• HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Content, Newsletter] 8 of the Best B2B Publisher Email Newsletters
    Producing email newsletters for B2B markets can be a vital part of your inbound marketing. Luckily, publications of all shapes and sizes can create great newsletters — you just have to know your audience and what they will find most engaging. DPR writes catchy headlines and article titles that get dentists’ attention. Who knew?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Content, Newsletter] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    Content is the fuel that drives successful marketing. Marketing analyst Rebecca Lieb from the Altimeter Group puts it this way: “Content is the atomic particle of all digital marketing.”. Creating helpful content will also help with your search engine rankings. Search engines reward websites that consistently add fresh content.
  • MARKETING ACTION  |  THURSDAY, JULY 23, 2015
    [Content, Newsletter] Fun with Mnemonics: Set SMART Marketing Goals
    goal simply stating “We will get more newsletter opt-ins in the EU” will not be nearly as successful as setting a more defined goal such as “In order to generate more sales leads in the EU market, the lead generation team will increase the conversion rate by 5% on newsletter opt-ins from the European region by the end of third quarter.”.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Content, Newsletter] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    Consider writing an email that ‘Gives Thanks’ to your repeat customers for their loyalty and offers something in return. As an example, you can easily link it to your business blog, and when a new post is added, a tweet will automatically go out to advertise the new content. You can also turn to content curating platforms.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Content, Newsletter] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Your website should not only be polished and professional, but a place for you to showcase your thought leadership with educational content. consistently updated blog allows your firm’s experts to contribute educational content that speaks to prospects’ issues and challenges. As a good rule, write for your audience first.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Content, Newsletter] Leverage Your Hospital Ratings from the U.S. News & World Report
    Content Marketing/SEO: There are several ways that you can leverage the U.S. News and World Report rankings (assuming your health system had positive rankings) for your content marketing and SEO efforts. This turns your recognition into an engaging, shareable piece of content that’s perfect for social media or a blog.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 21, 2015
    [Content, Newsletter] Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
    Over the next several weeks, I am going to write a handful of blogs to share what I’ve learned from this data and will pull out best practice trends and correlations. great example of this is your company newsletter—it goes to everyone, no matter what. This scene often feels too familiar: You: Yes! Your Boss: Is that good? question.
  • MARKETING ACTION  |  TUESDAY, JULY 21, 2015
    [Content, Newsletter] 9 Email Marketing Best Practices to Explode Your ROI
    Content downloads came in as a close second. 2. She gets to test and plan mailings for over twenty different niche email newsletters that go to millions of different subscribers. Also, check our this terrific post about the ins and outs of writing awesome subject lines. 7. Email is the smart marketer’s secret weapon. It works.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 15, 2015
    [Content, Newsletter] 5 Tips to Increase Your Email Delivery and Open Rates
    Here at VerticalResponse, we frequently write about the fundamentals of good email marketing. We encourage you to write content that engages your audience. Whether it’s signing up for your newsletter or checking a box in your online shopping cart, single opt-in is the fast, easy, and risky way to build your contact list.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 14, 2015
    [Content, Newsletter] The future of content marketing strategy
    In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. Fasten your seatbelt.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 14, 2015
    [Content, Newsletter] Is Customer Retention The Secret To Content Marketing ROI?
    Courtesy of bundesligalounge.com. I’d love to tell you it was all because of content marketing strategy, but honestly I don’t speak German so I have no idea what is going on, on their Twitter, Facebook or Instagram feeds, but what I can tell you is how we’re proving content marketing ROI with customer retention here at NewsCred.
  • MARKETING ACTION  |  TUESDAY, JULY 14, 2015
    [Content, Newsletter] Good Forms, Great Leads: How to Use Web Forms Strategically
    In order to build a relationship with your audience, you need content – lots of it – and you need to make it available across various media and multiple channels. This helps you engage with content and messaging appropriate to their funnel stage. This content should provide compelling reasons for your audience to want more information.
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Content, Newsletter] Here’s How to Create a Modern SEO Strategy That Works
    Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Shift to a Keyword Topic-Based Content Strategy. Write a page about the keyword! This is a sign of content quality and engagement, not a direct ranking factor.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Content, Newsletter] How to Get Marketing Results from LinkedIn Group Discussions
    joined over 30 groups in my industry and began posting all my blogs, articles and newsletters to these groups. Ask questions on topics that you have an interest in and use the ensuing discussions for information that you can write about and share in your blog posts. Here is what has changed and what you need to do to get results.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Content, Newsletter] 15 Habits of Highly Effective Content Marketers
    The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Many articles recommend certain tactics to increase an individual piece's quality, but they don't often give tips on how to be a better content marketer in general. Good content teaches, enlightens, and entertains.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 2, 2015
    [Content, Newsletter] Quick Guide to Email Newsletter Distribution
    An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? 1. Re-purposes evergreen content. Determine your content. Cost-effective.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Content, Newsletter] Tools I use to amplify social campaigns
    SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Content, Newsletter] Facebook content strategy is a time bomb for inbound marketing
    Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. You get the point. Really. The goal of inbound marketing. The game is changing.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Content, Newsletter] Social Proof: Why It’s So Important
    Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to  executive coach articles  to use for her new newsletter. Brain Based Content Marketing Online Persuasion Attracting Clients blog content persuasion persuasion triggers social proofHow often?
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Content, Newsletter] Social Proof: If You’re Not Using It, You’re Losing Sales
    Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to  executive coach articles  to use for her new newsletter. Attracting Clients Content Marketing Online Marketing Writing for the Web converting readers to clients persuasionHow often?
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 18, 2015
    [Content, Newsletter] 5 Steps To Optimizing Your YouTube Videos [Infographic]
    Titles help audiences and YouTube’s discovery systems make sense of your content. When writing your title tag you will want to create an engaging title that includes relevant keywords. video’s description field is valuable real estate, helping audiences and YouTube’s discovery systems understand what your content is about.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Content, Newsletter] What's It Like to Go on NPR? Inside One HubSpotter's Experience
    Although Beth is well-known for her great writing amongst HubSpot employees, most of what she writes is either internal or anonymous. As the writer of HubSpot's beloved internal newsletter and the delightful and often comedic microcopy in our product, Beth doesn't have her name on many places for the world to see. Beth told me.
  • INTEGRATED B2B  |  MONDAY, JUNE 15, 2015
    [Content, Newsletter] Get in the Habit of Consistently Creating Content With These 7 Steps
    You can imagine how difficult it can be to get in the habit of creating content. Content also contributes to three times more leads than online advertising. If that isn’t enough motivation to pick up a content habit, I don’t know what is. Knowing your target audience is the first step in content creation. Start writing!
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Content, Newsletter] How to Build an Email Newsletter that Wins Business
    ” — Hinge Email Marketing Guide How can you build a winning email newsletter while avoiding the common mistakes many firms fall into? 1) Position your newsletter for success. Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 28, 2015
    [Content, Newsletter] 5 Ways to Get More People to Read Your Emails
    It’s a good policy to craft your subject line before you write the body of the email. It will help you focus your content. Plus, if you write the subject line last you might be tired of writing and produce a sub-par message. Consider writing a subject line that falls into one of these six categories: Pop culture.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 27, 2015
    [Content, Newsletter] 4 Uncommon Ways to Help New Customers Discover Your Business
    Create unique content that truly adds value. By now you’ve heard the phrase so often it’s become cliché, but yes: Content is King. Though everyone is creating it, not all businesses are producing content with significant added value. You’ll be offering great content while building your list. advice.
  • NUSPARK  |  WEDNESDAY, MAY 13, 2015
    [Content, Newsletter] The Lead-form Thank you page; A critical page to engage new leads
    Getting a lead to sign up to your email newsletter, to fill out your form or even to make a purchase on your e-commerce page takes a lot of effort. Besides just encouraging them to like your Facebook page, you can use a special plugin to allow leads to write comments directly on your social media page without leaving your thank you page.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 12, 2015
    [Content, Newsletter] Maximizing Your Content: 5 Ideas for Repurposing Blog Posts
    When your content is written, and the promotion is done, what do you do next? Many marketers simply move on to the next blog post or piece of content, letting the previous posts phase into obscurity (except for maybe an occasional tweet or Facebook post). Here are some of the areas where B2B marketers can repurpose their blog posts.
  • WRITING ON THE WEB  |  SUNDAY, MAY 10, 2015
    [Content, Newsletter] How Authentic is Your Blog Writing?… And,How Do You Write Authentically?
    But how authentic  is your blog writing? And, how do you write authentically, anyway? In my last blog post, I shared  5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. What makes blog writing sound real, sound authentic?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 7, 2015
    [Content, Newsletter] 6 Must-Have Types of Customer Help Content
    Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But it’s also likely the task of creating help content gets pushed down the to-do list when more pressing things come up. Text Help. Community /Forum.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Content, Newsletter] 5 Blogging Tips To Get More Leads
    While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity. Write Good Content. Crafting solid content takes time and research. It might seem easy to sit down and start writing, but you need a plan or outline to make your blog shine.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Content, Newsletter] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Blogs are simply articles posted to a section of your website (in reverse chronological order) that include the ability for readers to make comments and use social media to share the content. And the most important part of creating educational content is to research and understand your buyer persona. Content is fire. And so on.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Content, Newsletter] Not Getting What You Want From Blogging? Ask These 11 Questions
    However, writing without clearly defined buyer personas in place is essentially the equivalent of blasting rap music at Grandma's 90th birthday. Looking for insight to guide her own headline strategy, Shoor used a script to analyze over 100 blog posts to determine what type of content works best. Blogging Content Creation Daily Weekl
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Content, Newsletter] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    Create killer content. Create content that you’re proud to share and your presentation will get noticed. For example, write something like, “Learn more about our marketing services by clicking the link below.” SlideShare. SlideShare averages 60 million unique visitors a month. Create a must-read title.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Content, Newsletter] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Catch up on social media newsletters and trawl through your Google alerts for interesting content to post about, or as inspiration for your next campaign. What content is coming down the pipe? 11.30am: Writing social copy. With your newly sourced knowledge, you can start writing some social copy for the next blog post.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Content, Newsletter] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    For example, if you have a prospect that signs up for a free trial of your product, you should attach a higher score to that behaviour than when a prospect subscribes to your email newsletter. If you offer quality content on social media, it will be consumed. You want that content to be shared too. Incentivize Social Sharing.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Content, Newsletter] 6 Cool Company Blogs Everyone Will Enjoy Reading
    When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. Their content engages audiences by tapping into a puppy-loving niche with lighthearted, silly, dog-crazy content. turn to one source: an online clothing store called ModCloth. The result?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Content, Newsletter] How to Create an Email Newsletter People Actually Read
    You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! For most marketers, this will sound familiar. Don't judge.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Content, Newsletter] 8 (Free) Google Resources B2B Marketers Need To Know
    The recent launch of Google’s  AdWords Features History timeline was what prompted me to write this piece in general. PageSpeed Insights analyzes the content of a web page, and then generates suggestions to help marketers make that page faster. Google AdWords Features History. Google Analytics Release Notes. Did We Miss Anything?
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Content, Newsletter] Why Blogging Is More Important Than Ever
    Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers. But there’s already a lot of content out there, and content marketing isn’t nearly as good as “interesting marketing.” Without interesting content, all these media channels are toothless.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Content, Newsletter] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    When someone visits your company website, blog or one of your social media pages and chooses to sign up for your email list, they’re actively agreeing to receive your content. This makes these subscribers most likely to engage with the content you send. All your compelling content will be missed. You get the picture.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Content, Newsletter] What Life in Modern Marketing Looks Like: 13 Personal Stories
    92% of marketers report that they create content entirely or almost entirely in house to support their marketing efforts, but these (and any other stats you can think of) are only general indications of what’s happening. Dylan Kissane, Content Manager at DOZ : My day is not a 9 to 5, at least in the traditional sense. er, borrowed ?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Content, Newsletter] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Third-Party Content Development.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Content, Newsletter] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    Whether you send an email newsletter, offers, promotions, event invitations or other forms of communication, using a sign up form on your website, your blog and on social media is an effective way to capture contact information that you can use to provide a great customer experience by giving your subscribers the content they want.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Content, Newsletter] Starting a New Job? 8 Tips for Having a Great First Day
    Subscribe to their email newsletter. To help you familiarize yourself with your new boss, have a look at his or her Twitter account, LinkedIn profile, and any writing they publish (either on the company blog, their personal website, or an external site like Medium). Congrats! The hard part is over, right? Read their blog.
  • MARKETING ACTION  |  FRIDAY, MARCH 20, 2015
    [Content, Newsletter] Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
    For example, if your offer is an eBook, you would use the introductory paragraph to tell the reader about the content of the eBook and give reasons why they would want to read it. Pro Tip: Write Landing Page Copy with SEO in Mind. Don’t forget that you are writing for people, not search engines. Strong Headline Copy.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 9, 2015
    [Content, Newsletter] 25 Comical Subject Lines + Tips for Funny Writing
    So, how do you write funny subject lines ? Tips for writing amusing subject lines: 1. As always, you want your email content and subject lines to be diverse. Subscribe to our weekly email newsletter and receive even more email, social, and small business marketing tips. © 2015, VerticalResponse Blog. Be blunt.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 5, 2015
    [Content, Newsletter] 11 Words to Avoid Using on Social Media and What to Say Instead
    Good alternative : Write a short description of the article to tease it and include a link. Get more social media tips by subscribing to our weekly email newsletter. © 2015, VerticalResponse Blog. Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 5, 2015
    [Content, Newsletter] Business Blog Writing: How to Avoid Time-Suck
    How do you avoid time-sucking traps when it comes to blog writing ? Last week I wrote about two ways to inspire your blog writing , going outside and going inside. The way to avoid time-sucking, ego-draining traps is to go inside of yourself and write your own material. Newsletter articles. It happens to the best of us.
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Content, Newsletter] How to Build Your Twitter Following (for Free)
    The kind of followers who will respond to your tweets, share your content and grow your business. 1. Death To the Stock Photo gives you a free photo pack when you sign up for their newsletter, then sends another free pack every month. Write a great bio. Tweet content good enough so that people will want to share it.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Content, Newsletter] 13 Easy-to-Use Tools for Creating Killer Visual Content
    The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. Well, they produce an insane amount of viral content, something most businesses wish they had the time or energy to do. How exactly does content spread across the web?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Content, Newsletter] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    Creating an effective email full of engaging content for your readers is crucial for achieving a good open rate, strong inbox placement, and generating business, too. Below, a screenshot from our VerticalResponse newsletter illustrates what Litmus Scope does. But how can you take your emails from good to great? List size.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 3, 2015
    [Content, Newsletter] For Your Lead Nurturing Programs – Where do you Find Good Content?
    One of the biggest challenges B-to-B marketers face is developing/identifying content that can be used in e-newsletters, e-blasts or just plain emails as part of a nurturing program. think a major stumbling block is that some think they need to produce all-original content themselves or have control of all the messaging.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Content, Newsletter] How to be Twitterific – 39 Expert Twitter Guides and Tips
    Jacob Pastrovich reveals the three major ways he uses Twitter to engage with audiences, along with tips and ideas for each, for example: “I schedule posts to go out over the next week or so, usually around five tweets for each piece of original content. Image credit: Buffer. How can brands and individuals make their tweets stand out?
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 27, 2015
    [Content, Newsletter] 7 Dos and Don’ts for Writing Your Company’s Story
    Your company’s description, or “about us” section is usually one of the most popular pages and/or pieces of content on your website – are you putting your best face forward there , or could your story use a makeover? Read on to review what you should and shouldn’t do when writing your company’s description.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Content, Newsletter] 7 Ways to Get Better Results from Your B2B eNewsletter
    Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. You can achieve many different objectives with an email newsletter. Use a table of contents so that people can scan easily. Write to your readers as well as to your objectives. Include calls to action.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Newsletter] Copywriting Lessons From Companies Doing It Right
    SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. Then there’s crap content.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Newsletter] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Your content strategist might want to target a specific subset of people, the ones most likely to turn into leads. Increase direct traffic by X% by Y DATE. 2) Trying to Make Your Content Achieve Too Much. There are three facts about achieving brand awareness: 1) Your content needs to appeal to a large number of people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Content, Newsletter] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    ” opining that the economics of search are “strangling” the best content. He writes that Google can’t find the best content for us any more because of these false signals, and that’s why the web has been dumbed down. However, it is possible that great content from great brands rises to the top.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Content, Newsletter] 18 of the Best Email Subject Lines You've Ever Read
    Coupons, daily deal sites, newsletters, password resets, lead nurturing emails , social media notifications, invitations to friends'' parties, and maybe even a few emails from your mom. After all, it''s your very first impression of the email -- and from it, you''ll do your best to judge the content on the inside. Would you click it?
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Content, Newsletter] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    So you’re trying to publish more “thought leadership” type content on your website. Sorry to break it to you, but if you’re in a competitive niche, then publishing innovative, targeted, useful content on your owned web properties is just the minimum you should be doing. Content Marketing Digital Marketing SEO
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 9, 2015
    [Content, Newsletter] 3 Emails You Should Be Sending But Aren’t
    While newsletters, event emails and offers are your email bread and butter, it’s important to have a variety of email types in the mix. Give one of these emails a try to spice up your content and keep subscribers coming back again and again. 1. New content email. That’s where email comes in. creative image.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Content, Newsletter] Content Marketing Tips for Lead Nurturing
    Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. What can you send via email?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Newsletter] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Content, Newsletter] 5 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. We need to produce more.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Content, Newsletter] 5 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Content, Newsletter] 4 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Content Marketing
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Content, Newsletter] 7 Tools to Get Free Publicity for Your Business
    With EzineArticles you can write a high quality blog post and share it on EzineArticles.com. Email newsletter publishers scroll through these articles looking for fresh content to mail out and could include your article in their next newsletter. ” You can share your content via email and social media.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Content, Newsletter] Your Guide to Email Design
    In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. Email Newsletters. Email newsletters are a great way to engage with your audience. Use one big image or PDF for your entire newsletter. Fonts.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Content, Newsletter] 4 Ways Your Audience Can Provide Content Ideas
    You’re ready to write an email, social update or blog post and the blank screen taunts you. It can be tricky coming up with content ideas. Plus, if you write about something that isn’t of interest to your audience, your content will likely fall flat. How do you get your audience to provide content ideas?
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Content, Newsletter] 5 Ways to Systematize your eNewsletter Production Process
    Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. But how can you produce an interesting eLetter with fresh and compelling content with minimum time and effort? Here are 5 ways to systematize the process of planning, writing and producing your newsletter. 1.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Content, Newsletter] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. The answer to this challenge isn’t to write more frequent, lower quality blog posts. You need to dedicate more time to researching and write the best and most engaging content you can.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Content, Newsletter] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    Filter content by role and by the stage of the buying process. Executives get too much undifferentiated content. We found that readership went up significantly by sending one targeted piece to leads rather than a generic newsletter targeted to everyone. What content have you shared that has helped the most with conversion?
  • HINGE MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Content, Newsletter] 5 Ways to Better Connect With Your Technology Audience
    Regardless of how content marketing has evolved over the years, it has always been about connecting with potential buyers. The biggest challenge content marketers in the technology space still face is finding fresh and relevant ways to engage their target audience. Technology Content Marketing Online Marketing
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Content, Newsletter] 15 Important Ways to Use Case Studies in Your Marketing
    According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. At HubSpot, we call this "smart content.". Get Inspired: Newsletters become stale over time.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 14, 2015
    [Content, Newsletter] Content Marketing Gone Wrong: 4 Deadly Strategies To Avoid
    By now, every digital marketer should know how important content is not only for their website, but for their marketing efforts as a whole. So you sit down and you write, write, write, then you throw it on some various pages, create a few blog posts and boom – you have content, right? Write about it! Wrong.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 14, 2015
    [Content, Newsletter] 4 Tips to Refresh Your Email Marketing Strategy
    To get a grasp on what content your audience wants to receive, you have to ask. You can survey them, and then use the results to dictate the kind of content you create. Ask about what kind of content appeals to them, what products or services they’re interested in. You should include this content in your emails.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Content, Newsletter] You’re doing a terrible job with search and social
    He has been building is content empire for maybe over a decade. He built his content empire like London was built: hut by hut until it was a crash of streets and chaos. The real cost is in basically rewriting decades of online writing, posts, pages, etc. That your site becomes a content platform more than simply a business card.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Content, Newsletter] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. Another decision we made was to consider all leads as coming from content marketing.
  • E-QUIP  |  MONDAY, JANUARY 12, 2015
    [Content, Newsletter] 10 Steps to Revolutionizing Your Rainmaking
    We focus on identifying leads, tracking RFPs, and writing proposals. Stop self-promotion and provide valuable content instead. Brochures, newsletters, email campaigns, websites, advertisements, trade show exhibits, all with the same central theme: Look at us! Yet most firms write them as if they think clients read them that way.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Content, Newsletter] 10 Reasons why you should have an active business blog
    Although blogging sounds like it is technical, even those businesses owners, managers, and employees that are not as tech savvy can write for and keep up a blog. Writing a blog post is much like writing a Word document and can always be edited, even after publishing. Blogging Blog blogging Business content marketing
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Content, Newsletter] 17 Smart Ways B2B Marketers Can Use Pinterest
    It’s visual content marketing made easy – and it’s big business for a lot of different types of companies. Otherwise, you’ll miss out on increased traffic, better brand recognition, and a killer way to promote the content you’ve worked so hard to create. Create a board of your email newsletters. Like and share their content.
  • VIDYARD  |  WEDNESDAY, JANUARY 7, 2015
    [Content, Newsletter] A Typical Day in the Life of a Wordsmithing Content Marketing Manager
    Being a content creator is no easy task. Between changing deadlines, the constant need for compelling, actionable content, and the shifting needs of your prospects and customers, your days are packed! Jumping into Feedly, you start reading up on the latest and greatest content news from your industry. Blog Content Marketing
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 31, 2014
    [Content, Newsletter] 5 Best Business Blog Goals for 2015- And 5 Steps to Get You There
    Capture interest and  convert visitors   into leads:  If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. These are  the goals of content marketing , whether with a website or a blog.
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Content, Newsletter] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
    People have a lot of reasons why they don’t blog. “I don’t have the time.". “I don’t like to write.". The first thing you should get out of your head is that blogging is only about writing. Sure, bloggers write posts, but they also work with images, create infographics, record videos and podcasts, and produce plenty of other content.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Content, Newsletter] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    Creating valuable content is a consistent mission for us here at VerticalResponse. In In 2014 (so far), we published and produced more than 315 pieces of original content. We gave tips, ideas, and actionable takeaways for a wide variety of marketing topics, tailoring our content to you. Try Screencasting to Create video Content.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Content, Newsletter] The Road to the Top: Personal Branding Examples in Professional Services
    Let’s get started. 1) Content Marketing – Blogs, Articles, and More. is a preeminent Visible Expert in the consulting field, and throughout his career he has made masterful use of content marketing to build his personal brand. He points out that content marketing efforts tend to be mutually reinforcing. Ready?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 17, 2014
    [Content, Newsletter] Business Newsletter Tips: Don’t be the Grinch this Holiday
    If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need.  So, if your newsletter topic is something that you can’t cover in an e-newsletter, don’t be the Newsletter Grinch: give it the attention it deserves and cover it properly on a blog page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Content, Newsletter] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    If you fall into the pro-scheduling category (or could at least deal with it temporarily), use Buffer , Hootsuite , or another service and schedule blog posts or other content to post while you’re offline. Part of our online networking involves sharing the content our contacts publish. If you’re a worrier, write it down.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Content, Newsletter] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for. So, assuming your free eBooks, educational webinars, blog posts, and newsletters do just that, why are your new lead numbers plateauing? But, are they intertwined?
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Content, Newsletter] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    Writing the book also helped Andrew focus his brand. ” 360-Degree Content Marketing. ” In 2001, a year after Clients for Life was published, Andrew took advice from mentor and fellow consultant and author, Alan Weiss , and started a newsletter. ” On His Own. ” The Book that Changed Everything.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Content, Newsletter] Lead Generation via Influencers and Experts in 4 Steps
    Bonus material on influencer development: Many influencers and experts will give you permission to post their articles and resources on your website or newsletter. Finally, when experts are doing their consulting, writing and speaking, they are not completely focused on new business development. Remember, less is more.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 11, 2014
    [Content, Newsletter] Tips to Get Your Business Newsletter Read
    Does anyone read your business e-newsletter?  In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Be sure to use the same font throughout the newsletter and format your content for easy reading. That’s it.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [Content, Newsletter] Critical Rules for SEO Success in 2015
    study by Outbrain shows that search is the #1 driver of traffic to content sites , beating social media by more than 300%. Knowing these things will let you target your customers with content they will want to find when they search. Write for Your Audience. In short: You are creating content for your customers and prospects.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Content, Newsletter] How to Write Ridiculously Persuasive Landing Page Content
    Want to write persuasive landing page content? 1) Provide actionable benefits. If I haven’t subscribed already, this statistic alone is more persuasive than any other content on the page for getting me to do so. I’m a marketer, so clearly I’d be missing out. I used to think persuasion was a dirty word. Benefits are real. What?!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Content, Newsletter] What is Social Media Marketing?
    Inbound Marketing  — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” For years, I struggled to explain to my mom what I do for a living.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 1, 2014
    [Content, Newsletter] Want More Leads But Don’t Have A Blog? Here’s How to Get Started
    Content is the fuel that drives successful marketing. Creating helpful content will also help with your search engine rankings. Other sites are more likely to link to yours if you are publishing helpful content – and that boosts your rankings and helps improve your website’s discoverability. Write for your customers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Content, Newsletter] Marketing Automation: Lessons from 4 case studies
    Crain’s Business Insurance is a trade publication that faced the challenge all publications are undergoing right now with declining advertising revenue, but at the same time, its industry customers began buying up-front research and content. Scalability. Integration with the new CRM system. Results? Conversion rate of 2.6%
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Content, Newsletter] 11 expectations to have from a great SEO proposal
    KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query. CONTENT MARKETING PROGRAM: Reputation matters in business and in SEO. This occurs through a blog, newsletter, PR releases, and social media sharing. Find the right one and and you’ve found an invaluable asset.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Newsletter] How Content Marketing and the Right Team Helped Visible Expert? Chris Mercer Rise to the Top
    ” Expansion through Content Marketing. Like the other Visible Experts in our study, Chris uses content marketing to expand his visibility through writing, speaking, and newsletters—practices he began long before the Internet. Over time, he realized that his content marketing strategy needed targeting.
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