• HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Content, Newsletter] Leveraging Alumni to Help Drive Inquiries and Applications
    Ask yourself: When was the last time you asked your alumni to contribute content to your school blog, newsletter, or annual report? We're talking about having your alums write articles about their life experiences, or tips to share, or whatever else is going on in their lives that would be inspirational to students. Education
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Newsletter] The Ultimate Guide to Building a Content Marketing Team
    Editor-in-Chief: Nicole Karlis, Content Manager Contributing Editor: J.D. why Build a Content Team? Content Influencer Interview: Joe Chernov of HubSpot 2 Chapter TWO. Build a Content Strategy Content Influencer Interview: Hana Abaza of Uberflip 6 Chapter THREE. Content Team. Content manager. Content.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Newsletter] Grande Guide to B2B Blogging
    content to keep buyers engaged over that time. same time, business leaders want content that helps. smart content rather than slogans and product pitches. content asset. sites that contain fresh, relevant content. Fresh content helps boost your. consistently publish new content. Write posts.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Content, Newsletter] The Fundamentals of Increasing Web Traffic from Social Media
    At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. Here are some ways to make that happen: Use social sharing buttons on your blog content. And how can they get to this content? So, why not you?
  • JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Content, Newsletter] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    Next, we share our takes on a new Forbes Insights/PwC study that says content marketers are still struggling with content personalization. Finally, we agree that the Guardian’s decision to rename its native advertising and sponsored content is much ado about nothing; customers will still be confused. This week’s show.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Newsletter] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    Amplify your perspective on the content and speakers of the event via social channels, and extend the conversation by sharing thoughts and experiences from the event on others’ blogs. These insights also become great fodder for content creation. 3. For more stories like this, subscribe to the Content Standard Newsletter.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Newsletter] Content Technology: How the Medium Improves the Message
    Is content marketing a bubble on the verge of bursting? recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Newsletter] Everything You Need to Know About User-Generated Content
    Want more content? High-quality, on-strategy content that resonates with your audience? Most content marketers will be creating more content this year. One smart way to handle at least some of your content creation is to get other people to do it for you. That can take a lot of forms: Content curation.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Newsletter] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. Most had e-newsletters. And that’s what I heard about their content efforts as well. Their email newsletters weren’t getting opened. That e-newsletter you are sending out.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Content, Newsletter] How Much Is Your Time Worth?
    Write multiple pieces of content for a client and candidate newsletter. Design, test, and schedule both newsletters. Take that content and post it on all of your social media sites. Post discussions in LinkedIn Groups related to the content. Content marketing is an essential part of your marketing mix.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Content, Newsletter] 30 B2B Social Media Tips for 2016
    As Jeffrey Cohen points out, audience location will determine the time of day you share content. 6.  Keep a Content Calendar. Knowing what content is being published, what marketing events are occurring (webinars, ebook launches, product updates), and being aware of general company updates can make managing social much easier. 8. 
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Content, Newsletter] Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter
    If you’re not already leveraging the benefits of an email newsletter, it’s time to jump on the bandwagon. Successful businesses work to ensure their newsletter designs are visually appealing and engaging to keep customers from immediately clicking the delete button. newsletter is not the time to start experimenting with fancy fonts.
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Content, Newsletter] Once is Never Enough: How to Repurpose Content Like a Boss
    Producing engaging content is the #1 challenge for content marketers. Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. Who’s repurposing their content?
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Content, Newsletter] The fastest route to success requires lateral thinking.
    How to Dominate Your Market With Content from SalesEngine 1. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it. Content Strategy
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 22, 2016
    [Content, Newsletter] 15 Must-Haves for a Solid Email Marketing Program
    Says Jayson DeMers in Forbes , “You can draw people to your blog by offering snippets of content, or you can drive up your following numbers by inviting people to share deals on social media. Work backward from preferred launch dates to set deadlines for writing content. They all should include different subject lines.
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Content, Newsletter] After the Webinar: 7 Steps to Ongoing Audience Engagement
    It’s a great opportunity to generate additional leads, drive evolutionary engagement, plan how to improve the next event, and repurpose your webinar into additional content pieces. After that, make the on-demand webinar a call to action in a blog post on a closely related topic, or offer it in a newsletter. Follow up with the leads.
  • VISUALLY  |  TUESDAY, JANUARY 19, 2016
    [Content, Newsletter] The Strategic Planning Checklist for Content Marketers
    Content marketing without a solid plan has the exact same results. What follows is a strategic planning checklist to keep your content marketing efforts on target. 1. Write out your strategy. In the world of content marketing, these same maxims are proved annually by the CMI/Marketing Profs Content B2B Marketing Trends Report.
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 19, 2016
    [Content, Newsletter] 6 Big Content Marketing Challenges of 2016
    Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? Sometimes it’s hard to keep up with all the social media and content marketing channels available, especially in the always shifting future.).
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Content, Newsletter] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Using a social publish app within your marketing automation platform is a simple way to share content through your social channels – automatically. So why do it now?
  • JUNTA 42  |  SATURDAY, JANUARY 16, 2016
    [Content, Newsletter] This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media
    Next, we admire broadcasting giant Turner’s decision to turn its TV networks into one big platform for native advertising and brainstorm a big opportunity it could create for owned content brands. Finally, we’re encouraged by a 2016 trends article that suggests the need for content will grow in 2016. This week’s show.
  • ACT-ON  |  FRIDAY, JANUARY 15, 2016
    [Content, Newsletter] 5 Tips: How to Grow Your Content Team with Freelancers
    You can scale up your company’s content team and programs without committing to the overhead of a full-time employee. Here are five tips to build your game plan, which will work for creating professional white papers, eBooks, how-to guides, reports, blog posts, newsletters (and much more) for your company. 1. Build a Content Calendar.
  • SALES ENGINE  |  THURSDAY, JANUARY 14, 2016
    [Content, Newsletter] The best content marketing blends old, new, and what’s next
    A newspaper editor, a digital producer and a content marketer walk into a bar…and they discovered that great stories and brand communications are no joke—it takes all of their combined skills to engage an audience and generate leads. Beyond the writing, editing and multimedia producing, you also need a distribution strategy.
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Content, Newsletter] Marketing Must-Do's For Helping a New Educational Program Take Off
    Craft Messages that Resonate with your Personas Personas in hand, you job now turns to content creation. Now you're not starting from scratch wondering what language, style, and content will engage prospective students. Develop Unique Content that Drives Eyes and Enrollments. Does it fill a gap? Select your primary persona.
  • ACT-ON  |  THURSDAY, JANUARY 14, 2016
    [Content, Newsletter] Success Story: Truity Credit Union Email Click Rate Nears 10%
    ROXY:  I still do a lot of one-off emails, so I’m using Act-On’s email composer for those. I’m also using landing pages and forms. I’ve done A/B testing on some of the emails. I’m using the automated programs, I’m using campaigns. I’m also using the RSS-to-email for our newsletters to our travel club. ROXY:  Yes.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Content, Newsletter] 5 Lead Generation Lessons You Learned in Kindergarten
    Just as the ABCs are fundamental to reading and writing, some of the basics like data, content, and segmentation are key to your lead generation programs. This can be done by  A/B testing  both your email and landing page content. Are you providing appropriate content and offers? Use Your Inside Voice. warm one! Clean Up.
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2016
    [Content, Newsletter] 5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
    And you are now getting tired of producing content yourself so are considering outsourcing …. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. Back to content… 2. Building a content schedule. Learning to write headlines. Buying a domain.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 8, 2016
    [Content, Newsletter] Email amassing? 24 more great ideas + 18 content tips
    Here’s another installment with 42 more tips, including pointers that focus on creating relevant and appealing content that will attract and retain subscribers to your email campaigns. Let subscribers know from the get-go what kind of content to expect and how often you’ll be emailing them. Email Marketing content email
  • CONTENT STANDARD  |  FRIDAY, JANUARY 8, 2016
    [Content, Newsletter] Does Your Native Content Dream Team Have What It Takes?
    Last month, the CMO–your boss—tasked you with a very clear objective: Increase the presence of the company’s brand with an aggressive content marketing strategy. You’ve been interviewed by top marketing publications for your stance on native content. Cars, Content, and Collaboration. What’s next? Writers!
  • CONTENT STANDARD  |  TUESDAY, JANUARY 5, 2016
    [Content, Newsletter] You’re Not Always the Right Person for the Job
    When I write for a business publication, I try to take a different approach and bring as much real-life into the piece as possible. Content marketers, no matter the industry, need to feel empowered to tell the story that only they’re able to tell. We all know the world doesn’t need more content. winced. The detail.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 30, 2015
    [Content, Newsletter] The 30 Most Viewed, Shared, and Savored Blog Posts of 2015
    25 Comical Subject Lines + Tips for Funny Writing – Stand out from the crowd and engage your contacts by using this list of tips and examples to write humorous subject lines. Tips to Creating a Sense of Urgency in Your Writing and Emails – How do you get people to take action quickly with your business? Email.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Content, Newsletter] Get Over Your Fear of Marketing Automation Software
    Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place. On the other hand, what if you write that monthly $500 check and then nothing at all happens? The price! Marketing Insights.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Content, Newsletter] Get Over Your Fear of Marketing Automation Software
    Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place. On the other hand, what if you write that monthly $500 check and then nothing at all happens? The price! Marketing Insights.
  • SALES ENGINE  |  MONDAY, DECEMBER 28, 2015
    [Content, Newsletter] 4 Simple Strategies to Guarantee Content Budget Approval
    You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt. Here are 4 strategies you can use to get your content marketing budget approved in 2016. Realize, however, that most large-scale content marketing programs started out by testing the waters with a small pilot project.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 28, 2015
    [Content, Newsletter] The strategy behind the content
    At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. thought I would share for you my strategic view of the strategy behind the content streams going into 2016. Books.
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Content, Newsletter] Increasing Engagement for Regional Publications
    Community newsletters and magazines are timeless concepts, and they’re gaining in popularity in the digital ecosystem, too. With the right information, you can help advertisers write better sponsored content and offer more relevant promotions. Give your audiences full transparency into your decision for gating your content.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Newsletter] How to Blog for Your Business Using Personality
    No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. You can write about your experiences at a trade conference for that matter. Don’t go overboard.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 15, 2015
    [Content, Newsletter] Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil?
    These are the words on a Web page that search engines like Google look for when searching the Internet for content that fits a user’s search terms. ” From a human viewpoint, keyword stuffing is bad because it leads to boring, uninformative and unengaging copy, whether you’re writing website copy, a blog or a Tweet.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 15, 2015
    [Content, Newsletter] Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil?
    These are the words on a Web page that search engines like Google look for when searching the Internet for content that fits a user’s search terms. ” From a human viewpoint, keyword stuffing is bad because it leads to boring, uninformative and unengaging copy, whether you’re writing website copy, a blog or a Tweet.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Content, Newsletter] What Were The Most Effective B2B Marketing Tactics of 2015?
    STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. It starts with creating a simple content marketing mission statement. CONTENT BACKED BY DATA.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 14, 2015
    [Content, Newsletter] What is the future of blogging?
    If you’re not following him and his content properties, go do that right now because hes is one of the most unique and valuable thinkers on the web. recently posted a piece of long-form content on Facebook and Michael Stelzner of Social Media Examiner asked me, “is this a blog post?” Content Shock is here.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 11, 2015
    [Content, Newsletter] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” That didn’t happen.
  • CMO ESSENTIALS  |  TUESDAY, DECEMBER 8, 2015
    [Content, Newsletter] Do Marketing and Community Management Mix?
    Value the 1-to-1 Personal Relationship (And Write Like You Do!). Even now that I’m in marketing, I still try to write “authentically” and conversationally; no one speaks like a robot or a character out of Downton Abbey. Why should you write that way? Part 2 of 2. And, believe me, people can tell the difference.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 2, 2015
    [Content, Newsletter] Blog Readers: 7 Psychological Ways to Emotionally Connect
    When writing on the web – either in a  blog post , a newsletter  or other forms of  content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. This can be done several ways. Agree?
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 30, 2015
    [Content, Newsletter] The Mobile Marketing Platform Problem with Programmatic
    Clearly, these are not the kind of numbers to write home about. For example, flat design with its minimal iconography, hamburger menus that hide lists of options for a less cluttered screen, and infinite loading, which allows for content to load in chunks for a smoother experience. Subscribe to the Content Standard Newsletter.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Content, Newsletter] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    The first step to relieving your inbox from all that email is to unsubscribe from all the newsletters you've subscribed to over the years. But unsubscribing manually from tens, maybe hundreds of newsletters would take forever. Enter Unroll.me, a free tool that lets you mass unsubscribe from all the newsletters you don't read.
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Content, Newsletter] “THANKS” GIVING
    Thank you to our Marketing Advisors and Social Media Marketing Advisors who are on the front lines helping our clients to achieve the best return on their content, email and social marketing efforts. But without people like you, people who read our content and attend our webinars, none of it would have mattered. Thank you to….
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 25, 2015
    [Content, Newsletter] Where Do We Find Original Content? (Short Answer: Anywhere We Seek It)
    As an editor in the content marketing realm, I feel that type of pull between my work life and my personal life all the time. ” In the marketing space—content marketing or otherwise—professionals would give several arms and legs to have their output stay in their audiences’ minds for a year, let alone centuries.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 24, 2015
    [Content, Newsletter] 10 Reasons to Develop a B2B Blogging Strategy
    One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Provide content for distribution in social media platforms. Final Thoughts.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 20, 2015
    [Content, Newsletter] Taking Your Storytellers from New Recruit to Article Promotion Champion
    Finally, your marketing team came together and developed a content marketing strategy for your brand, and you couldn’t be more excited to hit the ground running. ” “I am in meetings all day, every day—I don’t have the time to write.” You liked that piece of content they wrote a few weeks ago?
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Content, Newsletter] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    Want to provide unique value in your content? Since we're a video hosting platform, product-centric content would only apply to people who are already creating videos. We believe that the lessons are much more likely to stick if the reader/viewer gives something a try right after they consume the content.". Intrigued? for free.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 19, 2015
    [Content, Newsletter] Your Content Marketing Program Isn’t Perfect and Never Will Be
    As brands enter the editorial space and work to develop a content marketing program that tells stories rather than pushes product benefits, marketing teams could benefit from creating their own Editor’s Letter. ” This post will explore brands embracing content imperfections and the growth that has emerged from that mantra.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 17, 2015
    [Content, Newsletter] The Importance of Creating Marketing Resources to Improve Writing Quality
    Writing, like woodworking, is a craft. No one is born a good writer; to make this claim is to discredit the vast amount of practice required to write a polished story—fiction, non-fiction, or otherwise. Consistent and quality storytelling is part of a comprehensive content marketing strategy. You create, by hand.
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Content, Newsletter] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    But what happens when you're on a content team of one? For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals. generally write copy using: The post headline. The best part?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 11, 2015
    [Content, Newsletter] Is Your Content Writing Appealing to Thinkers AND Feelers?
    Is your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. Blaaah.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Content, Newsletter] How to Create the Right Content at the Right Time: 6 Tips to Get You Started
    The same applies to content marketing. In order for our efforts to amount to anything, marketers must be focused on delivering the right content, to the right people, at the right time, right? Tips for Creating the Right Content at the Right Time. 1) Get to know your audience. What about visual content such as infographics?
  • ACT-ON  |  TUESDAY, NOVEMBER 10, 2015
    [Content, Newsletter] Earned Media: What It Is & Why You Want More of It
    No doubt you’ve mastered the owned and paid parts; you’ve got a website brimming with useful content and you’re smart and strategic about your advertising dollars. This is the content that’s all yours – your website, blog posts, whitepapers, eBooks, e-newsletters, videos, podcasts, and all the content on your social media channels.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 9, 2015
    [Content, Newsletter] Why Certain Marketing Words Sing, While Others Just Stink — and How to Tell the Difference
    As you craft marketing content, it’s easy to find online lists of marketing words that sell , and just as easy to find lists of words to avoid. Choose poorly or lazily, and your content will bore readers at best, and annoy or repulse them at worst. ” Mastering word economy makes your writing brilliant. Informative.
  • HUBSPOT  |  THURSDAY, NOVEMBER 5, 2015
    [Content, Newsletter] Sponsored Content: Why Publishers Have the Write Stuff
    Sponsored content has recently come under fire from writers. There’s an idea of sponsored content being lower in quality and integrity. It’s these pieces of sponsored content and native ad campaigns that are truly great. Sponsored content is new, scary, and nebulous terrain. How to Get Started With Sponsored Content.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 29, 2015
    [Content, Newsletter] How to Tailor Content Distribution Throughout the Fashion Life Cycle
    Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? Content amplification will achieve optimal results if your brand’s marketing efforts are tied into the corresponding stage of the product life cycle. Growth. Maturity. Decline.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 27, 2015
    [Content, Newsletter] 4 Ways to Use Social Media to Increase Your Email List
    Within Twitter Ads, the social media site offers lead generation cards that allow you to promote your content and collect information on customers at the same time. First, write out what you’re offering your follower, and then add an interesting image to go along with the description. Use the Facebook call to action button.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 22, 2015
    [Content, Newsletter] 34 Ways to Optimize B2B Content to Drive Traffic and Conversion
    Content creation and sharing is critical in today’s online world. Informative B2B content can build awareness, help your business connect with your audience, enhance existing customers’ awareness, and bring in new customers. Check out his actionable advice about optimizing B2B content. Ongoing content optimization.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 21, 2015
    [Content, Newsletter] Why It’s Normal to Be Disappointed in Your Content Marketing Strategy
    While the catalyst of your aggravation might be a content marketing strategy’s lack of success, you’ll often find those resulting emotions creeping into other aspects of your life. The Content Standard? As a content manager, keep this in mind when you’re offering feedback to your team members. Take Space.
  • SALESFUSION  |  TUESDAY, OCTOBER 20, 2015
    [Content, Newsletter] Content Doesn’t Have to be One-and-Done – 6 Benefits of Re-Skinning Existing Assets
    Content marketing is kind of like the old saying if a tree falls in the forest and nobody’s there, does it make a sound? Well, if you create an amazing piece of content but no one sees it, does it actually provide you with any value? So what happens once you create that amazing piece of content? Why stop there?
  • ACT-ON  |  TUESDAY, OCTOBER 13, 2015
    [Content, Newsletter] Be Prepared! 8 Tips for Planning a Successful Webinar
    If you can identify which stage your likely buyers will be in, it will help you further refine your messaging and your content. Write a creative brief. Planning is a critical first step to any marketing campaign, but it’s especially true when it comes to producing great webinars. What does it take to create a strong webinar plan?
  • SALESFUSION  |  MONDAY, OCTOBER 12, 2015
    [Content, Newsletter] Switching Things Up – Why You Should Try Flipping Nurture Campaigns
    The idea behind the traditional nurture model is to warm up leads through education and relationship-building as you share increasingly heavier content with stronger calls to action, which are meant to push them down the funnel faster. Click here to subscribe to our bi-weekly newsletter, Salesfusion Insights. Well, you can.
  • FATHOM  |  MONDAY, OCTOBER 12, 2015
    [Content, Newsletter] The Email Newsletter All Other Emails are Jealous of
    No brand avoids that dreaded delete button better than theSkimm , a daily email newsletter that recaps the news for subscribers and pretty much puts all other emails to shame. It’s a daily email newsletter that tells people what’s happening in the world in under 5 minutes. And P.S. They’re written in the real “theSkimm” fashion!
  • HUBSPOT  |  MONDAY, OCTOBER 12, 2015
    [Content, Newsletter] Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark
    The amount of content created and shared on the internet these days is huge. million pieces of content that are shared on Facebook. That’s a lot of content. Businesses and individuals are creating more content -- more often -- in a bid to attract new customers to their website. Signing up to your newsletter.
  • SALESFUSION  |  THURSDAY, OCTOBER 8, 2015
    [Content, Newsletter] SEO Isn’t Mystical
    You should aim to use your target keywords in places like your page titles, descriptions, headers, content, image names and URLs; however, you should only do this where it makes sense. Click here to subscribe to our bi-weekly newsletter, Salesfusion Insights. What you need to know to break through the SEO jargon. Marketing Insights.
  • BIZIBLE  |  TUESDAY, OCTOBER 6, 2015
    [Content, Newsletter] 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
    Use Your Handle To Inform Content. Growthhackers uses a distinct email handle that describes to audiences what’s in the contents of the email. For example their handle reads, “Growthhackers Top Posts” and signals to readers it is a newsletter compilation of articles that are relevant and popular. Space is limited.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 1, 2015
    [Content, Newsletter] The five things most marketers get wrong about personas
    Because we’ve created so many personas, no one knows how to write for them, so they just go back to the same persona-free writing they have always done. If you have only three personas, it isn’t hard to know which one you are writing for. If not, we must re-evaluate our content, and perhaps our personas.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Content, Newsletter] Tracking and Increasing Audience Engagement
    The way people consume content has changed. Publishers spend valuable time crafting beautiful newsletters, advertising campaigns and sponsored content , yet so little focus lands on who receives these messages. To achieve this level of detail, you’ll need to categorize your content. Analyze Content Type. Media
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Content, Newsletter] Calls to Action: 50 that Sell and 10 that Repel
    Sign up now Hot deals in your inbox Get our monthly newsletter Subscribe today Be the first to know about new arrivals Sign up. Content. It’s okay to think out-of-the-box and be creative when you write a call to action. ” You don’t need to write out your entire website address. Email sign up. Events.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Content, Newsletter] Blogging Strategies for End-of-Year Business Blogs
    Capture interest and  convert visitors  into leads:  If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. Always write with your readers’ needs in mind. Your site must pass the “blink” test.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 29, 2015
    [Content, Newsletter] No Time to Maintain a Business Blog? Use LinkedIn Instead
    However, sharing content with your audience can attract and support customers. If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. Write your long-form post , adding hyperlinks, images or video. ” What to post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 29, 2015
    [Content, Newsletter] Using content-related quizzes to generate leads
    With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Akey idea behind the psychology of quizzes is to reward the participant in way that will make them share the content. Create a knowledge test within your content. Re-purpose past successes .
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Content, Newsletter] 6 Key Elements Your IT Firm’s Website Homepage Needs to Drive Leads
    Some possibilities include: Blog feeds – Blog feeds are a great way to continually present new thought leadership content and keep readers engaged with your firm. Newsletter sign ups – Encourage visitors to sign up for your firm's newsletter. A good website is the crux of your marketing efforts. And another 51.9
  • THE POINT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Content, Newsletter] 10 Ways to Generate More Leads from Your Business Blog
    And no, #1 is not “write better content” (because you already knew that.). 1. The best way to convert organic blog visitors to subscribers is to write great content. Dump standard widgets like “Tags” and “Categories” and instead use precious sidebar real estate for content that actually drives engagement and sales leads.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 22, 2015
    [Content, Newsletter] Online News and the Press Release
    Ryan writes: “When I first started in PR, all of the leading web gurus were proclaiming the death of the press release. The press releases serve to make those editors’ jobs easier because they know, at least if they receive it from me, that it’s solid writing, confirmed information and packaged in the easiest format for them to use.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Content, Newsletter] How to Generate Leads Using Quizzes
    We’ll even outline three examples of content marketing quizzes and then discuss various methods of distribution to drive traffic to your quiz. Write to One Person : Think of a person who would really enjoy your quiz. Write to that person. This will help you develop a more comfortable style of writing with a friendly tone.
  • JUNTA 42  |  TUESDAY, SEPTEMBER 15, 2015
    [Content, Newsletter] Two Words Sum Up Content Marketing World
    Just before Nick Offerman and I chatted and snacked on bacon on stage, I posed this question – a paraphrase of Jay Baer – to the thousands at Content Marketing World : Are you just going to go back and make some content, or are you going to make a difference? Put the ‘why’ in writing. How can your content stand out?
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 10, 2015
    [Content, Newsletter] How to Get More Leads from Your B2B Blog
    To have some content for the email newsletter? Here’s how they rank in the pantheon of B2B lead generation techniques, according to the Content Marketing Institute and Marketing Profs “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends” report: marketers say only in-person events and webinars are more effective.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Content, Newsletter] Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing
    Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. The highly innovative program for its time single-handedly proved the business value of brands providing useful content to their customers. This strategy is apparent in the content OPEN Forum provides too.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 7, 2015
    [Content, Newsletter] Content Marketing Spotlight Series: A Q&A with Kivi Leroux Miller
    Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 7, 2015
    [Content, Newsletter] Top 10 Branding Tools
    Write the definitive book on your signature topic. We know in our own research that writing a book is one of the most best ways to build credibility and one of the quickest ways to increase the visibility of your expertise. 2. Remember that blog posts and articles are at the top of the content funnel. Generate leads more easily.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 4, 2015
    [Content, Newsletter] The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)
    Do you struggle with the creative process of writing blogs ? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Preparation (Pre-writing) – Gather information and create your plan.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Content, Newsletter] I’m a Marketer – Why Should I Care About Sales?
    Sales enablement is a strategy to provide the sales department with leads, data, tools and content that helps them sell more successfully and generate revenue. Demand Gen Report: 95% of B2B purchase decisions are directly influenced by content. Follow Up with Content. Sales: “The leads from marketing are weak!”. What It Is.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 1, 2015
    [Content, Newsletter] 3 project management tools for your distributed business
    It would be a perfect tool to use to write a book, build a house, organize an outing, plan a wedding, build a product, but for me and my agency, it doesn’t work, mostly because moving tasks (cards) across lists doesn’t change the status of that card. Today, I will share the  project management tools that I have used. It Basecamp.
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Content, Newsletter] 5 Power Players You Need On Your Lead Management Team
    If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. Think of the sales lead process as a five-step system: Attract : Content and SEO are the magnets here. But there’s good reason for that.
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Content, Newsletter] Native Advertising Is Not Content Marketing
    Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. From the moment I started in this industry over 15 years ago, everyone used different terms – customer media, branded content (please don’t!), custom publishing, custom content. It’s an asset.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Content, Newsletter] How to Manage Your Content Marketing in 30 Minutes a Day
    Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. Write Blog Posts. Write Some Engaging Posts for the Day.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Content, Newsletter] Emails That Encourage Customer Engagement
    Write a welcome email like you would write to a friend. Email Newsletter. Keep your audience in the know by sending out a regular newsletter. Here’s an example of a newsletter: SurveyMonkey sends a well-designed newsletter that’s full of helpful advice. What kinds of emails should you send?
  • MARKETING ACTION  |  FRIDAY, AUGUST 14, 2015
    [Content, Newsletter] 8 Terrible Email Subject Lines
    Most companies getting their feet wet in email marketing will start out with the bar set at “monthly newsletter”. Filler words, generic copy, and underwhelming content are the quickest way to kill your open rates. This line is so close to being decent that it physically hurts me to write it. You also have to explore the worst.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 12, 2015
    [Content, Newsletter] How to Harness the Power of Your Owned Media
    Owned media can include any content posted on company websites, to articles or videos that are shared on social channels. More Content, More Results. By promoting and sharing quality content from your owned channels, you create more “earned” buzz and attention and build a large loyal audience. Cost efficiency. Longevity.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 11, 2015
    [Content, Newsletter] 9 Frequently Asked Questions About Pay-Per-Click Advertising
    Although it can be quite daunting to get started, the ROI on most pay-per-click ads is higher than its other digital and offline alternatives including direct mail and using basic keywords in your content. Get started by clicking through these links: How to Write a Winning PPC Ad. What is pay-per-click advertising? Bing Ads. Location.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 6, 2015
    [Content, Newsletter] Tips for Email Newsletter Campaign First-Timers – Part I: Content
    Starting a newsletter from scratch may seem a bit daunting. If you’ve never made one before, or you feel like your current newsletter campaign is in dire need of an overhaul, this post is for you. Before you worry about the design of the newsletter, determine the type of content to include. All rights reserved.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 5, 2015
    [Content, Newsletter] Why a Blog Can Help in Generating New Business
    Your Blog is a repository of helpful content that can effectively attract a large number of prospective customers. Some quick suggestions: Write to a specific target audience and provide answers to their advertising/marketing challenges. Write consistently : This is important to creating regular readership. Creating. Optimizing.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Content, Newsletter] 8 of the Best B2B Publisher Email Newsletters
    Producing email newsletters for B2B markets can be a vital part of your inbound marketing. Luckily, publications of all shapes and sizes can create great newsletters — you just have to know your audience and what they will find most engaging. DPR writes catchy headlines and article titles that get dentists’ attention. Who knew?
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