Biznology

DECEMBER 15, 2016

When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. Humans don’t like long lists of things. Incorrectly tagged content surfaces irrelevant experiences to users.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

ClearVoice

JANUARY 28, 2020

In researching this article, I discovered the fact that there’s actually a government agency dedicated to making sure language in government documents is as clear as possible. We have found the most success with long-tailed key terms that have intent such as ‘boronic acid manufacturers in USA.’

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

Marketing Insider Group

JUNE 23, 2015

One of the outcomes was the Agile Manifesto – a document that shared the groups’ belief of a better way to develop software and their collective values: Individuals and interactions over processes and tools. Working software over comprehensive documentation. Customer collaboration over contract negotiation. Not sure you hit the mark?

Planning 100

Planning Work Management Marketing Management Long Tail Marketing 100

Biznology

JUNE 8, 2018

They did the keyword research. With modern SEO tools, your small keyword footprint limits your ability to track related long-tail keywords and their pages. But a lot of marketers I talk to are skeptical about how to do it. They built the content. And they still can’t get ranked. What’s wrong with SEO?

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Content Standard

AUGUST 18, 2015

Keyword research. Keyword research helps digital marketers understand consumer questions and ongoing conversations surrounding a product or service. Although research into keyword volume can tell you which words are the most popular, it cannot tell you how to rank for them. Guess which activity came in second?

Keywords 40

Keywords Spending Research Demand Generation Agencies 40

Convince & Convert

OCTOBER 21, 2014

What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Use that data to your advantage by focusing on long-tail keywords, short-tail keywords, and topic verticals that connect your brand to the most specific audience possible.

Youtube 157

Youtube Generation Tips Long Tail Marketing 157

EMagine B2B Blog

JANUARY 6, 2019

It’s important to document relevant characteristics. Step 4: Document Persona Data. Now that you’ve established your personas and persona groups, it’s time to define your personas by documenting what makes each one unique. A key to successfully using personas is to write them down and document everything.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Atomic Reach

MARCH 15, 2019

That means they likely want short, to-the-point answers and don't intend to do in-depth research. Elekta depended on a company called Seismic, which used a Microsoft tool to find out which sales documents representatives used most often and which were most effective with clients. Consider Enhancing Sales Tools Usage With Data Analysis.

Intent 105

Intent Top of Funnel Marketing AI Content 105

Hubspot

MAY 31, 2018

Says Forrester, “There is a lot of nuance and subtlety here, but this document from Google explains how their Quality Raters are trained to evaluate voice answers, for example. If you want insights into normal organic results, this Google training document helps.”. Use long-tail, conversational phrases for content keywords.

Marketing AI 74

Marketing AI Forrester Long Tail Marketing Act-On 74

Scoop.it

DECEMBER 29, 2022

Insert these keywords on SEMrush or Moz Keyword research tools. A quick tip : always target the long tail keywords with low competition and high volume. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. See the image below for a clearer picture.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Biznology

JUNE 22, 2015

We didn’t have access to keyphrase research until Wordtracker came along. pulls their data from Google’s autocomplete — so what you’re viewing are often tasty, long-tail keyphrases. This long-tail data, some argue, isn’t as easily accessible in Google’s Keyword Planner.

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

Moz

FEBRUARY 10, 2020

Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. Research, research, and more research on how to pull this off Identify keywords we wanted to target Change how we structured our on-page content Measure, test, and repeat the process.

Case Study 67

Case Study Case Studies Features Studies 67

Kevin Indig

MAY 29, 2023

In fact, a recently leaked document outlines how Open Source is a threat to Alphabet, Microsoft and OpenAI since models are cheap enough to evolve in a distributed way. A query like “can essential oils cure cancer” returns a correct answer and even leverages research papers.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Brandpoint

AUGUST 20, 2018

This document also states that demonstrating a high level of expertise, authoritativeness and trustworthiness (E-A-T) is one of the most important characteristics of high-quality content. Conduct and cite research. From a user’s perspective, linking to your research makes it easy to visit the original source.

Guidelines 91

Guidelines Paid Search Agency Content High Quality Lead 91

Hubspot

NOVEMBER 4, 2016

But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And that research stage can be pretty tricky -- especially if you don’t have a plan. How to Conduct Research for an Infographic: A Simple Step-by-Step Guide.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

DivvyHQ

JULY 23, 2019

Through previous research, you have determined that your sales team closes at a 10 percent rate. Find all of the main call-to-action buttons (CTA’s) and document them. Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Brandpoint

DECEMBER 13, 2018

Using these keywords, along with additional keyword and SERP competitive research, you can create a more relevant title and description. This includes recent events, hot topics and time-sensitive updates (like research reports). This is where keyword research is critical. Can you create even better content than what exists?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Metadata

NOVEMBER 16, 2017

Therefore, you will have to write up some technical documentation to make the process easier for Mary’s IT team. First, Mary wants to do some research on demand generation tools on the market today, and the differences among them. Do SEM Research. Before we dive into Mary’s search results, let’s discuss SEM research.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

Conductor

JANUARY 19, 2022

Backlinko’s research has also confirmed a correlation between tag keyword matches and YouTube rankings. We recommend incorporating a keyword research strategy to identify and add relevant keywords to the title and description of your YouTube videos. A great place to start with keyword research for YouTube tags is in YouTube Studio.

Tagging 52

Tagging Youtube SEO Optimization 52

Outbrain

JANUARY 21, 2019

This service will provide you with almost all the website statistics you need on the long journey of internet marketing. Keyword research. With keyword research, you’ll better understand what phrases your audience uses when searching for products or information you provide. Use keyword research tools. Make a list.

SEO 42

SEO Practices Long Tail Marketing Best Practices 42

Unbounce

AUGUST 6, 2021

Audience research. You just need to do is put in the work to discover more about them… 5 Methods Of Audience Research. By using continuous research, you can co-develop a product that your community loves, especially because they helped inform it. The key to converting visits on your landing page? It’s true!

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Content Standard

FEBRUARY 16, 2017

So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. Think Like a Person.

Marketing AI 87

Marketing AI SEO Advertising Agencies Marketing & Strategy 87

Buzz Marketing for Technology

JULY 16, 2008

This requires skills in: interviewing document retrieval story telling interpersonal communication skills searching skills creating links between content and perception the ability to see the other persons perception 2. In initial coding, a researcher uses action words to describe the data (categories). Creating a Research Agenda.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Buzz Marketing for Technology

JULY 24, 2008

I found an e-mail about a document Tony Karrer was preparing for the WorkLiteracy group on google docs. Creating a Research Agenda. Long Tail Learning - Size and Shape : eLearning Te. Monday, June 9, 2008. Hanzel and Gretel through the internet. How did I get there? Measuring learning and the time factor. ► April.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Work Management 100

Hubspot

MAY 14, 2012

Ask all employees to document these questions and problems and send them your way to feed your solution-oriented content. And if any of them fancy themselves a writer, they can document their answers, too, for a guest spot on your blog! ( 6) Optimize for long-tail search. regardless of the source.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Buzz Marketing for Technology

JULY 24, 2008

There are various ways that this knowledge can be codified: as models, written documentation, curricula, plans, processes, formulas, podcasts and other audio presentations and visual representations (e.g. Creating a Research Agenda. Long Tail Learning - Size and Shape : eLearning Te. photos, videos, graphs, maps, etc.).

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Lead Ranking 100

Hubspot

MAY 19, 2014

It was an internal document that cost the company thousands of hours of time and money to research and assemble. The Long Tail Is Alive and Well. You were never meant to be able to read the New York Times Innovation Report. The report is as much about the internal culture there as it is about the digital media landscape.

CMO 28

CMO Long Tail Marketing Work Management Paid Search Agency 28

Hubspot

SEPTEMBER 5, 2013

Following several leaks of the guidelines given to search raters, an annotated version of the document has been made public. Will your search rankings suffer if you’re occasionally using long tail keywords in a slightly unnatural way? What Quality Means for Your Content Strategy.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

JANUARY 21, 2016

And remember - personas shouldn’t be based on a few guesses, but instead historical interactions and research. Search Engine Optimization (SEO) has changed over the years, and has become an increasingly complex tactic that requires research and constant testing. 9) Document your sales process. Three words: Don’t just guess.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Moz

DECEMBER 10, 2018

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. Google Keyword Planner became the de facto tool for keyword research in the industry, and with good reason: it was Google’s data. Now industry professionals have several software tools and data outlets to conduct their keyword research.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Single Grain

MAY 6, 2021

Template #4 – SEO Keyword Research Template from SEO Sandwitch. An SEO report is a short and concise data-driven document that provides an overview of the organic performance of a website in the search engines. This report highlights your link acquisition efforts to the clients site in a documented manner. What Is an SEO Report?

Template 145

Template SEO Lead Scoring Lead Ranking 145

Buzz Marketing for Technology

JUNE 27, 2008

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. e-mails, im, even written documentation such as blogs and discussion forums). Creating a Research Agenda. The result is less formal communication (i.e.

Wiki 100

Wiki Web 2.0 Work Management Class 100

Content Standard

MARCH 7, 2023

Similarly, text-based generative AI can take snippets of words or phrases from one source document and combine them into entirely new sentences, paragraphs, and even entire articles with minimal human input. MusicLM MusicLM is a generative AI language model developed by Google Research that is capable of generating musical compositions.

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

Hubspot

FEBRUARY 23, 2016

So to build out Marco's blog , the folks at Leighton helped Marco do the following: Research and create buyer personas. Conduct keyword research to help make those blog posts more search-friendly. To get some initial guidance on topic generation and keyword research for the blog, they needed to first research and create buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

OCTOBER 15, 2015

Again, Moz has a great resource which documents and details all known algorithmic updates since the year 2000. Section 3: Competitor Analysis & Keyword Research. Competitor and keyword research is an essential ingredient for implementing successful SEO strategies, as well as overall content or blogging strategies.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). Who even needs to know what Apache is, what an IP address is, how to set up a DNS , navigate the MX records , hack an.htaccess document or be concerned with ping latency.

Social Media 80

Social Media Media Internet Marketing Blogger 80