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AI copyright could lead to new Marketing opportunities

Kevin Indig

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it.

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Why Content Curation Matters in the Age of Information Overload

Scoop.it

Content that’s curated, organized, and all in one place will mitigate the need to search and scroll endlessly to find information. Image Source ) Research done by The Institute of Customer Service in 2022 found that 81% of users consider trust a very important factor when deciding to use an organization.

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Local Service Ads: Photo Guideline Updates

DAGMAR Marketing

Google Updates Its Photo Guidelines for Local Service Ads (LSAs) The year has brought many new updates to Local Service Ads. Google announced that these improvements will launch on September 1, 2023, and will provide users with more flexibility that gives marketers and business owners more creativity with their ads.

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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. But there are risks too! No problem.

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Five Reasons Not to Trust AI to Write Your Content

Trade Press Services Newsletter

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. Should Marketers Use Artificial Intelligence to Generate Content? It lacks personalization and creativity. Search engines don’t favor AI-generated content.

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New TOS for AI-powered Bing poses legal issues for Microsoft and users

Martech

At the same time it quietly published a new version of the search engine’s terms of service, claiming rights over what goes into and comes out of the AI. Who owns — and can use — the inputs and outputs of AI-powered chat search functions is enormously important to marketers. Why we care. A claim isn’t a fact.

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The 6 Risks of AI Content

Animalz blog

There are already plenty of use cases for generative AI in marketing. Personalizing ABM campaigns. Risk of copyright infringement and legal challenges. Does an AI-generated article still count as spam if it’s edited or rewritten by a real person? Generative AI may represent a watershed moment for modern search.