Biznology

AUGUST 13, 2020

When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently. This is where content segmentation comes into play.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

SEPTEMBER 27, 2018

However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. Indeed, the more focused your content is –– across channels –– the better chance you have of garnering leads and increasing your digital footprint. Strengthen Brand Identity. Improved SEO. Better Timing.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 126

Biznology

JUNE 9, 2020

First of all, the importance of digital marketing and regularly published content has never been so obvious. Providing content meant continuing to communicate with your target audience, and everyone needed it. Adapting content to previously gathered data. What changed? They will appreciate the effort!

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Biznology

JULY 13, 2018

All content is not created equal. That’s why it’s critical to create content that appeal to the different buyer needs. This will be your broadest content, the content that would fit nicely in an introductory “101” level course on the subject. No marketer can succeed at that. Comparison.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117

Biznology

FEBRUARY 17, 2016

We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. Mine Your Client Presentations.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” I thought I would present three of them here. Data-driven content marketing is the future.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Like this post?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

SEPTEMBER 10, 2018

Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired results. You must also pay attention to the content of these documents you produce and the goals you have for the site. Don’t forget about content!

Planning 139

Planning Marketing Websites Guidelines Design 139

Biznology

JANUARY 26, 2016

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. I took a look through the content marketing posts from the last few months and came up with this lovely collection.

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Biznology

MAY 11, 2015

Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. There’s nothing more basic in content marketing than creating content that is of interest to your audience. Help your audience connect the dots.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Biznology

FEBRUARY 26, 2015

Want to do more with the content you already have? These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Want to do more with the content you already have? I discussed content recycling (and shared five recycling tips) in a 2014 blog post. Recycle it!

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FAQ Content Traffic Tips 80

Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? , by content marketing consultant Rebecca Smith of Heinz Marketing. If the presenter is enthusiastic, they’re generally worth watching.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

MARCH 21, 2014

Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MARCH 21, 2014

Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

NOVEMBER 13, 2013

Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. Here’s how each of these works in the world of content marketing. A great in-person presentation can fall flat on Slideshare.

Content Marketing 80

Content Marketing Wikipedia Content Internet Marketing 80

Biznology

SEPTEMBER 8, 2020

But it seemed to be mainly about collateral and sales presentations in those days. It seems to be heavily about collateral and presentations. And, indeed, it is often about collateral and presentations. But it’s a mistake to think of only externally facing content. It got me thinking: What is sales enablement, anyway?

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Biznology

FEBRUARY 14, 2014

That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.

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Promotion Content Marketing Ad Building Content 80

Biznology

JULY 16, 2014

Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. If you’ve ever been greeted by a deafening silence after creating great content, you know that creating great content isn’t the end of the content marketing process. It’s the beginning.

Webinar Metrics 80

Webinar Metrics Content Distribution ROI 80

Biznology

OCTOBER 13, 2014

You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital to your content marketing success. In the end, it’s still the content that matters. Ask Questions, Respond to Answers.

Content Marketing 80

Content Marketing Content Aggregators Custom Publishing 80

Biznology

APRIL 17, 2015

We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.

Content Marketing 80

Content Marketing Content Social Media SEO 80

Biznology

JANUARY 4, 2021

In 2021, the most successful presenters will add more show-and-tell — beyond PowerPoint — to the mix. Salespeople as content managers. So, to keep up a schedule of sales nurturing, more content will be needed. Obviously, video is a great type of content to share, and it’s easy to share short videos on a schedule.

Video Marketing 171

Video Marketing FAQ Work Management Marketing Management 171

Biznology

MARCH 6, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If so, you’re probably up against the fact that B2B sales presentations and interactions on the small screen are pretty low-energy compared to what happens in convention venues.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Biznology

OCTOBER 13, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Biznology

JULY 22, 2016

It’s extra content and information for journalists and customers alike. This is where you also might link to presentations you’ve done and other public speaking engagements. The post Is your website’s newsroom missing key pieces of content? If possible, include bios on all your employees. The more the merrier. Like this post?

Press 80

Press Public Relations Content Television marketing 80

Biznology

MARCH 18, 2013

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. What brought content marketing to mind as I read the article was the discussion of scraping. It is pretty clearly an unsavory business practice, at least as I’ve presented it.

Aggregators 80

Aggregators Content Wikipedia Copyright 80

Biznology

APRIL 3, 2013

Does allowing third-party content on your site make you nervous? Take a look at some common concerns, and suggestions for overcoming them, when it comes to third-party content. The Necessity of Third-Party Content. Third-party content is also a time-saver, plain and simple. The Pitfalls of Third-Party Content.

Content 80

Content Ad Exchange Small Business Marketing Blogger 80

Biznology

JANUARY 17, 2013

Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from the importance of relationships to evaluating appropriate channels to measuring your content marketing’s effectiveness. ” Talk about great content marketing.

Examples 80

Examples Content Marketing Content Internet Marketing 80

Biznology

OCTOBER 27, 2014

Long-form content is not only a search darling. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. Present the facts objectively. The post Long-Form content and the art of persuasion appeared first on Biznology.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Biznology

JULY 13, 2012

Scared off by that blank white page you’re supposed to fill with content again and again and again? Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! Generating content isn’t like that at all. Don’t be.

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

FEBRUARY 10, 2020

And yet, too often we see marketers who, feeling the pressure to stick to the schedule they’ve committed to, publish content that is not relevant, not interesting, and not any different from so much of what’s already out there. There’s no need to wait for the muse to visit before you create your content. Interests, Resources, Formats.

Email Marketing 104

Email Marketing Planning Marketing & Strategy Marketing 104

Biznology

AUGUST 14, 2013

Think back for a moment to the basic truth of what content marketing is: attracting an audience and gaining their trust by publishing information that informs and/or entertains them.) No we’re starting to get back to the questions most inexperienced content marketers are eager to answer at the outset. Who Is Your Audience.

Paid Search Agency 80

Paid Search Agency Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

MARCH 12, 2014

You’ve heard that content marketing is the best way to expand your prospect and customer base, but how do you get started to make sure you get the right content in front of the right customers for your product or service in the right place?

Segmentation 80

Segmentation Advertising Agencies Paid Search Agency Content Marketing 80

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Biznology

JANUARY 31, 2020

Presents a compelling reason why viewer should care about what you’re saying in the first 15 seconds. ? Presents a true-to-life situation facing the target customer. ? Coordinated with other content (e.g., Messaging. ? Tells a story and helps to build a video library of good stories. ? No vague promises. ? Visuals + motion. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Biznology

APRIL 23, 2015

Content Overload. We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. As a result we’re into the next inevitable phase of content marketing – content overload. 5 Proven Principals of Content Development and Marketing.

Work Management 80

Work Management Buy Marketing Management Process 80