WebMarketCentral

OCTOBER 7, 2009

Among his recommendations: small (15-20 term), tightly-focused ad groups; including keywords in landing page copy; and experimenting with different matching options. 5 Common AdWords Myths Absolutely Destroyed by Search Engine Journal Brian Carter demolishes five common misconceptions about AdWords, explaining the real story in detail.

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

APRIL 22, 2009

Prospects, customers, bloggers and other participants in social media each have their own motivations, which are very different from a magazine writers'. PR people need the ability to assess and address those differing incentives. and private conversations, which could be informal.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

AUGUST 4, 2009

If buyers believe that your company understands their problems and knows how to solve them, this helps reduce the feelings of fear and can make a big difference in being selected for consideration and purchase."

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

FEBRUARY 26, 2009

The difference with TED and SXSW is that they created a sense of community over time. Consider different avenues for distributing your content: Conference proceedings are typically provided to only paid attendees. Build a Community: Conferences tend to be unsatisfying one night stands.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

NOVEMBER 11, 2009

Still, the magnitude of the differences in this test seem to indicate that while both of these social networking tools can be helpful in driving blog traffic, Twitter produces higher volume. ** technorati tags: Twitter LinkedIn b2b blog traffic retweets LinkedIn groups del.icio.us

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

Social Media Marketing 101, Part 1 by Search Engine Watch For those either still new to social media, or just struggling to explain its value to a manager or client, Ron Jones provides an excellent explanation of social media, the different types of sites on the social media landscape , and the marketing and PR benefits of using social media.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

APRIL 7, 2009

The reports shows the differences in the performance of your campaigns based on location—from large regions down to individual suburbs. Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

APRIL 21, 2008

And also similar to web hosting providers, there are few significant functional differences to separate one from another, so the choice largely comes down to personal preference, and—as with all commodities—price. Email hosting services aren't quite a commodity, as there are still differences in functionality and service offerings.

Pricing 20

Pricing Price Comparison Marketing Management 20

WebMarketCentral

DECEMBER 31, 2009

ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

NOVEMBER 13, 2007

The traffic change on this blog, however, showed a much different pattern. This pattern held for every B2B website I tracked (except one—a software application targeted at government buyers, which may have a different pattern from the private sector market). This pattern was similar over several B2B websites tested.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

SEPTEMBER 2, 2009

The three tools have much different purposes. Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. Specifically: Social media is primarily a tool for exposure and credibility-building. Like traditional PR, it is a "top of funnel" tool.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

OCTOBER 11, 2007

Distribution is also different: while press releases are dispersed via major newswires and directly to journalists, market-focused news releases are sent to targeted bloggers and through online distribution services such as PRWeb.

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

JUNE 3, 2008

First, it's important not to compare them, as Site605 and Viewzi have very different approaches and purposes. Viewzi is an entirely different animal. And of course Charles Knight at AltSearchEngines devotes his blog entirely to this topic—see his take on these new contenders in Site605.com So how do these new entrants stack up?

Digg 20

Digg Google Zoominfo Aggregators 20

WebMarketCentral

FEBRUARY 6, 2009

Most people probably have two very different mental images of those professions. With all of that said, there is (at least) one important difference between sales and SEO: sales people, generally, have no direct control over the quality of the product they are selling. SEO consultant. Address the needs of multiple "buyers."

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

APRIL 2, 2009

Wal-Mart and Apple have very different corporate personalities; their social media activities should reflect that). But outreach has to be done properly—it isn't just traditional PR using different tools—or it will fall flat (or worse, damage your reputation). Updates—finally, the social media landscape is extremely dynamic.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

AUGUST 20, 2006

With 11 different authors, there are, as one would expect, 11 different opinions about that "one piece of advice," but two of the most common themes are: 1) listen to your prospects and customers, and 2) companies don't buy products or services -- people do (both points made previously here).

RSS 20

RSS Opinions B2B Sales Marketing Report 20

WebMarketCentral

APRIL 20, 2009

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JULY 6, 2009

Looking for a concise explanation of the different types of redirects? Redirects for SEOs by Search Engine People Shannon Hutcheson does an excellent job of dissecting why redirects are important and the relative value of different types of redirects. Where can you find the best SEO tools and resources (I mean, other than here)?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

SEPTEMBER 15, 2008

Put current events in context with news search engine Silobreaker by Pandia Search Engine News Check out this review of research tool Silobreaker, "a different news search service (which) aims to deliver meaning and relevance, not just aggregate and rank news.by Most of my clients are comfortably above that level.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

AUGUST 20, 2008

For example, their Vision Simulator tool helps web designers understand how people with different types of vision impairment see the web.

Social Media 20

Social Media Ning Media Tagging 20

WebMarketCentral

MAY 7, 2007

folkd.com On my first attempt at registration, I tried five different email addresses; the service kept saying "email address already in use. SiteTagger Attempted to register on three different days. If the owner of any of these sites cares to fix their problems and contact me, I'll be happy to post an update.

Web 2.0 20

Web 2.0 Tagging Validation Work Management 20

WebMarketCentral

FEBRUARY 5, 2007

The campaign was named a finalist or winner for four different awards, including the CMO Council / Yahoo! More than 30% of recipients viewed the CD; 6% entered into active sales cycles, and a third of those became clients, producing more than $500,000 in revenue. Big Idea Chair award. Lessons learned (a.k.a.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

WebMarketCentral

NOVEMBER 12, 2008

The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. That's because you probably are. Go away, spammer."); never Twitter if you're drunk or high; and most importantly, "remember that everyone can hear you."

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

JUNE 22, 2009

Promote your content across the different types of social networking, social bookmarking and media sharing sites. Developing a strategy or blueprint first is necessary. But with planning, social media can unquestionably produce results for business. Use social media sites for online reputation management.

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

DECEMBER 6, 2007

hospitals, insurance companies and community banks, all of which buy very differently). and new prospects. For new prospective buyers, develop a separate plan for each micromarket (e.g. Next, ask the question: what do these prospects need in order to buy from me? NOT "what do I need to sell to them?").

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

AUGUST 7, 2007

We all respond differently to tragedies. A couple of years ago, when our little dog went missing and my kids were frantically scouring the neighborhood on their bikes searching for her, it was Paul who found her and returned her safe and sound.

Personalization 20

Personalization Contacts Video Marketing Best Practices 20

WebMarketCentral

SEPTEMBER 5, 2008

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging.

Social Media 20

Social Media Practices Media Wiki 20

WebMarketCentral

JULY 14, 2009

Both strategies are equally valid, they just produce different results and have their own benefits and drawbacks. The second was the increasing amount of twitspam I was seeing, nearly all of it misleading, much of it downright dishonest.

Traffic 20

Traffic Twitter Web 2.0 Tagging 20

WebMarketCentral

JUNE 18, 2008

You don't want to hire a team that does SEO 'on the side' as an addendum to online marketing activities.Many marketers hire two different agencies for PPC versus SEO and make sure the two teams play well together to take advantage of measurement and keyword synergies."

Lead Generation 20

Lead Generation Lead Ranking Lead Scoring B2B Thought Leadership 20

WebMarketCentral

MARCH 19, 2009

release is "a semantically, aesthetically and structurally different WordPress than you’ve ever known before. by Search Engine People Jeff Quipp reviews the DeliciousCount WordPress Plugin , which tracks the number of Delicious saves of each of your blog posts to help you (theoretically) improve the quality of your posts over time.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

SEPTEMBER 12, 2007

So, podcasts are somewhat of a different animal when it comes to promotion. While there are several similarities between blog and podcast promotion, as an audio medium, podcasts offer several addition avenues for distribution.

Promotion 20

Promotion RSS Distribution Tagging 20

WebMarketCentral

FEBRUARY 16, 2009

Sort the data in a couple of different ways, first using "Sort by Impressions Descending Then by Clicks Descending," then "Sort by Clicks Descending Then by Conversions Descending." Under Filter Your Results, select Keyword Status of Active so you'll only get results for the keywords currently in use in your campaigns.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

NOVEMBER 23, 2009

Great for viewing the differences between "traditional" and real-time search results. Their suite of apps ranges from simple branded buttons to social commerce tools, advertising and social rewards programs. Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

SEPTEMBER 10, 2007

We thought long and hard about what we could do that would be different from all the rewards programs out there and decided to incorporate our passion for non-profits into the business model. After some research, we decided to create our first rewards program where people could sign-up and shop at our advertisers to get deals.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WebMarketCentral

OCTOBER 22, 2008

Different types of b2b lead generation programs can be used to draw visitors to your landing page, but once there, your incentive for response is the bait that determines the quality and quantity of leads you'll "catch." The same principle holds true in b2b lead generation.

Lead Ranking 20

Lead Ranking Lead Scoring Marketing Qualified Leads Leads 20

WebMarketCentral

JUNE 4, 2007

Jack Jia , founder of Baynote , has a different idea—a concept he believes will work better than behavioral targeting and be far less invasive to individual privacy. conference in San Francisco) because they do something different and highly compelling. But what if that theory is just plain wrong?

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20