• BIZNOLOGY  |  WEDNESDAY, MAY 4, 2016
    [Content, Newsletter] Your SEO could be wrong…
    The SEO ruined the content. </headdesk> My client thought the content had to read that way — after all, that’s what their SEO told them to do! Did they like the content? It’s easy to say, “Oh, bad content editing mistakes only happens when you hire offshore or low-cost SEO companies.”
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Content, Newsletter] When all the hard work on social media … just doesn’t work
    We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. The man has created volumes of content and helped people with patience, kindness, and professionalism. “They” say write what you know. They” say write what you know. Crazy? Crazy?
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Content, Newsletter] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    When you send off a welcome email to a new blog or newsletter subscriber, or to a new customer, you're making a first impression on behalf of your brand. The welcome email Drift sends out after signing up for their newsletter is a lesson in minimalism. Content Marketing Email Daily CanonicalShow up late for a job interview?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Content, Newsletter] An A to Z of Content Marketing Best Practices
    There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. Video.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Content, Newsletter] Thinx’s CEO Talks Feminism, Advertising, and Conscious Capitalism
    ” These are the questions that Thinx CEO Miki Agrawal has attempted to answer with content campaigns spewed across New York City’s public transportation system and embedded in our Facebook feeds. What role has content played in propelling Thinx’s mission? . Who creates Thinx content? . How does that work?”
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Content, Newsletter] The Quest for the Perfect Headline
    There’s an overwhelming amount of content being published every day, and there’s not as big of a demand for the amount that’s published,” said Nathan Ellering, content marketing lead for CoSchedule, a social media technology company. Perhaps—as long as they produce content that matches the headline.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Content, Newsletter] 10 Very Smart People Weigh In on How to Rethink Marketing
    For me, one of the biggest challenges is always considering the integration points between social channels, content, media, product marketing, owned media and so on and so forth. Personalizing and optimizing the steps in a customer’s journey – this could mean the need for higher velocity communication and diverse types of content.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Content, Newsletter] 4 Ways to Use Student Advocacy to Increase Applications for Your School
    Content marketing presents two great challenges: Feeding the content beast and successfully using it to develop a trusting relationship with your prospects. In fact, your students are one of your school's greatest natural resources for inbound marketing content. You always need fresh, fantastic blog content, right?
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Content, Newsletter] Why Inbound Marketing Should Take a Back Seat to Current Customers
    Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000. Click to enlarge. Let’s discuss.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Content, Newsletter] From Zero to Success: Building an Email List From Scratch
    Your subscribe page should be simple, easy to find from the home page, and briefly tell users what they’re signing up for — your company newsletter, periodic announcements of specials and deals, your recipe-a-week club, etc. Why email marketing? Why is email marketing so great? Get a Free VerticalResponse Account. Start for Free.
  • SALES ENGINE  |  THURSDAY, APRIL 7, 2016
    [Content, Newsletter] Is sales and marketing alignment just a buzzword?
    The breakdown comes from a lack of lead nurturing Let’s say you’re a local reporter, and you have been sent to a crime scene to interview witnesses and write a story. If she was outright rejected by sales, rather than kept in the pipeline and fed nurturing content, you will have lost a deal that you otherwise could have closed.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Content, Newsletter] 8 Medium Publications You Should Be Following
    But Medium is more than just a destination site: It's a hybrid content discovery/publishing platform. That being said, a Medium publication can still be a great way to reach a new audience with your content. That's the copy that greets you on the Life Learning email newsletter landing page. Content Marketing Daily TOFU
  • VISUALLY  |  TUESDAY, APRIL 5, 2016
    [Content, Newsletter] 10 Insightful Leadership Resources for Content Managers
    Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly. Why You Should Read It: This book synthesizes the writings and comments of the legendary business coach Peter Drucker. EntreLeadership. Do Over.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Content, Newsletter] 10 Things Every B2B Tech Marketer Needs to Know
    Curate Content. Keeping tabs on the industry will help you curate the best content from thought leaders, customers and other important figures. Curating content will also provide a fuller picture of the technology industry and how it’s talked about in different channels. It only leads to more insightful content down the line. 8.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 31, 2016
    [Content, Newsletter] 25 Proven Steps to Achieve Email Marketing Magic
    Segmenting allows you to separate your list according to geographic region, customer behavior patterns (buyers vs non-buyers, openers vs non-openers), age, area code, and more, so you can create content and offers most likely to generate responses. 3. Plan Your Content. Decide what range of content you’ll offer. Surveys.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 30, 2016
    [Content, Newsletter] Yes, keyphrase research is still important
    Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? After all, if you “write naturally,” Google will figure out what your page is about. That doesn’t mean that concept-based writing should be thrown out the window. How does this change how you write?
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 30, 2016
    [Content, Newsletter] What Hemingway Knew: How to Write Blog Content that Attracts Readers
    Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Phillips describes in  Ernest Hemingway on Writing : Don’t describe an emotion–make it. Close observation of life is critical to good writing, said Hemingway. As Larry W.
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Content, Newsletter] B2B Sales Cannot Live on Inbound Alone
    Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs. He writes, “The point is to keep doing complete marketing.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 23, 2016
    [Content, Newsletter] From Subject Lines to Email Lists, It’s Time to Spring Clean Your Email Marketing Efforts
    For more advice on how to infuse humor into your subject lines, check out our blog 25 Comical Subject Lines + Tips for Funny Writing. 2. Read up on how to write emotionally evocative subject lines. 4. clean, fresh design in brighter or lighter colors will fit well with seasonal content. 2. Breathe fresh air into subject lines.
  • WEBBIQUITY  |  TUESDAY, MARCH 22, 2016
    [Content, Newsletter] Five Ways to Draw Traffic to a Blog Post
    As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. However, simply creating content and posting it is not enough to get seen.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Content, Newsletter] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Email: Make SMS opt-in visible on your newsletter. Write Great Messages. But cutting down on the quantity of content doesn’t mean you need to sacrifice quality as well. Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. Comply with the Laws. In the U.S., Build Your Subscriber List.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Content, Newsletter] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Email: Make SMS opt-in visible on your newsletter. Write Great Messages. But cutting down on the quantity of content doesn’t mean you need to sacrifice quality as well. Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. Comply with the Laws. In the U.S., Build Your Subscriber List.
  • JUNTA 42  |  THURSDAY, MARCH 17, 2016
    [Content, Newsletter] Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016
    With all the complex content problems marketers face, our way forward sometimes seems mysterious. Content strategy holds promise for demystifying the things that we can’t always picture; it helps us understand how those things will get us there. We have to keep sharpening our ability to think strategically about content.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Content, Newsletter] Personalize or Perish: The Definitive Guide to Personalization for Digital Publishers [New Ebook]
    Readers are being bombarded by more and more content each and every day. At the same time, reliable sources of content distribution are becoming increasingly important for publishers, as spam filters grow more powerful, ads are blocked, and social media becomes a pay-to-play channel. Media
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Content, Newsletter] Content Marketing: A Key Component of Professional Services Marketing Plans
    Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. What is Content? newsletters.
  • CONTENT STANDARD  |  FRIDAY, MARCH 11, 2016
    [Content, Newsletter] How to Nail Tone of Voice in Your Email Marketing Strategy
    She downloads your latest eBook and immediately subscribes to your newsletter. Write it down. As Content Marketing Institute suggests, you don’t want to be the “brand police,” but rather a “coach.” Its authoritative, educational, and easy-to-understand tone is reflected in all of its content.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Newsletter] Meta Descriptions: The What, Why and How
    The more content I create and the further I dig into inbound marketing methodologies, the more I realize how important meta descriptions are, and how a powerful meta description can make or break. I’ve turned to the experts many times when it comes to understanding meta descriptions, and I’m here to share what I’ve learned. Meta descriptions.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Content, Newsletter] 17 Ways to Promote Your White Paper for Lead Generation
    Why did you write it? Write a blog post providing an overview of the white paper. Newsletter. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Perhaps Make sure the release includes links to your website and other appropriate content. Video.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 2, 2016
    [Content, Newsletter] Your digital PR needs to account for emotions
    Regardless of whether you believe that the reforms that occurred were socialism (as criticized at the time) or a progressive improvement, the fact is that the emotional content of the photos moved people as no mere words ever had before. He preserved all of his writing, which is what he thought was important. Like this post?
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 2, 2016
    [Content, Newsletter] The 5 Most Overlooked Features of Your Snapchat Marketing Strategy
    Throughout this series on the Content Standard, however, we’ve aimed to educate marketers so that they don’t feel as though Snapchat has snuck up on them. For telling your story: When we looked at how brands have best used Snapchat, influencers were a component that should have perplexed no content marketer. Geofilters.
  • CONTENT STANDARD  |  TUESDAY, MARCH 1, 2016
    [Content, Newsletter] 3 Enterprise Marketing Leap Day Campaigns that Have Staying Power
    With branded content appearing on YouTube and ESPN homepages, GM took advantage of the leap day by supporting noble causes on uber-popular websites. NBC and BuzzFeed: Native Content as Commercials. To keep up with 2016 enterprise marketing trends, subscribe to the Content Standard Newsletter. GM: #DayItForward.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Content, Newsletter] The Content Standard: How We Transformed from Content Marketers to Editors
    As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception. The Content Standard 2.0 The Content Standard 2.1
  • JUNTA 42  |  SATURDAY, FEBRUARY 27, 2016
    [Content, Newsletter] This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article
    In this week’s episode of This Old Marketing, Robert and I explore the wisdom behind Contently’s recent acquisition of Docalytics, and we discuss the pros and cons of Facebook’s decision to open up Instant Articles to everyone. Is it the salvation of mobile users as Facebook claims or yet another step toward world content domination?
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Content, Newsletter] 5 Steps for Differentiating Your Staffing Firm
    Post testimonials to your blog and social media channels, post write-ups about your recruiters – and put a name to the face with fun company photos. Focus on Mobile Content. Post content to, and optimize that content for places where it will be seen on a mobile phone. Is your email newsletter responsive?
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 24, 2016
    [Content, Newsletter] [NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content Marketing
    At the risk of sounding like a broken record – our latest round of research shows that only 18% of business-to-business manufacturing marketers say their organizations are effective at content marketing – down from the 26% we reported on in 2015. If you are “doing” content marketing with no strategy at all (as 27% said they are), please stop.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Newsletter] How to Stretch Your Nonprofit’s Marketing Resources
    Can’t afford to produce original content? Can’t write? There’s a lot of great content floating around the Internet already that your audiences would likely be excited to read about. Here are some examples: Create a regular newsletter with curated content. Looking for ideas for how to repurpose your content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Newsletter] New research explodes the status quo of customer service
    In this latest edition you’ll hear about two new apps to help you create content, a list of the worst apps in the world (including the Death Simulator), and some radical new insights into customer service best practices. Two cool new apps for the content creator. Our content is free because of their generosity.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 18, 2016
    [Content, Newsletter] What Mom Never Told You About How to Find B2B Customers
    MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? B2B Online Marketing Blog Content Marketing Demand GenerationOh, sure.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 11, 2016
    [Content, Newsletter] Client Newsletters: Do They Belong in Your B2B Marketing Mix?
    However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics. Be an Industry Resource. Share Events or New Products.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Content, Newsletter] A Special Message for You: The Power of Personalized Marketing
    Another newsletter I don’t remember subscribing to just sent me a weekly update. Then I click the next email, which is also a newsletter. Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. Great.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 11, 2016
    [Content, Newsletter] Get Found Online: 6 Principles of Quality Content
    In my last post , I shared why SEO and content marketing fit together.  While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? Principles of Quality Content. Write quality content that does just that. Be consistent. 
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Content, Newsletter] Leveraging Alumni to Help Drive Inquiries and Applications
    Ask yourself: When was the last time you asked your alumni to contribute content to your school blog, newsletter, or annual report? We're talking about having your alums write articles about their life experiences, or tips to share, or whatever else is going on in their lives that would be inspirational to students. Education
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Content, Newsletter] The Fundamentals of Increasing Web Traffic from Social Media
    At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. Here are some ways to make that happen: Use social sharing buttons on your blog content. And how can they get to this content? So, why not you?
  • JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Content, Newsletter] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    Next, we share our takes on a new Forbes Insights/PwC study that says content marketers are still struggling with content personalization. Finally, we agree that the Guardian’s decision to rename its native advertising and sponsored content is much ado about nothing; customers will still be confused. This week’s show.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Newsletter] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    Amplify your perspective on the content and speakers of the event via social channels, and extend the conversation by sharing thoughts and experiences from the event on others’ blogs. These insights also become great fodder for content creation. 3. For more stories like this, subscribe to the Content Standard Newsletter.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Newsletter] Content Technology: How the Medium Improves the Message
    Is content marketing a bubble on the verge of bursting? recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Newsletter] Everything You Need to Know About User-Generated Content
    Want more content? High-quality, on-strategy content that resonates with your audience? Most content marketers will be creating more content this year. One smart way to handle at least some of your content creation is to get other people to do it for you. That can take a lot of forms: Content curation.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Newsletter] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. Most had e-newsletters. And that’s what I heard about their content efforts as well. Their email newsletters weren’t getting opened. That e-newsletter you are sending out.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Content, Newsletter] How Much Is Your Time Worth?
    Write multiple pieces of content for a client and candidate newsletter. Design, test, and schedule both newsletters. Take that content and post it on all of your social media sites. Post discussions in LinkedIn Groups related to the content. Content marketing is an essential part of your marketing mix.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Content, Newsletter] 30 B2B Social Media Tips for 2016
    As Jeffrey Cohen points out, audience location will determine the time of day you share content. 6.  Keep a Content Calendar. Knowing what content is being published, what marketing events are occurring (webinars, ebook launches, product updates), and being aware of general company updates can make managing social much easier. 8. 
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Content, Newsletter] Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter
    If you’re not already leveraging the benefits of an email newsletter, it’s time to jump on the bandwagon. Successful businesses work to ensure their newsletter designs are visually appealing and engaging to keep customers from immediately clicking the delete button. newsletter is not the time to start experimenting with fancy fonts.
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Content, Newsletter] Once is Never Enough: How to Repurpose Content Like a Boss
    Producing engaging content is the #1 challenge for content marketers. Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. Who’s repurposing their content?
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Content, Newsletter] The fastest route to success requires lateral thinking.
    How to Dominate Your Market With Content from SalesEngine 1. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it. Content Strategy
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 22, 2016
    [Content, Newsletter] 15 Must-Haves for a Solid Email Marketing Program
    Says Jayson DeMers in Forbes , “You can draw people to your blog by offering snippets of content, or you can drive up your following numbers by inviting people to share deals on social media. Work backward from preferred launch dates to set deadlines for writing content. They all should include different subject lines.
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Content, Newsletter] After the Webinar: 7 Steps to Ongoing Audience Engagement
    It’s a great opportunity to generate additional leads, drive evolutionary engagement, plan how to improve the next event, and repurpose your webinar into additional content pieces. After that, make the on-demand webinar a call to action in a blog post on a closely related topic, or offer it in a newsletter. Follow up with the leads.
  • VISUALLY  |  TUESDAY, JANUARY 19, 2016
    [Content, Newsletter] The Strategic Planning Checklist for Content Marketers
    Content marketing without a solid plan has the exact same results. What follows is a strategic planning checklist to keep your content marketing efforts on target. 1. Write out your strategy. In the world of content marketing, these same maxims are proved annually by the CMI/Marketing Profs Content B2B Marketing Trends Report.
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 19, 2016
    [Content, Newsletter] 6 Big Content Marketing Challenges of 2016
    Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? Sometimes it’s hard to keep up with all the social media and content marketing channels available, especially in the always shifting future.).
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Content, Newsletter] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Using a social publish app within your marketing automation platform is a simple way to share content through your social channels – automatically. So why do it now?
  • JUNTA 42  |  SATURDAY, JANUARY 16, 2016
    [Content, Newsletter] This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media
    Next, we admire broadcasting giant Turner’s decision to turn its TV networks into one big platform for native advertising and brainstorm a big opportunity it could create for owned content brands. Finally, we’re encouraged by a 2016 trends article that suggests the need for content will grow in 2016. This week’s show.
  • ACT-ON  |  FRIDAY, JANUARY 15, 2016
    [Content, Newsletter] 5 Tips: How to Grow Your Content Team with Freelancers
    You can scale up your company’s content team and programs without committing to the overhead of a full-time employee. Here are five tips to build your game plan, which will work for creating professional white papers, eBooks, how-to guides, reports, blog posts, newsletters (and much more) for your company. 1. Build a Content Calendar.
  • SALES ENGINE  |  THURSDAY, JANUARY 14, 2016
    [Content, Newsletter] The best content marketing blends old, new, and what’s next
    A newspaper editor, a digital producer and a content marketer walk into a bar…and they discovered that great stories and brand communications are no joke—it takes all of their combined skills to engage an audience and generate leads. Beyond the writing, editing and multimedia producing, you also need a distribution strategy.
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Content, Newsletter] Marketing Must-Do's For Helping a New Educational Program Take Off
    Craft Messages that Resonate with your Personas Personas in hand, you job now turns to content creation. Now you're not starting from scratch wondering what language, style, and content will engage prospective students. Develop Unique Content that Drives Eyes and Enrollments. Does it fill a gap? Select your primary persona.
  • ACT-ON  |  THURSDAY, JANUARY 14, 2016
    [Content, Newsletter] Success Story: Truity Credit Union Email Click Rate Nears 10%
    ROXY:  I still do a lot of one-off emails, so I’m using Act-On’s email composer for those. I’m also using landing pages and forms. I’ve done A/B testing on some of the emails. I’m using the automated programs, I’m using campaigns. I’m also using the RSS-to-email for our newsletters to our travel club. ROXY:  Yes.
  • SNAPAPP  |  TUESDAY, JANUARY 12, 2016
    [Content, Newsletter] 5 Most Common Interactive Content Mistakes
    We checked all the boxes —  develop content , run by the marketing director, post to website — but our work is just not capturing leads or driving conversions. Here are five of the most common interactive content mistakes and easy solutions to rock your next campaign: . 1. There’s a lot of bad content out there. Bad Design .
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Content, Newsletter] 5 Lead Generation Lessons You Learned in Kindergarten
    Just as the ABCs are fundamental to reading and writing, some of the basics like data, content, and segmentation are key to your lead generation programs. This can be done by  A/B testing  both your email and landing page content. Are you providing appropriate content and offers? Use Your Inside Voice. warm one! Clean Up.
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2016
    [Content, Newsletter] 5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
    And you are now getting tired of producing content yourself so are considering outsourcing …. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. Back to content… 2. Building a content schedule. Learning to write headlines. Buying a domain.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 8, 2016
    [Content, Newsletter] Email amassing? 24 more great ideas + 18 content tips
    Here’s another installment with 42 more tips, including pointers that focus on creating relevant and appealing content that will attract and retain subscribers to your email campaigns. Let subscribers know from the get-go what kind of content to expect and how often you’ll be emailing them. Email Marketing content email
  • CONTENT STANDARD  |  FRIDAY, JANUARY 8, 2016
    [Content, Newsletter] Does Your Native Content Dream Team Have What It Takes?
    Last month, the CMO–your boss—tasked you with a very clear objective: Increase the presence of the company’s brand with an aggressive content marketing strategy. You’ve been interviewed by top marketing publications for your stance on native content. Cars, Content, and Collaboration. What’s next? Writers!
  • CONTENT STANDARD  |  TUESDAY, JANUARY 5, 2016
    [Content, Newsletter] You’re Not Always the Right Person for the Job
    When I write for a business publication, I try to take a different approach and bring as much real-life into the piece as possible. Content marketers, no matter the industry, need to feel empowered to tell the story that only they’re able to tell. We all know the world doesn’t need more content. winced. The detail.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 30, 2015
    [Content, Newsletter] The 30 Most Viewed, Shared, and Savored Blog Posts of 2015
    25 Comical Subject Lines + Tips for Funny Writing – Stand out from the crowd and engage your contacts by using this list of tips and examples to write humorous subject lines. Tips to Creating a Sense of Urgency in Your Writing and Emails – How do you get people to take action quickly with your business? Email.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Content, Newsletter] Get Over Your Fear of Marketing Automation Software
    Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place. On the other hand, what if you write that monthly $500 check and then nothing at all happens? The price! Marketing Insights.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Content, Newsletter] Get Over Your Fear of Marketing Automation Software
    Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place. On the other hand, what if you write that monthly $500 check and then nothing at all happens? The price! Marketing Insights.
  • SALES ENGINE  |  MONDAY, DECEMBER 28, 2015
    [Content, Newsletter] 4 Simple Strategies to Guarantee Content Budget Approval
    You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt. Here are 4 strategies you can use to get your content marketing budget approved in 2016. Realize, however, that most large-scale content marketing programs started out by testing the waters with a small pilot project.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 28, 2015
    [Content, Newsletter] The strategy behind the content
    At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. thought I would share for you my strategic view of the strategy behind the content streams going into 2016. Books.
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Content, Newsletter] Increasing Engagement for Regional Publications
    Community newsletters and magazines are timeless concepts, and they’re gaining in popularity in the digital ecosystem, too. With the right information, you can help advertisers write better sponsored content and offer more relevant promotions. Give your audiences full transparency into your decision for gating your content.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Newsletter] How to Blog for Your Business Using Personality
    No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. You can write about your experiences at a trade conference for that matter. Don’t go overboard.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 15, 2015
    [Content, Newsletter] Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil?
    These are the words on a Web page that search engines like Google look for when searching the Internet for content that fits a user’s search terms. ” From a human viewpoint, keyword stuffing is bad because it leads to boring, uninformative and unengaging copy, whether you’re writing website copy, a blog or a Tweet.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 15, 2015
    [Content, Newsletter] Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil?
    These are the words on a Web page that search engines like Google look for when searching the Internet for content that fits a user’s search terms. ” From a human viewpoint, keyword stuffing is bad because it leads to boring, uninformative and unengaging copy, whether you’re writing website copy, a blog or a Tweet.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Content, Newsletter] What Were The Most Effective B2B Marketing Tactics of 2015?
    STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. It starts with creating a simple content marketing mission statement. CONTENT BACKED BY DATA.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 14, 2015
    [Content, Newsletter] What is the future of blogging?
    If you’re not following him and his content properties, go do that right now because hes is one of the most unique and valuable thinkers on the web. recently posted a piece of long-form content on Facebook and Michael Stelzner of Social Media Examiner asked me, “is this a blog post?” Content Shock is here.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 11, 2015
    [Content, Newsletter] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” That didn’t happen.
  • CMO ESSENTIALS  |  TUESDAY, DECEMBER 8, 2015
    [Content, Newsletter] Do Marketing and Community Management Mix?
    Value the 1-to-1 Personal Relationship (And Write Like You Do!). Even now that I’m in marketing, I still try to write “authentically” and conversationally; no one speaks like a robot or a character out of Downton Abbey. Why should you write that way? Part 2 of 2. And, believe me, people can tell the difference.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 2, 2015
    [Content, Newsletter] Blog Readers: 7 Psychological Ways to Emotionally Connect
    When writing on the web – either in a  blog post , a newsletter  or other forms of  content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. This can be done several ways. Agree?
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 30, 2015
    [Content, Newsletter] The Mobile Marketing Platform Problem with Programmatic
    Clearly, these are not the kind of numbers to write home about. For example, flat design with its minimal iconography, hamburger menus that hide lists of options for a less cluttered screen, and infinite loading, which allows for content to load in chunks for a smoother experience. Subscribe to the Content Standard Newsletter.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Content, Newsletter] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    The first step to relieving your inbox from all that email is to unsubscribe from all the newsletters you've subscribed to over the years. But unsubscribing manually from tens, maybe hundreds of newsletters would take forever. Enter Unroll.me, a free tool that lets you mass unsubscribe from all the newsletters you don't read.
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Content, Newsletter] “THANKS” GIVING
    Thank you to our Marketing Advisors and Social Media Marketing Advisors who are on the front lines helping our clients to achieve the best return on their content, email and social marketing efforts. But without people like you, people who read our content and attend our webinars, none of it would have mattered. Thank you to….
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 25, 2015
    [Content, Newsletter] Where Do We Find Original Content? (Short Answer: Anywhere We Seek It)
    As an editor in the content marketing realm, I feel that type of pull between my work life and my personal life all the time. ” In the marketing space—content marketing or otherwise—professionals would give several arms and legs to have their output stay in their audiences’ minds for a year, let alone centuries.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 24, 2015
    [Content, Newsletter] 10 Reasons to Develop a B2B Blogging Strategy
    One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Provide content for distribution in social media platforms. Final Thoughts.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 20, 2015
    [Content, Newsletter] Taking Your Storytellers from New Recruit to Article Promotion Champion
    Finally, your marketing team came together and developed a content marketing strategy for your brand, and you couldn’t be more excited to hit the ground running. ” “I am in meetings all day, every day—I don’t have the time to write.” You liked that piece of content they wrote a few weeks ago?
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Content, Newsletter] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    Want to provide unique value in your content? Since we're a video hosting platform, product-centric content would only apply to people who are already creating videos. We believe that the lessons are much more likely to stick if the reader/viewer gives something a try right after they consume the content.". Intrigued? for free.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 19, 2015
    [Content, Newsletter] Your Content Marketing Program Isn’t Perfect and Never Will Be
    As brands enter the editorial space and work to develop a content marketing program that tells stories rather than pushes product benefits, marketing teams could benefit from creating their own Editor’s Letter. ” This post will explore brands embracing content imperfections and the growth that has emerged from that mantra.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 17, 2015
    [Content, Newsletter] The Importance of Creating Marketing Resources to Improve Writing Quality
    Writing, like woodworking, is a craft. No one is born a good writer; to make this claim is to discredit the vast amount of practice required to write a polished story—fiction, non-fiction, or otherwise. Consistent and quality storytelling is part of a comprehensive content marketing strategy. You create, by hand.
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Content, Newsletter] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    But what happens when you're on a content team of one? For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals. generally write copy using: The post headline. The best part?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 11, 2015
    [Content, Newsletter] Is Your Content Writing Appealing to Thinkers AND Feelers?
    Is your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. Blaaah.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Content, Newsletter] How to Create the Right Content at the Right Time: 6 Tips to Get You Started
    The same applies to content marketing. In order for our efforts to amount to anything, marketers must be focused on delivering the right content, to the right people, at the right time, right? Tips for Creating the Right Content at the Right Time. 1) Get to know your audience. What about visual content such as infographics?
  • ACT-ON  |  TUESDAY, NOVEMBER 10, 2015
    [Content, Newsletter] Earned Media: What It Is & Why You Want More of It
    No doubt you’ve mastered the owned and paid parts; you’ve got a website brimming with useful content and you’re smart and strategic about your advertising dollars. This is the content that’s all yours – your website, blog posts, whitepapers, eBooks, e-newsletters, videos, podcasts, and all the content on your social media channels.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 9, 2015
    [Content, Newsletter] Why Certain Marketing Words Sing, While Others Just Stink — and How to Tell the Difference
    As you craft marketing content, it’s easy to find online lists of marketing words that sell , and just as easy to find lists of words to avoid. Choose poorly or lazily, and your content will bore readers at best, and annoy or repulse them at worst. ” Mastering word economy makes your writing brilliant. Informative.
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