HUBSPOT | FRIDAY, APRIL 18, 2014
[Content, Newsletter] 8 Types of Content to Help Engage Prospective Students
This is where your school''s content strategy comes into play. So naturally, you''ll need some content ideas to attract and engage those students. Here are eight types of content that you can create to engage those prospective students online. This information is a great fit for a monthly newsletter format.
MARKETING ACTION | MONDAY, APRIL 14, 2014
[Content, Newsletter] Using the Unsubscribe Process to Grow Your Company
There is always the chance that although that person isn’t benefiting from your content, they may know someone who will, so you want to continue to have a good reputation. If your subscribers pay for your newsletter, you might consider offering something free as an option for those about to leave. It’s not as bad as it seems.
DIANNA HUFF - B2B MARCOM | THURSDAY, APRIL 10, 2014
[Content, Newsletter] 7 Tips for Creating a Home Page that Establishes Trust
One reason I don’t like pre-built website themes is because they force you to write to someone else’s idea of what makes a good home page. As I was writing this post, I had to do research for a client — including looking at all the competitor websites in her industry. Quickly tell prospective buyers what your company offers.
VERTICAL RESPONSE | WEDNESDAY, APRIL 9, 2014
[Content, Newsletter] 7 Email Etiquette Rules to Send By
Don’t worry though, if you’re sending content that has value, your unsubscribe rate will remain low. Make sure the content is error-free. Even if you’re sending out your company newsletter, you can offer “teaser” information with a link to the full newsletter. We didn’t think so.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 7, 2014
[Content, Newsletter] The Social C-Suite. Let’s get real.
In my mind, it’s kind of like asking the CEO to write the company newsletter. by Jonathan M Patrick Related Stories My biggest blogging victory (and you’d never guess it) 10 Strategies to Battle Content Shock Where does social media fit in the marketing mix? 'Sometimes the hype of social media outstrips common sense.
KOMARKETING ASSOCIATES | FRIDAY, APRIL 4, 2014
[Content, Newsletter] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. Email Newsletters. newsletter archives.
WRITING ON THE WEB | MONDAY, MARCH 31, 2014
[Content, Newsletter] Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate
'How can you develop more productive blog writing habits ? When are you going to stick to your content marketing calendar ? know many small business owners who purposely procrastinate on writing and finance tasks they hate. tell myself I can do it later, before completing a writing task. What’s it going to take?
VERTICAL RESPONSE | FRIDAY, MARCH 28, 2014
[Content, Newsletter] The 9 Emails Your Business Should Be Sending [Guide]
Newsletter Email. It takes a bit of time to create a solid newsletter, but it’s a valuable marketing tool. Three tips to create a Newsletter Email: A newsletter doesn’t mean long format Break the copy in your newsletter into short, digestible and actionable sections of content, copy, images and calls to action.
WRITTENT | MONDAY, MARCH 24, 2014
[Content, Newsletter] 29+ Killer Resources to Learn Copywriting
challenge you to identify one great or even mid-sized brand with mediocre content. As long as brands have advertised, their visibility has been due in part to the quality of their content. Any list of content writing resources would be remiss to not include Copyblogger, one of the most authoritative resources on the subject.
MARKETING CRAFTMANSHIP | FRIDAY, MARCH 21, 2014
[Content, Newsletter] Client Newsletters: Empty Suit of the B2B Marketing Mix
'Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1: Your Firm Needs a Client Newsletter. Marketers want you to believe that your firm needs a client newsletter.
MARKETING ACTION | FRIDAY, MARCH 21, 2014
[Content, Newsletter] Should You Hire a Journalist for Your Content Marketing Team?
'In his recent book, Epic Content Marketing , Joe Pulizzi remarks that many of us marketers and our organizations are becoming – or have already become – publishers. Our business model is different from traditional publishers, but the goal of building an audience that likes and trusts our content is the same in many respects. bureau.
DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 18, 2014
[Content, Newsletter] Help Google Connect the Dots Between Your Social Profiles
'Late last week, while updating my Google+ profile, I noticed that I could let Google know where I had previously contributed content. Without really thinking about it, I added two venues for whom I used to write: MarketingSherpa and The Visual Thesaurus. LinkedIn. To help Google, it pays to take a minute to check your profile.
HUBSPOT | TUESDAY, MARCH 11, 2014
[Content, Newsletter] Existing Content Faith-Based Organizations Can (and Should) Repurpose
They see congregations start to think about re-purposing existing stories and content to engage on a new level with old and new audiences. The four suggestions below can be used by any type of religious congregation or organization and, in Aimee''s experience, have been very effective methods when producing engaging content. Podcasts?
BIZNOLOGY | TUESDAY, MARCH 11, 2014
[Content, Newsletter] Social Media is a life sentence
Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. The good news is that while social media is, indeed, a life-sentence, it’s not solitary confinement, not like writing a novel could be — or maintaining the weekly newsletter for your company. Every day.
WRITTENT | MONDAY, MARCH 10, 2014
[Content, Newsletter] 10 Ways Marketing Agencies Rock the Web with Content
'Is there anything better than a real-life content marketing success story? While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. didn’t think so!
HUBSPOT | FRIDAY, MARCH 7, 2014
[Content, Newsletter] How to Create a Fantastic Email Newsletter [Checklist]
'Sending an email newsletter requires juggling a lot of moving pieces. Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. 1) Figure out your newsletter''s goal. 2) Gather your content.
HUBSPOT | MONDAY, MARCH 3, 2014
[Content, Newsletter] Why Marketing Automation Fails: 3 Common Reasons
You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. As David Moth writes on the Econsultancy blog -- “It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.”
WRITTENT | FRIDAY, FEBRUARY 28, 2014
[Content, Newsletter] 15 Call to Action Samples for Rocking Blog Posts that Convert
Once your readers finish consuming your content, their thought should never be “ well, what do I do now ?” Writing highly-controversial blog posts isn’t without risks, but it can be a way for your brand to gain new customers. Example: Curious how content marketing could help your organization reach its marketing goals?
HUBSPOT | FRIDAY, FEBRUARY 28, 2014
[Content, Newsletter] How to Write a Standout Resume and Land Your Next Marketing Job
'If you find resume writing a painful chore, you’re not alone. Tips for Writing a Standout Resume. To write a truly effective resume, you need to define exactly what this unique blend is -- we’ll call this your value proposition. Your ability to write headlines that take content viral?
ENGAGE | THURSDAY, FEBRUARY 27, 2014
[Content, Newsletter] 4 Sure-Fire Ways to Get More People to Share Your Content
'There’s a lot of noise out there on the Internet today; to stand out, you have to have great content. Let’s assume you do have great content. Having great content is important. If you want to break through in the new attention economy—if you want your content be both read and shared—you’ve got to promote. Well, sort of.
HUBSPOT | WEDNESDAY, FEBRUARY 26, 2014
[Content, Newsletter] Answers to 10 Email Marketing Questions You Were Too Afraid to Ask
To prevent anyone else from being in the same situation I was in, I decided to write one post to answer all of my most burning questions that I felt stupid asking when I first started. 3) Where does an email newsletter fit into email marketing? Maybe you create a lot of content and you share it with your list every morning at 7 a.m.
FATHOM | TUESDAY, FEBRUARY 25, 2014
[Content, Newsletter] 10 Tips to Maximize ROI at Manufacturing Tradeshows
ll be writing plenty more about this topic in the coming weeks, but today I offer you 10 ways to maximize ROI at your upcoming tradeshow. To say it a little nicer: write the press release telling readers that you’re attending the tradeshow, tell them what to expect from your company, then… stop. If you will demonstrate new products.
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 20, 2014
[Content, Newsletter] Increase B2B Traffic and Reach with a LinkedIn Blog
'LinkedIn has long been the place where B2B marketers could build a professional network, create an online resume and share compelling content with that network. Write Unique Content. Your plan needs to focus on great content. Don’t syndicate your content between your blog and LinkedIn. Subscribe to my blog.
SYNECORE | THURSDAY, FEBRUARY 20, 2014
[Content, Newsletter] Six Tips to Creating the Perfect CTA
Despite that minor speedbump in the race that is content marketing, there are still ways to find success for your CTA, which will gain your company more leads and nurture the ones that you have with your great content. When writing the content for your CTA, get specific about exactly what you are offering. 3) Use Content.
HINGE MARKETING | WEDNESDAY, FEBRUARY 19, 2014
[Content, Newsletter] Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms
They don’t sort of write the correct code or almost solve their customers’ technology issues. Write an ebook. Your website can be an electronic version of a brochure… or it can be an interactive hub for making contacts and presenting content. Present content offers. Success is in the details. Research.
WRITTENT | WEDNESDAY, FEBRUARY 19, 2014
[Content, Newsletter] Stuck Writing? 35 Sure-Fire Copywriting Tips & Tricks from the Pros
'With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them to leads and customers – consistently producing powerful, high-quality copy is tough. Write the copy first, then pull out the strongest phrases to use as headlines and subheadings.
WRITTENT | WEDNESDAY, FEBRUARY 12, 2014
[Content, Newsletter] 59 Killer Content Marketing Stats: 2014 Edition
'Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012. vs 2.5%).
SYNECORE | WEDNESDAY, FEBRUARY 12, 2014
[Content, Newsletter] The Five Elements Behind Blogging Success
'So you''ve written plenty of blogs and conducted your fair share of content research.but have you really looked into the elements that take a blog from zero to content hero? That being said, blogging as a means of marketing your company is not solely about the blog''s content, but also how it''s being presented to your audience.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 10, 2014
[Content, Newsletter] Email Marketing: 2 campaigns that used innovative creative to generate leads
Admittedly, it’s tough to create excitement around content in general, so I understand the struggle to find that wild spark in niche markets or with products and services that don’t seem to have an ounce of sexy on their surface. Email Marketing: Writing powerful email copy boosts CTR 400% [More from the blogs]. Boring is a choice.
HUBSPOT | SUNDAY, FEBRUARY 9, 2014
[Content, Newsletter] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
From checking out the best content on the web for inspiration, to leveraging tools that make you more efficient, to reading up on advice from industry experts, there are quite a few educational resources online that can help you become a better marketer. How to Brainstorm Content Ideas in a Fast, Easy, Visual Way. But guess what?
WRITTENT | THURSDAY, FEBRUARY 6, 2014
[Content, Newsletter] 11 Signs Your Business is in Dire Need of Blogging
The solution to your problem might be business blogging – or creating more content if you’re already on it. To learn more about just how easy it is to monitor the success of content marketing, we recommend Blogging Metrics: How to Find and Apply Actionable Intelligence. It’s the single most-effective way to. Improve your SEO.
HUBSPOT | THURSDAY, FEBRUARY 6, 2014
[Content, Newsletter] "They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter
Basically, you picture any and all viral content. You probably don''t think of wildly successful email newsletters. Well, prepare to have your preconceived notions thrown out of the window: BuzzFeed has email newsletters -- and they''re more successful now than ever. Q: Why does BuzzFeed do email newsletters? Memes.
MANHATTAN MARKETING MAVEN | WEDNESDAY, FEBRUARY 5, 2014
[Content, Newsletter] The State of Media Mixology
Writing in The New York Times, David Carr says we live in “an age of individualized media cocoons … each of us is building our own little campfire on our phone, tablet and big screen at a time and place of our own choosing. “ Consumer media use, which used to be predictable by demographics, has gone ka-fluey! TV/Cable/Video.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, FEBRUARY 5, 2014
[Content, Newsletter] The Day that Google Died
My marketing assets consisted of my e-newsletter database (I started off with 75 subscribers — woohoo!) At the end, I’d give people a free report in exchange for signing up for my newsletter. I’d then include a link back to the report and my own e-newsletter. sent out a print newsletter. She died.
WRITING ON THE WEB | THURSDAY, JANUARY 30, 2014
[Content, Newsletter] Blog to Book: The Secret Behind Expert Ebooks
If you’re any kind of expert, your credibility depends on a strong internet presence with content that showcases what you know, what you do, and who you do it with. How do you find time for all these forms of content marketing? And use your blog writing as a means to create ebook chapters.
VERTICAL RESPONSE | TUESDAY, JANUARY 28, 2014
[Content, Newsletter] Tips to Creating an Engaging Internal Newsletter
One simple way to inform and inspire your staff is to create an internal newsletter. “An internal company newsletter can be an important tool to keep employees in the loop about company activities, policies, products, and services,” Mario Almonte, a partner at Manhattan-based Herman & Almonte Public Relations , says.
WRITTENT | MONDAY, JANUARY 27, 2014
[Content, Newsletter] The TOP 25 Must-Read Internet Marketing Blogs
Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging. Blogs on Content Marketing and Content Creation. Their site is a must-read internet marketing blog about content marketing and copywriting. Newsletters.
HUBSPOT | FRIDAY, JANUARY 24, 2014
[Content, Newsletter] 30-Day Blog Challenge Tip #23: Repurpose Blog Content
and HubSpot User Group (HUG) Leader of Boca Raton : " Most new blogs should be spending about half of their budget on blog post writing and half of their budget on blog post promotion. And attract more eyeballs to your best blog posts via your email newsletter, email workflow messages, and social media status updates. ". Blogging
MARKETING ACTION | THURSDAY, JANUARY 23, 2014
[Content, Newsletter] 7 Call to Action Strategies: Tips and Advice
Your content must have at least one call to action to tell the reader what to do next. Above the fold: Include a CTA above the fold on the first page of your site, sales letter, or other content. At the side: You could include a signup button or offer along the side of your content where readers will see it as they scroll.
LEADERSHIP | TUESDAY, JANUARY 21, 2014
[Content, Newsletter] The Swiss Army Knife of B2B Thought Leaders—24 Tools You Can’t Do Without
But since we are on the subject of a content-driven strategy for thought leadership, let me get back on track. Today’s B2B buyers are constantly bombarded with content. Your content – whether verbal, visual or written – should reflect those skills, ethics, and traits. Write with CLARITY( 9) and PERSPICUITY( 1)0.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 16, 2014
[Content, Newsletter] 14 B2B Blogging Best Practices from Creation to Promotion
'Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ). Blogging Content Marketing Search Engine Marketing Blog
WEBBIQUITY | TUESDAY, JANUARY 14, 2014
[Content, Newsletter] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
Rachel Katz offers “five tips you can use to create engaging conversations on Twitter,” from having a purpose (“It’s good practice to begin with a purpose for each piece of content shared on social media platforms. Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. Utilize Twitter advertising?
WRITTENT | MONDAY, JANUARY 13, 2014
[Content, Newsletter] 10 Bizarre Inbound Marketing Strategies that Actually Work
Social media expert Eddie Huang recommends not being afraid to be a little off-the-wall with your marketing ideas and content. When tech brand ShoreTel Sky invested in a quality content marketplace to increase their volume, their plan to buy blogposts increased their inbound links 181% and site traffic by over 50%. Content Marketing
HUBSPOT | THURSDAY, JANUARY 9, 2014
[Content, Newsletter] 10 Resolutions Your Nonprofit Should Make This Year
It’s one thing to have a content and online strategy for raising awareness and fundraising, but staying organized and holding contributors accountable is just as important. Incorporating stories into your content strategy (and including them on your editorial calendar) is a must this year. 2) Start telling stories with a blog.
HUBSPOT | THURSDAY, JANUARY 9, 2014
[Content, Newsletter] A Practical Guide to Planning a Successful Inbound Marketing Campaign
These are the words you can prioritize in your headlines and across your content. Now that you have all of the fundamentals of your marketing campaign down, you''ll want to create content offers to attract potential customers and landing pages to convert those visitors. Write related blog posts. Share content on social media.
WRITTENT | WEDNESDAY, JANUARY 8, 2014
[Content, Newsletter] 7 Blogging Secrets Even Experts Will Be Surprised to Know
It’s never too late to start creating branded content and improve your SEO, lead generation, and brand awareness. To give you a boost, we’ve curated 7 of the best-kept blog secrets about how to launch and maintain a successful content marketing strategy: 1. Visual Content Matters. Promote Your Content. Formatting is Key.
BIZNOLOGY | TUESDAY, JANUARY 7, 2014
[Content, Newsletter] Fulfill your resolution to blog in 11 steps
More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. 2) Only start a blog if you love writing and have something to say: Here’s secret number 1 about blogging: blogs don’t write themselves. Guess what: lots of writing.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 6, 2014
[Content, Newsletter] The Domino Theory of B2B Content Marketing
Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. 'Tweet “You don’t optimize a landing page or an email.
VIDYARD | MONDAY, JANUARY 6, 2014
[Content, Newsletter] 7 Tips for Creating Better Video Marketing in 2014
There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives.
VOICE-BASED MARKETING | FRIDAY, JANUARY 3, 2014
[Content, Newsletter] How to Nurture Your Blog
Like a gardener tending his rows, you spend a lot of time creating these posts: brainstorming, writing, editing, formatting. Your Newsletter. Monthly, weekly, whatever the frequency, you should be putting links to your blog in the newsletter you send to customers and subscribers. Did you write a blog post about email marketing?
VERTICAL RESPONSE | FRIDAY, JANUARY 3, 2014
[Content, Newsletter] Busted: The Worst Email Subject Lines, Ever!
The purpose of writing an enticing subject line in your email marketing efforts is to achieve an open (which could eventually lead to a sale), but there are good and bad ways to go about gaining it. Generic subject lines like, “Weekly Newsletter,” “Monthly Wrap up,” “Daily News,” aren’t enticing or descriptive and they’re a snore.
BIZNOLOGY | THURSDAY, JANUARY 2, 2014
[Content, Newsletter] Leveraging premium content: A how-to guide for marketers
It’s tough out there for content marketers, what with keeping a steady stream of content flowing through all the channels—company website, email, blogs, social media, etc. It can be overwhelming at times, which is why it is important for marketers to create content that can be reused elsewhere. '(Photo credit: Sean MacEntee).
VERTICAL RESPONSE | FRIDAY, DECEMBER 27, 2013
[Content, Newsletter] The Best Marketing Blog Posts of 2013
If there’s one thing that’s certain about successful marketing strategies this year, it’s that content marketing, blogging in particular, rocked 2013! 82% of consumers enjoy reading relevant content from brands. The topics ranged from social media, SEO, content and email marketing to website development and more.
BIZNOLOGY | MONDAY, DECEMBER 23, 2013
[Content, Newsletter] Covering your bases: content marketing components
'Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. Whether you realize it or not, you’re probably already using content marketing in one form or another. Blogging is obviously a great channel for content marketing. Email.
HUBSPOT | SUNDAY, DECEMBER 22, 2013
[Content, Newsletter] Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week
From creating killer content , to crafting compelling emails , to engaging with folks on social , there''s always plenty to keep a marketer busy. So many channels, so many platforms, so much to write, so much to design -- it can be overwhelming. This week in HubSpot content, we have posts that can help you master "every little thing."
HUBSPOT | THURSDAY, DECEMBER 19, 2013
[Content, Newsletter] 5 Ugly (But Effective) Pieces of Marketing Collateral
To read more content like this, subscribe to Inbound Insiders. It doesn’t have the bells and whistles of a heavily designed newsletter. Email marketing should be about substance and content. I’m writing this blog post at 1 a.m., 'This post originally appeared on Inbound Insiders , a new section of Inbound Hub.
HUBSPOT | WEDNESDAY, DECEMBER 18, 2013
[Content, Newsletter] 7 Email Newsletters We Actually Like Getting in Our Inboxes
'When people first start doing email marketing , they usually jump into creating an email newsletter. Our list will be different -- people will look forward to getting our newsletter," they argue. And while all of those things may become true for a few lucky individuals, most often, email newsletters flop. 4) Hacker Newsletter.
BIZNOLOGY | TUESDAY, DECEMBER 17, 2013
[Content, Newsletter] Your website sucks
am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.
HUBSPOT | MONDAY, DECEMBER 16, 2013
[Content, Newsletter] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
'Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders. Content takes time.
BLOG MY CALLS | MONDAY, DECEMBER 16, 2013
[Content, Newsletter] 3 Ways To Get Quick Wins With Content Marketing
'This is a guest post from Todd Giannattasio, President of Tresnic Media , a content marketing and marketing automation agency in New Jersey. Quick wins with content marketing are not usually something that you hear about. But content marketing is more than search rankings and Twitter followers. Reactivate old customers.
HUBSPOT | TUESDAY, DECEMBER 10, 2013
[Content, Newsletter] Gary Vee: Most Marketers Are Doing It All Wrong [Q&A]
To read more content like this, subscribe to Up and to the Right. They’re using it as an email newsletter. In your new book, you advise companies to create content that is tailor-made for different platforms, apps, and devices. just want you to DJ the content for that place. Write a different quote. Crush It!
ENGAGE | FRIDAY, DECEMBER 6, 2013
[Content, Newsletter] #MeetVelocity: This Social Media Journalist Believes the Future of Content Marketing Is In Space
I also love theSkimm newsletter — it keeps me up to date on the latest news, and it’s written by two fierce women in their twenties! How do you keep your digital content chops sharp and relevant? What’s your favorite thing about working on the Content Velocity Team? In five years, the future of content marketing will be _ ?
VERTICAL RESPONSE | THURSDAY, DECEMBER 5, 2013
[Content, Newsletter] How to Strike While the Iron is Hot with Your Website Visitors
It usually translates into a much better user experience and you end up with more information you can use in the future to deliver content and offers that are more targeted for that visitor. 'Most of us are familiar with the saying, “strike while the iron is hot,” which means to act decisively and take your opportunities when they arise.
DIGITAL B2B MARKETING | MONDAY, DECEMBER 2, 2013
[Content, Newsletter] 5 Steps To Improve B2B Lead Generation Program Results
From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. Select Your Content Carefully. The content you should use depends on how the lead generation program is structured. Content For Fixed Promotional Package. Sponsored Content.
WRITTENT | FRIDAY, NOVEMBER 29, 2013
[Content, Newsletter] The 7 Most Strategy-Changing Marketing News Headlines of November
would be that nothing is stagnant in the world of digital content and marketing. We think it could have something to do with the fact that disappearing content will likely. email newsletter content strategy. If we had to pinpoint the biggest marketing news for content professionals this fall, it would. The little.
WRITTENT | WEDNESDAY, NOVEMBER 27, 2013
[Content, Newsletter] 15 Rocking Content Marketing Tools with Advice from Experts
'With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”.
VIDYARD | WEDNESDAY, NOVEMBER 27, 2013
[Content, Newsletter] How to Use Video to Prospect and Validate Your Leads
and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring. Can’t Get Enough Great Content? B Split Testing.
VOLACCI | WEDNESDAY, NOVEMBER 20, 2013
[Content, Newsletter] How to Link Social Sharing Buttons or Your Drupal User Account Bio to your Gmail Signature
'Social media and email marketing are two of the digital content marketer’s most powerful weapons. We’ve been using sharing buttons for years in template-based emails like newsletters or advertising offers, but only recently have some people started adding them to their personal messages. Here’s how to do it on Gmail: 1.
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 20, 2013
[Content, Newsletter] Ghost Writers Needed: For Business Blogs Everywhere
How else can busy professionals maintain quality content and frequent publishing schedules? How can you consistently publish on your professional business blog and never have to worry about coming up with ideas, researching facts and stats, and writing compelling, quality content that solves problems for your readers?
WRITTENT | TUESDAY, NOVEMBER 19, 2013
[Content, Newsletter] 7 Effective Ways to Market Your Business Blog
The concept of publishing content in real-time to the web has gone from an obscure pastime in the late 1990’s to the formidable force it is today. Business blog marketing is a critical part of a modern content marketing strategy, and we’ve detailed 7 of the best ways to see better results here. Write Better Content.
B2B MARKETING UNPLUGGED | TUESDAY, NOVEMBER 19, 2013
[Content, Newsletter] Just Because It’s Content, Doesn’t Mean It’s Good
I did but not one I was willing to hand over to Linda’s nasty content factory. Even at last week’s CMA event , the talk at the table was how hard it is to get agencies to write anything more profound (or much longer) than a toothpaste disclaimer. We all know that content isn’t a new tool for B2B marketers.
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 14, 2013
[Content, Newsletter] 10 Questions about B2B Blogging Answered
If you understand their pain points and the struggles they go through in their day, you can begin to think through the kind of content to create for your blog. Once you have some content direction, you need to create and commit to a calendar. If you plan to blog once a week, start by writing four blog posts before publishing.
VOLACCI | WEDNESDAY, NOVEMBER 13, 2013
[Content, Newsletter] If Your Online Presence was an Employee, What Would You Put in its Job Description?
As an exercise in defining expectations for an online presence, this blog post will apply the five standards for writing a job description (as suggested by the U.S. Invest in fresh content and assign staff to regularly monitor and contribute to the ongoing dialogue. Small Business Administration) to digital marketing principles.
SAZBEAN | TUESDAY, NOVEMBER 12, 2013
[Content, Newsletter] Using eBooks as a Lead Generation Incentive
Choose Your Target Audience To help you figure out what topic to write about, it’s important to first choose your target audience. Write, Edit & Design Don’t get hung up on trying to be perfect the first time. Just write. Provide valuable content for valuable leads. The answer is probably yes.
BLOG MY CALLS | TUESDAY, NOVEMBER 12, 2013
[Content, Newsletter] Must See TV, Branded Content, and our Friday Marketing RANT
Branded Content and Appointment Viewing. How Can Content Marketers Apply This Principle. Sometimes content marketers bite off more than they can chew. They want their White Papers and their newsletter to drive massive traffic. Make your content ''appointment'' content. Remember Must See TV on NBC? Brand it.
WWW.BRAINSHARK.COM | FRIDAY, NOVEMBER 8, 2013
[Content, Newsletter] 3 REALLY Simple Ways to Use Video for Social Selling
Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark. “When your reps reach out to people at other companies, the first place those people will look for information on your company is your reps’ LinkedIn profiles – especially if they are interested,” writes Lindsay Kolowich for InsightSquared.
FATHOM | WEDNESDAY, NOVEMBER 6, 2013
[Content, Newsletter] 7 Ways Manufacturers Can Make the Most of LinkedIn
By developing a new LinkedIn group, you have better control over the content shared and the members contributing the group discussions. good way to do this is to cross-promote on your other social profiles or highlight it in your newsletter. 'If you’re in the manufacturing industry , consider LinkedIn your go-to social network.
WRITTENT | TUESDAY, NOVEMBER 5, 2013
[Content, Newsletter] 10 Ways to Achieve Agile Content Marketing: Content Reuse
For many small businesses, waste can be the death of an otherwise healthy content marketing strategy. The secret to boosting your volume – without losing sight of quality – is probably just content reuse. In case you’re wondering what this has to do with content, it’s actually a great deal. Repurpose Content.
DIANNA HUFF - B2B MARCOM | THURSDAY, OCTOBER 31, 2013
[Content, Newsletter] SEO Ain’t What It Used to Be — And That’s a Good Thing
'Yesterday my good friend Jill Whalen posted her last High Rankings Advisor newsletter and is headed for greener pastures — literally. She’s now writing a blog about healthy living as well as all the spiritual changes she’s made in her life. Content is what will drive search. Content.” moment.
VERTICAL RESPONSE | MONDAY, OCTOBER 28, 2013
[Content, Newsletter] Content Marketing for the Win! How to Create Content as a Team
'One of the biggest struggles for businesses of any size is creating content for your website, blog or even your latest email newsletter. As the director of content marketing at VerticalResponse, my team and I work together to make the most of our small team’s efforts. You Don’t Have to Be a Writer to Write.
BIZNOLOGY | MONDAY, OCTOBER 28, 2013
[Content, Newsletter] Where to Get an Education in B2B Content Marketing
'I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along. Why your website needs to be the platform where most of your content is housed.
WRITING ON THE WEB | WEDNESDAY, OCTOBER 23, 2013
[Content, Newsletter] 6 Content Marketing Rules for Professionals on the Web
'Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Write quality content that does just that.
B2B MARKETING MENTOR | THURSDAY, OCTOBER 17, 2013
[Content, Newsletter] Hire the Right Journalist for Your Content Marketing Team
'While traditional journalism jobs continue to contract in numbers , content marketing is flourishing — and an ever-growing number of companies are hiring former journalists onto their content marketing teams. There are some key characteristics that make for a successful journalist-turned-content marketer.
B2B MARKETING MENTOR | THURSDAY, OCTOBER 17, 2013
[Content, Newsletter] Hire the Right Journalist for Your Content Marketing Team
'While traditional journalism jobs continue to contract in numbers , content marketing is flourishing — and an ever-growing number of companies are hiring former journalists onto their content marketing teams. There are some key characteristics that make for a successful journalist-turned-content marketer. Featured
VERTICAL RESPONSE | THURSDAY, OCTOBER 17, 2013
[Content, Newsletter] Use a Style Guide for Consistently Great Content
'While writing blogs, newsletters, social posts and other content, keeping a consistent style across all platforms and writers is a must-do. Tracy Gold , a writer, editor and content strategist, works with clients on creating online publications from scratch, including developing the style of those publications.
WRITTENT | WEDNESDAY, OCTOBER 16, 2013
[Content, Newsletter] 14 Ways to Market Your Blog For Free
'There are so many bloggers around the web nowadays, and a lot of them write informative, good quality content that people like to read. Once you write a new post, tweet it on your account. Just create a pinboard for your blog posts and add new pins each time you add new content. Facebook. Twitter. Google+. LinkedIn.
SOCIAL MEDIA B2B | WEDNESDAY, OCTOBER 16, 2013
[Content, Newsletter] 35 Expert Tips To Make B2B Content More Manageable
'Content. write large volumes of material every week, from corporate and personal blog posts to website content to social media posts and more. Take these 35 ideas and incorporate them into your content plans! Develop a content and engagement plan – ? On Developing Content Ideas. On the Planning Stage.
WRITTENT | TUESDAY, OCTOBER 15, 2013
[Content, Newsletter] 9 Creepily Effective Content Marketing Tricks for Halloween 2013
Getting the context of your content marketing right isn’t always easy, but focusing on important days can give you an automatic “in” with a larger audience. Here are some creepy, crawly, and sure-fire ways to target your upcoming content to one of the most beloved holidays: 1. Call for User-Generated Content. Create a Video.
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 11, 2013
[Content, Newsletter] How to Create a B2B Content Culture
'B2B marketers know that content creation – and blogs in particular – is a critical part of the marketing arsenal. Yet many balk at the thought of creating new content on a consistent basis. How do you create content that keeps readers coming back? Write about that. Write about how much your offering costs.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 9, 2013
[Content, Newsletter] Using the Google Analytics Social Report (Part II)
Once you have Goals set up correctly, you can track conversions (for example, newsletter subscriptions, report downloads, etc.). By contextual, this means that you write a post and then link to the report landing page within the context of the post topic. You can also track which social networks assist in these conversions. ” 2.
ENGAGE | MONDAY, OCTOBER 7, 2013
[Content, Newsletter] How to Avoid Insufferable Brand Content
What it boils down to is good and bad content. Sometimes it’s really hard for brands to come up with interesting content; releasing your quarterly earnings or annual report is the corporate equivalent of Instagraming a photo of your 4-month old next to a blackboard with “4 months!” Yeah, I do. We all do. Boy, do we all do it. Don’t!
BRN.SK | FRIDAY, OCTOBER 4, 2013
[Content, Newsletter] Google Hummingbird, Online Video, and Why Content Marketers Should Have No Fear - See more at: [link]
Home Ideas Blog Google Hummingbird, Online Video, and Why Content Marketers Should Have No Fear. Google Hummingbird, Online Video, and Why Content Marketers Should Have No Fear. Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark. Video Content Dominates Google Universal Search Results [Report].
HINGE MARKETING | FRIDAY, OCTOBER 4, 2013
[Content, Newsletter] The Missing Piece to Your Content Marketing Strategy
'More and more firms are coming to understand the power of content marketing. As it turns out, producing content doesn’t necessarily result in new leads and business. Why isn’t your stellar content attracting new leads? Instead, you need a proactive approach to promoting your content and brining it to the masses.
ENGAGE | THURSDAY, OCTOBER 3, 2013
[Content, Newsletter] Rent vs. Own: Why Content Success Requires Long-Term Investment
'When I was a young journalist just getting his start, I thought it would be a thrill to write for Time Inc. That all changed earlier this year when Time announced plans to expand its content marketing business. Moses estimates that a branded TOC content program will cost a company in the neighborhood of $250,000 to $1 million.
MARKETING ACTION | MONDAY, SEPTEMBER 30, 2013
[Content, Newsletter] 10 Steps to Great Email Marketing
There are a number of list-building techniques you can use such as asking people to subscribe to your newsletter, or offering content they want enough to fill out a form to get it. Write your copy and design your email. 'C reating an email campaign is a foundational marketing skill. After all…remember the 80-20 rule?
SAZBEAN | SATURDAY, SEPTEMBER 28, 2013
[Content, Newsletter] Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
Best Of News & Notes
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 26, 2013
[Content, Newsletter] 4 Tips to Organize Your Content Marketing and Social Media Efforts
'There is an overwhelming amount of new marketing content online every day, whether it be delivered on a blog, social media, an infographic, in a newsletter, etc. Block out the first hour of your day and dedicate it to finding new content. As for new content to share, schedule all of it after the blocked hour in the morning.
MARKETING ACTION | THURSDAY, SEPTEMBER 26, 2013
[Content, Newsletter] They Won’t Refuse the Right Offer
Common offers include newsletters, white papers, online events, pricing discounts, and free trials of your product. Once you’ve thought that through, write your copy as sparely as possible. Offers in the form of content such as a newsletter, white paper, or online event are usually the easiest to create.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 25, 2013
[Content, Newsletter] Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask
'If you’re in business and have a business blog, you’re frequently challenged by what to write. There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? He founded the Content Marketing Institute. Educate.
HUBSPOT | MONDAY, SEPTEMBER 23, 2013
[Content, Newsletter] The Anatomy of a 5-Star Subject Line
From automatic emails from social networks flying in every time you''re followed, Liked, pinned, or shared, to company newsletters, to the one-off email from your mother reminding you about an upcoming holiday. Put yourself in your audience’s shoes and write your subject lines to address their needs. And the best way to do that?