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The best times to engage on social media

Martech

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Twitter: People check their tweets first thing, so prime time on Twitter skews earlier, 9am — again on weekdays.

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. Subscribers receive exclusive access to the results – they will not be published publicly.

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E-commerce Marketer: Key Role, Skill Set, and Job Description

Martech Advisor

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. Of course, there will be some overlap between these two disciplines. The Role of an E-commerce Marketer.

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How to price your ebook to maximize sales and profits

ConvertKit

To help you price your ebook, we’re sharing easy ways to research your market, choose the best platform to sell your ebook, and select the price that will maximize your sales once your ebook is published. Amazon’s Kindle Direct Publishing. Amazon lets you self-publish ebooks through their Kindle Direct Publishing platform.

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On the limited value of branded content

Biznology

I’ve been having an ongoing discussion with Kristina on Twitter , and I think we made a breakthrough together. In print and other offline media, the publisher is in control of the story. Search query analysis is a representative sample of audience intent. Once you start reading the book, you are a captive audience.

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How to Hire a Social Media Manager: Our Exact Process and Job Description

Buffer

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. I've broken it down into five sections: writing a job description, crafting a custom application, promoting the role, and the interview process. What resources will I be able to provide?

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Stop making content distribution an afterthought

MKT1

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). This course is specifically designed for early marketing leaders to learn how to build a high-impact marketing function and become a more well-rounded marketing leader. It’s a grind.