B2B Memes

DECEMBER 1, 2010

In a world where everyone’s a publisher, content is a commodity. It doesn’t matter if your content is a commodity, as long as you’re not. To see how content—by which I mean the basic facts and ideas of discourse—has become a commodity, you don’t have to look far. But so what? But that’s OK.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

JANUARY 10, 2011

Content is getting ever cheaper, but to be effective, content has to get ever better. But the overall effect of such outlets, in which writers bid against one another, is undeniably to lower writing fees. In a time when everyone is becoming a journalist, Neil Thackray says , “that must mean there is an oversupply of content.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

JANUARY 27, 2011

Are commodity content and quality incompatible? Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”. Likewise, commodity content is essential to publishing, especially B2B publishing and content marketing.

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Demand Media Content Fulfillment 100

B2B Memes

JUNE 21, 2010

Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Most of the time, the kind of publishing that content marketers do isn’t very risky. Who owns your content? Your company owns the content. The silence is understandable.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

MAY 6, 2011

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. Don’t let that stop you. Care about details.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

FEBRUARY 3, 2011

Commenting on a Folio: magazine blog last week, an anonymous “Exhausted Editor” bemoaned an increasing digital workload : “I’ve got enough junk to write/post/cover. I’m tired of writing the stories, cooking the meals, flying the corporate digital jet and waxing the furniture—figuratively, of course.” And yet I wonder.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

JUNE 22, 2010

It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible. A lot depends, of course, on the extent and nature of the ghost writing. Write something.”. If a CEO doesn’t care enough to write his or her own blog, why pretend to?

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

NOVEMBER 1, 2011

So this month, as I hoard my psychic energies for a major writing and editing project (more about that later), I’ve had to make what is, for me, a difficult decision about this blog. You see, rather than just give up on writing the weekly, well-crafted post and go dark for 30 days, I’m going to do just the opposite.

Blogger 100

Blogger Rules Promotion Spending 100

B2B Memes

NOVEMBER 5, 2011

And indeed, yesterday I committed one of the homophonically confused errors I’ve made since the beginning of my publishing career, writing “died-in-the-wool” rather than “dyed.” A Lesson from Demand Media: Embrace Your Commodity Content. Monetize Your Typos.

Paper 100

Paper Demand Optimization Media 100

B2B Memes

JULY 13, 2010

A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. But in content marketing, they are disastrous. As he says, “when content marketing looks like a product promotion it gets ignored like a product promotion.”. innovative.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

NOVEMBER 24, 2011

Many print veterans, for instance, have difficulty accepting the idea that good editorial content can be provided by readers volunteering their work. As one prominent B2B publisher put it earlier this year, “people who write for free will give you exactly what you pay for in the long run.” Tomorrow: The personal vs. the corporate.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

SEPTEMBER 17, 2012

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. In a twist we’ll see more of — another reason Quartz is worth watching — these advertisers are creating their own content for Quartz readers, through something called “Quartz Bulletin.”.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 17, 2012

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. In a twist we’ll see more of — another reason Quartz is worth watching — these advertisers are creating their own content for Quartz readers, through something called “Quartz Bulletin.”.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

OCTOBER 4, 2012

Since then I’ve been thinking a lot about another new model Quartz embodies, this time involving its content. What I do like about the obsessions model,” he writes, “is that obsessions are destined to be temporary and responsive to reality.” You can’t write to them all (and you never could). This is clearly central to Lichfield.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Since then I’ve been thinking a lot about another new model Quartz embodies, this time involving its content. What I do like about the obsessions model,” he writes, “is that obsessions are destined to be temporary and responsive to reality.” You can’t write to them all (and you never could). This is clearly central to Lichfield.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

APRIL 20, 2010

It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. The commenter, Marylyn Donahue, is a former journalist who now makes a living writing for businesses. What adds heft to this view is its basis in experience.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

OCTOBER 6, 2011

After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. The way forward for journalists is not commodity content but uniquely personal content. They are not going away. The robots aren’t going to replace us, they’re going to free us.

Startups 100

Startups Press Software Intent 100

B2B Memes

JULY 4, 2012

Reading Mathew Ingram’s take today on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. The key to this tale is, as Ingram puts it, that the fake bylines “were designed to simulate hyperlocal content.”

Paper 100

Paper Automation Design Media 100

B2B Memes

JUNE 26, 2012

For reasons that aren’t entirely clear to me, I’ve been deeply bothered for the last few days by the uproar over Jonah Lehrer’s reuse of his writing in various publications. Writing the same words twice” may not be a moral offense, he seems to say, but “it will p**s off your editors” and “disappoint your customers.” Jonah Lehrer.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

JUNE 18, 2012

The act of finding great content and linking to it, he says, is a fine idea. How can you distinguish between good curation and bad curation? Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue.

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Curation Aggregators Act-On Guidelines 100

B2B Memes

NOVEMBER 8, 2010

I never charge young writers for advice or rewriting poorly written pieces, and have many who write for me… ALWAYS for free!&#. What caught its attention here was the irresistible combination of ignorance, arrogance, and bad writing in the editor’s response. We put some time into rewrites, you should compensate me!

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

MAY 9, 2012

Writing about Ben Huh, GigaOm’s Ingram says that “in order to be effective, journalism needs to be personal.” That is, could what you’re writing be produced by a computer imitating a human reporter? The test is not whether the content is dryly factual or snarkily silly, superbly impartial or grossly biased.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

AUGUST 31, 2010

Copyblogger and popular music: “ The Eminem Guide to Becoming a Writing and Marketing Machine ” or “ 5 Things Depeche Mode Can Teach You About Effective Online Marketing.”. On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

MAY 2, 2012

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. The potential rewards are substantial. Lack of enterprise.

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

DECEMBER 15, 2011

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Say “I”

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

SEPTEMBER 1, 2010

By drawing its content from a Twitter feed, Paper.li Rather than subscribing to unmoderated streams of content from sites that only sometimes have articles that interest me, I can now directly read what the Twitter users I follow write or recommend. applies a personally meaningful filter to my reading.

RSS 100

RSS Twitter Paid Search Agency Tagging 100

B2B Memes

DECEMBER 7, 2011

Benkoil seems to recognize this when he writes (emphasis mine), “Can you name another business in which the people who make the key product are allowed, even encouraged , to be ignorant of how they make money?” An Editorial Wall for Content Marketing? It’s also to keep editorial out of the business side.

Marketing Report 100

Marketing Report Organization Content Marketing Business 100

B2B Memes

MARCH 19, 2010

A 2008 study looked at the best times and days to publish content. Tags: Writing blogging Metrics Twitter. .&# Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#. She continued: Photo by MotleyPixel. Outside of weekends, Mondays were the worst days.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

OCTOBER 19, 2011

Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.” The decisions they make can strongly influence your content, and if you don’t know what to ask for and to explain why you’re asking, your content will suffer.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

MARCH 25, 2011

First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. So journalists, content marketers, and writers alike take note: Infographic skills are no longer optional. But the fact that I want to do it reflects the power and beauty of infographics. Click to enlarge.

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Dwell Advertising Mediums SEO High Quality Lead 100

B2B Memes

NOVEMBER 22, 2011

This month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. If all goes well, it will be available next month. Stay tuned.

Media 100

Media Transparency Differentiation Social Media 100

B2B Memes

SEPTEMBER 19, 2011

But what journalist hasn’t thought at some point or another about going long-form and writing a book? Related posts: Journalists, Content Marketing, and Tough Questions. For print journalists, the ultra-short-form concept of publishing tiny bursts of copy over the course of a day was completely alien.

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Twitter Course Facebook Cost 100

B2B Memes

JANUARY 26, 2012

Writing, Photography, and the Art of Thinking Visually. If you know something more about it, why not share it in the comments? Related posts: Infographic skills: No longer optional for journalists. Three Tips for Simple but Effective Infographics.

Google 100

Google Tips Research Examples 100

B2B Memes

MARCH 29, 2011

It’s evidently a topic that resonates with all kinds of content creators, not just journalists. But if you want to help your readers understand what you’re writing about, even the most modest attempts to represent your ideas or data graphically will pay big dividends. Angela Alcorn's Advice on Infographics.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

JANUARY 24, 2011

After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that. None of these are huge news in and of themselves, but together they paint a picture of dramatic change.

Bundling 100

Bundling Social Media Distribution Advertising Channels 100

B2B Memes

SEPTEMBER 9, 2010

Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Similarly, I think they’re wise to match their curated third-party content with original work.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100