Google SGE a top threat to brand and product search terms, study finds
Martech
MARCH 25, 2024
We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. Google SGE displayed for 91.4% 62% of generative links came from sources outside the top 10 ranking organic domains. of generative URLs directly matched a page 1 organic URL and 17.9% of all search queries.
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