Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. Nine additional languages are now supported Dynamic Chat users can choose from nine additional languages to display static chat content: French, German, Japanese, Spanish, Italian, Brazilian Portuguese, Korean, Simplified Chinese and Traditional Chinese.

Marketo 84

Marketo Landing Pages Paid Search Agency Template 84

Zoominfo

OCTOBER 28, 2020

In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Strong, creative offer expansion is on display in 2020. Innovation proves important during COVID-19. Figure 1 : Mentions of “product launch” jumped up in 2020.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Martech

JUNE 14, 2022

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. Creating standards for tracking impression measurement, display ad viewability and invalid traffic. Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center, in a release.

Paid Search Agency 97

Paid Search Agency Ads Advertising Agencies Marketing Proposals 97

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Image credit: quicksandala on Morguefile.

Press 145

Press Sample Work Management Paid Search Agency 145

Martech

JANUARY 18, 2023

Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. Marketing, Loyalty Programs and Customer Service features from the winter release are summarized in this edition. There were several enhancements to engage loyalty members through journeys and improvements in gamifying retention strategies in the latest release.

eCommerce 92

eCommerce Business Loyalty SMS 92

Salesforce Marketing Cloud

MAY 15, 2023

Why Trailblazers love learning MOAR How to participate in the Learn MOAR ’23 Quests Salesforce releases thousands of innovative features and functionality with every Salesforce release in Spring, Summer, and Winter. Hundreds of pages of release notes and dozens of resources that review the new features accompany each seasonal release.

Features 52

Features Peer-to-peer Communities Customer Surveys 52

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. Now, Marketing Home gives you a personalized dashboard, displaying immediate insights into the performance of various marketing efforts, from email campaigns to social media engagements.

Enterprise Management 56

Enterprise Management CMS Development Work Management Marketing Management 56

Marketing Insider Group

MARCH 16, 2016

22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group. A ComScore study found that 10% of US consumers are already using ad blocking.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Display Ad Agencies 100

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. They consider it the second-safest digital channel, just behind CTV, and safer than social media, digital audio and digital display. Image: IAB. Image: IAB. Guidelines.

Advertising Agencies 110

Advertising Agencies Planning Mobile Advertising Budget Programs 110

Bannersnack

JUNE 18, 2019

Recently Google released an option for advertisers to expand their text ads. One of the major things that Google has been working on is responsive display ads. On The Display Network, Google responsive ads are being replaced by responsive display ads […]. But Google didn’t stop there.

Display 65

Display Google Ads Advertisements 65

Customer Experience Matrix

MARCH 26, 2015

The system will automatically serve alternative creatives and pick the best one; true a/b testing and reporting is planned for future release. b2b display advertising b2b marketing marketing automation terminus' Like most real time bidding systems, it typically aims to optimize click through rate or cost per click.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Bannerflow

NOVEMBER 22, 2018

Display advertising best practices do not stand still, they change and evolve constantly. And in the world of online display, keeping track of these changes is a necessity. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing. General display ad best practices.

Display 64

Display Advertising Agencies Advertisements Advertising 64

Webbiquity

JULY 28, 2022

That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases. A great way to pique buyers’ interest in a new offering is to create a sense of mystery or anticipation prior to its release.

Product 258

Product Effectiveness Template Marketing Automation Services 258

SendGrid

NOVEMBER 28, 2018

With the recent release of SendGrid Ads, you can now leverage display ads to grow your business and increase website engagement. One of the best ways you can do this is through display ad retargeting. What is display ad retargeting? The post What’s Display Ad Retargeting, and Why is it so Effective?

Display 60

Display Ads Effectiveness Practices 60

Choozle

FEBRUARY 7, 2019

Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Peta creates the most outrageous ads possible then sends out press releases featuring their ad. a call to action, attention grabber, etc).

Creativity 45

Creativity Display Paid Search Agency Ads 45

Martech

APRIL 23, 2024

Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. The company claims this model understands prompts better, can provide greater detail and has “better lighting, positioning, attention to detail [and] advancements to text display.” What it is.

Marketing AI 91

Marketing AI Tools Copyright User-Generated Content 91

Bannerflow

OCTOBER 12, 2018

For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. The release of AdWords changed online advertising forever. billion in 2008.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Companies are now prioritizing first-party customer data in their marketing campaigns.

Paid Search Agency 104

Paid Search Agency Features Personalization Ads 104

Hubspot

DECEMBER 10, 2018

Creating a window display is a lot like creating web content. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store. 5 Pro Tips for Creating a Window Display That Sells [+ Examples]. Most teens can’t relate to this display’s story.

Display 75

Display Examples Merchandising Tips 75

Martech

MAY 13, 2024

“The drop in martech investment doesn’t signal a dulled appetite for technology, rather it reflects CMOs’ diminishing influence over martech as other enterprise leaders, such as IT, take more control,” Ewan McIntyre, VP Analyst and the chief of research for the Gartner Marketing Practice said in a release. Why we care. in 2023.

Marketing AI 63

Marketing AI Marketing Budget Budget Programs Paid Search Agency 63

SnapApp

SEPTEMBER 11, 2015

SnapApp’s next release will launch this Monday, September 14th. With this release, we’ve made a few tweaks that make it even easier to implement Responsive Design for a SnapApp. If you’re creating custom Displays, our new “Autoscale” button will scale content from one Display to fit the new Display.

Eloqua 48

Eloqua Marketo Display Knowledge Base 48

Brightedge

APRIL 8, 2024

We released exclusive findings on Perplexity. This past month has provided insights into Google's strategic direction as they prepare for the highly anticipated widespread release of SGE. When will SGE Go to General Release? This has been an exciting past month in Generative AI and Search!

Google 52

Google Allocation User-Generated Content Display 52

Brightedge

MAY 3, 2024

To date, we still don’t have an official general release announcement from Google, but from what our BrightEdge Generative Parser™ has detected over the course of the month, there is evidence that a lot of changes are still happening. The product viewer, a general array of products that SGE displays, helps users browse through them.

User-Generated Content 52

User-Generated Content Opt-out Opt-in Differentiation 52

Albert

JULY 20, 2018

Head of Search & Display Data Research. UK Government Releases Framework for Development of Ethical AI. On April 16, the House of Lords Select Committee on Artificial Intelligence released a comprehensive report outlining the future of AI in the UK. by Noa Segall.

Marketing AI 66

Marketing AI Ethics Transparency Marketing Proposals 66

Salesforce Marketing Cloud

AUGUST 2, 2023

Three times a year, we release new features and functionality, so you can take advantage of the latest and greatest that our platform has to offer. We’ll upgrade your production instance to the Winter ’24 release according to the rolling 12-month release calendar. Let’s look at the dates you’ll need to know.

Opt-out 98

Opt-out Communities Opt-in Domain 98

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. FAQs Why should I create a press release for a trade show? Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success.

Trade Show 65

Trade Show ROI Tips Press 65

Martech

FEBRUARY 27, 2024

We believe the future of marketing is autonomous — and that technology should make it easier for marketers to focus on what matters: ideas, strategy and creating,” said Andrew Bialecki, co-founder and CEO of Klaviyo, in a release. “We AI capabilities. We started with predictive analytics, to help anticipate consumer needs.

SMS 108

SMS Marketing Automation Services Forecasting User-Generated Content 108

Convince & Convert

SEPTEMBER 10, 2015

Called The Vanishing Game , Land Rover partnered with British novelist and screenwriter William Boyd to release a 17,000 word novel on Tumblr, plus various tablets and iBook—all for free. Many brands are embracing storytelling as a powerful strategy, but how many have taken that passion and channeled it into a debut novel?

Display 157

Display Brand Identity Branding Paid Search Agency 157

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

Adacado

DECEMBER 22, 2017

Google recently announced that on February 15, 2018, Chrome will stop showing all ads on websites that display “non-compliant” ads through their built-in ad-blocker. We work diligently with our member partners to develop and implement a set of universal dynamic creative ad standards to help improve the quality of display ads online.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Guidelines 60

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

SnapApp

JULY 17, 2015

Earlier this week SnapApp’s Summer Release went live, and we’re excited to share some of the new features we added. This release introduces our brand new Advanced Marketing Automation functionality, which we’re kicking off with Eloqua. For the full scoop on our Summer Release, check out the SnapApp Knowledge Base.

Eloqua 48

Eloqua Marketing Automation Services Lead Scoring Lead Ranking 48

Marketing Insider Group

AUGUST 17, 2020

This is also an opportunity to display their logo and mention them to your audience. Consider the following suggestions: Sponsors Listings: Create a sponsor section where you list all your event exhibitors and sponsors; each having their logo, short company description, and company URL well displayed.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

SnapApp

SEPTEMBER 28, 2016

Over the course of the month we’ve released a batch of new features for our Calculator functionality that allow you to collect information from your audience and calculate their results all on one page. You can also display each equation result back to your audience when they download your app’s Summary PDF.

Knowledge Base 48

Knowledge Base Lead Capture Display User-Generated Content 48

SnapApp

MAY 2, 2016

FOR IMMEDIATE RELEASE. Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

SnapApp

MARCH 25, 2015

If you're a SnapApp customer and haven’t already noticed, the SnapApp Spring Release is here! Our latest release includes some BIG changes, including a freshly organized platform and an all-new builder. The all-new SnapApp builder is the star of our Spring Release. Wondering what to expect the next time you login? The Platform.

Knowledge Base 48

Knowledge Base Display Ideal Customer Profiles Webinar Metrics 48

Salesforce Marketing Cloud

DECEMBER 5, 2022

Your production instance will be upgraded to the Spring ’23 release according to the rolling 12-month release calendar on status.salesforce.com. The next thing you need to know is when your sandbox will be upgraded to Spring ’23, as this is the first opportunity you’ll get to test your configurations on the new release.

Opt-out 98

Opt-out Communities Opt-in Domain 98