Not only because his proposed methodology mirrors almost perfectly our approach at Velocity when crafting digital marketing audits and blueprints (more on this later) but also because it echoed a feeling we’ve had for a while with our own clients. John’s views struck a chord with me. They look like this.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Salesforce Marketing Cloud

NOVEMBER 15, 2023

At Salesforce, we lead with our values to ensure equality. When we prioritize keyboard accessibility, it enables more people to effectively use our products So, what does keyboard accessibility mean? Project teams can create intentional space to review research findings, customer feedback, and accessibility testing results.

CMS Development 78

CMS Development Barriers Guidelines Paid Search Agency 78

Martech

AUGUST 15, 2023

Below are four steps a DAM team can follow to implement their own file naming convention and enable fast, accurate ingestion and findability of DAM assets. Understand how to make search faster in your DAM Learn about document classification It is often said that the highest form of flattery is theft, but let’s call it “borrowing.”

Digital Asset Management 71

Digital Asset Management Enterprise Management Work Management Marketing Management 71

Litmus

NOVEMBER 21, 2023

For example, if the product team needs to promote a launch, you don’t want to hold up their schedule with migration delays. Your goal is to maintain data encryption and access controls during the move, which means sensitive data shouldn’t hang out on your desktop in an unprotected document.

Process 89

Process CAN-SPAM Template Deliverability 89

ClearVoice

DECEMBER 28, 2021

Get our end-of-year checklist now, and plan 2022 with intention. It sounds a bit cliché but failing to review the past will have you repeat it. For example, if you desire to gain three new clients a month from referrals, review your discovery calls to uncover trends. 5 tasks for your end-of-the-year checklist.

Contingency Planning 122

Contingency Planning CPA Cost per Acquisition Work Management 122

Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” and ended with “Okay, how can we use this to improve our business?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). The same goes for generative AI.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Martech

SEPTEMBER 1, 2023

Chances are that your team members are already using these tools to create and edit content. We are in new territory here, and I’d recommend engaging your entire team in establishing parameters and guidelines. These should be regularly reviewed to address new applications and any issues that surface.

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

Biznology

MAY 16, 2018

I was on the first scrum team (Cloud Computing) in the IBM Digital Lab Charles ran. Once we worked out the bugs, we scaled it to a lot of other teams. Since then, I have worked on more than a dozen agile teams, and served as product owner for several of them. A story is not sized until the whole team comes to consensus on it.

Design 163

Design Work Management Marketing Management Microsite 163

Litmus

MAY 24, 2021

54% have increased email volume since before the pandemic, according to our 2020 State of Email, Fall Edition. And teams are struggling to keep up with the increase in demand while being innovative and maintaining high-quality standards. Documentation such as the logic behind design and implementation decisions.

Design 105

Design Template Training Work Management 105

Sprout Social

MARCH 15, 2024

While there’s no one-size-definition of what a YouTube influencer is, our criteria for this list includes: A sizable audience (100,000s or millions of subscribers) Videos that regularly earn 1+ million views Content that’s brand and collab-friendly Brands primarily partner with YouTube influencers through sponsored videos and brand ambassadorships.

Youtube 105

Youtube Viral Marketing Peer-to-peer Impressions 105

Blue Flame Thinking

MARCH 13, 2023

Some of you have team members who will help you through the requirement discussions, while others of you may ask your site development and data partners to work it out. Create a mapping document. Revisit the mapping document to ensure everything is aligned. How do all these sources work together and get served up on your site?

Work Management 91

Work Management Marketing Management Marketing Websites Sample 91

Navigate the Channel

JULY 9, 2023

Even after all the years of social swirling around us, the initial creation of a social program can remain daunting and may seem like “just one more thing” to a communication team (or a one-person show) already strapped for time and resources. For example, we have a whitepaper on branding that’s a popular download from our website.

Ad Building 65

Ad Building Tips Content Social Media 65

Biznology

MAY 23, 2018

You need to include capturing each sprint as part of your minimal project documentation. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. In terms of format, the ideal is a live demo in which the team shows its work. Challenges.

Features 156

Features Work Management Deliverability Organic Leads 156

Sprout Social

FEBRUARY 8, 2024

These tiers make it easy to provide all customers with speedy, reliable service regardless of the issue at hand, setting your team up to provide more quality customer service. Once you’ve got a clear view of the business’s average support caseload, it’s time to evaluate those issues against the current structure of your customer service team.

Work Management 107

Work Management Marketing Management Service Paid Search Agency 107

Martech

FEBRUARY 15, 2024

Find out what is working, what goals the new team has and what tools they use. Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams. Get to know the other team Beyond shared goals, collaboration and trust are essential to success.

Work Management 94

Work Management Brand Identity Branding Marketing Management 94

Seismic

NOVEMBER 14, 2023

As firms’ offerings continue to expand and the needs of clients – advisors, institutions and end investors – evolve, marketing, product and investment teams need new ways to produce commentaries, fact sheets, pitchbooks and quarterly investment reports. Automation helps marketing teams become more efficient at scale.

Marketing Management 59

Marketing Management Content Planning Template 59

Rev

SEPTEMBER 27, 2023

There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. A sales tech stack (also known as a sales stack or sales technology stack) refers to the set of tools and software solutions your sales team uses to do everything from lead generation to closing deals.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Sprout Social

JANUARY 3, 2023

Think about it: Every team in your company is full of experts. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact. The benefits of cross-team collaboration. Your customer service team is already primed to support.

Social Media 121

Social Media Work Management Marketing Management Media 121

Salesforce Marketing Cloud

APRIL 5, 2024

Understand needs for accessible design The Web Content Accessibility Guidelines (WCAG) include a first review of accessibility called Easy Checks. I always find I have the Salesforce Lightning Design System documentation (for Keyboard Interaction Accessibility Guidelines ) available and up when I am creating something.”

Design 98

Design Guidelines Forrester Barriers 98

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. In fact, we make a regular effort to communicate with our customers to produce great case studies. Example : Our CodeInWP case study highlights how MonsterLinks helped them increase conversions by over 1000%.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

SocialPilot

JANUARY 21, 2024

I’ve found influencer marketing dramatically expands our brand’s reach and authenticity. Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. Our collaboration with Luke yielded impressive results.

Social Media 95

Social Media Media Paid Search Agency Marketing Budget Creation 95

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Dig deeper: Why we still need DAMs in our martech stack 2. But there could be serious dangers lurking under the surface of generative AI.

Digital Asset Management 108

Digital Asset Management Work Management Marketing AI Marketing Management 108

Salesforce Marketing Cloud

APRIL 22, 2024

It’s always smart to keep a running file of your greatest accomplishments so they’re on hand if needed for performance reviews, promotion conversations, and simply keeping track of your wins. Cate notes, “Out of our entire development team, so far, only two people have joined us with previous Salesforce experience.

Ad Building 98

Ad Building Ideal Customer Profiles Acquisitions Creativity 98