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AI copyright could lead to new Marketing opportunities

Kevin Indig

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it.

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Legal Versus Ethical: Web Scraping Edition

Webbiquity

However, there are other laws and legislations that guide web scraping, such as breach of contract, illegal access and use of data, trespass to chattels, and copyright infringement. Copyrighted material. Also, it is not possible to copyright ideas, only the representation or specific form of those ideas. Is the data copyrighted?

Ethics 276
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Local Service Ads: Photo Guideline Updates

DAGMAR Marketing

Google Updates Its Photo Guidelines for Local Service Ads (LSAs) The year has brought many new updates to Local Service Ads. Furthermore, images can help to communicate complex ideas and provide additional information about your business or services. What Are the Photo Guidelines?

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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy?

Service 115
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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

This can include everything from Reddit forums to social media posts, computer code, product pages, and even personal information. The bad: Scraped data may include copyrighted or trademarked material. The risk of copyright infringement exists with corpus data too, but is more pronounced with scraped data due to its nature.

Copyright 113
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New TOS for AI-powered Bing poses legal issues for Microsoft and users

Martech

At the same time it quietly published a new version of the search engine’s terms of service, claiming rights over what goes into and comes out of the AI. While AI-generated output can’t be copyrighted, can it violate other people’s copyrights? Why we care. Content marketers risk losing control of their content.

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Will the EU disrupt AI-powered customer support?

Martech

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).