How to Develop an SEO Keyword List
WebMarketCentral
JUNE 23, 2008
It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site.
develop WebMarketCentral
The Hydra of Web Site Development
WebMarketCentral
JULY 13, 2005
Like the Hydra of Greek mythology, though much more benign (and not to confused with the 1990 Toto album , one of their weaker efforts), effective Web site development requires many heads. While technology skills are important, they are not necessarily key, any longer, to the development of a truly effective online presence.
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Gord Hotchkiss, Neuroplasticity and Kids These Days
WebMarketCentral
JUNE 29, 2009
Pondering the implications of this in an age of rapid technological advancement, Hotchkiss asks: " What happens when our children's brains develop to handle something we never had to deal with as children? It was the industrial revolution of the early 1800s that really kick-started the process of accelerating technological development.
Best of 2007: Blog Posts on Social Media Marketing
WebMarketCentral
JANUARY 18, 2008
Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools. Among the complaints about Digg are its excessively broad audience and categories and the site's lack of transparency.
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BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena
WebMarketCentral
FEBRUARY 27, 2009
As President of Risdall Integration Group Jared focuses on leveraging the strengths of Risdall Marketing Group's divisions to develop solutions for clients that harness the power of integrated marketing. On a daily basis, he develops integrated digital and social marketing campaign strategies to help achieve client objectives.
How to Track Buzz for Big Brands - WiseWindow
WebMarketCentral
JUNE 26, 2008
Their system aggregates opinions expressed across a vast number of online sources and applies intelligence to the data to help marketers, researchers and brand managers make more informed decisions across areas from product development to advertising. and certain graphs were mislabeled, seeming to show patterns that weren't really intended.
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Social Networking or Social Notworking?
WebMarketCentral
JUNE 22, 2009
Developing a strategy or blueprint first is necessary. Develop a business strategy for Facebook. Approaching social media for business haphazardly is as useful as swinging that hammer wildly. But with planning, social media can unquestionably produce results for business. Use social media sites for online reputation management.
WMC Interviews: Lee Smith
WebMarketCentral
APRIL 17, 2007
Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area. I adopted this approach based upon my experience as a marketer myself developing, launching and managing international products. First, develop a solid marketing strategy, but be open-minded.
Best of 2008: AdWords Tips and Tactics, Part 2
WebMarketCentral
MAY 28, 2009
What factors should be taken into account when developing a new AdWords campaign? Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad? How can the Google AdWords search-based keyword tool be used for competitive research?
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20 Branding & Entertainment? Web 2.0? Pick an Event, a Coast and a Discount
WebMarketCentral
AUGUST 4, 2008
It's a unique annual event where brand marketers can meet the right people and develop valuable industry partnerships for brand promotion. This event will bring together the thinkers behind and builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists.
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Best of 2007: Website Design
WebMarketCentral
FEBRUARY 4, 2008
Wilson Web marketing expert Ralph Wilson provides a 12-step guide to developing an effective website in this 32-page paper. mistakes that should never be made when planning, developing and promoting a website—but sometime are. It's very useful for finding just the right colors for a new site or website redesign.
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Best of 2007: News Articles on Social Media Marketing
WebMarketCentral
JANUARY 16, 2008
developers and marketers have figured out that older computer users are more "sticky" than teenagers who flit between different social media sites, Times reporter Matt Richtel covers "a host of new social networking sites aimed at baby boomers and graying computer users," such as Eons , Rezoom , Multiply , Maya's Mom , Boomj , and Boomertown.
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Social Media + Email Marketing: One Company Doing It Right
WebMarketCentral
AUGUST 13, 2009
More recently, the company has also developed a presence across the major social media sites, and combined this presence with their email efforts. The firm has used email for years to market itself to and maintain contact with both prospective corporate customers and individual talent.
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WMC Interviews: Sharat Sharan
WebMarketCentral
SEPTEMBER 26, 2007
Before that, I was responsible for business development for Wireless Networks at AT&T. New applications are evolving and as we stay close to our customers to understand their needs and to develop new applications that address these needs. WebMarketCentral (WMC): What did you do before ON24?
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20 Vyatta - Extremely Creative B2B Marketing
WebMarketCentral
AUGUST 28, 2008
This would have been a $200,000 web page if an agency produced it, but by developing it in "open source" fashion through input from their users, they (presumably) slashed that cost significantly. What really caught my attention, however, was the link at the bottom to Vyatta Ads Not Fit for Print.
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The Coming Consolidation in Social Networking
WebMarketCentral
JANUARY 7, 2008
For example, B2B buyers and vendors are unlikely to want to congregate on the same sites where tweenagers are babbling about Hannah Montana , and kids could care less about developments in database technology or network appliances. tags: Social media sites, Alexa rankings, Web 2.0
SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean
WebMarketCentral
SEPTEMBER 1, 2009
Without revealing any confidential information, both companies develop business software, target department heads and directors in midsize to large organizations with their messages, and run their AdWords search ads only in North America. Case in point: among my SEM clients are two b2b software companies.
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Using Blogs for Social Media Optimization
WebMarketCentral
AUGUST 5, 2008
The first step in developing a blog strategy is understanding the landscape of blogs in your industry. If not, ask if it's okay for you to send them an occasional update on your firm/product/service and any interesting developments. Internet users, and more 70% globally, have read a blog within the past 12 months.
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Survey: Lead Generation for Professional Services
WebMarketCentral
NOVEMBER 5, 2006
accounting, legal services, information technology consulting, marketing) and answers questions such as: - What can you do during the business development process that will have the most influence on the decision maker? The current report addresses services selling challenges in a variety of vertical segments (e.g.
WMC Interviews: Mike Schultz
WebMarketCentral
APRIL 1, 2006
a leadership development organizational development consulting firm, running a large P&L there. MS: John Doerr and I founded the Wellesley Hills Group when we saw the need for professional leadership, marketing, and business development at services firms. Before that I was a Director with Linkage, Inc.,
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Video Conferencing Etiquette Tips from ooVoo
WebMarketCentral
JUNE 4, 2009
To save us all, ooVoo turned to the etiquette experts at Beverly Hills Manners to help develop tips to optimize the outcome of video chat and video conferencing. No kidding. Quite embarrassing. Among their tips: Pick a facilitator to help manage any over-exuberant participants. Ask permission if you wish to record a video chat.
Problems with "Naked" CRM Systems
WebMarketCentral
AUGUST 24, 2006
Marketing develops collateral materials to help sales; sales reps feel they don't have the right materials. Because, while Einsof has developed a base of reusable core code, each customer solution is heavily customized. Is this an effective solution? The company has customers who say it is.
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Explaining Technology So Even Your Mom Can Understand It
WebMarketCentral
JULY 17, 2006
When he challenged his marketing team to develop a similarly simple way to explain Xiotech's offerings, Tom Pearce and the rest of the group came up with.the Mom Button. After all, how better to explain complex technology in terms so simple your mom can understand it than to have a mom explain it?
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Greg Hoffman, PR Guru for Hire
WebMarketCentral
MAY 21, 2007
He knows how to develop highly effective PR programs on a tight budget. Greg isn't letting his situation affect either his creativity or sense of humor, however: check out his post on " The old resume taped to a box of Dunkin Donuts trick." Greg gave me some great feedback for an upcoming post I'm working on addressing interactive PR.
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20 Best of 2008: SEO Link Building
WebMarketCentral
MARCH 2, 2009
His tips include using news monitoring tools to react to new developments quickly; taking a stand on a controversial issue within your industry; and creating linkworthy content (glossaries, reviews, advice, tools, assets, news, etc.).
Update on Pageflakes
WebMarketCentral
JANUARY 4, 2008
There have recently been some interesting new developments with Pageflakes , a pretty cool online tool I've written about before. Pageflakes lets you create a personalized start page on the web, similar to Netvibes , TopNetPix or My Yahoo.
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20 Possibly the Coolest Tradeshow Toy Ever
WebMarketCentral
AUGUST 16, 2007
More crowd-pleasing than a premium trinket give-away, more alluring than booth babes, even more powerful than free beer—Danish advertising film agency viZoo has teamed with engineering firm Ramboll developed what may be, thus far, the ultimate tradeshow gadget: a giant 3-D holographic projector.
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How to Write a Strategic Marketing Plan
WebMarketCentral
DECEMBER 6, 2007
The first step in developing a strategic marketing plan is to identify your target markets. For new prospective buyers, develop a separate plan for each micromarket (e.g. and new prospects. hospitals, insurance companies and community banks, all of which buy very differently).
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Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
WebMarketCentral
NOVEMBER 12, 2008
Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. Noting that "Major media outlets (and) smaller regional publications.have generated thousands of followers for their Twitter feeds.
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20 The ROI of Website Redesigns per Forrester
WebMarketCentral
AUGUST 21, 2007
Develop metrics for measuring ROI so you can get an accurate "before" and "after" picture. Develop a schedule and stick to it, avoiding scope creep. How to generate positive ROI Start with an understanding of your unique target customer segments and their information needs (the approach KCA has always taken—nice to get validation).
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20 Salesforce.com's "No Software" Mantra: More Effective Than They Know
WebMarketCentral
JUNE 4, 2006
While the company's success with sales and marketing users is hardly news at this point, I was surprised in doing some research recently at how successful the No Software campaign has been among another group: enterprise software developers.
My Podcast with Paul Dunay
WebMarketCentral
AUGUST 29, 2007
Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. In case you missed it, last week he took a break from that practice—and interviewed me instead.
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Best of 2008 (So Far) - SEO Guidance, Part 1
WebMarketCentral
JULY 28, 2008
SEO Best Practices: Essential To Do's for A New Website by Search Engine People Dev Basu outlines five areas that form a foundation for SEO efforts, including proper internal linking, sitemaps and developing a blog. This was actually from December 2007, but I overlooked it last January. In addition to the obvious (e.g.,
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20 Book Review: Blogger -- Beyond the Basics
WebMarketCentral
AUGUST 5, 2009
Procedures are illustrated using examples from Georgia planning, developing and promoting her Fruit for All blog. The book explains the techniques to accomplish all of these objectives through the fictional story of Georgia Peach, a woman passionate about fresh fruit.
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20 What Works Now in B2B Lead Generation, Part 2
WebMarketCentral
JULY 7, 2008
Software developers, for example, will generally be far more interested in a video perceived as "real" advice from another developer, even with fairly low production values, than a glitzier production perceived as more "commercial."
Social Media Relations vs. Traditional PR Skills
WebMarketCentral
APRIL 22, 2009
A growing number of PR firms get this and are hiring or developing these skills. PR professionals still need to be highly organized extroverts with exceptional writing skills and the ability to craft a compelling story.
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Viral Marketing for B2B Lead Generation, Part 1: Viral Media
WebMarketCentral
JULY 30, 2007
The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. Online games are also hot viral items and can be a lot of fun to develop.
How to Write a Web Marketing Plan - Part 1
WebMarketCentral
MARCH 14, 2007
That's now been partially remedied with the addition of a page on How to Develop a Web Marketing Plan on WebMarketCentral. They may be running some Google and Yahoo search ads, but even for these programs, keywords, bids, ad content and landing pages are frequently not optimized. Part of the reason is a shortage of practical models.
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WMC Interviews: Tim Young of Socialcast
WebMarketCentral
AUGUST 11, 2008
Our product development is heavily customer and end user centric in its approach and methods. We invest heavily in research and development to bring impactful and meaningful product innovations to the market. At our core Socialcast has always been focused on making product decisions based on extensive research and data mining.
WMC Interviews: Jonathan Treiber
WebMarketCentral
SEPTEMBER 10, 2007
We developed the application, lined up the merchants, and launched in May of 2007 with iBakeSale.com. OnCard Marketing is our parent company which designed and developed the rewards technology and application for iBakeSale.com as well as other third party programs we are creating. as well as larger charities.
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20 Awards Are Nice, but Relationships Rule
WebMarketCentral
JUNE 28, 2006
There are also a number of other great bloggers I've had the opportunity to interact with and learn from.
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20 How to Start in a New Marketing Role – RAPIMMR
WebMarketCentral
OCTOBER 16, 2005
Based on your research and analysis of the results, develop your marketing plans for the appropriate time frame (immediate, quarter, annual). Fully develop your messages, obtain lists, contact publishers, make changes to your Web site, etc. Who needs to be involved? Why am I asking so many questions? Tweak as necessary. I: Implement.
SEO is Insanity
WebMarketCentral
NOVEMBER 28, 2007
This holds true across many if not most areas of business and life in general: manufacturing, research, software development, teaching, cooking.but not SEO. Before I began doing SEO work for clients, I'd done it for a number of other websites: my own, friends', and corporate employers. I coded, I tested, I read articles and blogs.
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