DealSignal

FEBRUARY 23, 2023

To conduct A/B testing, you’ll need to create two versions of your email marketing B2B lead generation campaign that differ in only one element (such as the subject line, CTA, or design). Send each version to a random sample of your email list, and track the results to see which version performs better.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DealSignal

DECEMBER 27, 2021

B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

DealSignal

FEBRUARY 26, 2024

B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52