Martech

MARCH 25, 2024

Dig deeper: How one tech company is doing marketing without cookies Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 categories examined. showed a different URL from the same organic ranking domain. On average: 10.75 links appeared in SGE answers.

Studies 86

Studies Paid Search Agency Google Product 86

Kevin Indig

AUGUST 28, 2023

🔍2/ Analyzing the impact You can clearly see the difference between mobile vs. desktop FAQ rich snippets in Semrush for keywords Wikipedia ranks for.    Why Wikipedia? The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords.

SERP 96

SERP FAQ Features Wikipedia 96

Webbiquity

AUGUST 3, 2021

11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. The average Internet user spends nearly two and a half hours per day on social media and has eight different social media accounts. Google is the most visited website on earth (not a surprise).

Social Media 172

Social Media Spyware Wikipedia Correlation 172

The Forward Observer

NOVEMBER 10, 2023

Listen to the Interview… Links… Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose (Amazon) Robert Rose (LinkedIn) Robert Rose (website) Content Marketing Strategy (book website with extra resources) The Content Advisory Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson (Marketing Book (..)

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

DECEMBER 29, 2023

Test campaigns – How to test different campaigns on the same audience. Use of samples – How getting samples into people’s hands can increase sales. Getting distribution – Hopkins lays out how to get national distribution by starting small.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. That’s 7.33

Wikipedia 147

Wikipedia Google SERP Business 147

Marketing Insider Group

OCTOBER 18, 2023

How Do Journalism and Content Marketing Differ? You should adopt many principles that guide journalists, but pure journalism and content marketing have essential differences. So, avoid linking to Wikipedia, which uses anonymous posters and updates. However, you might find the site helpful to find links to verified sources.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

GreenRope

AUGUST 17, 2020

Cookies & Cache - Why They Are Important & How Are They Different? “Try clearing your cookies and cache” It usually always works, but what is a cookie and cache exactly, and what is the difference between them? What is the difference between a cookie and a cache? What is a cookie? So, what exactly is a cache?

Press 52

Press Work Management Wikipedia Newsletter 52

seo.co

JANUARY 1, 2023

It might not make a huge difference in your overall backlink profile , but it won’t hurt. Use Wikipedia. Wikipedia allows users to edit and create entries themselves. When creating or editing a Wikipedia entry, users typically need to cite their sources. Use Social Media. This is an easy way to get a few more backlinks.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Biznology

SEPTEMBER 21, 2017

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” This idea of doing something good for society has been especially embraced by millennials who empower this rise of social entrepreneurship.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). From country to country , the popular social networks differ, as do languages and cultures. Such organizations can market different products in different countries, some of which could potentially complete with each other. But there are other challenge for large global organizations.

Social Media 80

Social Media Product Media Cross-Selling 80

Contently

JANUARY 17, 2023

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. Wikipedia, for example, should never be a source of validation for a fact. Few content teams have someone with such a keen eye for facts.

Practices 151

Practices Generation Best Practices Content 151

Biznology

MAY 23, 2011

Image via Wikipedia. Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he explains " Why fail fast is bad advice." I could characterize his argument, but it's better that you go read it yourself, so I don't prejudice you. I'll wait right here.)

Wikipedia 80

Wikipedia Examples Brand Identity Branding 80

Webbiquity

APRIL 3, 2018

That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts. For example, the acronym CFD of course refers to a Contract for Difference among financial traders.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Biznology

OCTOBER 5, 2010

Image via Wikipedia. I've been in Europe the last ten days (coming home today) and it's easy to see how European cultures differ from that of America, especially when it comes to privacy. This affects search results (where you commonly see tweets but not Facebook status updates ) and it affects social media monitoring companies.

Privacy 80

Privacy Facebook Privacy Protection Wikipedia 80

Webbiquity

JULY 2, 2019

Cats rule the internet—so much so that the topic has its own Wikipedia page. Cats Appeal to People in Different Age Groups. Guest post by Emma Williams. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral.

B2B Marketing 236

B2B Marketing Godaddy B2B Paid Search Agency 236

Convince & Convert

APRIL 15, 2016

” If you want to know the different entities on your web page, read this comprehensive post from Barbara Starr. Build Your Brand Presence in Wikipedia. And what could be more promising than Wikipedia ? Having your brand on Wikipedia hooks your online presence up to a high-value online encyclopedia.

Google 118

Google Wikipedia Content Wiki 118

Envy

MAY 2, 2019

Even the difference between describing your company as an “Industrial Cyber Security” or “ICS Security” company affects who ends up visiting your website. Consider Wikipedia as a great example of pillar page content. Wikipedia pages are long form, detailed, and link to many other connected topics.

Top of Funnel 107

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 107

Kevin Indig

OCTOBER 30, 2023

The difference: brand combination searches can be powerful signals of relevance for generic keywords. Few sources on the web can provide such a high signal-to-noise ratio (Wikipedia is another). You search for “amazon”; Google shows you results from amazon.com.

Brand Identity 106

Brand Identity Branding CTR API 106

ClearVoice

FEBRUARY 4, 2020

It’s the mini-version of Wikipedia for your industry. It’s the mini-version of Wikipedia for your industry.' Different content has different advantages, depending on how it’s performing: Traffic champions are getting a lot of traffic. It doesn’t sell. It teaches. The call-to-action isn’t “contact us.” It teaches.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Sword and the Script | B2B

MAY 16, 2023

This is truly profound: a long time ago, in cultures far away, different people separated by thousands of miles, all sat around the campfire and told stories that all followed the same basic format. Perhaps most famously, George Lucas was only able to finish his screenplay for the first Star Wars movie after reading Campbell’s work.”

Storytelling 69

Storytelling B2B Marketing B2B Wikipedia 69

Litmus

JUNE 8, 2023

In the same way that different subscribers view your emails in different email service providers (ESPs), subscribers all view your emails with different visual capabilities, too. Types of visual impairments There are a range of different visual impairments that can impact a user’s ability to perceive color in different ways.

Design 87

Design Tips Wikipedia Features 87

Biznology

FEBRUARY 8, 2013

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Williams was published.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Martech

JANUARY 19, 2023

If someone wants the facts about B2B marketing, they should go to Wikipedia. World-class players like Magnus Carlsen rely heavily on AI to prepare for matches and run through different positions. You can still infuse the concept of a voice into all your content. AI will kill boring content that simply states facts. gut) says so.

Marketing AI 137

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 137

Exo B2B

JUNE 29, 2023

According to Wikipedia, branding is “a kind of brand power. This is why it’s important to “unify” across different media and channels when talking about your brand, always with a view to consistency and quality. Have you asked yourself what makes you different? This is especially true in B2B!

Brand Identity 59

Brand Identity Branding B2B Differentiation 59

DiscoverOrg

JANUARY 22, 2019

All of these nuances require a different approach to your outreach – whether that be who you target or what you say. A difference of 100 isn’t that troublesome, but it begs the question: Who are these 658 people? has at least 75,000 employees according to the United Nations Global Compact and 86,000 according to Wikipedia.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Envy

NOVEMBER 8, 2021

For the next post, they’d choose a different keyword. Topic clusters mean multiple pieces of content that all address the same topic from different angles. They can also be different keywords that refer to the same topic of interest. Why do Wikipedia and Wiki pages usually come up first in your searches? The result?

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Kevin Indig

JANUARY 31, 2023

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Of the 45 terabytes of text GPT-3 was trained on, 60% came from Common Crawl*, 22% from WebText 2 (which is trained on outgoing links from Reddit), 8% on books and 3% on Wikipedia.

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Avitage

MARCH 13, 2015

More importantly, what can you do differently to get your needs met? From Wikipedia: A use case is a list of steps, typically defining interactions between a role and a system, to achieve a goal. Yet your organization is cranking out more content than ever before. What’s going on?

Wikipedia 120

Wikipedia Lead Gen Lead Ranking Budget Programs 120

Moz

SEPTEMBER 10, 2019

The big points: Nofollow can now be specified with 3 different attributes — "nofollow", "sponsored", and "ugc" — each signifying a different meaning. Should curated links from trusted Wikipedia contributors really not count? For example, it could be to everyone's benefit for sites Wikipedia to adopt these changes.

Google 86

Google SEO Wikipedia Lead Scoring 86

Animalz blog

MARCH 21, 2024

“They may feel differently if they saw the costs.” This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

seo.co

JUNE 16, 2021

It might not make a huge difference in your overall backlink profile , but it won’t hurt. Use Wikipedia. Wikipedia allows users to edit and create entries themselves. When creating or editing a Wikipedia entry, users typically need to cite their sources. Use Social Media. This is an easy way to get a few more backlinks.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

ViewPoint

JANUARY 16, 2018

In five minutes, Jill Konrath reveals how she reframes a problem and turns it into a challenge which has made a huge difference in her life. One of the things that I found that really made a difference to me early on was whenever I faced a problem, to not call it a problem.

Wikipedia 120

Wikipedia Acquisitions Marketing Management Conference 120

DemandBase

JUNE 18, 2020

Available at your professional disposal are mediums like Wikipedia, Crunchbase, Twitter, Pinterest, and believe it or not, even Google. When asking about their company, why not utilize Wikipedia to identify obscure facts about the organization that, typically, only people that work there would know?

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Contently

NOVEMBER 3, 2021

As a freelancer, each of your clients will have a different fact-checking policy (or lack thereof). There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. You may be responsible for the process, or the publication may have in-house fact-checkers who handle it.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Litmus

JUNE 8, 2023

In the same way that different subscribers view your emails in different email service providers (ESPs), subscribers all view your emails with different visual capabilities, too. Types of visual impairments There are a range of different visual impairments that can impact a user’s ability to perceive color in different ways.

Design 68

Design Tips Wikipedia Features 68

Biznology

MAY 22, 2018

Well, according to Wikipedia , “the ‘China syndrome’ is a nuclear meltdown scenario so named for the fanciful idea that there would be nothing to stop the meltdown tunneling its way to the other side of the world, China.” There are different levels. The China Syndrome, 1979. But it’s easy to prevent.

Google 206

Google Work Management Lock-In Wikipedia 206