Vidyard

OCTOBER 7, 2019

Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. Dive into full courses or sample individual lessons depending on what you’re looking to find out. Pro Tip: The course is free, but if you want to get certified , it’ll cost you $199 USD.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

OCTOBER 7, 2019

Except maybe us…) Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. Dive into full courses or sample individual lessons depending on what you’re looking to find out. HubSpot Academy HubSpot is an undisputed leader in the marketing world.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

ClearVoice

AUGUST 24, 2021

Add work samples where relevant. If you’re on other social media channels, like Facebook or Twitter, you can create a post that links to your LinkedIn profile. Access more than 15,000 LinkedIn Learning courses to grow your freelance skillset and add course completions to your LinkedIn profile. Ask for recommendations.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

Adobe Experience Cloud Blog

MAY 24, 2018

For example, if a business goal is to increase brand awareness, a related campaign goal may be to grow the number of people who follow the brand’s Twitter account. In this example, the specific metric to track is Twitter follower count. And make sure the testing samples are appropriately sized. Set an attainable goal.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Customer Experience Matrix

MARCH 16, 2016

to build personas by analyzing a sample of your existing customers. The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Organic social can work, of course. Overseeing organic Facebook and Twitter is one thing. Today, social media is manifestly visual.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. Of course, there will be some overlap between these two disciplines. The Role of an E-commerce Marketer.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Biznology

JUNE 8, 2017

I’ve been having an ongoing discussion with Kristina on Twitter , and I think we made a breakthrough together. Search query analysis is a representative sample of audience intent. Of course, you have to know when to serve them branded content to create great customer experiences. The vast majority of queries are unbranded.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Content Standard

SEPTEMBER 28, 2020

For example, a marketer promoting thermostat upgrades on Twitter might tweet, “Stop losing $100 every year in energy by buying our programmable thermostat!” Default: Defaults are pre-set options or courses of action consumers receive, such as automatic enrollment in a 401(k) by an employer.

Word of Mouth 115

Word of Mouth Marketing Management Customer Satisfaction Paid Search Agency 115

Vision Edge Marketing

JANUARY 18, 2018

Over the course of 2017 we put our ABM strategy and plan into place. We gave email a break and moved to direct messaging on Twitter followed by a personal phone call. Only 3% had personal Twitter accounts. We anticipated that this phone call might result in leaving a voice mail and had specific messages for each person.We

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

SendX

SEPTEMBER 22, 2020

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? What to Send to Email Customers On Every Step of Their Customer Journey You will not force a beginner student to take up an advanced course. You will not put on sweatpants for the job interview. “As

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

Biznology

NOVEMBER 23, 2016

First, they matched the Twitter handles in the business record to those in the consumer database. To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. Of course, the technique does not work for the John Smiths, but it did add another layer of names to the file.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

readwrite

FEBRUARY 1, 2012

Twitter’s sponsored tweets and sponsored hashtags are cropping up more often as the social network places a heavy focus on advertising. Choosing to advertise on Twitter is a risky move, ripe with opportunity and danger. Walgreens recently purchased some love on Twitter , literally. Walgreens Can’t Buy Love.

Twitter 40

Twitter Advertisements Advertising Social Networks 40

Buffer

DECEMBER 15, 2021

At Buffer, we ultimately decided we wanted a candidate who is skilled at organic Twitter, who has specific experience in our industry, and who is strong in community management (but not necessarily customer support, since we have resources for that). We chose to ask people to respond to a few sample tweets.

Social Media 85

Social Media Work Management Marketing Management Process 85

NuSpark Consulting

MARCH 30, 2016

Twitter Hashtag Promoted Tweets. For tech and marketing audiences (and others of course), every show has its own hashtags that they promote. Branded conference hashtag searches allow attendees to search for news and updates on their conferences they are attending, and also allow attendee conversion via the Twitter channel.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Customer Experience Matrix

AUGUST 29, 2013

LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. Of course, every vendor argues it does this better than anyone else. Here’s what I found.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Moz

JUNE 28, 2020

Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. There were some individual data source category averages that were on par with the sample average, while other categories deviated greatly from the sample average. Publicly available data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Moz

JUNE 28, 2020

Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. There were some individual data source category averages that were on par with the sample average, while other categories deviated greatly from the sample average. Publicly available data.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Hubspot

APRIL 18, 2016

Of course you do. At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. But instead of throwing in the towel and deciding not to use Twitter Ads for the middle of the funnel, we decided to take a different approach. To get our audience into Twitter, we used list-syncing service called GoChime.

Twitter 28

Twitter Top of Funnel Paid Search Agency Ads 28

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). This course is specifically designed for early marketing leaders to learn how to build a high-impact marketing function and become a more well-rounded marketing leader. It’s a grind.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Optinmonster

NOVEMBER 3, 2021

Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Allow entrants to login to your contest via Facebook or Twitter. Whether it is a retweet on Twitter, sharing an Instagram story, or duetting their video on TikTok, use their content to help bolster social proof. How does influencer marketing work?

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

ConvertKit

DECEMBER 10, 2020

On the other hand, there are fields with lots of creators and many resources that are free or low-cost, including videos, templates , ebooks, email courses, and more. Sample search for HIIT workout ebooks; this search reveals a $10 to $25 ebook price range. Image via Steph Smith on Twitter. What’s the average ebook price?

Pricing 127

Pricing Price Screencast Amazon 127

Hubspot

NOVEMBER 28, 2017

In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. The tweet came from the Kenneth Cole corporate Twitter account -- actually, from the chairman himself, as indicated by the "KC" in the tweet. No big deal, right? Source: Daily Beast.

Guerilla Marketing 78

Guerilla Marketing Sample Paid Search Agency Lock-In 78

Hubspot

MAY 4, 2010

Clearly there's a lot of potential in Facebook -- but how does it compare to Twitter? I looked specifically at the number of followers each company had last week on Twitter and Facebook (we call it their reach on each channel). Many B2B industries are having more success with Twitter. And is it right for your business?

Twitter 28

Twitter Facebook Sample Business 28

NetLine

NOVEMBER 1, 2021

One search for “artificial intelligence” on Twitter and you’ll be introduced to articles on how AI is shaping the future of healthcare, productivity, art, and food. Of course, all of this leads us to a natural question: When will everyday businesses and professionals use AI software to enhance their work?

Marketing AI 59

Marketing AI Work Management Marketing Management Peer-to-peer 59

Buffer

MAY 6, 2019

We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more. We did this for the individual authors on the Buffer blog , showing a Twitter follow button next to the author’s name at the top and the bottom of the article.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

NuSpark Consulting

AUGUST 9, 2012

This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. It’s especially powerful if those retweeters mention your Twitter handle. Let’s review key engagement metrics for our spreadsheet: Twitter. We know that. Followers Lost.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Hinge Marketing

MARCH 26, 2020

Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. For the best of both worlds, use both techniques—you can reach a large sample and extract deep qualitative insights. Who should you be talking to in the course of your research?

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

NetLine

NOVEMBER 1, 2021

One search for “artificial intelligence” on Twitter and you’ll be introduced to articles on how AI is shaping the future of healthcare, productivity, art, and food. Of course, all of this leads us to a natural question: When will everyday businesses and professionals use AI software to enhance their work?

Marketing AI 52

Marketing AI Work Management Marketing Management Peer-to-peer 52

Digital B2B Marketing

MARCH 1, 2012

Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. Of course the sites that are disclosed will be a fit. Share in the comments below or with me on Twitter ( @wittlake ). The problem is, advertisers often do not know where their ads are running.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Convince & Convert

JANUARY 6, 2016

Promoting businesses on social media such as Facebook and Twitter is huge these days. This is particularly useful for niche businesses—it allows people to touch, hold, and sample your clients’ products. As the saying goes, you can’t serve two masters at once. After all, not every target segment can be reached using mobile apps.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

NuSpark Consulting

AUGUST 9, 2012

This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. It’s especially powerful if those retweeters mention your Twitter handle. Let’s review key engagement metrics for our spreadsheet: Twitter. We know that. Followers Lost.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Hubspot

OCTOBER 28, 2012

Twitter Launches Gender Targeting For Advertisers, From Marketing Land. You might recall Twitter’s previous update for advertisers in the beginning of September, when they launched their targeting by interest and username for promoted tweets. So how does Twitter know? or women including, “My tummy hurts.”

Twitter 28

Twitter Paid Search Agency Ad Frequency Mobile Advertising 28

ConvertKit

JULY 9, 2021

Check online forums, Facebook groups, Twitter and more for paid session work gigs. There’s a lot to understand and consider when recording session work at home, including sample rate, file format, resolution, and more. Of course, growing your email list and social followings can make you more attractive to potential sponsors.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Event registrations are, of course, the lifeblood of your event marketing, and should be a leading KPI for how well you’re performing. Samples given out. For example, Twitter is a favorite for those who enjoy live-tweeting during events. Awareness goals include: Event registrations. Presence on social media. Media coverage.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Moz

DECEMBER 9, 2019

Note the distribution of websites Gianluca Fiorelli (@gfiorelli1) most often links to on Twitter. Once we have our data in the format Gephi prefers for network visualizations ( sample edge file ), we are ready to start exploring. All black nodes are the influencer’s Twitter accounts. Pulling our data programmatically.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Hubspot

JANUARY 27, 2020

Of course, in the real world, failure is going to happen. You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Success theater is … exactly what it sounds like it would be.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98