DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Why is this important?

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Brightedge

FEBRUARY 16, 2021

Google said, “With the latest advancements from our research team in the science of language understanding–made possible by machine learning–we’re making a significant improvement to how we understand queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”.

Google 125

Google Long Tail Marketing Keywords FAQ 125

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Content Standard

AUGUST 18, 2015

Keyword research. That’s because on average, almost two-thirds of your web traffic comes from organic search , which is driven by keywords. Keyword research helps digital marketers understand consumer questions and ongoing conversations surrounding a product or service. Guess which activity came in second?

Keywords 40

Keywords Spending Research Demand Generation Agencies 40

Biznology

DECEMBER 15, 2016

When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. Humans don’t like long lists of things. Search is just about keywords. Keywords are important because of their meaning.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

EMagine B2B Blog

JANUARY 6, 2019

By viewing different groups and creating keyword lists for each group, you exponentially expand your keyword universe and opportunities to rank in search. It’s important to document relevant characteristics. Step 4: Document Persona Data. If you document them, they’re more likely to make it to your website.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses. See the image below for a clearer picture.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Atomic Reach

MARCH 15, 2019

Use AI Platforms to Determine Keyword Sentiment. Keyword sentiment is the ability to understand whether a word or phrase has negative or positive associations. In February 2018, Bing showcased its use of intelligent keyword sentiment tools by giving people contrasting information about some topics.

Intent 105

Intent Top of Funnel Marketing AI Content 105

Convince & Convert

OCTOBER 21, 2014

What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Use that data to your advantage by focusing on long-tail keywords, short-tail keywords, and topic verticals that connect your brand to the most specific audience possible.

Youtube 156

Youtube Generation Tips Long Tail Marketing 156

Kevin Indig

MAY 29, 2023

In fact, a recently leaked document outlines how Open Source is a threat to Alphabet, Microsoft and OpenAI since models are cheap enough to evolve in a distributed way. E-commerce keywords show marketplace-like results. Some YMYL queries do a good job of citing research, even papers.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Moz

FEBRUARY 10, 2020

Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. Research, research, and more research on how to pull this off Identify keywords we wanted to target Change how we structured our on-page content Measure, test, and repeat the process.

Case Study 67

Case Study Case Studies Features Studies 67

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Hubspot

MAY 31, 2018

Says Forrester, “There is a lot of nuance and subtlety here, but this document from Google explains how their Quality Raters are trained to evaluate voice answers, for example. If you want insights into normal organic results, this Google training document helps.”. Use long-tail, conversational phrases for content keywords.

Marketing AI 73

Marketing AI Forrester Long Tail Marketing Act-On 73

Brandpoint

DECEMBER 13, 2018

Despite the brilliance of your content, users won’t click on your post if the meta title does not relate to the query, include relevant keywords or help answer their question. In GSC, you can then click on the landing page, which brings you to keywords that were searched to find your content. Comprehensiveness.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Conductor

JANUARY 19, 2022

These keywords tell the YouTube bot what your video is about so they can categorize it accordingly. Like keywords typed into Google for a search, YouTube users type in a YouTube keyword or phrase to find relevant video content. What tools can I use to find keywords for YouTube tags?

Tagging 52

Tagging Youtube SEO Optimization 52

Biznology

JUNE 22, 2015

We didn’t have access to keyphrase research until Wordtracker came along. People always ask me about free alternatives to Google’s Keyword Planner. pulls their data from Google’s autocomplete — so what you’re viewing are often tasty, long-tail keyphrases. Things have certainly changed.

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

Brandpoint

AUGUST 20, 2018

This document also states that demonstrating a high level of expertise, authoritativeness and trustworthiness (E-A-T) is one of the most important characteristics of high-quality content. Conduct and cite research. From a user’s perspective, linking to your research makes it easy to visit the original source.

Guidelines 91

Guidelines Paid Search Agency Content High Quality Lead 91

Metadata

NOVEMBER 16, 2017

Therefore, you will have to write up some technical documentation to make the process easier for Mary’s IT team. First, Mary wants to do some research on demand generation tools on the market today, and the differences among them. Do SEM Research. Before we dive into Mary’s search results, let’s discuss SEM research.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

Outbrain

JANUARY 21, 2019

Here are the most important ranking factors: Keywords usage. This service will provide you with almost all the website statistics you need on the long journey of internet marketing. Keyword research. They may use different keywords than the ones you’d expect when they are searching online. Site speed. Make a list.

SEO 42

SEO Practices Long Tail Marketing Best Practices 42

Hubspot

NOVEMBER 4, 2016

But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And that research stage can be pretty tricky -- especially if you don’t have a plan. How to Conduct Research for an Infographic: A Simple Step-by-Step Guide.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Content Standard

FEBRUARY 16, 2017

So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. Think Like a Person.

Marketing AI 87

Marketing AI SEO Advertising Agencies Marketing & Strategy 87

Navigate the Channel

MAY 22, 2023

You may hear “keyword’ multiple times in a day/week/month and still be unsure why keyword density or keyword relevancy matters. And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. Think of keywords as topics, or ideas that form content on a website.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Zoominfo

SEPTEMBER 10, 2018

Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. One such consideration is Latent Semantic Indexing—or LSI keywords. Now, what do LSI and LSI keywords have to do with SEO?

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

Unbounce

AUGUST 6, 2021

Audience research. You just need to do is put in the work to discover more about them… 5 Methods Of Audience Research. By using continuous research, you can co-develop a product that your community loves, especially because they helped inform it. The key to converting visits on your landing page? It’s true!

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

seo.co

OCTOBER 4, 2021

From keyword research to backlinks to word length, there are several factors that impact SEO. Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? What is Keyword Density? What is Keyword Density? So, the blog article has a keyword density of 1.3%.

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

Moz

DECEMBER 10, 2018

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. Google Keyword Planner became the de facto tool for keyword research in the industry, and with good reason: it was Google’s data. If a keyword or phrase has higher competition (i.e. The reason is obvious.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Hubspot

MAY 14, 2012

Ask all employees to document these questions and problems and send them your way to feed your solution-oriented content. And if any of them fancy themselves a writer, they can document their answers, too, for a guest spot on your blog! ( 6) Optimize for long-tail search. regardless of the source.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Single Grain

MAY 6, 2021

Template #4 – SEO Keyword Research Template from SEO Sandwitch. Template #7 – The Keyword Ranking Summary Report from Link Assistant. An SEO report is a short and concise data-driven document that provides an overview of the organic performance of a website in the search engines. Top ranking keywords. Impressions.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Single Grain

DECEMBER 19, 2023

Once logged in, enter your website address in Site Explorer to get an in-depth analysis of your site with metrics like organic traffic, backlink profile, top-ranking keywords, and traffic value. Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Hubspot

JANUARY 21, 2016

And remember - personas shouldn’t be based on a few guesses, but instead historical interactions and research. 2) Revise your SEO keywords and phrases. Search Engine Optimization (SEO) has changed over the years, and has become an increasingly complex tactic that requires research and constant testing. If not, why?

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

OCTOBER 15, 2015

Again, Moz has a great resource which documents and details all known algorithmic updates since the year 2000. Essentially, this tool helps you see your website as Google sees it by giving you insights into pages that have been indexed, links that are pointing to your site, popular keywords, rank positions, click through rates, etc.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

SEPTEMBER 5, 2013

These third-party organizations manually fight spam under these categories, while also seeking out dirty tactics, including cloaking and redirects, unnatural linking to and from websites, hacked sites, automatically generated content, user-generated spam, hidden text and keyword stuffing, and content with little to no value. Keyword-stuffing.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Content Standard

MARCH 7, 2023

And instead of bidding on keywords, will there be a shift to bidding on exact queries or AI prompts? Similarly, text-based generative AI can take snippets of words or phrases from one source document and combine them into entirely new sentences, paragraphs, and even entire articles with minimal human input.

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Conduct keyword research to help make those blog posts more search-friendly.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Unbounce

MAY 24, 2021

Since 54% of people use social media to research products,you could say it’s pretty important to make sure your brand adheres to the age-old phrase: Show, don’t tell. Start with keyword research. Keyword research will be the foundation of your website visibility. Driving Traffic Through Advertising.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

seo.co

MARCH 25, 2022

Sometimes, you’ll make reference to a statistic or piece of original research that’s explained somewhere else on your site. A quick link will point users in the direction of this information, and serve to back up your claims without completing reposting your research. Further reading. Authority and search rankings.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Marketing Insider Group

JUNE 21, 2021

Internet users turn to these ultimate guides when they want thoroughly researched, straightforward information all in one place. Follow good optimization practices, such as using long-tail keywords and incorporating images, videos, and infographics. Do Your Keyword Research . What Is an Ultimate Guide?

Thought Leadership 263

Thought Leadership Long Tail Marketing Statistics Marketing Management 263