Adobe Experience Cloud Blog

MAY 22, 2017

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

RebelMouse

FEBRUARY 2, 2022

Smart, High-Performance Cache for Long-Tail Pages. But we have had slower response times for pages that are not at all popular as part of a site’s long tail. Rich content editors should ideally produce clean, semantically meaningful documents while still being easy for users to understand. Performance Improvements.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

Brightedge

FEBRUARY 16, 2021

For conversational queries and long-tail keywords, where prepositions like “for” and “to” are influential words, Google – or rather, BERT – will be able to understand the context of the words in your search. Data Cube offers monthly documentation to report on shifts in keyword rankings.

Google 125

Google Long Tail Marketing Keywords FAQ 125

Biznology

DECEMBER 15, 2016

When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. While you are marking up all your long-tail content, at least you can serve relevant content to your users for their common queries.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Martech

APRIL 28, 2023

Generative AI models can find low-volume or long-tail keywords that make it easier to rank content. Topic modeling and document clustering, network analysis, named entity recognition and relationship extraction, text summarization and content production are all tasks that use these models.

Marketing AI 134

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 134

ClearVoice

JANUARY 28, 2020

In researching this article, I discovered the fact that there’s actually a government agency dedicated to making sure language in government documents is as clear as possible. We have found the most success with long-tailed key terms that have intent such as ‘boronic acid manufacturers in USA.’ I was shocked too!

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

Brightedge

JULY 22, 2022

Over the last two weeks, Google has made several significant updates to Search Central documentation. The documentation in Google Search Central reads as follows: “We don't allow content that promotes widely prohibited or regulated goods, services, or information that may facilitate serious, immediate, or long term harm to people.

SEO 52

SEO Lead Ranking Marketing Analytics Tools Long Tail Marketing 52

Marketing Insider Group

JUNE 23, 2015

One of the outcomes was the Agile Manifesto – a document that shared the groups’ belief of a better way to develop software and their collective values: Individuals and interactions over processes and tools. Working software over comprehensive documentation. Customer collaboration over contract negotiation.

Planning 100

Planning Work Management Marketing Management Long Tail Marketing 100

Biznology

JUNE 8, 2018

With modern SEO tools, your small keyword footprint limits your ability to track related long-tail keywords and their pages. You can see how you rank, but you don’t have a complete picture of how the related pages about relevant keywords lend support to a page through their links.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

6sense

NOVEMBER 9, 2021

In 2021, the use of broadly applicable and high-value use cases like AI-enabled document processing will become widespread.” “Software vendors and AI providers such as Google and AWS will continue to strip the complexities out of operationalizing AI by using low-code techniques. Michael Beckely, CTO and Co-Founder of Appian.

Marketing AI 48

Marketing AI Lead Ranking Budget Programs Long Tail Marketing 48

TrustRadius Marketing

APRIL 1, 2021

For example, it can be fantastic in the generation of targeted long-tail keywords. Using long-tail keywords like “where is my business located?” Go through this process for the entire document. This is especially good for highlighting subheadings with those long-tail keywords specific to your industry.

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

EMagine B2B Blog

JANUARY 6, 2019

It’s important to document relevant characteristics. Step 4: Document Persona Data. Now that you’ve established your personas and persona groups, it’s time to define your personas by documenting what makes each one unique. A key to successfully using personas is to write them down and document everything.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Convince & Convert

OCTOBER 21, 2014

Use that data to your advantage by focusing on long-tail keywords, short-tail keywords, and topic verticals that connect your brand to the most specific audience possible. Understanding the location, age, and interests of an audience type is critical to achieving true engagement.

Youtube 156

Youtube Generation Tips Long Tail Marketing 156

Atomic Reach

MARCH 15, 2019

Elekta depended on a company called Seismic, which used a Microsoft tool to find out which sales documents representatives used most often and which were most effective with clients. The system analyzed which sales documents got used most often, and which got the preferred results.

Intent 105

Intent Top of Funnel Marketing AI Content 105

Hubspot

MAY 31, 2018

Says Forrester, “There is a lot of nuance and subtlety here, but this document from Google explains how their Quality Raters are trained to evaluate voice answers, for example. If you want insights into normal organic results, this Google training document helps.”. Use long-tail, conversational phrases for content keywords.

Marketing AI 73

Marketing AI Forrester Long Tail Marketing Act-On 73

ClearVoice

JUNE 21, 2022

Some may need long-tail content, while others thrive on short-tail. All SEO content should be considered a living-breathing document that needs to be refreshed and reevaluated many times. Do you have a list of competitors’ websites ready? . Don’t let evergreen content stagnate. .

SEO 111

SEO FAQ Content Work Management 111

Scoop.it

DECEMBER 29, 2022

A quick tip : always target the long tail keywords with low competition and high volume. Some common resources or lead magnets that can help you build your email list include: e-books Document templates Educational courses Downloadable pdf assets Workbooks Cheatsheet. See the image below for a clearer picture.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Biznology

JUNE 22, 2015

pulls their data from Google’s autocomplete — so what you’re viewing are often tasty, long-tail keyphrases. This long-tail data, some argue, isn’t as easily accessible in Google’s Keyword Planner. Others use Basecamp, Evernote – even Word documents that get passed around.

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Contently

DECEMBER 5, 2016

Document your strategy and forecast the compounding returns of your content. We’ve all heard the stat: More than 60 percent of marketers still don’t have a documented content strategy heading into 2017. The content published in previous months attracts long-tail traffic. I still struggle to understand why.

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

Lead Liaison

OCTOBER 6, 2015

with visitor tracking to get a long-tail view of what happens after recipients click through. To track which documents are performing the best (most downloads, by who, etc.). To help convert website visitors by gating videos and documents. To get more out of email marketing. To find new leads. To track 1:1 sales emails.

Lead Liaison 48

Lead Liaison Long Tail Marketing Cross-Selling Customer Satisfaction 48

Kevin Indig

MAY 29, 2023

In fact, a recently leaked document outlines how Open Source is a threat to Alphabet, Microsoft and OpenAI since models are cheap enough to evolve in a distributed way. ” Arda Capital [ link ] Fourth, the cost of computing, renewable energy and AI models are all trending downward.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Moz

FEBRUARY 10, 2020

Note: Looking back on this, I wish we had focused on longer tail keywords when testing out this strategy. It's possible we could have refined our process faster focusing on long tail keywords instead of the large head terms. Change how we structure our on-page content.

Case Study 67

Case Study Case Studies Features Studies 67

seo.co

APRIL 17, 2022

It also gives you a chance to optimize for long-tail keywords that often get overlooked. Law firm blogging is a long-term commitment that requires consistency and regularity. If you’re writing content for one specific group of people, you’ll have fewer competitors to worry about, and more ranking opportunities.

Practices 107

Practices Best Practices Lead Ranking Lead Scoring 107

Brandpoint

AUGUST 20, 2018

This document also states that demonstrating a high level of expertise, authoritativeness and trustworthiness (E-A-T) is one of the most important characteristics of high-quality content. In late 2015, Google released the 160-page Search Quality Evaluator Guidelines. Writing and SEO best practices. Display the writer’s credentials.

Guidelines 91

Guidelines Paid Search Agency Content High Quality Lead 91

KoMarketing Associates

SEPTEMBER 25, 2013

Evaluate Navigational Performance Post Landing Page – Document the percentage of times visitors to jump from optimized pages to a key conversion-oriented pages, such as a request for download or request for evaluation type web asset.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

The Mx Group

JULY 25, 2018

Documented message priorities. Demand generation has a long tail, and it can take years to achieve ROI. If, as with many B2B buying decisions, your product or service requires a buying committee, make sure you understand the whole ecosystem. Define targets by title, role, company type, industry, etc.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Lead Generation Demand 91

DivvyHQ

JULY 23, 2019

Find all of the main call-to-action buttons (CTA’s) and document them. Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics. Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics.

Keywords 67

Keywords Top of Funnel Paid Search Agency SERP 67

Metadata

NOVEMBER 16, 2017

Therefore, you will have to write up some technical documentation to make the process easier for Mary’s IT team. Keyword mining is the process of mining “long tail” keywords from a broad campaign and creating an exact campaign/adgroup with those keywords. This process is what we call “Persona Building.”. . Capture interest.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

Outbrain

JANUARY 21, 2019

The best way to do this is with long tail keywords. Long tail keywords are phrases consisting of three or four words. For example, “birthday cake” versus the long tail keyword “Healthy vegan chocolate birthday cake.”).

SEO 42

SEO Practices Long Tail Marketing Best Practices 42

Content Standard

AUGUST 18, 2015

Rather than simply expanding a keyword into a long-tail term, we are seeking to find associated words and ideas that are closely related without necessarily containing the keyword itself. Theme and Topic Development for Content Marketing.

Keywords 40

Keywords Spending Research Demand Generation Agencies 40

Conductor

JANUARY 19, 2022

Use both short and long-tail keywords. Searchers on YouTube may be using both short and long phrases to find video content. Use both Google search volume and YouTube search volume in your strategy to identify keywords where you have the best opportunity to rank while also still appearing to a large enough audience.

Tagging 52

Tagging Youtube SEO Optimization 52

Brandpoint

DECEMBER 13, 2018

Go directly to Google and type in the target keyword or long-tail phrase. Google wants to see that your content provides the most satisfying answers possible, including related questions. This is where keyword research is critical. What other questions appear in the “People Also Ask” box?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Content Standard

FEBRUARY 16, 2017

” According to DeMers, Hummingbird—as well as their rarity and low competitive scores—has led to the rise in popularity of long-tail keywords. This is the side where AI is designed to support, rather than to overtake. I can see great applications for this for the good of humanity—and I’m not alone. Think Like a Person.

Marketing AI 87

Marketing AI SEO Advertising Agencies Marketing & Strategy 87

Hubspot

MAY 14, 2012

Ask all employees to document these questions and problems and send them your way to feed your solution-oriented content. And if any of them fancy themselves a writer, they can document their answers, too, for a guest spot on your blog! ( 6) Optimize for long-tail search.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Moz

AUGUST 6, 2020

They're documented in multiple different places. They were all ranking for nice, long tail terms. Algorithm updates happen all the time. Google says that maybe one to two happen per day. Not all of those are going to be major. The major ones, though, are listed. Moz has a really good list of algorithm updates over time.

Best Practices 73

Best Practices Domain Paid Search Agency Eye-Tracking 73

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Putting a campaign mix together that maximizes all of these is critical for long term demand generation success. Further, if these are important elements, but you are not taking the time to document your planning, things are probably falling through the cracks.

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48