Tiecas

MARCH 15, 2024

Your vision can transform into reality with a well-thought-out strategic roadmap and a detailed plan of action for implementation. Table of Contents Industrial Marketing Strategy Before Action—The ‘Why’ Strategic Roadmap vs. You are not alone if you don’t have a documented strategy or roadmap.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. When you’re already spread thin, every minute counts. Download the template 6.

Social Media 80

Social Media Template Work Management Marketing Management 80

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. A marketing workshop can help you implement a content marketing strategy that turns that dream into a reality.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Martech

SEPTEMBER 12, 2023

Knowing this, decision-makers can prioritize which tools to add and how to implement them. Here are some examples of generative AI use cases and where they might fall on the matrix: Chatbot for policies: An insurance company might use a chatbot to help explain policies to customers, adding some automation to customer service.

Marketing AI 118

Marketing AI Organization Tools Generation 118

Webbiquity

JUNE 7, 2022

It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. That’s why you have to find a way to bridge that gap and take a customer-centric approach to overcome the “limitations” of doing business online. Approach every potential customer individually.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Martech

MAY 8, 2023

I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. Discovery The discovery stage involves learning, documentation and shared learning phases. The first exercise is to step in the customers’ shoes.

Marketing & Strategy 106

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 106

Vision Edge Marketing

MAY 12, 2020

The debrief can be used to analyze and improve any effort – the launch of a new product, the implementation of a new customer process, the execution of a major event or following a crisis. When preparing for an important event, such as a product launch, execution of a customer or industry event, etc. Processes matter.

Process 191

Process Analysis Planning Organic Leads 191

Martech

DECEMBER 20, 2023

Auditing your assets before implementing a DAM is an important step in ensuring you select the tool that is best for you. Audits shouldn’t only be conducted when implementing a DAM. You can customize who sees what assets and what actions they can take with them, including downloading, sharing and editing. Audit your assets.

Practices 105

Practices Best Practices Training Guidelines 105

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Seismic

MARCH 5, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity.

Automation 105

Automation Personalization Allocation Marketing Management 105

Martech

AUGUST 3, 2023

But to implement this kind of change, Electrolux needed a roadmap. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap. They also implemented a CDP from BlueConic to begin centralizing and activating data. “We’ve Get MarTech! In your inbox.

Analytics 87

Analytics Opt-out Paid Search Agency Conference 87

SmartBug Media

NOVEMBER 3, 2023

You end up with a 360-degree view of the customer journey that helps you understand what works and what doesn't. Reporting and visualization: Custom reports and ROI visualization allow for data-driven decision-making. Clearly understand and define the full customer lifecycle process. Create a mapping document.

Hubspot 59

Hubspot Sales Qualified Leads Marketing Attribution Marketing Automation Services 59

Heinz Marketing

JANUARY 19, 2024

Here’s a real life example from our client work: A client with large marketing team (200 members across functional marketing teams) had difficulty adopting and implementing a new tool, and in the process of implementation, they got resistance from some who would continue to use their own tools. Update onboarding documents. Step 6.

Tools 113

Tools Work Management Planning Ideal Customer Profiles 113

Salesforce Marketing Cloud

DECEMBER 20, 2023

But you don’t need to wait for a mandate to implement transparency protocols of your own. Innovate with AI, responsibly With built-in intelligence, Einstein AI helps your teams engage with empathy, increase productivity, and scale customer experiences. Think HIPAA in healthcare and customer protection in financial services. (For

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Heinz Marketing

NOVEMBER 8, 2023

As a marketing consultancy firm, we’ve worked with clients all over the spectrum, providing support to implement effective change and bring awareness to unknown issues. During this meeting, I presented a sales document that would help streamline their lead prioritization.

Work Management 114

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 114

SmartBug Media

JULY 12, 2021

Storage, including document management, customer relationship management (CRM), and content management system (CMS). As a bare minimum, consider these three categories as the base of any marketing strategy: Storage (document storage, CRM, and CMS). Store drafts of documents. What is the timeline for implementation?

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

SalesGrape

SEPTEMBER 14, 2023

While there are various marketing strategies available, telemarketing remains a powerful tool to connect with potential customers directly. In this article, we will explore five proven tactics that telemarketers can implement to generate high-quality leads.

High Quality Lead 60

High Quality Lead Ideal Customer Profiles Telemarketing Lead Scoring 60

Martech

SEPTEMBER 23, 2022

The problems start when there’s no real plan to optimally select, implement and use a martech solution or integrate it into your existing ecosystem. There’s a secret sauce to successfully selecting and implementing a martech stack that’ll work every time — and may even deliver some return on your investment.

Work Management 100

Work Management Marketing Management Ad Building Budget Programs 100

Top Rank Marketing

OCTOBER 19, 2023

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. Happy customers = more revenue. It demands that the customer is the focal point of all decisions to create satisfaction and loyalty.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

Martech

NOVEMBER 29, 2023

When it comes to customization and integration, a CMP should provide templates and designs for consent banners that can be adjusted to fit the company’s branding while remaining clear and straightforward. This will require a clear overview of your data flow, a comprehensive implementation plan and a test phase. Customizability.

Digital Asset Management 105

Digital Asset Management Work Management Privacy Marketing Management 105

Martech

MARCH 14, 2022

I’m talking about a martech stack designed and implemented to help you create remarkable customer experiences, do more work in less time, and achieve your primary business and marketing goals. You’ll elicit and document use cases for each role, including desired outcomes and dependencies. Prioritize.

Work Management 126

Work Management Marketing Management Paid Search Agency Planning 126

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Martech

FEBRUARY 21, 2023

Document your approach from end to end. Documenting your processes Another part of readiness to consider is how your organization is currently operating. Documenting a digital ad agency’s processes means detailing all of its workflows from onboarding through execution. Identify your client-facing value proposition.

Advertising Agencies 88

Advertising Agencies Automation Advertisements Advertising 88

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Valasys

JULY 24, 2023

Let’s delve into the world of RPA, starting with its definition and overview, followed by an exploration of its growing importance across various industries along with how to implement RPA in business. By implementing RPA in business , leveraging to achieve cost savings, improved productivity, and seamless customer experiences.

Work Management 52

Work Management Customer Satisfaction Business Allocation 52

Salesforce Marketing Cloud

APRIL 22, 2024

Jessica Mills Implementation Specialist, Fast Slow Motion Jessica included a link to her online portfolio at the top of her resume so recruiters could check it out. Jessica is now an implementation specialist at Fast Slow Motion having landed her first Salesforce job using her portfolio. And check it out they did.

Ad Building 96

Ad Building Ideal Customer Profiles Acquisitions Creativity 96

Salesforce Marketing Cloud

DECEMBER 11, 2023

It’s a battle between administrative burdens and elevating the customer experience – a situation that happens all too often. Research reveals that automation has a host of advantages: reduced costs, accelerated ROI, happier teams, and elevated customer experiences.

Automation 69

Automation Work Management Marketing Management Process 69

Martech

FEBRUARY 29, 2024

Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

Enterprise Management 99

Enterprise Management Consulting Work Management Marketing Management 99

Salesforce Marketing Cloud

APRIL 10, 2024

Unlock trapped data and deliver innovative customer experiences with AI Discover how to unlock your trapped data, deliver personalized customer experiences, and take full advantage of AI with Data Cloud and Salesforce Professional Services. Good AI needs good data. So, where do you start? Get the guide 1.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

Martech

JANUARY 8, 2024

Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Refining the summary: Identify the criteria for defining a lapsed customer (e.g., How long should the test run? Please keep answers simple.

SMS 68

SMS Marketing AI Best Practices CMO 68

Salesforce Marketing Cloud

JANUARY 8, 2024

You’ve heard the adage about salespeople telling a customer “Of course we can do that!” If your product includes services such as installation, maintenance or 24/7 customer service, they should also be included in the contract. For this reason, many companies limit, if not eliminate, contract customizations like this.

Process 110

Process Practices Terms and Conditions Work Management 110

Martech

DECEMBER 7, 2021

Surprisingly, a big part of successfully implementing new technology is having (or making) friends. Briefing your partners in IT on your business needs, technical needs, timeframes, and budget – as well as making arrangements to remove much of the technical lift from their shoulders as possible – ensures a smoother implementation.

Work Management 88

Work Management Marketing Management Organization Budget Programs 88

Seismic

FEBRUARY 6, 2024

Evaluating sales performance includes data and metrics as well as customer satisfaction, sales strategies, and greater alignment across the organization. Identify metrics like conversion rates, average deal size, and customer acquisition cost (CAC).

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Martech

OCTOBER 26, 2023

My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. Technology is not a strategy and, on its own, will do nothing to get you closer to engaging your customer at every stage of their lifecycle.

Enterprise Management 104

Enterprise Management Marketing Automation Services Budget Programs Gartner 104

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

ClickDimensions

JANUARY 17, 2023

This blog post brings together 3 ways you can use text messages to improve customer loyalty and increase the open rate of your communications in the Financial Services field. SMS/text messaging as a marketing channel helps improve your overall customer interactions. Inform Customers About Unique Offers .

SMS 98

SMS Service Terms and Conditions Open Rate 98