• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Content, Newsletter] 5 Ways to Use Your Blog to Test New Ideas
    Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” ” But we all know that more content isn’t synonymous with better content. Consider content.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Content, Newsletter] The 15 Best Content Distribution and Amplification Tools
    Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. Content Publishing Tools.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Content, Newsletter] How to Nurture Leads with Email Marketing
    Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Email content is six times more likely to be clicked than tweeted content. Offer Well-Tailored Content. Plus, let’s not forget email.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Content, Newsletter] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Make a choice.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Content, Newsletter] Ask a Content Strategist: How Many Stories Should I Publish Per Month?
    Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons. Jamie, London. Milad, Tehran.
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Content, Newsletter] How to Start Generating Leads for Your B2B Company
    To attract people’s attention, you need to build on your content, and you can do this in so many ways. Write blog posts. *Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. Why Generate Your Own Leads?
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Content, Newsletter] 7 Effective Techniques for Better Email Marketing
    Two common mistakes that will hurt your email marketing efforts are to write too much and to opt for longer words when you’re doing it. Well, be that as it may, Boomerang’s research found that writing as a third-grader is best for response rates. Oh, and if you’re sending out a regular newsletter, find another word. Ready?
  • WEBBIQUITY  |  FRIDAY, MARCH 17, 2017
    [Content, Newsletter] How to Create the Three Parts for Any Sales Funnel
    The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Some funnels use a content blog to market to and nurture an audience. Guest post by Katrina Manning. What is a Sales Funnel? The Three Parts.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 15, 2017
    [Content, Newsletter] How to Create a Partnership Marketing Plan that Drives Growth
    Here’s one way you might approach such a plan: Downloadable Content/Email Marketing/Blogging: Email marketing and guest blog swaps are common in partnerships. You might agree to write (and host) guest blog posts a little more frequently than you exchange emails — say monthly. End your blog posts with a link to download related content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 9, 2017
    [Content, Newsletter] Adjusting to the new sales strategies with Anthony Iannarino
    I saw Keith Richards on an interview say that he didn’t write the song “Satisfaction,” he was just the antenna that it came through. I started to write from that place and immediately people began to say “this is what I believed and you’re the person that says what I believe.” By Mark Schaefer.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Content, Newsletter] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Once you’ve attracted the right visitors to your site—by crafting compelling content and optimizing it for search—you need them to take action! Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. 4 ) Thrive Content Builder. Conversion Rate Optimization.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 7, 2017
    [Content, Newsletter] The 6 most popular email templates for small businesses
    While we may not be able to tell you exactly what to write , we have an arsenal of creative subject lines suggestions and email templates to help you get started. Newsletter. Perhaps the most popular type of email to send, a good newsletter template is as versatile as it is classic. You know the feeling. Where to begin? Coupons.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Content, Newsletter] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. 4: The 14 Best Content Planning and Research Tools. #5: 2) Optimizely.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Content, Newsletter] The Beginner's Guide to Small Business Marketing Online
    If you choose to do this, you can use a CMS (content management system) to do so. Once you've created your website, most CMS platforms offer plugins to help you optimize your content for search (look for SEO plugins). When it all boils down, Google essnetially tries to find the best piece of content to present to the person searching.
  • CONTENTLY  |  THURSDAY, MARCH 2, 2017
    [Content, Newsletter] The Best Content Marketing of February: 7 Brands That Mean Business
    Most days, I sit at my desk writing and editing articles, working on Contently’s marketing collateral, and trying not to let our company Slack take over my life. But every so often, I get to go to sales meetings to talk about the nuances of content marketing. What trends do we see right now? Where is the industry going?
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Content, Newsletter] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    Downloadable case study templates that show you a sample case study structure from top to bottom, along with business case study examples, tips on finding the right candidates, advice on how to reach out to them, and sample interview questions to inform your case study content. 386+ Content Creation Templates. HubSpot Marketing Free.
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Content, Newsletter] Back to Basics: How to Write an Effective Business Blog
    Today we are going to get back to one of the basic elements of digital content marketing: blog writing. What I mean by a “business blog” is any blog that you write for your job; not your personal hobby (though you can apply these tips to those, too). What should I write about? What should I … write about?” Maybe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Newsletter] A strategy to stay relevant in a tumultuous marketing world
    Whether you just want more doors to open for you, you want to write a book someday, or speak before an important industry event, if you’re known, you’re going to have more success. Our content is free because of their generosity. BuzzSumo is the world’s best way to discover, analyze and amplify your content.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Newsletter] The 21 Best Content Curation Tools
    Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. 2) Pocket. GetApp.
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Content, Newsletter] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    HANDPICKED RELATED CONTENT: One Thing Is Killing Content Marketing and Everyone Is Ignoring It. However, the email Amanda received from NBC’s The Today Show this time around wasn’t promoting the TV show; instead, it asked her to subscribe to the show’s email newsletter. This week’s show. Image source.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Content, Newsletter] Essential 5 Step BuzzSumo Process For Social Media Agencies
    We wanted to help our clients quickly and fully integrate BuzzSumo into a process that scales to meet the needs of agencies handling content marketing for multiple clients and brands. Create Content: Look to audience preferences (shares and links) for ideas. Step 2: Create Content. Step 3: Curate Content.
  • JUNTA 42  |  TUESDAY, FEBRUARY 7, 2017
    [Content, Newsletter] One Thing is Killing Content Marketing and Everyone Is Ignoring It
    Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. In 2016, I led a workshop on content marketing for about 50 small-business CEOs and operations managers. Most had e-newsletters. And that’s what I heard about their content efforts as well. The content tilt.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Newsletter] Design and send emails in minutes: VerticalResponse’s new editor makes it easy
    In this edition, we show you how to design and send emails with the app’s step-by-step campaign building process and content blocks. It should also have something to do with the content in your email, which is a requirement of the CAN-SPAM law. Step three: Add content. Content blocks. Step-by-step process.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Newsletter] The 24 Best Email Marketing Tools
    But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: 1) AWeber. 2) FollowUpThen.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 20, 2017
    [Content, Newsletter] For Email Marketing That Sticks, Story Matters
    From its very bland subject line (and the personalization error it clearly encountered) to its vague content, there’s nothing within the email that sticks with the reader. “Storytelling is the most natural form of communication,” said Robert McKee, a writing lecturer, in a 2015 interview. Content Strategy Marketing
  • AGGREGAGE  |  WEDNESDAY, JANUARY 4, 2017
    [Content, Newsletter] Research Reveals 7 Keys to Lead Generation Success
    We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. The title of your lead gen content marketing item accounts for 82% of the variance in performance. I’m writing an eBook on OKRs and I don’t see OKRs anywhere on the page.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Content, Newsletter] 13 Gmail Plugins That Make Client Communication Easier
    SaneBox weeds out unimportant emails after examining your inbox content and history, surfacing only the communications you want to priortize. The tool also provides features for setting notifications for when people don't reply to a message, unsubscribing from unwanted newsletters, and snoozing emails you want to deal with later.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 21, 2016
    [Content, Newsletter] How to Advance from Licensed and Curated Content to an Original Content Strategy
    Many marketers today find themselves stuck in a cycle that relies on licensed and curated content. Some might work for a small division of a larger company that doesn’t believe it has the manpower to keep up with a rigorous content schedule. Focus on One Content Medium to Start. Content Strategy Marketing
  • KEO MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Content, Newsletter] Best Practices for Content Marketing in 2017
    Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer. Create a strategic content map.
  • KAPOST  |  MONDAY, DECEMBER 19, 2016
    [Content, Newsletter] 10 Must-Read B2B Marketing Blog Posts of 2016
    With 2017 only 12 days away, consider this your New Year’s Resolution: Become a marketing pro by regularly reading cutting-edge content from B2B thought-leaders. 7 Steps to Building a Content Marketing Culture That Works”. Content Marketing Institute. Long gone are the days when content was only used for marketing.
  • JUNTA 42  |  MONDAY, DECEMBER 19, 2016
    [Content, Newsletter] Five Content Marketing Trends to Watch in 2017
    A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and I believe they could work as a crystal ball for content marketers as we move into 2017. HANDPICKED RELATED CONTENT: The Biggest Content Marketing Trends in 2017. Subscribe to CMI’s free daily newsletter.
  • JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Content, Newsletter] This Week in Content Marketing: The Business Case for Content Marketing as PR
    In this episode, Robert and I discuss what happens when you rely too heavily on Facebook for content distribution. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations; we wrap up with an example of the week from UK National Trust. 1. Content marketing in the news.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Content, Newsletter] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    There’s a major difference between creating content and embracing a full content marketing strategy. Let’s say you’re the VP of marketing at a division of a major financial institution, and you recognize the power of content. Much of that content is helping grab the attention of some of your target readers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 8, 2016
    [Content, Newsletter] Learn to create effective content by putting it through the RITE test
    Here’s a proven method to consistently create effective content: Put it to the RITE test. If you create content that hits at least three out of these four angles, you’ll be spinning gold my friend. Can you create content about everything you’re interested in? Publishing your content isn’t a creative writing contest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2016
    [Content, Newsletter] The Dark Power of Medium
    By posting good content frequently, an author can easily get 20,000 views per month. Medium allows its readers to subscribe to content. The benefit of owning a publication is that subscribers can also be reached via email newsletter. Their consistently solid content has been the draw. Why you should consider using Medium.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Content, Newsletter] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    After all, scaling your content marketing program is on a lot of people’s minds right now. And there’s never a more optimistic time in content than when you’re planning your ideal budget. As the head of the edit and strategy teams here at Contently, it’s a challenge I think about a lot. Kate, New York.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Content, Newsletter] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    In this post , Jon Westenberg writes: Treating people like leads instead of humans just doesn’t work. For example, email newsletters. Still, they want relevant content. They don’t expect that every single newsletter personalized to their interests. That said, if enough of the content is irrelevant, they’ll unsubscribe.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Newsletter] 51 Essential Email Marketing Tips to Help Marketing Automation
    Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. Use segments to organize your subscribers so you can send them more targeted, relevant content. Keep Email Content Useful. Segment, Segment, Segment. Automate What You Can.
  • B2B MARKETING INSIDER  |  SATURDAY, NOVEMBER 19, 2016
    [Content, Newsletter] The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book
    Note: I’m making the ENTIRE conversation I had with Jonathan available to newsletter subscribers 1 week from now. The post The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book appeared first on Marketing Insider Group. Content MarketingSubscribe at unthinkable.fm before October 30, 2016.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Content, Newsletter] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    We also explore signs that WordPress and Medium are ready to battle for website turf and proof that blogs are getting longer and taking longer to write. Noosh: Each year we cull through thousands of Content Marketing projects to gather useful insights about costs, collaboration, vendor management, and more. This week’s show.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Newsletter] 3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
    As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. You know what? Just kidding.
  • ACT-ON  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Newsletter] How to Produce a Great Webinar
    Grab those or write three down now if you haven’t done that already. Once you have the webinar posted, can you embed the video in other media, like your e-newsletter? You can also re-use that text content to make a blog series or even an eBook. It’s even worse when the pitch is up front – before you get to the content.
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Newsletter] With Maturity Comes Results for Australian Content Marketers [New Research]
    Content marketing success increases with experience — and now we have data to prove it. How mature are Australian companies with their content marketing? First things first: Let’s look at how marketers assess their organizations’ content marketing maturity. They have a documented content marketing strategy. Absolutely.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Newsletter] How to Fix a Broken Lead-Nurturing Strategy
    When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. ” Only one-fifth of B2B marketers consider their lead nurturing efforts to be “very successful” and content effectiveness consistently ranks as a top challenge for marketers.
  • JUNTA 42  |  SATURDAY, NOVEMBER 12, 2016
    [Content, Newsletter] This Week in Content Marketing: Deep Content Insights after Three Years of Podcasting
    We also share what we’ve seen work — and not work — in enterprises around the world when it comes to content marketing. Rants and raves include Forbes and Yahoo, then we wrap up with an example of the week: Chief Content Officer (CCO) magazine. Get the Content Marketing Benchmark Report! This week’s show.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Newsletter] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    Even the simplest, most practical and straightforward marketing strategy can require several skills to pull it off — from writing to design to technical skills. Uncertainty over what to write about. These issues then need to be further refined and turned into titles for blog posts, webinars, speeches and other pieces of content.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Newsletter] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Content Marketing Blogs. B2B Marketing Blogs.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Newsletter] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Content Marketing Blogs. B2B Marketing Blogs.
  • BIZIBLE  |  TUESDAY, NOVEMBER 8, 2016
    [Content, Newsletter] Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)
    With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI. Repurpose your old content. Rework and Repost.
  • ACT-ON  |  TUESDAY, NOVEMBER 8, 2016
    [Content, Newsletter] Need Content for Your Emails? Repurposing to the Rescue
    In fact, this is less of a problem than it appears to be, especially if you consider repurposing old content. The first thing to remember is you don’t need much content to have a nice email messag e. And one piece of content is fine, too. Some conversation rate experts prefer this limited content. Curate some content.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Content, Newsletter] Top Personal Branding Tips for Thought Leaders
    One more advantage of a narrow focus is that it limits what you will write and speak about. These will be issues that you write and/or speak about on a regular basis, so you should either understand them in depth already or be prepared to put in the research to get up to speed. Develop a signature piece of content. I doubt it.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Content, Newsletter] 19 Brands with a Cult Following (And What You Can Learn From Them)
    The Trader Joe’s Fearless Flyer newsletter is one of the brand’s dedicated marketing channels -- and people seem to love it. Branding Best Practice: Incorporate Guest Contributions Into Your Content Strategy. That devotion to the brand shines through every piece of marketing content produced. The answer is simple. 2) LaCroix.
  • CONTENTLY  |  THURSDAY, OCTOBER 27, 2016
    [Content, Newsletter] Contently Case Story: How Babbel Built Its Global Video Strategy
    Once Babbel found Matthew had a twin brother —they speak 20 languages combined—the company knew it had a special source of content. The subliminal message driving Babbel’s content strategy is: This could be you. Babbel’s video strategy typically relies on two types of content: sensational and local. But why?”
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Content, Newsletter] Planning Social Media Content? Ask Yourself These 9 Questions
    Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? While you’re at it, have a look at HubSpot’s Social Media Content Calendar. We've all been there.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Content, Newsletter] Proven Tips for a Top-Notch Alumni Engagement Program
    Use everything you know about each alum to tailor email content based on their unique history with your school — both off and online. Customize content based on data points such as their graduation date, program, and their preferred social media platforms. Alumni Generated Content, You Say. instead. Education
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Content, Newsletter] So You Want to Create Content That Actually Converts?
    Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. What a novel idea, right?
  • CONTENTLY  |  WEDNESDAY, OCTOBER 19, 2016
    [Content, Newsletter] Thanks to Twitter, Writers Are More Influential Than Publishers
    In fact, when Serrano took a brief hiatus between his Grantland and Ringer gigs, his fans were so voracious in their clamor for new content that he created a weekly email newsletter, focusing on basketball and other things , and featuring funky illustrations from frequent collaborator Arturo Torres.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, OCTOBER 18, 2016
    [Content, Newsletter] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    But before you can help your partners succeed with inbound marketing, you must first realize your own strategy; in other words, how will your content be applied? With-Partner: Content that is equally produced between vendor and partner; with a partner, content marketing is mostly used to attract the attention of end-users.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 18, 2016
    [Content, Newsletter] The true goal of influence: Persuasion
    Tom and Tamsen dissect persuasion from both a speaking and writing standpoint, and offer advice for marketers that is more than 2,000 years old, but still holds true. Most content marketing misses including all three, which creates a gap between what the marketer wants to communicate and what they actually do communicate. Persuading.
  • FATHOM  |  MONDAY, OCTOBER 17, 2016
    [Content, Newsletter] Is Data Actually Killing Content Marketing?
    The traditional ‘which do you hate more – English class or Math class’ has gotten a modern redux in the form of a content and analytics rivalry. Interestingly, the only other comparable source of buzz in the marketing industry is content marketing. When it is measured, content marketing unfortunately doesn’t always reflect success.
  • CONTENTLY  |  FRIDAY, OCTOBER 14, 2016
    [Content, Newsletter] The One Email Tactic That Publishers Shouldn’t Ignore
    The first email newsletter I subscribed to was Warren Ellis’s Orbital Operations. His newsletter is mostly text, with a couple links to books he recommends or a talk he gave at a conference, and perhaps a preview of a comic he’s working on. It includes exclusive content that I can’t find on a website.
  • CONTENTLY  |  MONDAY, OCTOBER 10, 2016
    [Content, Newsletter] 3 Steps That Took Our Blog From 14,000 Readers to Over 400,000
    A little over three years ago, Sam Slaughter, Contently’s VP of Content, asked me to run The Content Strategist. I’d been writing for the site for a couple years, and I often fantasized that Sam would notice me on the sidelines, admire my immaculate jew fro, and hand me the ball. Read other content.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Content, Newsletter] How to Write a Job Ad That Excites Candidates
    I write a variety of copy, including articles, landing pages , sales emails, and job advertisements. How to Write a Job Ad. You want to write a job ad that consistently drives candidates to fill out an application. When writing your job ad, tap into those emotions by learning everything you can about your target candidate (i.e.,
  • JUNTA 42  |  MONDAY, OCTOBER 10, 2016
    [Content, Newsletter] A Simple Approach to Document Your Content Marketing Strategy
    I write this fresh off a trip that took me from Cleveland to Helsinki with a brief stop in Copenhagen and then to London. It’s been almost 10 years now since I’ve been speaking on the topic of content marketing in and around Europe. That we need to create viral content (don’t get me started on that one). Develop your content.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 4, 2016
    [Content, Newsletter] Avoid a Nightmare on Email Street: Tips on Creating a Haunting Halloween Campaign
    San Francisco-based shorts retailer Chubbies uses their playful brand voice to collect user-generated content by writing customers, “To whom it may concern (that’s you, dude), send a good Halloween costume idea to the ol’ tipline.” ” Get Our Newsletter. Fall is officially here. I got you!”
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2016
    [Content, Newsletter] 19 Lead Nurturing Email Examples You'll Want to Steal
    You provided valuable content to your readers and they've converted into leads. Sephora includes a fun video from an employee with educational content as well as product offerings. million Facebook Likes, they put the social, fun aspect of content first. Writing email copy is difficult. You've done it. Ecommerce. Retail.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 4, 2016
    [Content, Newsletter] Compelling Newsletter Content:2 Big Problems
    From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. . Share it in your newsletter. Brains love order.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Newsletter] Email Marketing Best Practices: Testing Your Emails Before Hitting Send
    How do you take all the components we write about week after week, and put them together to create a thoughtful, well-executed campaign? We asked our in-house email marketing specialist, Reid Yoshimoto, for a breakdown on his process creating our bi-weekly newsletter, the VR Buzz, to share his expertise. Get Our Newsletter.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Newsletter] Ask a Content Guy: How Do I Monetize My Content Marketing?
    As I sat down to write this month’s column, I decided to do something that I should have done months ago. For the first time, I Googled “content marketing mailbag” to see if anyone else is doing this. I usually advise against making content strategy decisions with your gut. Look no further than Contently.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Newsletter] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Maybe you wrote a guest blog post or allowed someone to write for your blog. You might have a partners page on your website, or you might feature a friendly company in your monthly email newsletter. Do you have people who frequently promote your content in social media? They control their email newsletter. Isn’t it?
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Content, Newsletter] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    And user experience comes down to more than just the content and the jobs that are on your site it comes down to how fast the side loads. So thinking about that funnel thinking about okay if somebody reads a piece of blog content or somebody reads an e-book what do we want them to do next? Great Content. Video Transcript. Maybe?
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Newsletter] 5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
    What he didn’t have to worry about, however, were compliance and approvals, plugging a brand message into his content, or getting in trouble for experimenting on a new platform. That’s a big reason why GE Reports has become one of the most successful examples of content marketing. Would his signal hold? Watch it here.)
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Newsletter] Email Design: Let’s Get Typographical
    For example, Comic Sans is often used to denote humor or playfulness, while Times New Roman is frequently the preferred font for writing about serious matters. Different fonts can also be used for different types of content. A broad range of enthusiasts (font geeks?) Accessibility. Readability. for header text and 14 – 16 pt.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Content, Newsletter] The Content Marketer’s Guide to Beating Writer’s Block
    As content marketers, we don’t have the luxury of waiting around for the magic to happen; and we definitely cannot let writer’s block – the dreaded ailment/productivity-killer – stop us from meeting the never-ending deadlines that blog posts, whitepapers, newsletters, and all of the other formats demand from us on a daily basis.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Newsletter] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    writing to solve specific problems for specific types of people) even as search engine algorithms continually evolve. The quality and relevance of your site’s content is arguably the single most important factor in garnering high search ranking. These are often your best leads. Second, do some online research. What’s not?
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Newsletter] Managing Your Newsletter Email List:5 Must-Do’s
    When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list is no exception.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Newsletter] How to create a winning strategy with crappy content
    It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.” If you don’t believe me, try competing with Hubspot in the content space.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Newsletter] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? That’s assuming your content is indexed, optimized, and technically correct enough for Google to even find it. So what’s a content marketer to do? Two hundred factors. Endorsement.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Newsletter] How Does Inbound Work for Membership Marketing?
    It's a little bit about you, but in the sense that your organization needs to publish content and engage with your prospects and members on their terms. Engage : Bringing people into the fold where they do more than consume your content, but become active members or donors. Inbound marketing isn't just about closing sales. Networking?
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Content, Newsletter] See What Content Marketing Success Truly Looks Like
    Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. Nowhere has this been more apparent than when looking at the impressive scope of the work created by the winners at the 12th annual Content Marketing Awards. Content Marketer of the Year. Brand New Content.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Newsletter] 13 Examples of Super Skimmable Content
    With research revealing that 55% of pageviews are less than 15 seconds in duration, your content needs to provide value and pique interest quickly to align with your readers' behavior. This doesn't mean that you should stop producing long-form content all together. What does skimmable content look like? 1) DigiDay. 2) theSkimm.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 6, 2016
    [Content, Newsletter] Great Newsletters: 5 Must-Haves for Better Design
    Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. Organize your newsletter to make it easy to scan.
  • NETLINE B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Content, Newsletter] Q&A with Sales and Marketing Thought Leaders Headed to Content Marketing World
    We presented Content Marketing World speakers with a list of questions — both entertaining and serious — and put together this round-up to help all attendees get to know them. 25+ Conversation Starters with the Speakers: Joe Pulizzi – Content Marketing Institute : “I devour audiobooks”. And then if they do, not writing it down.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 30, 2016
    [Content, Newsletter] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    As managing editor of the Content Standard, I’m in Google Analytics and Skyword’s Platform Analytics pretty much all day. I’m checking how our social media distribution is performing, how our keyword rankings are changing, and, and, and … Data gives me a picture of how to shape our content strategy. Digiday.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Content, Newsletter] How to Get Caught Up on Email After Vacation: 9 Helpful Tips
    Until then, why not check out [link to piece of interesting company content] ? to mass unsubscribe from every single newsletter that doesn't provide you with value on a regular basis. (In Take a few days to let it sink in, and then re-subscribe only to the newsletters you really, truly miss.). My favorite? The result? Thank you!
  • WEBBIQUITY  |  TUESDAY, AUGUST 30, 2016
    [Content, Newsletter] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. But just as creators have to up their games in terms of content quality, they’ll need to expand and enhance content promotion efforts as well in order to rise above the noise.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Content, Newsletter] How to Build a Great Newsletter
    Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Newsletters, on the other hand, have seen something of a renaissance. She runs The Ann Friedman Weekly , a compilation of her own writing and what she’s read.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Content, Newsletter] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. It’s not enough to have a newsletter or a targeted approach to distribution. to $0.07 in Q2.”
  • HINGE MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Content, Newsletter] Build a Better Lead Generation Website: Balancing Design and Functionality
    Content. Feature : Content is an essential part of a lead generation website. Instead, I’m referring to a wealth of educational content you will develop and give away for free on your website. You’ll want to create content that will be useful to your target audience. The easiest place to produce this content is on a blog.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Content, Newsletter] How to Transform Your School's Image
    Try this free template for schools >> Translate Your New Messages into Content. You do that through your content. You can write a press release announcing the new website and how it reflects the school's mission and message. Repurpose your press release content as articles to go out in alumni and staff/faculty newsletters.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Content, Newsletter] 3 Essential Marketing Skills that Drive Growth in Professional Services
    A quick scan of the techniques favored by high growth firms suggests three essential skill areas for marketing teams: SEO, Content Promotion (specifically blogs), and — by implication — Web Analytics to measure all of those efforts. Creating content that people (not search engines) find useful and worth linking to. Organic search?
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Content, Newsletter] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Your brand’s content strategy and tactics should be sound. Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. These could be blog posts and/or newsletter content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Content, Newsletter] The reality of online influence and the only thing that matters
    Do you want to … Write a book. One of the favorite quotes that I used in my book The Content Code was from the international pop star Taylor Swift: “Today, artists get record deals because they have fans – not the other way around.”. Our content is free because of their generosity. I used to be a big shot. No emails.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 19, 2016
    [Content, Newsletter] Business Newsletters: Is Your Newsletter Still Relevant?
    I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. I see my newsletter as contributing to my success.
  • HALEY MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Content, Newsletter] Lessons from 20 Years at Haley Marketing
    In 1999, Advanced Resources in Chicago came to us as said “we love your direct mail services, but we’d really like to be able to deliver the content via email, can you do that?” We put them into a role where they would be planning marketing strategy, writing, doing a little desktop publishing and serving our clients.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Content, Newsletter] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Whether or not that’s your brand depends on the quality of your content. But more than that, content marketing helps you build relationships.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Newsletter] How to Turn Your Blog into a Lead Generating Machine
    Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. However, as the term evolved into what we now refer to as a “blog,” its purpose and content have changed right along with its name. Worst case scenario?
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