No I Do Not Want To See Your Demo
JULY 14, 2016
Then, they ask if I have time for a 30-minute demo. In response to this segment of the speech, one of the attendees (who is in sales) emailed me and asked, “ What would your suggestion be on how we fill top of the funnel (tofu) if we do not suggest a demo? Doesn’t a demo sound more interesting than a case study or conversation? ”. I have very slim/non-existent marketing.
No, I Do Not Want To See Your Demo
B2B Marketing Insider
AUGUST 15, 2016
The post No, I Do Not Want To See Your Demo appeared first on Marketing Insider Group. A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London. Since the event, I […]. Content Marketing
Experience 3D Augmented Reality/Virtual Reality Demos at EXHIBITORLIVE! 2017
MARCH 1, 2017
Create authentic AR and VR experiences that are relevant to real-world B2B environments. Featured in this year’s New Product Showcase , which highlights new, innovative products introduced at EXHIBITORLIVE, are the Kaon AR and Kaon VR. Kaon AR: Virtual reality may be stealing most of the headlines, but augmented-reality systems are no less capable of capturing attendees’ attention.
Does a Demo Ever Make Sense as a Demand Generation Offer?
JUNE 10, 2013
Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer. Worse yet, I fear the condition (let’s call it “demo-itis”) may be contagious. It’s easy to understand the appeal that demo offers provide.
Increase Business by Avoiding Web Demos Early in the Sales Process
Sales Prospecting Perspectives
OCTOBER 29, 2013
In my experience, this demo usually happens very early in the relationship building stage, at a critical time when the two companies are still rather unfamiliar with each other. The problem with web demos is that they are often too one-sided, where it’s heavily focused on the more fine details such as capabilities and features. I’ve been on plenty demos that I would even classify as straight-up boring. I’m not saying to ditch web demos and throw them away, but rather I want to shed new light on the concept and to challenge sales reps.
5 Exceptionally Important Tips for Sales Engineers Creating Pre-Recorded Demo Videos
DECEMBER 23, 2015
In fact, if they are talking to you, it might be because you have tucked away some crucial information – such as pricing or a product demo – behind your walled sales garden. It’s time to set free the demo, and let it live within the liberating winds of the cloud. Check out these 5 steps to building a great product demo. Recorded demos should be much shorter than live demos.
Being Prepared in a Marketing Automation Demo: Finding a Partner
NOVEMBER 1, 2016
This is the second post in the series Being Prepared in a Marketing Automation Demo. . One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” Request a Demo! That will let you know if the company will truly partner with you.
3 Crucial Tips for Promoting Live Product Demos
SEPTEMBER 24, 2012
Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours? Sell the demo, not the product.
How To Create A Winning Demo Video For Your B2B Website
JULY 14, 2016
It’s also a great symbol for what your website’s demo video should be. A great demo video is the front door of your website. At Bizible, we recently created a demo video and learned a lot in the process. When Do You Need To Update Your Demo Video? We updated our product offering and messaging so it was time update our tired demo video. There’s a specific reason.
It’s Show Time! 6 Sales Demo Tips from Stage Performers
Modern B2B Marketing
DECEMBER 29, 2015
” Sales demos are like shows, with salespeople as the main cast. Dramatic pauses build suspense into your demo and interrupt the flow of conversation, making what you’re saying difficult to tune-out. A common rule of thumb for demos is to tell people what you’re going to show them, show them, and then reiterate what you showed them. Modulate your tone.
Autonomous robots and game-playing A.I. — Incredible demos at Disrupt London, Dec 5-6
NOVEMBER 28, 2016
As well as speakers and panels, we’ll be featuring some demos by some amazing tech companies. Incredible demos at Disrupt London, Dec 5-6 appeared first on Opentopic. TechCrunch Disrupt in London is on December 5-6. Grab tickets here. The first will be by Boston Dynamics. Yes, folks, delegates to Disrupt London will get to see one of those amazing BD robots up close and personal, almost literally in the flesh (if. The post Autonomous robots and game-playing A.I. Brands & Marketers
How to Deliver the Perfect Sales Demo
SEPTEMBER 12, 2013
I’ve listened in on a lot of sales demos. What I uncovered was an entire methodology that hasn’t necessarily been written about -- that of a proactive, interactive demo. Here are some pro tips I came away with for delivering demos that will wow your prospects. 1) Confirm the Demo. 2) Build and Plan Your Demo Before the Call. If you start the demo with, "Hi.
The Marketing Genius of Curious George: How Demos Impact Your Business
JUNE 20, 2016
Not able to satisfy my Curious George-like curiosity any other way, I did some research to find out what companies are reporting from their use of free samples, product demos and the like. Here are some key takeaways: Demos can help set accurate expectations about your product or service. . With the vast array of choices in the app marketplace, companies need a way to stand out, and a demo video just may be the solution , since it can show off the app’s functionality and address common questions and objections from your audience, leaving little room for inaccurate expectations. .
The Six Best Screen Capture Tools
JANUARY 3, 2017
Screen captures are an effective format for software demos or screen callouts as well as demonstration any on-screen work sequence. Content Marketing Cool Web Tools Amit Argawal Awesome Screenshot best screen capture tools BuzzBlogger Droplr GIF capture tools Gyazo HubPot Kathryn Aragon Media LICEcap online business tools RazorSocial Rebekah Radice Snagit software demo tools6 ) Gyazo.
4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo
OCTOBER 28, 2016
The post 4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo appeared first on Kapost Content Marketing Blog. “Hi marketer, this is someone you’ve never spoken to, calling to interrupt your busy day by spewing a generic sales pitch about a product you’ve never heard of. Did I catch you at a good time?” ” Who in their right mind would actually answer, “Yes, let’s chat!” to such an unwelcome intrusion ? However, cold-calling is necessary for any sales team. 4 Ways to Use Content to Power Mid-Funnel Leads. Many companies do.
Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
NOVEMBER 3, 2016
From there they provided case studies, webinars, and other content that is all related to the prospect’s specific IT project–and move them forward to having a sales conversation and demo. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. You see, it’s a wrong message to the wrong audience. Specific” companies.
The Zen of an Awesome Demo Video
AUGUST 8, 2013
Creating a great demo, or explanation, video. And the best demo videos don’t just explain or sell your product, they propel your business and become a valuable tool for email, social and other digital marketing channels: witness the phenomenal growth that online file storage startup Dropbox has attributed to a well-received demo video the company used to educate potential consumers.
Top Three Common Product Demo Mistakes
PR Meets Marketing
AUGUST 23, 2016
Over the years, I’ve mapped innumerable number of product demos for trade shows, events, webinars and more, working with sales, product management, and technical sales. I’ve also sat through a few product demos in my role evaluating and selecting marketing technologies. or experienced with product demos. Complex, Overly Designed Demos. One Size Fits All.
At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
Blue Focus Marketing
FEBRUARY 8, 2016
Last week, I had the pleasure of attending the IBM Connect Conference 2016 in Orlando, Florida. As was the case the year before, the event was a whirlwind of activity, with exciting conversations and fascinating new tools to be discovered around every corner. This theme echoed throughout the conference halls. They can achieve things that are simply remarkable.”. Working Smarter with IBM Verse.
Show ‘em What You’ve Got – Send These Demo Emails Today
MAY 12, 2014
Wouldn’t it be great if you could give everyone a demo of your product or service? “Product use” emails or “product demo” emails are some of the most effective ways to teach people about the products and services you offer. This email encourages customers to schedule a 30-minute demo of the software. You can through email! All rights reserved.
Self-Discoverable Demos Using Videos in Interactive Content
OCTOBER 1, 2015
I’ve been in the software business since the late 90s and it used to be that driving prospects to register for a demo was a top draw and priority. Several months ago we looked at diminishing high-funnel returns from demo registrations as a proportion of buyer interactions. We still had popular demos, but registrants were lower in the funnel than they used to be.
Japanese Celebrity Calls for an End to Tweeting after Demos Erupt
AUGUST 17, 2011
The demo organizers are calling for another one on August 21 which could attract far more people than the first. It was only a matter of time before it happened, but overwhelmed with the sudden and sometimes overwhelming impact that their tweets had on society, some Japanese celebrities are now calling on other celebrities to stop using Twitter. Why do you have to tell everyone?
The 10 Best Sales One-Liners of all Time
Sales Intelligence View
JANUARY 8, 2013
If you can’t thoroughly demo your product, you’ll die on the vine. Sales Intelligence Sales Management Account Executives Demo Engineer First Installment Fish Jump Fishing Boat Good Intentions Great Sales Managers Hammer Idioms Industry Pundits Nuts One Liners Personality Perspective Sales Reps Starship Enterprise Vine Volume 1 Whole LotTen of the Best Sales One-Liners.
So You Want To Go To Demo?
PR Meets Marketing
MAY 22, 2008
DEMO is one of the premier conferences to launch a product. In one of my groups, someone recently asked - How do I get into Demo? I've been lucky enough to have two companies accepted into DEMO. Getting Invited to Demo. The key to DEMO is making sure that you schedule a briefing with Chris Shipley over the next few months. What makes a good Demo? 1) Announce at Demo first: The product or solution must be announced at the conference - the availability can be that day or in the subsequent months. You're going to Demo. Now What? del.icio.us
7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
JANUARY 24, 2017
Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. Develop a custom landing page describing your presence at the show, with an emphasis on demos, presentations, and networking events.
25 B2B Engagement Tactics For All Marketing Funnel Stages
FEBRUARY 15, 2017
Brand it nicely, so they know it’s from you -- and ask them to take a specific action (email, phone call, demo, etc.) Opportunity-stage, pre-demo email workflows. Post-opportunity marketing outreach can be a powerful tool to keep leads and accounts engaged through the demo process. Run post-demo ad campaigns, emphasis on product/service benefits.
The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
FEBRUARY 2, 2017
Prospects in the middle of the funnel are interested in your product, but may not be ready to commit to a demo with a sales representative. Many B2B companies opt to retarget visitors with either brand messages or a demo request. Demo ad campaign. A demo ad campaign is the fundamental bottom of the funnel marketing campaign. Direct mail demo campaign*.
The Content Marketing Debate: More (Better) Is Definitely More
B2B Marketing Insider
DECEMBER 5, 2016
I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].
B2B Marketing Needs Visual Storytellers
JULY 10, 2014
to also producing online content (websites, blogs, demos), and having to learn the new tools and tactics (e.g. Professional B2B marketers have had to reinvent themselves several times over the past 20 years. First there was the evolution from producing offline print content (brochures, white papers, etc.) SEO) that came with it Then the rise […].
If It’s Truly Easy-To-Use, Let Sales Do the Demo
Modern B2B Marketing
AUGUST 24, 2011
Salespeople are often used to having others do the demos, but a qualified sales lead will quickly recognise that if a “techie has to do a demo, those “easy-to-use” marketing messages may not hold true. The “trial demo is a critical step. It will of course verify to you, the employer, that your prospective salesperson has the ability to demo.
How To Plan, Execute & Measure a Direct Mail Campaign
JANUARY 9, 2017
The key here, and how we set this campaign apart from a brand awareness campaign, was that in order to receive the actual amount listed on the gift card, the contact had to complete a demo with our team before Jan. Included in the box was a unique URL for the recipients to type in, hit a landing page specific to the campaign, and request their demo. Planning. Execution. On Dec.
Spice up your emails - Link to your video demos
Anything Goes Marketing
JULY 23, 2006
What about flash demos that you may have created? Most people believe that a flash demo is great if you get someone to your site but you really need something like a whitepaper or a webinar to get them interested. A recent MarketinsgSherpa webinar has demonstrated that when trying to book meetings, including a link to a video demo about your products payed off big time. If you have a brand, product or company that people have a hard time getting consider reusing a flash demo that marketing may already have created for your website or consider investing in a new one.
Infographic: 10 Commandments of Email Copywriting
NOVEMBER 12, 2013
No matter what you’re selling – a white paper, a Webinar, a demo, a free trial, or 25% off your latest software – there are certain rules that disciples (ahem) of good B2B email marketing should always follow. Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal.
A/B Testing: How adding a second CTA increased clickthrough 291%
B2B Lead Generation Blog
FEBRUARY 23, 2015
When conducting analysis on the solutions page, click tracking showed that 2.39% of visitors were leaving the page to go to the demo page. Instead of letting those lower-motivated prospects blindly stumble around the site, a demo CTA would allow VolunteerMatch to guide them there. visitors to click on the demo CTA, 12.5% of them converted on the demo. 24, here at Summit.
Infographic: Influencer Marketing Survey
OCTOBER 15, 2015
Get a free demo today by clicking the button below! REQUEST A FREE DEMO. This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.
Report: Trade Shows Generate Highest Quantity & Quality of Leads
NOVEMBER 14, 2014
This is reinforced by another headline from the report: “Live Demo Offers Produce the Highest Quality Leads.” Again, this conclusion is based on more respondents naming demo offers as generating quality leads compared to other channels. Sure, demos attract more qualified leads, because prospects who want to view the product are inevitably further along in the sales process.
Demo Quantifies Opportunity. Psycho Makes the Sale.
Proteus B2B Marketing Blog
NOVEMBER 6, 2008
When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include who they are, where they are, what they do, and their scope. Again as we know, a second profiling approach is through “psychographics”, which goes beyond demographics to examine [.].