• VERTICAL RESPONSE  |  WEDNESDAY, JUNE 29, 2016
    [Content, Newsletter] Autoresponders 101
    An autoresponder series allows small business owners to share new content, build email lists, promote products and services, and share company news quickly, efficiently, and cost-effectively. Engaging customers — Consistent communication of valuable content is a great way to keep your brand front-of-mind for customers.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Content, Newsletter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. mentality, developing a nuanced content studio that. workflows to publish content quicker?
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Content, Newsletter] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    “The future of marketing is going to be owned by those who embrace story, not just in their content marketing, but also in the way they weave story into their vision, mission, and values,” Murray said. Content marketing allows journalists to spend more time doing the work they love. Content Strategy Marketing
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Content, Newsletter] Read All About It! 7 Steps to An Effective Email Newsletter
    If your marketing department has launched a newsletter campaign, congratulations! Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. Other examples of informative newsletter content: Blog posts. Bring it. Information about personal interests/hobbies.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Content, Newsletter] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Note: I am not a lawyer, and that you should not construe the contents of this article as legal advice. You can really get a pulse of what future engagement will look like by what people do when you email then within 24 hours of their subscribing to your newsletter, signing up for an offer, and so on. just can't win.".
  • VISUALLY  |  MONDAY, JUNE 20, 2016
    [Content, Newsletter] A Guide to Finding Your Brand Voice
    Especially if you’re a content marketer. In fact, a  study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news. They have to trust a brand before they’ll even bother to read the content that they produce. Pull copies of existing content that hits the mark. Reliable?
  • CONTENT STANDARD  |  MONDAY, JUNE 20, 2016
    [Content, Newsletter] How Your Digital Marketing Strategy Can Transform Your Storefront
    My dad knew what he wanted after just a few Google searches, while my mom’s catalog subscriptions slowly turned into email newsletters and promotions. The post How Your Digital Marketing Strategy Can Transform Your Storefront appeared first on The Content Standard by Skyword. Content Strategy Marketing
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Content, Newsletter] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Content, Newsletter] 5 Elements Of A Compelling Nonprofit Story
    Once you know who you are writing for , find a real or fictitious character that speaks to your audience through similar demographics, hopes and dreams, or pain points and problems. Subscribe - Signing up to receive publications such as an email newsletter. This creates the emotional responses that trigger your audience to take action.
  • JUNTA 42  |  WEDNESDAY, JUNE 15, 2016
    [Content, Newsletter] 9 Actions Content Marketers Need to Do Right Now
    As I write this I just finished a keynote presentation at a transportation and logistics conference. This time, based on my conversations at this conference, I realized that sometimes we need a few reminders to keep us on track as content marketers. Is your content truly differentiated, or is it just like everyone else’s content?
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Content, Newsletter] How to Master Local Lead Generation
    You can, then, optimize its content to target your local audience specifically. You can even offer to write a guest post occasionally to acquaint yourself with a blogger’s followers. When you want to send out messages to friends and family, you don’t just write one letter and press the Send All option. Localized SEO.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Newsletter] 8 Lead Generation Ideas for Startups
    Make use of content offers that require contact details for users to access them. Other opt-in offers like newsletters and webinars should also be utilized if possible. Create relevant and interactive content. Include images and videos to complement your content. Lead generation can be challenging for startup companies.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Newsletter] 8 Lead Generation Ideas for Startups
    Make use of content offers that require contact details for users to access them. Other opt-in offers like newsletters and webinars should also be utilized if possible. Create relevant and interactive content. Include images and videos to complement your content. Lead generation can be challenging for startup companies.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Content, Newsletter] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. This way, you still get quality that will display well on your website and work well for other content assets, but authenticity will shine through to your audience.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 1, 2016
    [Content, Newsletter] Is marketing content’s quality intrinsic, or proved in the wild?
    have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)? This is not a theoretical question. What do you do?
  • VISUALLY  |  WEDNESDAY, MAY 25, 2016
    [Content, Newsletter] How To Map Content To Your Conversion Funnel
    It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. In order to initiate the customer journey, content managers and creatives must first identify the  type of content that readers will find most valuable and engaging at each step in the funnel.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Content, Newsletter] Creating Killer Content with Data: Pubcon Austin 2016
    The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!). Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Content, Newsletter] Someone’s making money off your copyrighted content (But it isn’t you)
    Today, it is really difficult making money off of content. That makes it all the more aggravating when we find examples of companies unfairly making money off your copyrighted content. And that is exactly what is happening in a questionable method of monetizing blog content involving sites like  Business2Community  and  NewsCred.
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Content, Newsletter] 7 Helpful Resources Every Email Marketer Should Bookmark
    But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. Content Marketing Email Daily TacticalEmail has seemingly been on the brink of extinction for about a decade now. we've got a ton more like it.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Content, Newsletter] How We Grew Inbound Traffic by 300% in 6 Months
    How much content should you write? This instantly opened up to a much wider variety of possible content ideas, and really ignited a fire inside the team to build a blog that was both engaging and useful, and helped grow our business. Write good long-form articles (at least 1500 words) addressing users' search terms.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 18, 2016
    [Content, Newsletter] Where Did Your Email Marketing Strategy Lose Its Way?
    Their subject lines are predictable, the content is boring. But if you’re going by branded email marketing strategy, consumers have fallen asleep at the wheel: Sure, they might be receiving tons of email content on a daily basis, but they aren’t reading much of it, especially when it comes from businesses. Theories abound.
  • PAUL GILLIN  |  FRIDAY, MAY 13, 2016
    [Content, Newsletter] 3 Branded B2B News Services That Get It Right
    Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. CMO.com was originally a pure curation model; content consisted of brief summaries of articles and video from other sources on the Web. Adobe doesn’t even have access to the 30,000-name newsletter mailing list.
  • HINGE MARKETING  |  THURSDAY, MAY 12, 2016
    [Content, Newsletter] Content Marketing to Generate and Qualify Website Leads
    Companies that commit to a content marketing strategy grow up to four times faster and are two times more profitable than other firms, according to our study of online marketing for professional services. At first glance it may not be obvious why content marketing is so effective for generating qualified website leads.
  • HALEY MARKETING  |  THURSDAY, MAY 12, 2016
    [Content, Newsletter] Haley Marketing Announces New Content Marketing Promotion
    Haley Marketing Announces “Summer Deal” Content Marketing Package. Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced a new promotion to make great content marketing even more affordable. 5/12/2016.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 6, 2016
    [Content, Newsletter] [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns
    Expectations not set appropriately – I thought you were going to send me coupons not newsletters. Irrelevant content – Do you even know me? First, identify the folks who haven’t engaged with your emails, website, or any other content in a long time. Test Different Content, Offers and Language. DO YOU? Special offers.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Content, Newsletter] Education Blogging 101: How to Attract More Students Online
    First, good blogs are regularly updated with with entertaining, informative content. Google loves blogs with a steady flow of engaging content. If you're writing around the right keywords, your blog will increase the flow of organic traffic to your blog and website. Choosing the Right Content. Great. Great idea.
  • VISUALLY  |  WEDNESDAY, MAY 4, 2016
    [Content, Newsletter] How to Create Great Content and Become a Thought Leader
    Day in, day out, this means writing great content like blog posts, how-to articles, and  social media content that brings your creative thinking and unique perspective to a larger audience. “I am a big believer in evergreen long-form content pieces. Step #1: Start self-publishing great content regularly.
  • BIZNOLOGY  |  WEDNESDAY, MAY 4, 2016
    [Content, Newsletter] Your SEO could be wrong…
    The SEO ruined the content. </headdesk> My client thought the content had to read that way — after all, that’s what their SEO told them to do! Did they like the content? It’s easy to say, “Oh, bad content editing mistakes only happens when you hire offshore or low-cost SEO companies.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Content, Newsletter] When all the hard work on social media … just doesn’t work
    We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. The man has created volumes of content and helped people with patience, kindness, and professionalism. “They” say write what you know. They” say write what you know. Crazy? Crazy?
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Content, Newsletter] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    When you send off a welcome email to a new blog or newsletter subscriber, or to a new customer, you're making a first impression on behalf of your brand. The welcome email Drift sends out after signing up for their newsletter is a lesson in minimalism. Content Marketing Email Daily CanonicalShow up late for a job interview?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Content, Newsletter] An A to Z of Content Marketing Best Practices
    There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. Video.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Content, Newsletter] An A to Z of Content Marketing Best Practices
    There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. Video.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Content, Newsletter] Thinx’s CEO Talks Feminism, Advertising, and Conscious Capitalism
    ” These are the questions that Thinx CEO Miki Agrawal has attempted to answer with content campaigns spewed across New York City’s public transportation system and embedded in our Facebook feeds. What role has content played in propelling Thinx’s mission? . Who creates Thinx content? . How does that work?”
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Content, Newsletter] The Quest for the Perfect Headline
    There’s an overwhelming amount of content being published every day, and there’s not as big of a demand for the amount that’s published,” said Nathan Ellering, content marketing lead for CoSchedule, a social media technology company. Perhaps—as long as they produce content that matches the headline.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Content, Newsletter] 10 Very Smart People Weigh In on How to Rethink Marketing
    For me, one of the biggest challenges is always considering the integration points between social channels, content, media, product marketing, owned media and so on and so forth. Personalizing and optimizing the steps in a customer’s journey – this could mean the need for higher velocity communication and diverse types of content.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Content, Newsletter] 10 Very Smart People Weigh In on How to Rethink Marketing
    For me, one of the biggest challenges is always considering the integration points between social channels, content, media, product marketing, owned media and so on and so forth. Personalizing and optimizing the steps in a customer’s journey – this could mean the need for higher velocity communication and diverse types of content.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Content, Newsletter] 4 Ways to Use Student Advocacy to Increase Applications for Your School
    Content marketing presents two great challenges: Feeding the content beast and successfully using it to develop a trusting relationship with your prospects. In fact, your students are one of your school's greatest natural resources for inbound marketing content. You always need fresh, fantastic blog content, right?
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Content, Newsletter] Why Inbound Marketing Should Take a Back Seat to Current Customers
    Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000. Click to enlarge. Let’s discuss.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Content, Newsletter] From Zero to Success: Building an Email List From Scratch
    Your subscribe page should be simple, easy to find from the home page, and briefly tell users what they’re signing up for — your company newsletter, periodic announcements of specials and deals, your recipe-a-week club, etc. Why email marketing? Why is email marketing so great? Get a Free VerticalResponse Account. Start for Free.
  • SALES ENGINE  |  THURSDAY, APRIL 7, 2016
    [Content, Newsletter] Is sales and marketing alignment just a buzzword?
    The breakdown comes from a lack of lead nurturing Let’s say you’re a local reporter, and you have been sent to a crime scene to interview witnesses and write a story. If she was outright rejected by sales, rather than kept in the pipeline and fed nurturing content, you will have lost a deal that you otherwise could have closed.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Content, Newsletter] 8 Medium Publications You Should Be Following
    But Medium is more than just a destination site: It's a hybrid content discovery/publishing platform. That being said, a Medium publication can still be a great way to reach a new audience with your content. That's the copy that greets you on the Life Learning email newsletter landing page. Content Marketing Daily TOFU
  • VISUALLY  |  TUESDAY, APRIL 5, 2016
    [Content, Newsletter] 10 Insightful Leadership Resources for Content Managers
    Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly. Why You Should Read It: This book synthesizes the writings and comments of the legendary business coach Peter Drucker. EntreLeadership. Do Over.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Content, Newsletter] 10 Things Every B2B Tech Marketer Needs to Know
    Curate Content. Keeping tabs on the industry will help you curate the best content from thought leaders, customers and other important figures. Curating content will also provide a fuller picture of the technology industry and how it’s talked about in different channels. It only leads to more insightful content down the line. 8.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 31, 2016
    [Content, Newsletter] 25 Proven Steps to Achieve Email Marketing Magic
    Segmenting allows you to separate your list according to geographic region, customer behavior patterns (buyers vs non-buyers, openers vs non-openers), age, area code, and more, so you can create content and offers most likely to generate responses. 3. Plan Your Content. Decide what range of content you’ll offer. Surveys.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 30, 2016
    [Content, Newsletter] Yes, keyphrase research is still important
    Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? After all, if you “write naturally,” Google will figure out what your page is about. That doesn’t mean that concept-based writing should be thrown out the window. How does this change how you write?
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 30, 2016
    [Content, Newsletter] What Hemingway Knew: How to Write Blog Content that Attracts Readers
    Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Phillips describes in  Ernest Hemingway on Writing : Don’t describe an emotion–make it. Close observation of life is critical to good writing, said Hemingway. As Larry W.
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Content, Newsletter] B2B Sales Cannot Live on Inbound Alone
    Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs. He writes, “The point is to keep doing complete marketing.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 23, 2016
    [Content, Newsletter] From Subject Lines to Email Lists, It’s Time to Spring Clean Your Email Marketing Efforts
    For more advice on how to infuse humor into your subject lines, check out our blog 25 Comical Subject Lines + Tips for Funny Writing. 2. Read up on how to write emotionally evocative subject lines. 4. clean, fresh design in brighter or lighter colors will fit well with seasonal content. 2. Breathe fresh air into subject lines.
  • WEBBIQUITY  |  TUESDAY, MARCH 22, 2016
    [Content, Newsletter] Five Ways to Draw Traffic to a Blog Post
    As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. However, simply creating content and posting it is not enough to get seen.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Content, Newsletter] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Email: Make SMS opt-in visible on your newsletter. Write Great Messages. But cutting down on the quantity of content doesn’t mean you need to sacrifice quality as well. Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. Comply with the Laws. In the U.S., Build Your Subscriber List.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Content, Newsletter] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Email: Make SMS opt-in visible on your newsletter. Write Great Messages. But cutting down on the quantity of content doesn’t mean you need to sacrifice quality as well. Author: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. Comply with the Laws. In the U.S., Build Your Subscriber List.
  • JUNTA 42  |  THURSDAY, MARCH 17, 2016
    [Content, Newsletter] Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016
    With all the complex content problems marketers face, our way forward sometimes seems mysterious. Content strategy holds promise for demystifying the things that we can’t always picture; it helps us understand how those things will get us there. We have to keep sharpening our ability to think strategically about content.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Content, Newsletter] Personalize or Perish: The Definitive Guide to Personalization for Digital Publishers [New Ebook]
    Readers are being bombarded by more and more content each and every day. At the same time, reliable sources of content distribution are becoming increasingly important for publishers, as spam filters grow more powerful, ads are blocked, and social media becomes a pay-to-play channel. Media
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Content, Newsletter] Content Marketing: A Key Component of Professional Services Marketing Plans
    Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. What is Content? newsletters.
  • CONTENT STANDARD  |  FRIDAY, MARCH 11, 2016
    [Content, Newsletter] How to Nail Tone of Voice in Your Email Marketing Strategy
    She downloads your latest eBook and immediately subscribes to your newsletter. Write it down. As Content Marketing Institute suggests, you don’t want to be the “brand police,” but rather a “coach.” Its authoritative, educational, and easy-to-understand tone is reflected in all of its content.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Newsletter] Meta Descriptions: The What, Why and How
    The more content I create and the further I dig into inbound marketing methodologies, the more I realize how important meta descriptions are, and how a powerful meta description can make or break. I’ve turned to the experts many times when it comes to understanding meta descriptions, and I’m here to share what I’ve learned. Meta descriptions.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Content, Newsletter] 17 Ways to Promote Your White Paper for Lead Generation
    Why did you write it? Write a blog post providing an overview of the white paper. Newsletter. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Perhaps Make sure the release includes links to your website and other appropriate content. Video.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 2, 2016
    [Content, Newsletter] Your digital PR needs to account for emotions
    Regardless of whether you believe that the reforms that occurred were socialism (as criticized at the time) or a progressive improvement, the fact is that the emotional content of the photos moved people as no mere words ever had before. He preserved all of his writing, which is what he thought was important. Like this post?
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 2, 2016
    [Content, Newsletter] The 5 Most Overlooked Features of Your Snapchat Marketing Strategy
    Throughout this series on the Content Standard, however, we’ve aimed to educate marketers so that they don’t feel as though Snapchat has snuck up on them. For telling your story: When we looked at how brands have best used Snapchat, influencers were a component that should have perplexed no content marketer. Geofilters.
  • CONTENT STANDARD  |  TUESDAY, MARCH 1, 2016
    [Content, Newsletter] 3 Enterprise Marketing Leap Day Campaigns that Have Staying Power
    With branded content appearing on YouTube and ESPN homepages, GM took advantage of the leap day by supporting noble causes on uber-popular websites. NBC and BuzzFeed: Native Content as Commercials. To keep up with 2016 enterprise marketing trends, subscribe to the Content Standard Newsletter. GM: #DayItForward.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Content, Newsletter] The Content Standard: How We Transformed from Content Marketers to Editors
    As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception. The Content Standard 2.0 The Content Standard 2.1
  • JUNTA 42  |  SATURDAY, FEBRUARY 27, 2016
    [Content, Newsletter] This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article
    In this week’s episode of This Old Marketing, Robert and I explore the wisdom behind Contently’s recent acquisition of Docalytics, and we discuss the pros and cons of Facebook’s decision to open up Instant Articles to everyone. Is it the salvation of mobile users as Facebook claims or yet another step toward world content domination?
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Content, Newsletter] 5 Steps for Differentiating Your Staffing Firm
    Post testimonials to your blog and social media channels, post write-ups about your recruiters – and put a name to the face with fun company photos. Focus on Mobile Content. Post content to, and optimize that content for places where it will be seen on a mobile phone. Is your email newsletter responsive?
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 24, 2016
    [Content, Newsletter] [NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content Marketing
    At the risk of sounding like a broken record – our latest round of research shows that only 18% of business-to-business manufacturing marketers say their organizations are effective at content marketing – down from the 26% we reported on in 2015. If you are “doing” content marketing with no strategy at all (as 27% said they are), please stop.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Newsletter] How to Stretch Your Nonprofit’s Marketing Resources
    Can’t afford to produce original content? Can’t write? There’s a lot of great content floating around the Internet already that your audiences would likely be excited to read about. Here are some examples: Create a regular newsletter with curated content. Looking for ideas for how to repurpose your content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Newsletter] New research explodes the status quo of customer service
    In this latest edition you’ll hear about two new apps to help you create content, a list of the worst apps in the world (including the Death Simulator), and some radical new insights into customer service best practices. Two cool new apps for the content creator. Our content is free because of their generosity.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 18, 2016
    [Content, Newsletter] What Mom Never Told You About How to Find B2B Customers
    MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? B2B Online Marketing Blog Content Marketing Demand GenerationOh, sure.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 11, 2016
    [Content, Newsletter] Client Newsletters: Do They Belong in Your B2B Marketing Mix?
    However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics. Be an Industry Resource. Share Events or New Products.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Content, Newsletter] A Special Message for You: The Power of Personalized Marketing
    Another newsletter I don’t remember subscribing to just sent me a weekly update. Then I click the next email, which is also a newsletter. Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. Great.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 11, 2016
    [Content, Newsletter] Get Found Online: 6 Principles of Quality Content
    In my last post , I shared why SEO and content marketing fit together.  While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? Principles of Quality Content. Write quality content that does just that. Be consistent. 
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Content, Newsletter] Leveraging Alumni to Help Drive Inquiries and Applications
    Ask yourself: When was the last time you asked your alumni to contribute content to your school blog, newsletter, or annual report? We're talking about having your alums write articles about their life experiences, or tips to share, or whatever else is going on in their lives that would be inspirational to students. Education
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Content, Newsletter] The Fundamentals of Increasing Web Traffic from Social Media
    At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. Here are some ways to make that happen: Use social sharing buttons on your blog content. And how can they get to this content? So, why not you?
  • JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Content, Newsletter] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    Next, we share our takes on a new Forbes Insights/PwC study that says content marketers are still struggling with content personalization. Finally, we agree that the Guardian’s decision to rename its native advertising and sponsored content is much ado about nothing; customers will still be confused. This week’s show.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Newsletter] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    Amplify your perspective on the content and speakers of the event via social channels, and extend the conversation by sharing thoughts and experiences from the event on others’ blogs. These insights also become great fodder for content creation. 3. For more stories like this, subscribe to the Content Standard Newsletter.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Newsletter] Content Technology: How the Medium Improves the Message
    Is content marketing a bubble on the verge of bursting? recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Newsletter] Everything You Need to Know About User-Generated Content
    Want more content? High-quality, on-strategy content that resonates with your audience? Most content marketers will be creating more content this year. One smart way to handle at least some of your content creation is to get other people to do it for you. That can take a lot of forms: Content curation.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Newsletter] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. Most had e-newsletters. And that’s what I heard about their content efforts as well. Their email newsletters weren’t getting opened. That e-newsletter you are sending out.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Content, Newsletter] How Much Is Your Time Worth?
    Write multiple pieces of content for a client and candidate newsletter. Design, test, and schedule both newsletters. Take that content and post it on all of your social media sites. Post discussions in LinkedIn Groups related to the content. Content marketing is an essential part of your marketing mix.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Content, Newsletter] 30 B2B Social Media Tips for 2016
    As Jeffrey Cohen points out, audience location will determine the time of day you share content. 6.  Keep a Content Calendar. Knowing what content is being published, what marketing events are occurring (webinars, ebook launches, product updates), and being aware of general company updates can make managing social much easier. 8. 
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Content, Newsletter] Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter
    If you’re not already leveraging the benefits of an email newsletter, it’s time to jump on the bandwagon. Successful businesses work to ensure their newsletter designs are visually appealing and engaging to keep customers from immediately clicking the delete button. newsletter is not the time to start experimenting with fancy fonts.
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Content, Newsletter] Once is Never Enough: How to Repurpose Content Like a Boss
    Producing engaging content is the #1 challenge for content marketers. Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. Who’s repurposing their content?
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Content, Newsletter] The fastest route to success requires lateral thinking.
    How to Dominate Your Market With Content from SalesEngine 1. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it. Content Strategy
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 22, 2016
    [Content, Newsletter] 15 Must-Haves for a Solid Email Marketing Program
    Says Jayson DeMers in Forbes , “You can draw people to your blog by offering snippets of content, or you can drive up your following numbers by inviting people to share deals on social media. Work backward from preferred launch dates to set deadlines for writing content. They all should include different subject lines.
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Content, Newsletter] After the Webinar: 7 Steps to Ongoing Audience Engagement
    It’s a great opportunity to generate additional leads, drive evolutionary engagement, plan how to improve the next event, and repurpose your webinar into additional content pieces. After that, make the on-demand webinar a call to action in a blog post on a closely related topic, or offer it in a newsletter. Follow up with the leads.
  • VISUALLY  |  TUESDAY, JANUARY 19, 2016
    [Content, Newsletter] The Strategic Planning Checklist for Content Marketers
    Content marketing without a solid plan has the exact same results. What follows is a strategic planning checklist to keep your content marketing efforts on target. 1. Write out your strategy. In the world of content marketing, these same maxims are proved annually by the CMI/Marketing Profs Content B2B Marketing Trends Report.
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 19, 2016
    [Content, Newsletter] 6 Big Content Marketing Challenges of 2016
    Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? Sometimes it’s hard to keep up with all the social media and content marketing channels available, especially in the always shifting future.).
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Content, Newsletter] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Using a social publish app within your marketing automation platform is a simple way to share content through your social channels – automatically. So why do it now?
  • JUNTA 42  |  SATURDAY, JANUARY 16, 2016
    [Content, Newsletter] This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media
    Next, we admire broadcasting giant Turner’s decision to turn its TV networks into one big platform for native advertising and brainstorm a big opportunity it could create for owned content brands. Finally, we’re encouraged by a 2016 trends article that suggests the need for content will grow in 2016. This week’s show.
  • ACT-ON  |  FRIDAY, JANUARY 15, 2016
    [Content, Newsletter] 5 Tips: How to Grow Your Content Team with Freelancers
    You can scale up your company’s content team and programs without committing to the overhead of a full-time employee. Here are five tips to build your game plan, which will work for creating professional white papers, eBooks, how-to guides, reports, blog posts, newsletters (and much more) for your company. 1. Build a Content Calendar.
  • SALES ENGINE  |  THURSDAY, JANUARY 14, 2016
    [Content, Newsletter] The best content marketing blends old, new, and what’s next
    A newspaper editor, a digital producer and a content marketer walk into a bar…and they discovered that great stories and brand communications are no joke—it takes all of their combined skills to engage an audience and generate leads. Beyond the writing, editing and multimedia producing, you also need a distribution strategy.
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Content, Newsletter] Marketing Must-Do's For Helping a New Educational Program Take Off
    Craft Messages that Resonate with your Personas Personas in hand, you job now turns to content creation. Now you're not starting from scratch wondering what language, style, and content will engage prospective students. Develop Unique Content that Drives Eyes and Enrollments. Does it fill a gap? Select your primary persona.
  • ACT-ON  |  THURSDAY, JANUARY 14, 2016
    [Content, Newsletter] Success Story: Truity Credit Union Email Click Rate Nears 10%
    ROXY:  I still do a lot of one-off emails, so I’m using Act-On’s email composer for those. I’m also using landing pages and forms. I’ve done A/B testing on some of the emails. I’m using the automated programs, I’m using campaigns. I’m also using the RSS-to-email for our newsletters to our travel club. ROXY:  Yes.
  • SNAPAPP  |  TUESDAY, JANUARY 12, 2016
    [Content, Newsletter] 5 Most Common Interactive Content Mistakes
    We checked all the boxes —  develop content , run by the marketing director, post to website — but our work is just not capturing leads or driving conversions. Here are five of the most common interactive content mistakes and easy solutions to rock your next campaign: . 1. There’s a lot of bad content out there. Bad Design .
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Content, Newsletter] 5 Lead Generation Lessons You Learned in Kindergarten
    Just as the ABCs are fundamental to reading and writing, some of the basics like data, content, and segmentation are key to your lead generation programs. This can be done by  A/B testing  both your email and landing page content. Are you providing appropriate content and offers? Use Your Inside Voice. warm one! Clean Up.
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2016
    [Content, Newsletter] 5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
    And you are now getting tired of producing content yourself so are considering outsourcing …. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. Back to content… 2. Building a content schedule. Learning to write headlines. Buying a domain.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 8, 2016
    [Content, Newsletter] Email amassing? 24 more great ideas + 18 content tips
    Here’s another installment with 42 more tips, including pointers that focus on creating relevant and appealing content that will attract and retain subscribers to your email campaigns. Let subscribers know from the get-go what kind of content to expect and how often you’ll be emailing them. Email Marketing content email
  • CONTENT STANDARD  |  FRIDAY, JANUARY 8, 2016
    [Content, Newsletter] Does Your Native Content Dream Team Have What It Takes?
    Last month, the CMO–your boss—tasked you with a very clear objective: Increase the presence of the company’s brand with an aggressive content marketing strategy. You’ve been interviewed by top marketing publications for your stance on native content. Cars, Content, and Collaboration. What’s next? Writers!
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