Remove interests
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5 Successful Lead Generation Strategies

Zoominfo

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

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31 free social media templates that will elevate your workflows

Sprout Social

It includes a process checklist and a 12-month sample content calendar you can rely on as you build out your employee spotlight series. Procurement teams are made up of people like you and me, and people want entertaining, visually interesting, valuable content. Get the template 17. Get the template 30.

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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg

What prompted his interest in DiscoverOrg’s data accuracy? DiscoverOrg had no foreknowledge that Martin was measuring their data accuracy and no influence over the sample data set used. With these variables in mind, here’s what Martin discovered with his random sampling of DiscoverOrg’s raw data. Name Accuracy.

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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce Marketing Cloud

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? It can more accurately segment audiences and send relevant content like quizzes or free samples based on past purchases and favorite recipes. It’s a question worth exploring.

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The State of SaaS Landing Pages in 2020

Unbounce

Full disclaimer: I know this is a relatively small sample size. I went with a smaller sample size (200) that was manageable enough for me to take a self-guided look and satisfy my own curiosity. Then let’s get to the good stuff… The most popular type of SaaS landing page I saw was the “Demo/Consultation Page.”

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The Demand Generation Strategy Guide

Zoominfo

Demand generation is the process of building awareness and interest in a brand’s products and services. TOFU is where businesses typically engage in marketing activities that create awareness and interest. What is Demand Generation? The idea is to expose TOFU prospects. Once they have done so, they may be considered MQLs.

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5 Tips for Selling SaaS Products

Sharpspring

Free trials allow your target audience to sample a full version of your software for a short time. If you know their habits, interests and pain points, you can enhance your email marketing campaigns to suit their specific needs. #5 5 – Offer Demos. If the software is advanced, include a free demo.

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