• B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Content, Newsletter] 7 Ways to Get Better Results from Your B2B eNewsletter
    Read this post to find out how to increase the return on your investment in time and money on your newsletter. You can achieve many different objectives with an email newsletter. Use a table of contents so that people can scan easily. Write to your readers as well as to your objectives. Know how your audience reads email.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Newsletter] Copywriting Lessons From Companies Doing It Right
    SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. Then there’s crap content.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Newsletter] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Your content strategist might want to target a specific subset of people, the ones most likely to turn into leads. 2) Trying to Make Your Content Achieve Too Much. There are three facts about achieving brand awareness: 1) Your content needs to appeal to a large number of people. However, content marketing can be hard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Content, Newsletter] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    ” opining that the economics of search are “strangling” the best content. He writes that Google can’t find the best content for us any more because of these false signals, and that’s why the web has been dumbed down. However, it is possible that great content from great brands rises to the top.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Content, Newsletter] 18 of the Best Email Subject Lines You've Ever Read
    Coupons, daily deal sites, newsletters, password resets, lead nurturing emails , social media notifications, invitations to friends'' parties, and maybe even a few emails from your mom. After all, it''s your very first impression of the email -- and from it, you''ll do your best to judge the content on the inside. Would you click it?
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Content, Newsletter] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    So you’re trying to publish more “thought leadership” type content on your website. Sorry to break it to you, but if you’re in a competitive niche, then publishing innovative, targeted, useful content on your owned web properties is just the minimum you should be doing. Content Marketing Digital Marketing SEO
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 9, 2015
    [Content, Newsletter] 3 Emails You Should Be Sending But Aren’t
    While newsletters, event emails and offers are your email bread and butter, it’s important to have a variety of email types in the mix. Give one of these emails a try to spice up your content and keep subscribers coming back again and again. New content email. That’s where email comes in. few sentences is fine.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Content, Newsletter] Content Marketing Tips for Lead Nurturing
    Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. ve found that many marketers get stuck on not having enough good and effective lead nurturing content. How do you build your library of relevant lead nurturing content ?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Newsletter] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    'We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Content, Newsletter] 5 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. We need to produce more.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Content, Newsletter] 5 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Content, Newsletter] 4 Ways to Differentiate Your Marketing Content
    The following post originally appeared under the headline '"Don't be Content with Your Marketing Content" on the Blanc & Otus " Above the Fold" Blog. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. Content Marketing
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Content, Newsletter] 7 Tools to Get Free Publicity for Your Business
    With EzineArticles you can write a high quality blog post and share it on EzineArticles.com. Email newsletter publishers scroll through these articles looking for fresh content to mail out and could include your article in their next newsletter. ” You can share your content via email and social media.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Content, Newsletter] Your Guide to Email Design
    In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. Email Newsletters. Email newsletters are a great way to engage with your audience. Use one big image or PDF for your entire newsletter. Fonts.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Content, Newsletter] 4 Ways Your Audience Can Provide Content Ideas
    'You’re ready to write an email, social update or blog post and the blank screen taunts you. It can be tricky coming up with content ideas. Plus, if you write about something that isn’t of interest to your audience, your content will likely fall flat. How do you get your audience to provide content ideas?
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Content, Newsletter] 5 Ways to Systematize your eNewsletter Production Process
    'Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. But how can you produce an interesting eLetter with fresh and compelling content with minimum time and effort? Here are 5 ways to systematize the process of planning, writing and producing your newsletter.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Content, Newsletter] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    'Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. The answer to this challenge isn’t to write more frequent, lower quality blog posts. You need to dedicate more time to researching and write the best and most engaging content you can.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Content, Newsletter] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    Filter content by role and by the stage of the buying process. Executives get too much undifferentiated content. We found that readership went up significantly by sending one targeted piece to leads rather than a generic newsletter targeted to everyone. What content have you shared that has helped the most with conversion?
  • HINGE MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Content, Newsletter] 5 Ways to Better Connect With Your Technology Audience
    'Regardless of how content marketing has evolved over the years, it has always been about connecting with potential buyers. The biggest challenge content marketers in the technology space still face is finding fresh and relevant ways to engage their target audience. Technology Content Marketing Online Marketing
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Content, Newsletter] 15 Important Ways to Use Case Studies in Your Marketing
    According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. At HubSpot, we call this "smart content.". 4) Write blog posts about your case studies.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 14, 2015
    [Content, Newsletter] Content Marketing Gone Wrong: 4 Deadly Strategies To Avoid
    'By now, every digital marketer should know how important content is not only for their website, but for their marketing efforts as a whole. So you sit down and you write, write, write, then you throw it on some various pages, create a few blog posts and boom – you have content, right? Write about it! Wrong.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 14, 2015
    [Content, Newsletter] 4 Tips to Refresh Your Email Marketing Strategy
    To get a grasp on what content your audience wants to receive, you have to ask. You can survey them, and then use the results to dictate the kind of content you create. Ask about what kind of content appeals to them, what products or services they’re interested in. You should include this content in your emails.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Content, Newsletter] You’re doing a terrible job with search and social
    He has been building is content empire for maybe over a decade. He built his content empire like London was built: hut by hut until it was a crash of streets and chaos. The real cost is in basically rewriting decades of online writing, posts, pages, etc. That your site becomes a content platform more than simply a business card.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Content, Newsletter] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    'When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. Lessons From Our First 6 Months of Content Marketing. That’s great, right?
  • E-QUIP  |  MONDAY, JANUARY 12, 2015
    [Content, Newsletter] 10 Steps to Revolutionizing Your Rainmaking
    We focus on identifying leads, tracking RFPs, and writing proposals. Stop self-promotion and provide valuable content instead. Brochures, newsletters, email campaigns, websites, advertisements, trade show exhibits, all with the same central theme: Look at us! Yet most firms write them as if they think clients read them that way.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Content, Newsletter] 10 Reasons why you should have an active business blog
    Although blogging sounds like it is technical, even those businesses owners, managers, and employees that are not as tech savvy can write for and keep up a blog. Writing a blog post is much like writing a Word document and can always be edited, even after publishing. Blogging Blog blogging Business content marketing
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Content, Newsletter] 17 Smart Ways B2B Marketers Can Use Pinterest
    It’s visual content marketing made easy – and it’s big business for a lot of different types of companies. Otherwise, you’ll miss out on increased traffic, better brand recognition, and a killer way to promote the content you’ve worked so hard to create. Create a board of your email newsletters. Like and share their content.
  • VIDYARD  |  WEDNESDAY, JANUARY 7, 2015
    [Content, Newsletter] A Typical Day in the Life of a Wordsmithing Content Marketing Manager
    'Being a content creator is no easy task. Between changing deadlines, the constant need for compelling, actionable content, and the shifting needs of your prospects and customers, your days are packed! Jumping into Feedly, you start reading up on the latest and greatest content news from your industry. Blog Content Marketing
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 31, 2014
    [Content, Newsletter] 5 Best Business Blog Goals for 2015- And 5 Steps to Get You There
    Capture interest and  convert visitors   into leads:  If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. These are  the goals of content marketing , whether with a website or a blog.
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Content, Newsletter] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
    I don’t like to write.". The first thing you should get out of your head is that blogging is only about writing. Sure, bloggers write posts, but they also work with images, create infographics, record videos and podcasts, and produce plenty of other content. And I’m not talking about mailing the annual print newsletter.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Content, Newsletter] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    'Creating valuable content is a consistent mission for us here at VerticalResponse. In In 2014 (so far), we published and produced more than 315 pieces of original content. We gave tips, ideas, and actionable takeaways for a wide variety of marketing topics, tailoring our content to you. Hard work also pays off.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Content, Newsletter] The Road to the Top: Personal Branding Examples in Professional Services
    1) Content Marketing – Blogs, Articles, and More. One of the most effective ways for a professional to share their specific expertise with the marketplace is through educational content : blogs, magazine articles, videos, and other forms of content designed to teach audiences useful skills and lessons related to their industries.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 17, 2014
    [Content, Newsletter] Business Newsletter Tips: Don’t be the Grinch this Holiday
    'If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need.  In my previous blog post, I shared tips to get your business newsletter read , specifically, how to grab attention with a compelling subject line and headline. Here’s an example. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Content, Newsletter] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    If you fall into the pro-scheduling category (or could at least deal with it temporarily), use Buffer , Hootsuite , or another service and schedule blog posts or other content to post while you’re offline. Part of our online networking involves sharing the content our contacts publish. If you’re a worrier, write it down.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Content, Newsletter] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    'There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for. in your marketing content is one of the best ways to entice prospects to take action and become a lead in your marketing automation system. But, are they intertwined?
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Content, Newsletter] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    Writing the book also helped Andrew focus his brand. ” 360-Degree Content Marketing. ” In 2001, a year after Clients for Life was published, Andrew took advice from mentor and fellow consultant and author, Alan Weiss , and started a newsletter. ” On His Own. ” The Book that Changed Everything.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Content, Newsletter] Lead Generation via Influencers and Experts in 4 Steps
    Bonus material on influencer development: Many influencers and experts will give you permission to post their articles and resources on your website or newsletter. Finally, when experts are doing their consulting, writing and speaking, they are not completely focused on new business development. Remember, less is more.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 11, 2014
    [Content, Newsletter] Tips to Get Your Business Newsletter Read
    'Does anyone read your business e-newsletter?  In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Be sure to use the same font throughout the newsletter and format your content for easy reading. That’s it.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [Content, Newsletter] Critical Rules for SEO Success in 2015
    study by Outbrain shows that search is the #1 driver of traffic to content sites , beating social media by more than 300%. Knowing these things will let you target your customers with content they will want to find when they search. Write for Your Audience. In short: You are creating content for your customers and prospects.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Content, Newsletter] How to Write Ridiculously Persuasive Landing Page Content
    Want to write persuasive landing page content? If I haven’t subscribed already, this statistic alone is more persuasive than any other content on the page for getting me to do so. like to think of myself as an email marketing pro, therefore I subscribed to this newsletter long ago. wanted our audience to believe, too.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Content, Newsletter] What is Social Media Marketing?
    Inbound Marketing  — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” 'For years, I struggled to explain to my mom what I do for a living.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 1, 2014
    [Content, Newsletter] Want More Leads But Don’t Have A Blog? Here’s How to Get Started
    Content is the fuel that drives successful marketing. Marketing analyst Rebecca Lieb from the Altimeter Group puts it this way: “Content is the atomic particle of all digital marketing.” Creating helpful content will also help with your search engine rankings. Search engines reward websites that consistently add fresh content.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Content, Newsletter] Marketing Automation: Lessons from 4 case studies
    Crain’s Business Insurance is a trade publication that faced the challenge all publications are undergoing right now with declining advertising revenue, but at the same time, its industry customers began buying up-front research and content. 43% increase in registered online newsletter subscribers. Scalability. Results?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Content, Newsletter] 11 expectations to have from a great SEO proposal
    KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query. CONTENT MARKETING PROGRAM: Reputation matters in business and in SEO. This occurs through a blog, newsletter, PR releases, and social media sharing. Find the right one and and you’ve found an invaluable asset.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Newsletter] How Content Marketing and the Right Team Helped Visible Expert? Chris Mercer Rise to the Top
    ” Expansion through Content Marketing. Like the other Visible Experts in our study, Chris uses content marketing to expand his visibility through writing, speaking, and newsletters—practices he began long before the Internet. Over time, he realized that his content marketing strategy needed targeting.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Newsletter] 7 Questions to Ask Before Creating a Video Campaign
    While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. An effective video campaign requires you to segment your audience and target your video content accordingly, by factors like age, industry type, stage in the buying cycle, etc.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Newsletter] Should You Send Holiday Newsletters?
    'Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects. Holiday newsletters are a great opportunity.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Content, Newsletter] Your Business Blog Sweet Spot: How to Find It and Keep It
    First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches. Which e-newsletter and blogs do you subscribe to?
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Content, Newsletter] 10 Examples of Highly Effective Welcome Emails
    Write a welcoming note Our first example highlights the importance of a friendly greeting. “One of the key pieces of a welcome email is a warm introduction,” says Tiffany Romero, president of Sway Group , a content marketing agency. welcome email is the first friendly exchange between your business and a new subscriber.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Content, Newsletter] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    To read more content like this, subscribe to Sales. But behind the playful content that thrives on shares is a serious business that thrives on what all businesses need -- revenue. We sell branded content that [acts as] ads. It’s so easy to just run a banner, but we felt it would be more compelling to create content.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Content, Newsletter] 5 of my favorite productivity apps
    have been a client of MailChimp for years but have never sent one email or newsletter. GetResponse seems to me to be the SquareSpace of newsletter and email list managers. Business Development and relationship management and things like writing Gerris’ capabilities deck or pimping my SquareSpace gerr.is So, here we go.
  • HUBSPOT  |  SATURDAY, NOVEMBER 8, 2014
    [Content, Newsletter] 9 Email Marketers Explain Why Nobody Opens Your Emails
    To read more content like this, subscribe to The Agency Post. You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Content, Newsletter] 8 Key Changes In Google Search B2B Marketers Should Know
    Searchers are looking for the FASTEST path to desired content. In this newsletter, I wanted to highlight  8 recent Google developments (including the Google eye tracking study) and what they could mean, today and in the long run, for B2B marketing professionals. The key takeaway? What is the “golden triangle?” last month.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 30, 2014
    [Content, Newsletter] The Scariest Blog: No Personality
    Storytelling and personalization  is the key piece in  content marketing  as I see it. People are good at writing about  what   they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. So I put together my first newsletter.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Content, Newsletter] Are you tired of playing Google’s game?
    Newsletters. am amazed at the number of sites that don’t have a newsletter. Or a company may have a newsletter and collect signups, but only send it out when they have something to promote. Your readers enjoyed your content so much that they opted-in to receive emails from you.  One minute, everything is cool.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Content, Newsletter] A Simple Trick for Getting More Email Subscribers From Guest Posts
    was already using tools to making it easy for anyone to sign up to my newsletter via my own blog, but I needed to find a way to make it easier someone reading my guest post to sign up. If you’re like me, you spend more time writing a guest post than any other post -- it just takes longer than a typical post on my site. Blogging
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Newsletter] How To Build An Army Of Volunteer Contributors For Your Blog
    'Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. Back in 2009, two of my employees helped me start B2B Marketing Insider  for my own rants and raves in content marketing, social media and marketing strategy.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Content, Newsletter] 8 Ways What You Write Will Affect Your Bottom Line
    However, as I’m sure you know, not all writing is created equal. m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! Give Them The Meaning: The Substance of Content. Content Strategy Online Marketing
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Newsletter] 8 Ways to Wake up Non-Responders
    Highlight list benefits When creating a highly engaging subject line for your segmented list of non-responders, it’s important to highlight the benefits of being on your email newsletter in the body of the message. This survey data can help you modify your content so that it meets the needs of your readers. ” 4. and 3 p.m.,
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Content, Newsletter] 10 Things B2B Marketers Should be Doing on LinkedIn
    LinkedIn study of thousands of company updates found that over one-third of all impressions were due almost entirely to amplification; that is, people sharing the content you post on your company page out to their network. Although the LinkedIn Influencer program is still invitation-only, anyone can now publish long-form content.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Content, Newsletter] Are You There, Journalists? It's Me, PR
    To read more content like this, subscribe to The Agency Post. wanted to write to you today as someone who has read countless articles on how I am supposed to grab the attention of journalists like you; compel you, intrigue you, pitch you, persuade you, befriend you, understand you. 'This post originally appeared on The Agency Post.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 26, 2014
    [Content, Newsletter] 4 Ways to Banish Writer’s Block
    Often you’re so caught up in writing the perfect first sentence or first paragraph that you’ve placed yourself in a rut right off the bat. Case in point: When drafting this blog post, I started with this paragraph first, just because I use this approach all the time and I knew it would be the easiest point for me to write.).
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Newsletter] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    'The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all stripes, types, and industries: Content marketing works. Nothing says content-marketing success like an army of cross-specialty writers marching in lockstep to the cadence of an editorial calendar.
  • LEAD411  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Newsletter] Sales & Marketing Content that Doesn’t Suck
    The real downside of the content marketing explosion is all of the noise. To combat the info overload it is important for you to narrow down your reading to only the best content. Here is a list of Sales & Marketing pros that provide quality content that is not exhausting. pretty much read anything the guy writes or posts.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Content, Newsletter] In content creation overload? Here’s what to do.
    'Feeling like you’re in content creation overload? Stop Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Writers (and managing editors) feel like they’re in a never-ending loop of “what do we write about now?” Content Marketing
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Content, Newsletter] 23 Terrific Email Marketing Guides
    91% of consumers use email at least once a day.  . •  When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. •  60% of marketers say that email marketing is producing an ROI for their organization. What worst practices or pitfalls should email marketers avoid?
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Content, Newsletter] How to Streamline Your Video Content Marketing Operation
    Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content. Your homepage? ”).
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Content, Newsletter] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    You can create an email and share that same content on your social sites. Keep in mind all of the email content that you send can also be shared on social media. Newsletter You can create a newsletter in a snap. newsletter keeps your supporters in the loop. Just be sure to vary your content.” Be funny.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Newsletter] How to Promote Your Content Using Paid, Earned & Owned Media
    To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Newsletter] Content Marketing: How do you know if it���s working?
    'How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for e-newsletters? Or for overall Web content marketing? newsletter 75%. Articles…56%.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Content, Newsletter] 3 Simple Ways to Make Email Marketing Work for You
    Send a variety of emails From coupons to product advice, you want to offer email recipients a variety of content. It’s one of the best ways to keep your customers opening, reading and engaging with your email content. Keep it short Your recipients get hundreds of emails, so make sure you write a short, captivating message.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Content, Newsletter] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    'I''m going to let you in on a little secret: Not all of the content you create has to be 100% original. And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you get all "But content curation is lazy!" Step 6: Write the Introduction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Content, Newsletter] Monetizing blog comments: Why your blog is economic gold
    ” Twitter and Facebook do not have reliable audience reach because people may come by for a content snack but may not form active community. In January, I wrote the Content Shock post which has received more than 700 comments. In January, I wrote the Content Shock post which has received more than 700 comments. Thank you.
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Content, Newsletter] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
    problem I have frequently pointed out in my writing. The beauty of the online world is that you can tweak and adjust your landing page design, test different calls-to-action and revise content as often as you need to. If you liked this post, click here to sign up for the ALEA e-newsletter. Optimize Your Landing Page. Try it!
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Content, Newsletter] Marketing Automation: How to Choose the Right Software for Your Firm
    For example, you can calculate how many total emails per month you expect to send, including newsletters and lead nurturing. Write a comment and I’m happy to answer them. How to Convert Content into Leads and Sales 5 Ways Your Professional Service Firm Can Start Using Online Video Today. Let’s get started.
  • MARKETING ACTION  |  TUESDAY, JULY 29, 2014
    [Content, Newsletter] Health Care Marketing: Personalization, PHI, and Preference Centers
    You could rate the overall visit and write about how long the wait was, how adequate parking was, how well the doctor listened to your concerns, and so on. Since relying on PHI such as claims data isn’t an option for customizing content in this scenario, a preference center is the next logical choice. And that includes: Name. Web URL.
  • VERTICAL RESPONSE  |  MONDAY, JULY 28, 2014
    [Content, Newsletter] A 3-Step Plan for Writing Back-to-School Subject Lines that Get the Grade
    'Reading, writing and … subject lines. Yes, it’s time to start sending back-to-school emails, newsletters and offers. You can also educate your recipients, by creating subject lines that promote stellar school-related content. Offer savings Sending kids back to school isn’t cheap. car dealership did. Be hip.
  • GREAT B2B MARKETING  |  FRIDAY, JULY 25, 2014
    [Content, Newsletter] Do Multiple Authors Create Better Marketing Content?
    'I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” enjoy reading Bob’s writing because he usually offers opinions that are both practical and frank. As a firm that creates lots of marketing content for our clients (and ourselves), we deal with this issue quite often.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Content, Newsletter] Do B2B Companies Really Need to Be on Facebook?
    And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And even if you do get people to like your Page, if they don’t engage with your content, Facebook is less likely to display it in their newsfeed. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. You should like it.”
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 23, 2014
    [Content, Newsletter] Writing Services & Quality Leadership Content for Coaches
    'If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. Contact us by email , or give us a call.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Content, Newsletter] How to Build Your Email List [GUIDE]
    Once a week, enter any new email addresses you’ve collected in your content management system or ESP. It can ask them to sign up for your offers or newsletter, which many of your readers are likely to do on their way out if your information is compelling. Got a mailing list for snail mail? Collect email addresses offline. Voila! .
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Content, Newsletter] E-Newsletters: What’s the Ideal Format?
    'Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half Focus on only 3-4 sections in your newsletter. What about PDF files? Of course.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Content, Newsletter] 77+ Resources for Amazing Copywriting
    Write your own amazing copy! Explore this site if you want to learn how to create (and market) content that engages and converts. The Copywriter’s Crucible – Freelance copywriter Matt Ambrose covers blogging, content marketing, and all things copy. Copy Hackers – A great place to learn how to effectively write conversion copy.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 9, 2014
    [Content, Newsletter] E-Newsletter Review: Is There Something Wrong?
    'How’s your e-newsletter ? You may be doing all the right  content marketing  things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. shared many positive comments on the benefits of sending newsletters. call to action.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 9, 2014
    [Content, Newsletter] Use These Email Newsletter Topics, You Must
    'Your newsletter is like the light saber of marketing tools. An effective newsletter keeps you in front of customers, allows you to showcase your knowledge, nurtures customers and attracts new ones. While newsletters are a valuable part of your email marketing strategy , it takes time to brainstorm good topics to keep them interesting.
  • WRITING ON THE WEB  |  THURSDAY, JULY 3, 2014
    [Content, Newsletter] Newsletters, Social Media, Blogs: What’s Best?
    width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money). I see my newsletter as contributing to.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Content, Newsletter] 8 Components of an Effective Email [GUIDE]
    Try to write something that builds on the subject line and tells readers exactly what the email is about. Content. Now it’s time to get to the meat of your email marketing: content. Whatever your goal is, make sure the content is succinct and informative. You’ll also want to vary the kind of content you send.
  • HINGE MARKETING  |  FRIDAY, JUNE 27, 2014
    [Content, Newsletter] Beginners’ Techniques for Email Marketing
    Once you understand your goals, you can identify the right email content to support them. In addition, make sure to align your email content with the rest of your marketing efforts. Your emails may focus on: Your firm’s content. If they subscribed to a weekly newsletter, email them weekly. So how do you get started?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 27, 2014
    [Content, Newsletter] The Beginner’s Guide to Email Marketing
    If subscribers drop off, look at your content. can be really off-putting to people,” so make sure to intersperse useful messages with informational content in your email marketing. Quality content. Things like how-tos, tips and product help are popular types of content. But, you might not be sure where to start? Testing.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Content, Newsletter] E-commerce SEO: If You’re Not First, You’re Last
    3) Create unique, high-quality content. SEO professionals have no problem optimizing on-site content, adding image ALT attributes, structuring blog posts, or fixing title tags—that’s the easy part—but making it to the first page (especially the first 3 positions) usually requires much more strategy and time. 1) Start with research.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Content, Newsletter] 10 Examples of Simply Wonderful Email Marketing
    If someone needs your help, you get to be a superhero -- you need help with a content strategy for your SaaS company!? This is like the lovechild of an email newsletter and a blog post, with some cute chipmunk action peppered in. Sometimes you write something, hit publish, and carry on with life. I''M ON MY WAY, BOB! K.I.S.S.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 25, 2014
    [Content, Newsletter] 5 Goals for Your Blog & Website… and One Big Challenge
    Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers. What do you want your blog to do for your business? What do you think?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Content, Newsletter] 10 Things to Nix in Your Next Email Newsletter
    'I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Content, Newsletter] How to Take Vacation Without Sabotaging Your Sales Team
    It''s for this reason that you need to start creating content weeks or months before you go on vacation. By writing at least a blog post a week, you''ll start to bring in traffic and leads to your site in the short term -- and it''ll keep working while you''re on vacation, too. All of this content will help you out while you''re gone.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Content, Newsletter] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    After a while, the same old content we depend on feels, well, old. But if you''ve been pulling ideas and links from the same places for a while, it''s hard to think new content sources. You don''t need to go far to find content to put in your emails or ideas on how to position you next email send -- you just need to know where to look.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Content, Newsletter] 14 Brilliant B2B Marketing Strategy Guides
    'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”).
  • ENGAGE  |  MONDAY, JUNE 16, 2014
    [Content, Newsletter] This Week in Content: The Benefits of Leader-Generated Content; Content Marketing on the Global Stage
    'This week we take a look at content marketing from a slightly different vantage point—the C-suite, and how your brand’s leaders can add value to the conversation. Benefits of ''Top-Down'' Content Marketing. Is Content Marketing Really New? Lessons in Content From Finland. So you think your brand has staying power?
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [Content, Newsletter] Visible Expert Profile: Jay Baer
    Jay Baer, president of the digital marketing consulting firm Convince and Convert , didn’t set out to become one of the world’s top social media and content marketing experts. Then, in 2008, he launched Convince and Convert, a digital marketing consulting firm with a focus on content marketing and social media. Teamwork.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Content, Newsletter] 10 Things You Probably Don’t Know About Google+
    To ensure the content it chooses to place on the first page of search results is the best it can find, Google needs to trust the source of that content. Google Authorship verifies who you are and links you to the content you produce anywhere on the web. Content quality. 'By Ray Hiltz, {grow} Community Member. semantic).
  • HUBSPOT  |  MONDAY, JUNE 9, 2014
    [Content, Newsletter] How to Build a Successful Native Advertising Campaign
    The publisher''s social promotion could make all the difference in how much your content is viewed. Will the post be included in a newsletter? 2) Create Content That Sells. Something you should always check for is if the publisher allows a piece of high value content to link back to your site. 1) Get the Right Eyeballs.
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