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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Google will swear up and down that social media signals don’t matter, but we all know they must in some way. Social media is a huge driver of engagement and traffic. Plus, Google has no shortage of options to display.

Domain 332
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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity

Cats rule the internet—so much so that the topic has its own Wikipedia page. Cats are curiously captivating creatures with the ability to display a wide range of emotions; perhaps that’s one reason why most of us are naturally drawn to content that features whimsical felines. Guest post by Emma Williams. Cats Add Emotional Appeal.

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The Most Important Keyword for SEO in 2018

Webbiquity

Google and other search engines seek to display the “best answer” for every query near the top of their search results. Authentic experts in any industry get quoted in industry articles, linked to by bloggers, get their content shared by fans on social media, and can easily obtain guest posting opportunities.

Keywords 249
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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

When a user sends a search query for a specific entity, Google will scour the web to pull and analyze properly formatted information about that entity, and display it in an organized fashion on the right side of the screen. Gain online visibility through non-search related channels, such as RSS feeds and social media. Social Profiles.

SEO 105
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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

When you look up a person on Google, say “Barack Obama,” Google will refer to its data bank (the Knowledge Graph) and will display everything about Obama. Build Your Brand Presence in Wikipedia. And what could be more promising than Wikipedia ? Make Your Social Media Profiles Optimized. How the Knowledge Graph Works.

Google 119
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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

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26 Social Media Secrets Skittles Knows

Biznology

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. display ads across the web were socially-enabled, up from 8.2% 20% of consumers use social media to get a customer service response. of all U.S.