B2B Memes

APRIL 14, 2010

For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. The grim outlook makes it easy to forget just how much superb work is still being done by B2B journalists. Tags: Content Marketing Writing B2B publishing content.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

NOVEMBER 29, 2011

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. The hunger for content is nearly insatiable.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JULY 6, 2010

Instead of heaps of distracting clutter, we get nothing but the essential article content, and all in one page—no page jumps to deal with. That’s one reason why, if you value your Web content and hope for meaningful engagement with site visitors, it’s in your interest to reduce clutter to a minimum.

Content 100

Content Banners Buzz Design 100

B2B Memes

MAY 6, 2011

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. Don’t let that stop you. Care about details.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

MAY 13, 2010

Now the company’s IDG Enterprise unit has announced it will dive into content marketing. In a press release last Tuesday, IDG explained that it’s new project, called “Strategic Content Services,” will “support the growing ‘vendor-as-publisher’ model” (publisher-speak for content marketing ).

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

DECEMBER 1, 2010

In a world where everyone’s a publisher, content is a commodity. It doesn’t matter if your content is a commodity, as long as you’re not. To see how content—by which I mean the basic facts and ideas of discourse—has become a commodity, you don’t have to look far. But so what? But that’s OK.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

MARCH 12, 2010

Editors of trade publications are confirmed believers in the preeminence of high-quality content. Like it or not, there is a role in most publications for run-of-the-mill, commodity content. The challenge for editors is not to eliminate such content, but to manage it effectively. That’s a misguided objection.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Most of the time, the kind of publishing that content marketers do isn’t very risky. Who owns your content? Your company owns the content. The silence is understandable.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

NOVEMBER 20, 2011

And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. So you must point them to it by identifying and aggregating good content from other sites—even from competitive sites. Treat your editors and other content creators as publishers.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

JULY 6, 2011

In an article published last Monday, Joe Pulizzi advocated the use of editorial advisory boards for content marketers. Having worked for many years with editorial boards, I share his appreciation for them. Advisory boards only work well when you put sufficient energy and thought into forming and maintaining them.

Effectiveness 100

Effectiveness Tips Work Management Conference 100

B2B Memes

OCTOBER 19, 2011

Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.” As my former colleague implied, even for veteran journalists there’s a benefit to understanding code like HTML and CSS if they do any work online.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

MAY 31, 2012

But for any content creator, SEO (as most people practice it, at least) is the kiss of death. If you want your content to work, write for people, not for search engines. That is, whatever you gain from writing for search engines, your site visitors lose through irrelevant or shallow content. That’s good SEO advice.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

NOVEMBER 24, 2011

Many print veterans, for instance, have difficulty accepting the idea that good editorial content can be provided by readers volunteering their work. In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work. Tomorrow: The personal vs. the corporate.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

FEBRUARY 3, 2011

Doctorow is just one of a relatively new breed of writers and reporters who, as digital natives working predominantly online, produce as much in one day as many print writers used to come up with in a month. Is it just our old print ways, our preconceptions and work habits, that make digital workloads look so extreme? And yet I wonder.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. In content marketing, that bias tends to be more transparent. That distinction isn’t always clear.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

OCTOBER 6, 2011

After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. This is especially true in the world of trade journalism, where much of the work entry-level journalists are asked to do could be handled just as well by an algorithm.

Startups 100

Startups Press Software Intent 100

B2B Memes

DECEMBER 15, 2011

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

SEPTEMBER 9, 2010

Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Similarly, I think they’re wise to match their curated third-party content with original work.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

SEPTEMBER 22, 2010

My working life is now completely consumed by content marketing. Joe Pulizzi’s Blog: Seven Ways to Position Yourself for Unlimited Work. “I Stats Monkey uses the box score and play-by-play—even quotes, if they’re available online—to compile articles that follow one of the system’s pre-defined narrative arcs.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

JUNE 30, 2010

It’s no coincidence that Jack Lemon’s character works in public relations. Charles Bickford: What kind of work you do? CB: I don’t understand that kind of work. Tags: Content Marketing Ethics Social Media control transparency. In his career, as in his personal life, he papers over the ugly truth until it’s too late.

PR 100

PR Public Relations Ethics Transparency 100

B2B Memes

SEPTEMBER 29, 2011

As salaried employees, their only incentive to work as hard as AOL expects is the chance to keep their jobs. But they’ve correctly identified the problem: Like AOL Patch, as Ed Pilolla has noted , their employers want them to behave as if they are working for a startup without any of the upside rewards.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

JULY 3, 2012

So let’s say, then, that you can consider yourself highly digital if you meet the following versions of their four characteristics: Most of the work you do appears in digital form either first or exclusively. You generate your work on your own, with little need for assistance, using a variety of digital tools. Are you highly digital?

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

NOVEMBER 8, 2010

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. Now it will work well for your portfolio. institution.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

MARCH 29, 2011

It’s evidently a topic that resonates with all kinds of content creators, not just journalists. If you can work with one, great; but if not, you can probably find a simple way to produce the graphic on your own. When you find something that works for you, ask if you can use it. Angela Alcorn's Advice on Infographics.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

JUNE 18, 2012

The act of finding great content and linking to it, he says, is a fine idea. As Mathew Ingram wrote , opinion was sharply divided over whether Hill stole Duhigg’s story “in an attempt to get pageviews from someone else’s work” or whether she instead served a valuable function in highlighting and directing readers to his article.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

FEBRUARY 14, 2012

Traditionally published works were probably good; vanity publications were probably bad. And by cutting out the middlemen—all those traditional gatekeepers and their expenses—authors now have the potential to make much more money from their works. Related posts: The Coming Content Marketing-Publishing Continuum.

Acquisitions 100

Acquisitions High Quality Lead Distribution Cost 100

B2B Memes

OCTOBER 12, 2010

However, to dwell for a moment on the metaphor of container vs. content, can we really say that the blog format doesn’t influence its content? If, on the other hand you think, like Schaeffer’s opponent, Mitch Joel, that blogs imply a certain attitude and voice , you’ll have a more restrictive view of appropriate blog content.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

SEPTEMBER 15, 2011

What I’ve taken to be its core assumptions—that one’s world is divided into friends and everyone else, and that all your friends are friends in exactly the same way—just don’t work for me. As a writer, I’m interested in having people read my work. Journalists, Content Marketing, and Tough Questions.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

MARCH 9, 2011

It requires readers to visit your site (and see the ads) and makes it harder for disreputable site owners to scrape your site’s content onto theirs. Each of us has to come up with the right balance and hope that it works for both us and our followers. The logic behind using summary feeds is clear , if debatable. His concern is not new.

Social Media 100

Social Media RSS Media Wikipedia 100

B2B Memes

SEPTEMBER 19, 2011

But whether or not their employers give them a push, a case can be made that most journalists should consider self-publishing their own work. Related posts: Journalists, Content Marketing, and Tough Questions. Will it make them a lot of money or lead to a more traditional book contract? Should Journalists Learn to Code?

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

JUNE 26, 2012

I know almost nothing about Lehrer other than what I’ve read in the many stories about his so-called “self-plagiarism,” and have no position on his work to defend. I also agree with the idea that reusing bits of your previously published work in new articles is pretty lame. Related posts: Commodity Content, Demand Media, and Quality.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

AUGUST 31, 2010

While you might be passionate about analytic philosophy or avant-garde classical music, you should probably avoid titles like “What Wittgenstein Can Teach You about Buyer Personas” or “ Arnold Schoenberg and the Art of Content Marketing.”). Blank doesn’t explain how he identifies his “best” work.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

MARCH 11, 2011

My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. I don’t want people who are our fans and follow us to see the same content and decide to only follow/friend one of the media. Our LinkedIn group is very active and important to these members.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

JUNE 22, 2010

It may be true that it’s pointless to fight this trend, but the debate, to my mind, should be over whether it really works. Tags: Content Marketing Ethics Social Media blogging Writing. Instead, the focus should be on improving ghost blogging, not deprecating it.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. And independent content providers, in turn, will have even less revenue to keep them going. The answer, unfortunately, is not yet clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. And independent content providers, in turn, will have even less revenue to keep them going. The answer, unfortunately, is not yet clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

DECEMBER 5, 2011

They just want the content. They just want to tell a story, or convey information, or to create works of art out of their words. Most readers aren’t antiquarians and don’t value the physical esthetics of the container. The physical format is not essential.

Amazon 100

Amazon Advertising Mediums Design Activities 100