Go Beyond SEO

FEBRUARY 20, 2023

Measure your results against stated goals and course correct as you learn what efforts are most effective for your firm. Facebook follows closely behind, with 62 percent of firms holding a social media presence. However, if your goal is community engagement , consider a more personalized network like Instagram or Facebook.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

KoMarketing Associates

SEPTEMBER 8, 2020

This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. Do personalize your LinkedIn URL. Click Edit public profile & URL in the right rail. Change your URL to whatever you want it to be. Polls are also, of course, excellent for engagement.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Go Beyond SEO

FEBRUARY 20, 2023

Measure your results against stated goals and course correct as you learn what efforts are most effective for your firm. Facebook follows closely behind, with 62 percent of firms holding a social media presence. However, if your goal is community engagement , consider a more personalized network like Instagram or Facebook.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Buzz Marketing for Technology

MARCH 4, 2010

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. This is clearly an all out war between Facebook and Google.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

KoMarketing Associates

SEPTEMBER 11, 2015

If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

LeadSquared

OCTOBER 26, 2017

We have already covered the different types of Facebook ads that you can create. I am talking about Facebook Lead Ads. What is Facebook Lead Ads? Facebook ads was a major channel for generating leads for advertisers. Landing pages take you out of Facebook. Lead Ads were Facebook’s answers to these problems.

Facebook 52

Facebook Paid Search Agency Ads Leads 52

KoMarketing Associates

JUNE 17, 2020

The URL itself is fine. But it’s too much to ask someone looking at an Instagram post to remember that URL. Setting up stories ads is fairly easy in Facebook. Unless, of course, you save them to your account’s highlights. Simplify the links themselves. It follows all the good rules of search engine optimization.

Lead Generation 194

Lead Generation Generation Leads Lead 194

ConvertKit

JUNE 21, 2021

Follow our timeline whether you plan to launch physical products, digital products ( like courses or ebook ), or services. After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page. Some popular marketing channel examples include: Facebook. 4 months to launch.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Of course, creating custom pages and forms is incredibly time-consuming.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Hubspot

JULY 14, 2017

In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. If we wouldn’t want to see a piece of content in our Facebook News Feeds, why would our audience? 2) Different Video Design Devices.

Facebook 0

Facebook Hubspot Video Marketing Generation 0

Optinmonster

FEBRUARY 21, 2024

Provided, of course, that they are high-quality and difficult to outrank. Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic. Boost New Posts As you can see, our traffic strategy thus far has been primarily focused on organic, search traffic.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

SendX

MARCH 18, 2021

A change in the Facebook algorithm, on the other hand, could restrict your access to Instagram followers. You can’t, of course, automatically include them in your email marketing database. But Facebook is not the only platform you can leverage for this. Incorporate your branding and website URL into the ad.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

KoMarketing Associates

MAY 14, 2019

Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. HTML titles appear as the titles in search engine results, as well as default titles for bookmarks and social media shared assets (Twitter, Facebook, etc.). Of course, other SEO best practices should be kept in mind as well.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Marketing Insider Group

AUGUST 17, 2020

Consider the following suggestions: Sponsors Listings: Create a sponsor section where you list all your event exhibitors and sponsors; each having their logo, short company description, and company URL well displayed. Of course, the content will embed some sponsored promotional content. Polling Results.

Lead Ranking 353

Lead Ranking Lead Scoring Co-Registration Banners 353

Only B2B

NOVEMBER 1, 2020

If you want to go for detailed buyer persona about your product, you can simply check into the Facebook Audience Insight in Facebook Ads Manager this will help you get closer to your ideal customer. Here are some of the popular lead magnets for the content marketing campaigns: E-Book Webinars Quizzes Courses Videos.

Lead Ranking 126

Lead Ranking Lead Scoring Generation Long Tail Marketing 126

Moz

OCTOBER 15, 2020

URL Inspection / Fetch & Render. The simplest and fastest is probably the URL Inspection tool. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it. That just simply means Google has a list of URLs to crawl. You can do this in your browser URL. Generate traffic to the URL.

SEO 64

SEO API Tips Best Practices 64

Optinmonster

JUNE 23, 2022

Over the course of a month, 35 visitors use this coupon to purchase $1200 in product from your website. Success Scripts lets you serve a Facebook pixel when users subscribe. These users will then see your ads on Facebook or Instagram. If you like this article, please follow us on Facebook and Twitter for more free articles.

Small Business Marketing 75

Small Business Marketing Marketing Attribution eCommerce Business 75

SmartBug Media

DECEMBER 13, 2021

UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” Here’s an example of a URL without any tracking: www.yoursite.com/pricing. Now here’s an example of the same URL using a combination of UTM tags: www.yoursite.com/pricing?utm_source=google&utm_medium=email&utm_campaign=15percentoffpromo.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. Of course, not every brand will rely on a website to sell their products.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

KoMarketing Associates

JULY 11, 2019

Of course, if you can sprinkle a couple of keywords into your company description, all the better. Add your website’s URL. Of course, this means you’ll have to get all your employees to update their LinkedIn accounts, and link their accounts to your company Page. of your audience on Facebook. Add your phone number.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

seo.co

FEBRUARY 8, 2022

Change Your URL Slug, Intros, Titles, Metas & H1/H2/H3. Almost nothing remains the same from the original piece: The URL slug is different (but there are 301 redirects implemented). In a sense, it’s an instant refresher course that can liven up your traditional subject matter and diversify your blog. Use Interactive Posts.

SEO 98

SEO Content Dwell Advertising Mediums 98

Optinmonster

JUNE 5, 2022

You have a course covering that exact topic, so let’s target St. Rather than immediately asking them to subscribe or buy the course, we’re going to ask a simple yes/no question. Next, since we want to redirect visitors to the course website, we need to enter that as our Yes button action. Louis, Missouri.

Conversion 113

Conversion Tagging Click Rate Display 113

Webbiquity

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. Of course, correlation doesn’t (always) imply causation, but the relationship in this case is intriguing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Convince & Convert

MAY 7, 2013

Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. The URL you use in the emails will be different than what you use in the newsletter so you can track the effectiveness of each. Do this two weeks out.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Convince & Convert

AUGUST 8, 2019

use Facebook Messenger. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. And he was right, of course. It’s important not to confuse dark social with Facebook’s dark posts.

Branding 154

Branding Brand Identity Marketing Analytics Tools Traffic 154

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

AOL’s course of action was to immediately shut down access to all members’ data and hire an integrity assurance officer. I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. Engaging with Relevant Content.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Optinmonster

MARCH 23, 2020

Select Redirect to a URL and type your URL in the Redirect URL field. You can also use a coupon link as the redirect URL, which will apply the coupon automatically when visitors arrive at the target site. Creating a Coupon Code URL with WooCommerce. Creating a Coupon Code URL with Shopify.

Promotion 113

Promotion Rules Template Custom Publishing 113

Paul Gillin

JANUARY 25, 2012

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. Tip #3: Keep it simple.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

B2B Marketing Savvy

SEPTEMBER 30, 2009

Of course, headline writers and desk copy editors have faced down this challenge as any journalist can attest; but for most B2B marketers, it’s Twitter that drives home the need for being crisp, like never before. Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking. is the default.

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

ConvertKit

NOVEMBER 20, 2020

Email can do amazing things for your business, like sell online courses , book your freelance services , and drive hordes of traffic to your store. Even if Facebook, Inc. Provide an email course. The same way a video course delivered over email is perceived to be worth more than the same videos on a blog.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Optinmonster

DECEMBER 19, 2022

We like how the popup clearly states the free course’s value proposition. Brendan Hufford shows abandoning visitors a fullscreen welcome mat that builds the waitlist for a future course. Once the course is ready to launch, they can send email marketing campaigns promoting it. Brendan Hufford. BrianTracy.com. Whole Whale.

Intent 94

Intent Top of Funnel Examples Conversion 94

Optinmonster

DECEMBER 7, 2023

Cracku came up with a discount offer and created a lightbox popup along with a countdown timer on their most popular course pages. By default, the time on page condition is set to is at least 5 seconds and current URL path condition is set to is any page. If you want the timer to display right away, you can set that timing to 0.

Conversion 66

Conversion Urgency Marketing eCommerce Display 66

ClearVoice

MARCH 26, 2024

Data-Driven Adjustments Monitoring content metrics in real-time means you can course correct and make smart changes to your content strategy. A user may engage with content by clicking a link, completing a form, or taking any other action. Measuring your success can help optimize your strategy and improve performance overall.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

SEPTEMBER 17, 2020

I Googled it and took the top ranking URL and put it into Ahrefs. Now, I’m not breaking any news to marketers with more than a few years experience — of course it’s important to find business critical keywords like this. This means it’s both a high traffic and high intent keyword. That’s relatively rare but certainly a sweet spot.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Goodish Agency

AUGUST 5, 2021

landing page, Facebook ad, or email campaign) affect your conversion rates? Buzzsumo Analyze the social shares of any URL content, find trending content ideas, and discover influencers in the industry. Goodish Agency. What’s the right offer or message – how can you deliver your message and UVP best?

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Lake One

MAY 14, 2020

You can find how many people have shared your content using tools like Buzzsumo or Shared Count : Or, you can look for social shares on specific platforms by adding your URL into the search bar: (Research has found that written articles, videos, and images are the three most engaging types of content on social media. Brand Market Share.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Convince & Convert

JUNE 2, 2013

At least some of this word of mouth is occurring via social media, with brand or product mentions spawning searches and/or direct URL entries that are included in this data. My friend Ann Handley of MarketingProfs asked a question of her Facebook friends about a reliable source for contact lenses. consumer’s purchase path.

eCommerce 150

eCommerce Social Media Tactics Word of Mouth 150