• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Content, Newsletter] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Content, Newsletter] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    In this post , Jon Westenberg writes: Treating people like leads instead of humans just doesn’t work. For example, email newsletters. Still, they want relevant content. They don’t expect that every single newsletter personalized to their interests. That So how do you humanize marketing to fit your buyer’s journey?
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Newsletter] 51 Essential Email Marketing Tips to Help Marketing Automation
    Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. Use segments to organize your subscribers so you can send them more targeted, relevant content. 2. Keep Email Content Useful. Segment, Segment, Segment. Mix Up Your Style.
  • B2B MARKETING INSIDER  |  SATURDAY, NOVEMBER 19, 2016
    [Content, Newsletter] The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book
    Note: I’m making the ENTIRE conversation I had with Jonathan available to newsletter subscribers 1 week from now. Subscribe The post The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book appeared first on Marketing Insider Group. Content MarketingSubscribe at unthinkable.fm before October 30, 2016.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Content, Newsletter] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    We also explore signs that WordPress and Medium are ready to battle for website turf and proof that blogs are getting longer and taking longer to write. Our Noosh: Each year we cull through thousands of Content Marketing projects to gather useful insights about costs, collaboration, vendor management, and more. This week’s show.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Newsletter] 3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
    As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. Just kidding. But how? Say what?
  • ACT-ON  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Newsletter] How to Produce a Great Webinar
    Grab those or write three down now if you haven’t done that already. Once you have the webinar posted, can you embed the video in other media, like your e-newsletter? You can also re-use that text content to make a blog series or even an eBook. It’s even worse when the pitch is up front – before you get to the content.
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Newsletter] With Maturity Comes Results for Australian Content Marketers [New Research]
    Content marketing success increases with experience — and now we have data to prove it. How mature are Australian companies with their content marketing? First things first: Let’s look at how marketers assess their organizations’ content marketing maturity. They have a documented content marketing strategy. Absolutely.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Newsletter] How to Fix a Broken Lead-Nurturing Strategy
    When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. I was reading about the glacial history of New York City the other day. Content marketing allows you to remain engaged with prospects across long buying cycles. ” Ouch. But is that working?
  • JUNTA 42  |  SATURDAY, NOVEMBER 12, 2016
    [Content, Newsletter] This Week in Content Marketing: Deep Content Insights after Three Years of Podcasting
    We also share what we’ve seen work — and not work — in enterprises around the world when it comes to content marketing. Rants Rants and raves include Forbes and Yahoo, then we wrap up with an example of the week: Chief Content Officer (CCO) magazine. Get the Content Marketing Benchmark Report! 1.    The secrets of our successes.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Newsletter] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    Even the simplest, most practical and straightforward marketing strategy can require several skills to pull it off — from writing to design to technical skills. Uncertainty over what to write about. These issues then need to be further refined and turned into titles for blog posts, webinars, speeches and other pieces of content.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Newsletter] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Content Marketing Blogs. B2B Marketing Blogs.
  • BIZIBLE  |  TUESDAY, NOVEMBER 8, 2016
    [Content, Newsletter] Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)
    With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI. Repurpose your old content. Rework and Repost.
  • ACT-ON  |  TUESDAY, NOVEMBER 8, 2016
    [Content, Newsletter] Need Content for Your Emails? Repurposing to the Rescue
    In fact, this is less of a problem than it appears to be, especially if you consider repurposing old content. The first thing to remember is you don’t need much content to have a nice email messag e. And one piece of content is fine, too. Some conversation rate experts prefer this limited content. Curate some content.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Content, Newsletter] Top Personal Branding Tips for Thought Leaders
    One more advantage of a narrow focus is that it limits what you will write and speak about. These will be issues that you write and/or speak about on a regular basis, so you should either understand them in depth already or be prepared to put in the research to get up to speed. Develop a signature piece of content. doubt it.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Content, Newsletter] 19 Brands with a Cult Following (And What You Can Learn From Them)
    The Trader Joe’s Fearless Flyer newsletter is one of the brand’s dedicated marketing channels -- and people seem to love it. Branding Best Practice: Incorporate Guest Contributions Into Your Content Strategy. That devotion to the brand shines through every piece of marketing content produced. The answer is simple. But how?
  • CONTENTLY  |  THURSDAY, OCTOBER 27, 2016
    [Content, Newsletter] Contently Case Story: How Babbel Built Its Global Video Strategy
    Once Babbel found Matthew had a twin brother —they speak 20 languages combined—the company knew it had a special source of content. The subliminal message driving Babbel’s content strategy is: This could be you. Babbel’s video strategy typically relies on two types of content: sensational and local. But why?”
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Content, Newsletter] Planning Social Media Content? Ask Yourself These 9 Questions
    Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? While you’re at it, have a look at HubSpot’s Social Media Content Calendar. We've all been there.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Content, Newsletter] Proven Tips for a Top-Notch Alumni Engagement Program
    Use everything you know about each alum to tailor email content based on their unique history with your school — both off and online. Customize content based on data points such as their graduation date, program, and their preferred social media platforms. Alumni Generated Content, You Say. instead. Education
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Content, Newsletter] So You Want to Create Content That Actually Converts?
    Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. What a novel idea, right?
  • CONTENTLY  |  WEDNESDAY, OCTOBER 19, 2016
    [Content, Newsletter] Thanks to Twitter, Writers Are More Influential Than Publishers
    In fact, when Serrano took a brief hiatus between his Grantland and Ringer gigs, his fans were so voracious in their clamor for new content that he created a weekly email newsletter, focusing on basketball and other things , and featuring funky illustrations from frequent collaborator Arturo Torres.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, OCTOBER 18, 2016
    [Content, Newsletter] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    But before you can help your partners succeed with inbound marketing, you must first realize your own strategy; in other words, how will your content be applied? With-Partner: Content that is equally produced between vendor and partner; with a partner, content marketing is mostly used to attract the attention of end-users.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 18, 2016
    [Content, Newsletter] The true goal of influence: Persuasion
    Tom and Tamsen dissect persuasion from both a speaking and writing standpoint, and offer advice for marketers that is more than 2,000 years old, but still holds true. Most content marketing misses including all three, which creates a gap between what the marketer wants to communicate and what they actually do communicate. Persuading.
  • FATHOM  |  MONDAY, OCTOBER 17, 2016
    [Content, Newsletter] Is Data Actually Killing Content Marketing?
    The traditional ‘which do you hate more – English class or Math class’ has gotten a modern redux in the form of a content and analytics rivalry. Interestingly, the only other comparable source of buzz in the marketing industry is content marketing. When it is measured, content marketing unfortunately doesn’t always reflect success.
  • CONTENTLY  |  FRIDAY, OCTOBER 14, 2016
    [Content, Newsletter] The One Email Tactic That Publishers Shouldn’t Ignore
    The first email newsletter I subscribed to was Warren Ellis’s Orbital Operations. His newsletter is mostly text, with a couple links to books he recommends or a talk he gave at a conference, and perhaps a preview of a comic he’s working on. It includes exclusive content that I can’t find on a website.
  • CONTENTLY  |  MONDAY, OCTOBER 10, 2016
    [Content, Newsletter] 3 Steps That Took Our Blog From 14,000 Readers to Over 400,000
    A little over three years ago, Sam Slaughter, Contently’s VP of Content, asked me to run The Content Strategist. I’d been writing for the site for a couple years, and I often fantasized that Sam would notice me on the sidelines, admire my immaculate jew fro, and hand me the ball. Read other content.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Content, Newsletter] How to Write a Job Ad That Excites Candidates
    write a variety of copy, including articles, landing pages , sales emails, and job advertisements. How to Write a Job Ad. You want to write a job ad that consistently drives candidates to fill out an application. When writing your job ad, tap into those emotions by learning everything you can about your target candidate (i.e.,
  • JUNTA 42  |  MONDAY, OCTOBER 10, 2016
    [Content, Newsletter] A Simple Approach to Document Your Content Marketing Strategy
    I write this fresh off a trip that took me from Cleveland to Helsinki with a brief stop in Copenhagen and then to London. It’s been almost 10 years now since I’ve been speaking on the topic of content marketing in and around Europe.  That we need to create viral content (don’t get me started on that one). Develop your content.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 4, 2016
    [Content, Newsletter] Avoid a Nightmare on Email Street: Tips on Creating a Haunting Halloween Campaign
    San Francisco-based shorts retailer Chubbies uses their playful brand voice to collect user-generated content by writing customers, “To whom it may concern (that’s you, dude), send a good Halloween costume idea to the ol’ tipline.” ” Get Our Newsletter. Fall is officially here. “SLASHED.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2016
    [Content, Newsletter] 19 Lead Nurturing Email Examples You'll Want to Steal
    You provided valuable content to your readers and they've converted into leads. Sephora includes a fun video from an employee with educational content as well as product offerings. million Facebook Likes, they put the social, fun aspect of content first. Writing email copy is difficult. You've done it. B2B. 4) Litmus.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 4, 2016
    [Content, Newsletter] Compelling Newsletter Content:2 Big Problems
    From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. . Share it in your newsletter. Brains love order.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Newsletter] Email Marketing Best Practices: Testing Your Emails Before Hitting Send
    How do you take all the components we write about week after week, and put them together to create a thoughtful, well-executed campaign? We asked our in-house email marketing specialist, Reid Yoshimoto, for a breakdown on his process creating our bi-weekly newsletter, the VR Buzz, to share his expertise. Get Our Newsletter.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Newsletter] Ask a Content Guy: How Do I Monetize My Content Marketing?
    As I sat down to write this month’s column, I decided to do something that I should have done months ago. For the first time, I Googled “content marketing mailbag” to see if anyone else is doing this. usually advise against making content strategy decisions with your gut. Look no further than Contently.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Newsletter] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Maybe you wrote a guest blog post or allowed someone to write for your blog. You might have a partners page on your website, or you might feature a friendly company in your monthly email newsletter. Do you have people who frequently promote your content in social media? They control their email newsletter. Isn’t it?
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Content, Newsletter] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    And user experience comes down to more than just the content and the jobs that are on your site it comes down to how fast the side loads. So thinking about that funnel thinking about okay if somebody reads a piece of blog content or somebody reads an e-book what do we want them to do next? So what constitutes great content?
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Newsletter] 5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
    What he didn’t have to worry about, however, were compliance and approvals, plugging a brand message into his content, or getting in trouble for experimenting on a new platform. That’s a big reason why GE Reports has become one of the most successful examples of content marketing. Would his signal hold? Watch it  here.)
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Newsletter] Email Design: Let’s Get Typographical
    For example, Comic Sans is often used to denote humor or playfulness, while Times New Roman is frequently the preferred font for writing about serious matters. Different fonts can also be used for different types of content. broad range of enthusiasts (font geeks?) Accessibility. Readability. for header text and 14 – 16 pt.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Content, Newsletter] The Content Marketer’s Guide to Beating Writer’s Block
    As content marketers, we don’t have the luxury of waiting around for the magic to happen; and we definitely cannot let writer’s block – the dreaded ailment/productivity-killer – stop us from meeting the never-ending deadlines that blog posts, whitepapers, newsletters, and all of the other formats demand from us on a daily basis.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Newsletter] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    writing to solve specific problems for specific types of people) even as search engine algorithms continually evolve. The quality and relevance of your site’s content is arguably the single most important factor in garnering high search ranking. These are often your best leads. Second, do some online research. What’s not?
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Newsletter] Managing Your Newsletter Email List:5 Must-Do’s
    When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list  is no exception.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Newsletter] How to create a winning strategy with crappy content
    It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.” If you don’t believe me, try competing with Hubspot in the content space.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Newsletter] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? That’s assuming your content is indexed, optimized, and technically correct enough for Google to even find it. So what’s a content marketer to do? Two hundred factors. Endorsement.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Newsletter] How Does Inbound Work for Membership Marketing?
    It's a little bit about you, but in the sense that your organization needs to publish content and engage with your prospects and members on their terms. Engage : Bringing people into the fold where they do more than consume your content, but become active members or donors. Inbound marketing isn't just about closing sales. Networking?
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Content, Newsletter] See What Content Marketing Success Truly Looks Like
    Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. Nowhere has this been more apparent than when looking at the impressive scope of the work created by the winners at the 12th annual Content Marketing Awards. Content Marketer of the Year. Brand New Content.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Newsletter] 13 Examples of Super Skimmable Content
    With research revealing that 55% of pageviews are less than 15 seconds in duration, your content needs to provide value and pique interest quickly to align with your readers' behavior. This doesn't mean that you should stop producing long-form content all together. What does skimmable content look like? Pro Tip: Roundups rock.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 6, 2016
    [Content, Newsletter] Great Newsletters: 5 Must-Haves for Better Design
    Have you noticed what great business newsletters have in common?  They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. When readers receive your newsletter the first time, is it easy to understand what it’s about?
  • NETLINE B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Content, Newsletter] Q&A with Sales and Marketing Thought Leaders Headed to Content Marketing World
    We presented  Content Marketing World  speakers with a list of questions — both entertaining and serious — and put together this round-up to help all attendees get to know them. 25+ Conversation Starters with the Speakers: Joe Pulizzi  –  Content Marketing Institute : “I devour audiobooks”. And then if they do, not writing it down.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 30, 2016
    [Content, Newsletter] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    Here are six questions to consider asking your audience—whether through your business’ newsletter, at your next conference, via a social media poll, or elsewhere. They’ll thank you, and your content strategy will be better for it. 1. What about the floating widgets on the sidebar of your content? Get to know them.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Content, Newsletter] How to Get Caught Up on Email After Vacation: 9 Helpful Tips
    Until then, why not check out [link to piece of interesting company content] ? Use a free tool like Unroll.Me to mass unsubscribe from every single newsletter that doesn't provide you with value on a regular basis. (In fact, my recommendation is to unsubscribe from everything. My favorite? The result? Thank you! delete them. See #5.).
  • WEBBIQUITY  |  TUESDAY, AUGUST 30, 2016
    [Content, Newsletter] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. But just as creators have to up their games in terms of content quality, they’ll need to expand and enhance content promotion efforts as well in order to rise above the noise.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Content, Newsletter] How to Build a Great Newsletter
    Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Newsletters, on the other hand, have seen something of a renaissance. She runs The Ann Friedman Weekly , a compilation of her own writing and what she’s read.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Content, Newsletter] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. It’s not enough to have a newsletter or a targeted approach to distribution. ” 2.
  • HINGE MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Content, Newsletter] Build a Better Lead Generation Website: Balancing Design and Functionality
    Content. Feature : Content is an essential part of a lead generation website. Instead, I’m referring to a wealth of educational content you will develop and give away for free on your website. You’ll want to create content that will be useful to your target audience. The easiest place to produce this content is on a blog.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Content, Newsletter] How to Transform Your School's Image
    Try this free template for schools >> Translate Your New Messages into Content. You do that through your content. You can write a press release announcing the new website and how it reflects the school's mission and message. Repurpose your press release content as articles to go out in alumni and staff/faculty newsletters.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Content, Newsletter] 3 Essential Marketing Skills that Drive Growth in Professional Services
    quick scan of the techniques favored by high growth firms suggests three essential skill areas for marketing teams: SEO, Content Promotion (specifically blogs), and — by implication — Web Analytics to measure all of those efforts. Creating content that people (not search engines) find useful and worth linking to. Organic search?
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Content, Newsletter] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Your brand’s content strategy and tactics should be sound. Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. These could be blog posts and/or newsletter content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Content, Newsletter] The reality of online influence and the only thing that matters
    Do you want to … Write a book. One of the favorite quotes that I used in my book The Content Code  was from the international pop star Taylor Swift: “Today, artists get record deals because they have fans – not the other way around.”. Our content is free because of their generosity. I used to be a big shot. No emails.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 19, 2016
    [Content, Newsletter] Business Newsletters: Is Your Newsletter Still Relevant?
    I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them.  My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. What’s so great about their newsletter?
  • HALEY MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Content, Newsletter] Lessons from 20 Years at Haley Marketing
    In 1999, Advanced Resources in Chicago came to us as said “we love your direct mail services, but we’d really like to be able to deliver the content via email, can you do that?” We put them into a role where they would be planning marketing strategy, writing, doing a little desktop publishing and serving our clients.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2016
    [Content, Newsletter] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Whether or not that’s your brand depends on the quality of your content. But more than that, content marketing helps you build relationships.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Newsletter] How to Turn Your Blog into a Lead Generating Machine
    Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. However, as the term evolved into what we now refer to as a “blog,” its purpose and content have changed right along with its name. Worst case scenario?
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Content, Newsletter] Top 10 B2B Marketers to Follow for Expert Insights
    MarketingProfs.com is one of the best online resources to develop your marketing skills and learn from some of the best in the industry, and Ann Handley is Chief Content Officer for the website. Joe Pulizzi is the founder of the Content Marketing Institute (CMI), a leading organization of educators in the content marketing industry.
  • JUNTA 42  |  SATURDAY, JULY 30, 2016
    [Content, Newsletter] This Week in Content Marketing: How Brands Could Inherit the Web
    by Verizon and Dollar Shave Club by Unilever — and ponder their implications to content marketers. Next, we’re excited about the innovative new content marketplace Medium has launched that could become a category killer. Content marketing in the news. HANDPICKED RELATED CONTENT: 9 Actions Content Marketers Need to Do Right Now.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Content, Newsletter] How We Reached $15K in MRR from Our B2B Marketing Blog
    We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. Well, our marketing team grew, as did the volume of articles, and most importantly, the quality of content. SEO and content marketing takes patience and persistence. content marketing demand generation
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Content, Newsletter] 40 Brilliant-but-Easy Ways to Build Your Email List
    Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details. 2. Offer them space in your newsletter in exchange for including a link with your opt-in form in their newsletter.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Content, Newsletter] 21 Things Recruiters Absolutely Hate About Your Resume
    Writing a 500-word essay in Word and sorting a column in alphabetical order in Excel does not count as proficiency in those systems.". Pro Tip: Although you should leave this section off your resume, you should write something in the "Summary" section of your LinkedIn profile. Anyone could write this on their resume. Oops.).
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Content, Newsletter] How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum
    It was late fall of 2015, and we had sent a survey to Content Standard readers asking what they’d like to see us publish more of in 2016. One person wrote: “Content I can’t read anywhere else. A lot of fluff and b t.” didn’t know how our contributors would respond to being asked to write longer articles.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Content, Newsletter] All About Those Leads: Crafting Content for Conversion
    This post, All About Those Leads: Crafting Content for Conversion , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. In this article, I’d like to walk you through 5 techniques you can use to improve your content conversion. 1. Create Content That Stands Out.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Content, Newsletter] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward? Write copy that acknowledges and thanks the subscriber for their activity and conveys excellent customer service.  Be friendly, informative, and timely.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Content, Newsletter] 13 Suggestions for Content Marketing Inspiration
    One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones? Happy writing!
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Content, Newsletter] 8 Killer Tips for More, Better, Earned Media
    You can manage these to publish and disseminate your content, such as blog posts, case studies, white papers, newsletters, or other pieces of content that you created. Key takeaway: Create content so meaningful and good that people can’t wait to share it with their friends. 3. And the results are worth it.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Content, Newsletter] The Secret Source of Agency New Business
    You might have heard about 3Rs in grade school when it comes to reading, writing, and arithmetic. Baker writes : “The more prospects learn about you on their own, already aware of your expertise and primed to hire your firm, the less time and money you need to spend on selling your services. our firms? Introducing the 3Rs. Well said.
  • KEO MARKETING  |  TUESDAY, JULY 12, 2016
    [Content, Newsletter] Keep it Simple When Designing a Website
    Here is an internet truth: a typical visitor to your website will not read the entire contents of your web pages. Present easily-read content. Create what is known as “snackable” content.  This will give you an idea of the types of visuals, content and calls-to-action that are needed to lead them forward to conversion.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 12, 2016
    [Content, Newsletter] Engage Your Employees
    An easy way to spread important information is through an internal employee newsletter. An internal newsletter is a great tool for keeping employees in the loop about company activities, updated policies, and products and services. You want to create content that your employees will engage with and look forward to reading.
  • ACT-ON  |  TUESDAY, JULY 12, 2016
    [Content, Newsletter] 5 Questions to Ask Before Starting a Newsletter
    Thinking about a B2B newsletter launch? Making a move into any new content marketing channel is a big commitment. The good news is that many have gone before you – there are plenty of B2B newsletters around. In some ways, that predictability is almost a drawback with B2B newsletters. So make your newsletter like that.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Content, Newsletter] The 14 Best Marketing Automation Tools
    Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. Marketing can’t be automated.) Google Review Count: 93,900. Pricing:  contact vendor. SnapApp.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Content, Newsletter] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Even if you've got the strongest writing chops in the game, you'll need to find other ways to expand your skills if you want to differentiate yourself. Ready to Improve Your Content Marketing Skills?
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Content, Newsletter] 25 Experts Share Top 3 Content Marketing Trends for 2017
    Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? Visual content will increase at a rapid pace but so will messaging platforms.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 29, 2016
    [Content, Newsletter] Autoresponders 101
    An autoresponder series allows small business owners to share new content, build email lists, promote products and services, and share company news quickly, efficiently, and cost-effectively. Engaging customers — Consistent communication of valuable content is a great way to keep your brand front-of-mind for customers.
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Content, Newsletter] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    “The future of marketing is going to be owned by those who embrace story, not just in their content marketing, but also in the way they weave story into their vision, mission, and values,” Murray said. Content marketing allows journalists to spend more time doing the work they love. Content Strategy Marketing
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Content, Newsletter] Read All About It! 7 Steps to An Effective Email Newsletter
    If your marketing department has launched a newsletter campaign, congratulations! Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. Other examples of informative newsletter content: Blog posts. Bring it. Information about personal interests/hobbies.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 22, 2016
    [Content, Newsletter] A Guide to Finding Your Brand Voice
    Especially if you’re a content marketer. In fact, a  study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news. They have to trust a brand before they’ll even bother to read the content that they produce. Pull copies of existing content that hits the mark. Reliable?
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Content, Newsletter] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Note: I am not a lawyer, and that you should not construe the contents of this article as legal advice. You can really get a pulse of what future engagement will look like by what people do when you email then within 24 hours of their subscribing to your newsletter, signing up for an offer, and so on. just can't win.".
  • SCRIBBLELIVE  |  MONDAY, JUNE 20, 2016
    [Content, Newsletter] A Guide to Finding Your Brand Voice
    Especially if you’re a content marketer. In fact, a  study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news. They have to trust a brand before they’ll even bother to read the content that they produce. Pull copies of existing content that hits the mark. Reliable?
  • CONTENT STANDARD  |  MONDAY, JUNE 20, 2016
    [Content, Newsletter] How Your Digital Marketing Strategy Can Transform Your Storefront
    My dad knew what he wanted after just a few Google searches, while my mom’s catalog subscriptions slowly turned into email newsletters and promotions. The post How Your Digital Marketing Strategy Can Transform Your Storefront appeared first on The Content Standard by Skyword. Content Strategy Marketing
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Content, Newsletter] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Content, Newsletter] 5 Elements Of A Compelling Nonprofit Story
    Once you know who you are writing for , find a real or fictitious character that speaks to your audience through similar demographics, hopes and dreams, or pain points and problems. Subscribe - Signing up to receive publications such as an email newsletter. This creates the emotional responses that trigger your audience to take action.
  • JUNTA 42  |  WEDNESDAY, JUNE 15, 2016
    [Content, Newsletter] 9 Actions Content Marketers Need to Do Right Now
    As I write this I just finished a keynote presentation at a transportation and logistics conference. This time, based on my conversations at this conference, I realized that sometimes we need a few reminders to keep us on track as content marketers. Is your content truly differentiated, or is it just like everyone else’s content?
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Content, Newsletter] How to Master Local Lead Generation
    You can, then, optimize its content to target your local audience specifically. You can even offer to write a guest post occasionally to acquaint yourself with a blogger’s followers. When you want to send out messages to friends and family, you don’t just write one letter and press the Send All option. Localized SEO.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Newsletter] 8 Lead Generation Ideas for Startups
    Make use of content offers that require contact details for users to access them. Other opt-in offers like newsletters and webinars should also be utilized if possible. Create relevant and interactive content. Include images and videos to complement your content. Lead generation can be challenging for startup companies.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Newsletter] 8 Lead Generation Ideas for Startups
    Make use of content offers that require contact details for users to access them. Other opt-in offers like newsletters and webinars should also be utilized if possible. Create relevant and interactive content. Include images and videos to complement your content. Lead generation can be challenging for startup companies.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Content, Newsletter] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. This way, you still get quality that will display well on your website and work well for other content assets, but authenticity will shine through to your audience.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 1, 2016
    [Content, Newsletter] Is marketing content’s quality intrinsic, or proved in the wild?
    have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)? This is not a theoretical question. What do you do?
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 25, 2016
    [Content, Newsletter] How To Map Content To Your Conversion Funnel
    It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. In order to initiate the customer journey, content managers and creatives must first identify the  type of content that readers will find most valuable and engaging at each step in the funnel.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Content, Newsletter] Creating Killer Content with Data: Pubcon Austin 2016
    The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!). Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Content, Newsletter] Someone’s making money off your copyrighted content (But it isn’t you)
    Today, it is really difficult making money off of content. That makes it all the more aggravating when we find examples of companies unfairly making money off your copyrighted content. And that is exactly what is happening in a questionable method of monetizing blog content involving sites like  Business2Community  and  NewsCred.
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Content, Newsletter] 7 Helpful Resources Every Email Marketer Should Bookmark
    But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. Content Marketing Email Daily TacticalEmail has seemingly been on the brink of extinction for about a decade now. we've got a ton more like it.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Content, Newsletter] How We Grew Inbound Traffic by 300% in 6 Months
    How much content should you write? This instantly opened up to a much wider variety of possible content ideas, and really ignited a fire inside the team to build a blog that was both engaging and useful, and helped grow our business. Write good long-form articles (at least 1500 words) addressing users' search terms.
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