The Effective Marketer

JANUARY 19, 2012

“You can’t just ask customers what they want and then try to give that to them. What do customers want? Let’s do a focus group and find out. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek.

Focus Group 100

Focus Group Copyright CMO Social Media 100

Hubspot

DECEMBER 10, 2019

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Customer service?

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

ClearVoice

MAY 29, 2023

They’re based on real-life customers. They are semi-fictional, generalized representations of a company’s ideal customers. These characters are created based on research, data, and insights from actual customers. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. and "could we?"

Focus Group 28

Focus Group Content Marketing Planning Content 28

Hubspot

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. Lifestyle: Defining target audience by lifestyle means figuring out how your customers spend their time.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Content Standard

MAY 10, 2019

With the drive toward omnichannel marketing picking up speed, brands run the risk of adopting a one-size-fits-all mentality to customer journey mapping. The problem here is that even the best brand can’t meet one customer’s every need. Additionally, no two customers will have the same start and end goal.

Buyer Personas 101

Buyer Personas Design Ad Building A/B testing 101

Hubspot

JANUARY 20, 2021

Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and facilitate a space where people can share exercise plans, training methods, and workout schedules with one another. Even HubSpot recently created its own private group, Marketer to Marketer.

Facebook 101

Facebook Business Hubspot Privacy 101

Hubspot

FEBRUARY 6, 2020

To learn more about the customer and the competition so you can better market your own product or service. The goal is to uncover why customers choose competitors over your product or service. Customer understanding. Understanding your customer is the key aspect of increasing the product life cycle of any product or service.

CMS Development 93

CMS Development SWOT Paid Search Agency Hubspot 93

SmartBug Media

OCTOBER 20, 2021

Being able to tell a good story using metaphors is a good skill that will help your potential customers have a deeper connection with you and what you’re selling. In this session, we learned how to build up to the skills that cause your customers to have an emotional connection with your product through the use of metaphoric imagery.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

Metadata

JANUARY 15, 2024

Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group. According to Liz, “Most B2B marketers focus on their features with the assumption that those features are what their customers want.” Unfortunately, having great features is table stakes.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Branding 52

Anyword

JUNE 21, 2021

The best landing page copy focuses on one primary thing: customer benefit. Hubspot leads with “There’s a better way to grow.” But then again, Hubspot’s product is relatively complex, so maybe it’s hard to capture their entire value proposition in one phrase. Could stand some improvement. Industry: Marketing. Main text score: 70.

Landing Pages 52

Landing Pages Marketing AI Lead Scoring Lead Ranking 52

Hubspot

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Already an Uber for Business Customer? Click here for 20% off eligible HubSpot plans, or sign-up for free. Plus, it shows your prospects and customers that you value their participation.

Planning 81

Planning Business Validation Paid Search Agency 81

Martech Advisor

DECEMBER 6, 2019

According to Investopedia : "Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers.". It's usually done via product testing, focus groups, and surveys. According to Hubspot, the six main principles of how to do market research are: 1.

Research 95

Research Marketing Websites Buyer Personas Tips 95

Hubspot

JUNE 8, 2020

As a sales leader, you've probably wondered what impacts your prospects and potential customers. The bottom line is that sales collateral content is critical when arming your sales team with the resources they need to build relationships, convert customers, and generate revenue. But that’s not all. Types of Sales Collateral.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

SmartBrief - Marketing

SEPTEMBER 25, 2023

We have dashboards that measure customer responses in real time, and we have Google Analytics. Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. However, we must acknowledge that it can quickly become the focus when we have so many tools and so much information.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Vision6

NOVEMBER 12, 2020

The Changing Face of Customer Experience: Creating a Conversational Strategy. Keynote speaker Kat Warboys from HubSpot, ANZ, kicked off the day by taking a deep dive into creating and implementing a conversational growth strategy. In fact, 90% of consumers expect an immediate response when it comes to customer service.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Hubspot

APRIL 7, 2023

Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. A physical product that doesn’t meet a customer’s needs could result in returns, recalls, or redistribution costs.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Lake One

JANUARY 20, 2020

When you’re ready to scale and want a more unified view of your lead generation activity, Hubspot is the way to go. As they’ve expanded their product line up from a marketing tool to a platform for marketing, sales, and support, it offers tools from lead generation all the way through your customer journey.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Tools 52

Content Marketing Institute

APRIL 10, 2018

He’s down one team member, which means he needs to spend a lot more of the day working directly with customers. After conducting a competitive assessment and focus groups, our team determined the buyer persona was an African-American woman with a master’s degree, promoted into a senior role within the last five years.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. In a study conducted by MarketingSherpa, 61 percent of customers would like to receive emails from businesses at least weekly.). You’re able to cultivate post-sale relationships with customers. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 96

Hubspot

JULY 6, 2021

To have high brand salience, your customers need to think about your brand as the first solution to their wants or needs when they have to make a purchasing decision. All of this will help customers create a positive association with your brand and remember your brand when it comes time to make a purchase. Image Source.

Branding 101

Branding Brand Identity Lead Ranking Differentiation 101

Martech Advisor

OCTOBER 1, 2019

These new tools – referred to collectively as content intelligence – can take the guesswork out of marketing by making recommendations for a content strategy based on the integration and advanced analysis of multiple data sources including marketing analytics, marketing content text and images, and customer behaviors and preferences.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Hubspot

OCTOBER 16, 2019

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation. Image source: HubSpot. Image source: Twitter.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Kevin Indig

APRIL 1, 2023

Focus groups, surveys, prompts or a few gift cards and phone calls for tight budgets can get you to the AHA moment (thanks, Ryan, for the idea). Marketers can augment them with benchmark articles (hat tip to Amy Lecza) and occasional qualitative research. Trying to quantify everything can seem sterile.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

Brandwatch Marketing

NOVEMBER 19, 2018

The most common ways to perform market research are surveys, user tests, focus groups, and interviews. All of these work, and customer research of all types should be a core component of your business. Reason #3: Asana custom fields are really limited and @airtable custom fields are basically limitless.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

SmartBug Media

AUGUST 1, 2019

Oftentimes, these are questions about who your target market or ideal buyer persona is (for example: “What does our ideal customer look like?”). To help you develop the research plan, let’s review a few techniques for conducting research: Interview prospects and customers. Conduct a survey using SurveyMonkey or another tool.

Research 81

Research Process Planning Marketing Budget Creation 81

Hubspot

JULY 13, 2018

Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. These buyer personas describe your ideal customer's age, family size, budget, job title, the challenges they face at work, and similar aspects of their lifestyle.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Hubspot

JUNE 1, 2018

They research and analyze your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”. Price it too high, and you’ll lose out on a solid customer base.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. Additionally, they'll appreciate the value you've provided them.

Examples 101

Examples RFP Lead Ranking Lead Scoring 101

Hubspot

JANUARY 16, 2020

Engage with audiences by conducting focus groups. If you're feeling stuck regarding how to target the interests of your audiences, and research isn't working, it's time to engage with your customers. Reaching out in an Instagram poll or a marketing email gives the power to your customer.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Hubspot

AUGUST 24, 2011

A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. An example answer to this question might be, "This customer uses Twitter to follow industry leaders." It was one bullet point. A yes or no question.

Inbound Marketing 28

Inbound Marketing Social Marketing Allocation Work Management 28

Hubspot

FEBRUARY 14, 2012

Your customers, that's who. After all, it's really those customers of yours who are paying for that romantic dinner tonight, right? Luckily, there's not as much pressure to show your love to customers on Valentine's Day as there is to show your significant other. The Benefits of a Loving Customer Relationship.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Hubspot

APRIL 4, 2023

I do this by using data and analytics to learn more about customer behavior and preferences. I think it presents a huge opportunity to optimize marketing campaigns — especially with customer segmentation and targeting. We can now use AI to analyze vast amounts of data on customer behavior and preferences.

Consulting 66

Consulting Sample Work Management Marketing AI 66

ClearVoice

MAY 15, 2020

83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Create loyalty wherever possible: The more useful your customers find your video content, the more views and repeat visits you’ll get. Over 8 billion views register on Facebook every day on average – Market.us.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

JANUARY 11, 2021

In this post, we'll provide eight tips curated from Microsoft's Marketing with Purpose Playbook to help you create more inclusive advertising, reach more customers, and grow your business. Does each inclusive advertisement point the customer after the click to the landing page that matches the inclusive spirit of the image creative?

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

Hubspot

MAY 20, 2011

Continuing his “science of” webinar series, HubSpot Social Media Marketing Scientist Dan Zarrella spills the details of how to apply the scientific method to web analytics. Whether it’s HubSpot’s software, Google Analytics or something else, each is different. Can visitors become customers without being a lead?

Analytics 28

Analytics Marketing Analytics Tools Comparison Hubspot 28