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3 Tips to Prepare Your Data for the AI Era

Salesforce Marketing Cloud

With the rapid growth and advancement of generative AI, it has become crucial for companies to skill up their teams with AI expertise. But, having a skilled team is only part of the equation; it’s also about having the right data in place to use it efficiently. Good AI needs good data. So, where do you start? Get the guide 1.

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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Why Direct-Dial Office Numbers Are a Sales Leader’s Secret Weapon

Zoominfo

For sales leaders, this has been met with enthusiasm — sales teams thrive on the galvanizing energy of a vibrant sales floor. It’s crucial that sales leaders arm their teams with the best possible contact information, and that means having direct-dial office numbers in your sales team’s toolkit. The bottom line?

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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. Kforce used an email signature banner that promoted the company’s Hurricane Irma relief efforts and encouraged users to click to make donations to hurricane relief. Guest post by Dylan Berger. Reduce and reuse.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

Zoominfo

As consumers in a technology-driven world, our information has become a new form of currency. In an effort to promote transparency, we’re pulling back the curtain here to share our rigorous approach and commitment to privacy. Data FAQ: Does ZoomInfo notify you when we add you to our database? Answer: Yes.

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Data Demystified: Solving the B2B Data Problem

Zoominfo

Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. But to our engineering, data science, and product teams, B2B data is an entirely different animal from B2C that poses many unique obstacles and challenges.

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