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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

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B2B Marketing Tools for Working Remotely

SendX

Communication Tools Skype Skype has majorly garnered the accolades for its various features and is the most preferred communication tool. Looking for a simple yet efficient tool for interaction, then Skype would be the best suited tool. Users can share access with others via links and allow them to view/edit the content.

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The 4 Basic Truths of Good Sales Enablement Content

Contently

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. ” “So you’re going to work on content that drives lead generation?” He told me the processes of writing and creating needs to evolve as content travels down the sales pipeline.

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How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Content Standard

It speaks to these factors on a deep level through helpful, engaging, and entertaining content. Your audience is undoubtedly wrestling with personal and professional conflicts and changes, and a content marketing campaign that ignores or exploits this situation will likely be seen as inappropriate and insensitive.

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Does Your Content Pass the Resharing Test?

Convince & Convert

” And if this piece of content doesn’t pass the test as something you yourself would re-share, then don’t post it. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content. If you have great content, Peg says, “you can’t just share it once.

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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. At ContentKing, we localize all our English content into French, Spanish, Dutch, and Czech from the get-go. HANDPICKED RELATED CONTENT: How to Create Unified Content That Works in Diverse Global Markets [Examples].

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Does Your Content Pass the Resharing Test?

Convince & Convert

” And if this piece of content doesn’t pass the test as something you yourself would reshare, then don’t post it. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content. If you have great content, Peg says, “You can’t just share it once.

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