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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy. A landing page is a chance to create a new customer or potential customer. What is a Landing Page?

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customize subject lines.

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How the First Message in Live Chat Can Increase Website Conversions

Webbiquity

Some prefer to stay silent and waiting for customers to act; others choose to initiate the conversation first with the help of chat triggers that activate a chat box widget after some defined period of time or specific action. Each method of communicating with customers has advantages and drawbacks. and track your platform’s analytics.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Although it’s simple to think that a message will always get in a customer’s inbox once “Send” is pressed, this isn’t always the case.

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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. Every successful B2B company starts by focusing on solving a specific problem for a specific type of customer. Many of your prospective new customers may have never heard of you before.

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Unleashing the Power of AI-Driven Content Creation

Webbiquity

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. First, be sure to do your own research on statistics as some content may be older and lean one way. Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape.