• WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Content, Newsletter] 8 Ways What You Write Will Affect Your Bottom Line
    However, as I’m sure you know, not all writing is created equal. m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! Give Them The Meaning: The Substance of Content. Content Strategy Online Marketing
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Newsletter] 8 Ways to Wake up Non-Responders
    Highlight list benefits When creating a highly engaging subject line for your segmented list of non-responders, it’s important to highlight the benefits of being on your email newsletter in the body of the message. This survey data can help you modify your content so that it meets the needs of your readers. ” 4. and 3 p.m.,
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Content, Newsletter] 10 Things B2B Marketers Should be Doing on LinkedIn
    LinkedIn study of thousands of company updates found that over one-third of all impressions were due almost entirely to amplification; that is, people sharing the content you post on your company page out to their network. Although the LinkedIn Influencer program is still invitation-only, anyone can now publish long-form content.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Content, Newsletter] Are You There, Journalists? It's Me, PR
    To read more content like this, subscribe to The Agency Post. wanted to write to you today as someone who has read countless articles on how I am supposed to grab the attention of journalists like you; compel you, intrigue you, pitch you, persuade you, befriend you, understand you. 'This post originally appeared on The Agency Post.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 26, 2014
    [Content, Newsletter] 4 Ways to Banish Writer’s Block
    Often you’re so caught up in writing the perfect first sentence or first paragraph that you’ve placed yourself in a rut right off the bat. Case in point: When drafting this blog post, I started with this paragraph first, just because I use this approach all the time and I knew it would be the easiest point for me to write.).
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Newsletter] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    'The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all stripes, types, and industries: Content marketing works. Nothing says content-marketing success like an army of cross-specialty writers marching in lockstep to the cadence of an editorial calendar.
  • LEAD411  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Newsletter] Sales & Marketing Content that Doesn’t Suck
    The real downside of the content marketing explosion is all of the noise. To combat the info overload it is important for you to narrow down your reading to only the best content. Here is a list of Sales & Marketing pros that provide quality content that is not exhausting. pretty much read anything the guy writes or posts.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Content, Newsletter] In content creation overload? Here’s what to do.
    'Feeling like you’re in content creation overload? Stop Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Writers (and managing editors) feel like they’re in a never-ending loop of “what do we write about now?” Content Marketing
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Content, Newsletter] 23 Terrific Email Marketing Guides
    91% of consumers use email at least once a day.  . •  When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. •  60% of marketers say that email marketing is producing an ROI for their organization. What worst practices or pitfalls should email marketers avoid?
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Content, Newsletter] How to Streamline Your Video Content Marketing Operation
    Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content. Your homepage? ”).
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Content, Newsletter] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    You can create an email and share that same content on your social sites. Keep in mind all of the email content that you send can also be shared on social media. Newsletter You can create a newsletter in a snap. newsletter keeps your supporters in the loop. Just be sure to vary your content.” Be funny.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Newsletter] How to Promote Your Content Using Paid, Earned & Owned Media
    To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Newsletter] Content Marketing: How do you know if it���s working?
    'How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for e-newsletters? Or for overall Web content marketing? newsletter 75%. Articles…56%.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Content, Newsletter] 3 Simple Ways to Make Email Marketing Work for You
    Send a variety of emails From coupons to product advice, you want to offer email recipients a variety of content. It’s one of the best ways to keep your customers opening, reading and engaging with your email content. Keep it short Your recipients get hundreds of emails, so make sure you write a short, captivating message.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Content, Newsletter] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    'I''m going to let you in on a little secret: Not all of the content you create has to be 100% original. And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you get all "But content curation is lazy!" Step 6: Write the Introduction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Content, Newsletter] Monetizing blog comments: Why your blog is economic gold
    ” Twitter and Facebook do not have reliable audience reach because people may come by for a content snack but may not form active community. In January, I wrote the Content Shock post which has received more than 700 comments. In January, I wrote the Content Shock post which has received more than 700 comments. Thank you.
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Content, Newsletter] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
    problem I have frequently pointed out in my writing. The beauty of the online world is that you can tweak and adjust your landing page design, test different calls-to-action and revise content as often as you need to. If you liked this post, click here to sign up for the ALEA e-newsletter. Optimize Your Landing Page. Try it!
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Content, Newsletter] Marketing Automation: How to Choose the Right Software for Your Firm
    For example, you can calculate how many total emails per month you expect to send, including newsletters and lead nurturing. Write a comment and I’m happy to answer them. How to Convert Content into Leads and Sales 5 Ways Your Professional Service Firm Can Start Using Online Video Today. Let’s get started.
  • MARKETING ACTION  |  TUESDAY, JULY 29, 2014
    [Content, Newsletter] Health Care Marketing: Personalization, PHI, and Preference Centers
    You could rate the overall visit and write about how long the wait was, how adequate parking was, how well the doctor listened to your concerns, and so on. Since relying on PHI such as claims data isn’t an option for customizing content in this scenario, a preference center is the next logical choice. And that includes: Name. Web URL.
  • VERTICAL RESPONSE  |  MONDAY, JULY 28, 2014
    [Content, Newsletter] A 3-Step Plan for Writing Back-to-School Subject Lines that Get the Grade
    'Reading, writing and … subject lines. Yes, it’s time to start sending back-to-school emails, newsletters and offers. You can also educate your recipients, by creating subject lines that promote stellar school-related content. Offer savings Sending kids back to school isn’t cheap. car dealership did. Be hip.
  • GREAT B2B MARKETING  |  FRIDAY, JULY 25, 2014
    [Content, Newsletter] Do Multiple Authors Create Better Marketing Content?
    'I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” enjoy reading Bob’s writing because he usually offers opinions that are both practical and frank. As a firm that creates lots of marketing content for our clients (and ourselves), we deal with this issue quite often.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Content, Newsletter] Do B2B Companies Really Need to Be on Facebook?
    And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And even if you do get people to like your Page, if they don’t engage with your content, Facebook is less likely to display it in their newsfeed. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. You should like it.”
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 23, 2014
    [Content, Newsletter] Writing Services & Quality Leadership Content for Coaches
    'If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. Contact us by email , or give us a call.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Content, Newsletter] How to Build Your Email List [GUIDE]
    Once a week, enter any new email addresses you’ve collected in your content management system or ESP. It can ask them to sign up for your offers or newsletter, which many of your readers are likely to do on their way out if your information is compelling. Got a mailing list for snail mail? Collect email addresses offline. Voila! .
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 16, 2014
    [Content, Newsletter] E-Newsletters: What’s the Ideal Format?
    'Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half Focus on only 3-4 sections in your newsletter. What about PDF files? Of course.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Content, Newsletter] 77+ Resources for Amazing Copywriting
    Write your own amazing copy! Explore this site if you want to learn how to create (and market) content that engages and converts. The Copywriter’s Crucible – Freelance copywriter Matt Ambrose covers blogging, content marketing, and all things copy. Copy Hackers – A great place to learn how to effectively write conversion copy.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 9, 2014
    [Content, Newsletter] E-Newsletter Review: Is There Something Wrong?
    'How’s your e-newsletter ? You may be doing all the right  content marketing  things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. shared many positive comments on the benefits of sending newsletters. call to action.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 9, 2014
    [Content, Newsletter] Use These Email Newsletter Topics, You Must
    'Your newsletter is like the light saber of marketing tools. An effective newsletter keeps you in front of customers, allows you to showcase your knowledge, nurtures customers and attracts new ones. While newsletters are a valuable part of your email marketing strategy , it takes time to brainstorm good topics to keep them interesting.
  • WRITING ON THE WEB  |  THURSDAY, JULY 3, 2014
    [Content, Newsletter] Newsletters, Social Media, Blogs: What’s Best?
    width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money). I see my newsletter as contributing to.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Content, Newsletter] 8 Components of an Effective Email [GUIDE]
    Try to write something that builds on the subject line and tells readers exactly what the email is about. Content. Now it’s time to get to the meat of your email marketing: content. Whatever your goal is, make sure the content is succinct and informative. You’ll also want to vary the kind of content you send.
  • HINGE MARKETING  |  FRIDAY, JUNE 27, 2014
    [Content, Newsletter] Beginners’ Techniques for Email Marketing
    Once you understand your goals, you can identify the right email content to support them. In addition, make sure to align your email content with the rest of your marketing efforts. Your emails may focus on: Your firm’s content. If they subscribed to a weekly newsletter, email them weekly. So how do you get started?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 27, 2014
    [Content, Newsletter] The Beginner’s Guide to Email Marketing
    If subscribers drop off, look at your content. can be really off-putting to people,” so make sure to intersperse useful messages with informational content in your email marketing. Quality content. Things like how-tos, tips and product help are popular types of content. But, you might not be sure where to start? Testing.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Content, Newsletter] E-commerce SEO: If You’re Not First, You’re Last
    3) Create unique, high-quality content. SEO professionals have no problem optimizing on-site content, adding image ALT attributes, structuring blog posts, or fixing title tags—that’s the easy part—but making it to the first page (especially the first 3 positions) usually requires much more strategy and time. 1) Start with research.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Content, Newsletter] 10 Examples of Simply Wonderful Email Marketing
    If someone needs your help, you get to be a superhero -- you need help with a content strategy for your SaaS company!? This is like the lovechild of an email newsletter and a blog post, with some cute chipmunk action peppered in. Sometimes you write something, hit publish, and carry on with life. I''M ON MY WAY, BOB! K.I.S.S.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 25, 2014
    [Content, Newsletter] 5 Goals for Your Blog & Website… and One Big Challenge
    Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers. What do you want your blog to do for your business? What do you think?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Content, Newsletter] 10 Things to Nix in Your Next Email Newsletter
    'I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Content, Newsletter] How to Take Vacation Without Sabotaging Your Sales Team
    It''s for this reason that you need to start creating content weeks or months before you go on vacation. By writing at least a blog post a week, you''ll start to bring in traffic and leads to your site in the short term -- and it''ll keep working while you''re on vacation, too. All of this content will help you out while you''re gone.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Content, Newsletter] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    After a while, the same old content we depend on feels, well, old. But if you''ve been pulling ideas and links from the same places for a while, it''s hard to think new content sources. You don''t need to go far to find content to put in your emails or ideas on how to position you next email send -- you just need to know where to look.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Content, Newsletter] 14 Brilliant B2B Marketing Strategy Guides
    'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”).
  • ENGAGE  |  MONDAY, JUNE 16, 2014
    [Content, Newsletter] This Week in Content: The Benefits of Leader-Generated Content; Content Marketing on the Global Stage
    'This week we take a look at content marketing from a slightly different vantage point—the C-suite, and how your brand’s leaders can add value to the conversation. Benefits of ''Top-Down'' Content Marketing. Is Content Marketing Really New? Lessons in Content From Finland. So you think your brand has staying power?
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [Content, Newsletter] Visible Expert Profile: Jay Baer
    Jay Baer, president of the digital marketing consulting firm Convince and Convert , didn’t set out to become one of the world’s top social media and content marketing experts. Then, in 2008, he launched Convince and Convert, a digital marketing consulting firm with a focus on content marketing and social media. Teamwork.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Content, Newsletter] 10 Things You Probably Don’t Know About Google+
    To ensure the content it chooses to place on the first page of search results is the best it can find, Google needs to trust the source of that content. Google Authorship verifies who you are and links you to the content you produce anywhere on the web. Content quality. 'By Ray Hiltz, {grow} Community Member. semantic).
  • HUBSPOT  |  MONDAY, JUNE 9, 2014
    [Content, Newsletter] How to Build a Successful Native Advertising Campaign
    The publisher''s social promotion could make all the difference in how much your content is viewed. Will the post be included in a newsletter? 2) Create Content That Sells. Something you should always check for is if the publisher allows a piece of high value content to link back to your site. 1) Get the Right Eyeballs.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 5, 2014
    [Content, Newsletter] How to Cross-Promote Your Email Content [Guide]
    For instance, you can cross-promote: • upcoming events • giveaways or contests • new blog content • a sale or promotion. We live in an email checking, Facebook scrolling, content-on-demand world. As part of its regular newsletter, Coca-Cola included a small blurb about the event. Absolutely. Say no more.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Content, Newsletter] How to Conduct Market Research on a Tight Budget
    Include a link in customer communications: Whether it''s a newsletter or an invoice, you can include a call-to-action to provide feedback through a short interview. 2) Run a Content Strategy Survey. Is it worth writing a 20-page ebook when a 3-page tip-sheet will suffice? What makes someone download or read a piece of content?
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 3, 2014
    [Content, Newsletter] 6 Ideas to Refresh Your Email Marketing [Guide]
    Clean up the content Once you’ve spruced up your design elements and refreshed your subject line, it’s time to talk content. Relevance Your customers want content they care about and it’s up to you to fill that need. The NFL, for example, creates team-specific newsletters for its customers. We agree.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Content, Newsletter] 7 Marketing Skills You Need to Get a Promotion
    1) Plan your blog content in advance. An ineffective marketer tries to brainstorm, write, and publish blog posts all in the same day, gets overwhelmed, and ends up neglecting her content marketing strategy altogether. Being organized about your content strategy can be as simple as maintaining an excel spreadsheet.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Content, Newsletter] How to Insert Google Calendar Invites in Your Marketing Emails
    Write out your description the way you want it to appear in the calendar. For example, if I wanted to create the following description: First line content. More content. 'Conferences, workshops, product launches, webinars, networking hours -- they''re essential. Insert a Google calendar invite right in your next email!
  • NUSPARK  |  SATURDAY, MAY 24, 2014
    [Content, Newsletter] The Secret to B2B Marketing Content That Helps Win More Clients; Buyer Personas
    'You might think this article is about how to write in an engaging, persuasive way that brings prospects flocking to your website, downloading e-books, white papers and case studies, and picking up the phone to place their orders.  . That’s because good content doesn’t start with pecking out words on your keyboard. It’s not.  .
  • WRITING ON THE WEB  |  THURSDAY, MAY 22, 2014
    [Content, Newsletter] Content Marketing by Blogging: Consistency is the Name of the Game
    'Content marketing through blogging is like playing tennis. Are you writing posts that are clear winners for your readers? Are you serving quality, relevant content  within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging.
  • WRITTENT  |  WEDNESDAY, MAY 21, 2014
    [Content, Newsletter] 11 Reasons to Focus on Quality Content
    If you’re an online business and quality content development isn’t part of your digital content strategy, you’re a step behind. The truth is that content has always been king on the Internet. Quality content increases click-through rates (CTR). Good blog writing and article writing engages readers. Pride.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 21, 2014
    [Content, Newsletter] 7 Easy Tips to Creating Stellar Email Content
    Stellar content can keep them glued to the screen. To help you connect with your readers, we have seven tips to help bolster your email content. Host a brainstorming session If you feel like your content is a little drab, host a brainstorming session to help generate some new ideas, says marketer Izabela Socha with Cooking Planit.
  • BIZNOLOGY  |  TUESDAY, MAY 20, 2014
    [Content, Newsletter] New York Times: all’s fair in love and marketing
    have done a cursory read and have come up with a number of quick takeaways for you that you can start implementing today: Digital first, traditional optional  – while digital is not as fire-and-forget as story-writing is, it’s entirely more sticky. Every content-marketer knows when traffic is best. And for BuzzFeed , too.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, MAY 7, 2014
    [Content, Newsletter] Building a Website from the Ground Up
    She’s interested in doing video and other types of content. And she’s writing a book. want people to subscribe to my newsletter. has its own function and a specific type of content, each should tie back to and support your overall objectives. Newsletters (print and online). 'My bedroom looks out onto my backyard.
  • FATHOM  |  TUESDAY, MAY 6, 2014
    [Content, Newsletter] Email Marketing Explained: The Definitive Word on Subject Lines
    We know that along with having a good relationship with the recipient, writing exceptional subject lines increases the chances our message gets opened in a crowded inbox. What were the actual contents of the message, and did the message itself match up to the expectations the reader had from the subject line? Stop right there.
  • MARKETING ACTION  |  FRIDAY, MAY 2, 2014
    [Content, Newsletter] How Can You Use Content to Rank Higher in Search?
    It’s the mantra of many, but not one that content marketers use often. Smart marketers realize simply developing content isn’t enough; you have to get that content in front of your end users, your prospects, your existing customers in order to affect the bottom line. Answer Questions to Create Top-Notch Content. Summary.
  • BIZNOLOGY  |  THURSDAY, APRIL 24, 2014
    [Content, Newsletter] Email marketing done right (or how to keep people from unsubscribing)
    It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. m assuming you’re not falling into the trap of WRITING SUBJECT LINES LIKE THIS!!! Don’t do the old hack trick of writing “act now!”
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Content, Newsletter] Your Essential Proofreading Checklist: 10 Things You Can't Forget
    My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. was decent at writing and editing, but I didn''t want to disappoint my boss and our clients by letting mistakes slip through the cracks. Pretty much everyone who publishes online content should be concerned with this bullet point.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Content, Newsletter] 8 Types of Content to Help Engage Prospective Students
    This is where your school''s content strategy comes into play. So naturally, you''ll need some content ideas to attract and engage those students. Here are eight types of content that you can create to engage those prospective students online. This information is a great fit for a monthly newsletter format.
  • MARKETING ACTION  |  MONDAY, APRIL 14, 2014
    [Content, Newsletter] Using the Unsubscribe Process to Grow Your Company
    There is always the chance that although that person isn’t benefiting from your content, they may know someone who will, so you want to continue to have a good reputation. If your subscribers pay for your newsletter, you might consider offering something free as an option for those about to leave. It’s not as bad as it seems.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Content, Newsletter] 7 Tips for Creating a Home Page that Establishes Trust
    One reason I don’t like pre-built website themes is because they force you to write to someone else’s idea of what makes a good home page. As I was writing this post, I had to do research for a client — including looking at all the competitor websites in her industry. Quickly tell prospective buyers what your company offers.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Content, Newsletter] 7 Email Etiquette Rules to Send By
    Don’t worry though, if you’re sending content that has value, your unsubscribe rate will remain low. Make sure the content is error-free. Even if you’re sending out your company newsletter, you can offer “teaser” information with a link to the full newsletter. We didn’t think so.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 7, 2014
    [Content, Newsletter] The Social C-Suite. Let’s get real.
    In my mind, it’s kind of like asking the CEO to write the company newsletter. by Jonathan M Patrick Related Stories My biggest blogging victory (and you’d never guess it) 10 Strategies to Battle Content Shock Where does social media fit in the marketing mix? 'Sometimes the hype of social media outstrips common sense.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Content, Newsletter] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. Email Newsletters. newsletter archives.
  • WRITING ON THE WEB  |  MONDAY, MARCH 31, 2014
    [Content, Newsletter] Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate
    'How can you develop more productive blog writing habits ? When are you going to stick to your content marketing calendar ? know many small business owners who purposely procrastinate on writing and finance tasks they hate. tell myself I can do it later, before completing a writing task. What’s it going to take?
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Content, Newsletter] The 9 Emails Your Business Should Be Sending [Guide]
    Newsletter Email. It takes a bit of time to create a solid newsletter, but it’s a valuable marketing tool. Three tips to create a Newsletter Email: A newsletter doesn’t mean long format Break the copy in your newsletter into short, digestible and actionable sections of content, copy, images and calls to action.
  • WRITTENT  |  MONDAY, MARCH 24, 2014
    [Content, Newsletter] 29+ Killer Resources to Learn Copywriting
    challenge you to identify one great or even mid-sized brand with mediocre content. As long as brands have advertised, their visibility has been due in part to the quality of their content. Any list of content writing resources would be remiss to not include Copyblogger, one of the most authoritative resources on the subject.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, MARCH 21, 2014
    [Content, Newsletter] Client Newsletters: Empty Suit of the B2B Marketing Mix
    'Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1:        Your Firm Needs a Client Newsletter. Marketers want you to believe that your firm needs a client newsletter.
  • MARKETING ACTION  |  FRIDAY, MARCH 21, 2014
    [Content, Newsletter] Should You Hire a Journalist for Your Content Marketing Team?
    'In his recent book, Epic Content Marketing , Joe Pulizzi remarks that many of us marketers and our organizations are becoming – or have already become – publishers. Our business model is different from traditional publishers, but the goal of building an audience that likes and trusts our content is the same in many respects. bureau.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Content, Newsletter] Help Google Connect the Dots Between Your Social Profiles
    'Late last week, while updating my Google+ profile, I noticed that I could let Google know where I had previously contributed content. Without really thinking about it, I added two venues for whom I used to write: MarketingSherpa and The Visual Thesaurus. LinkedIn. To help Google, it pays to take a minute to check your profile.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Content, Newsletter] Existing Content Faith-Based Organizations Can (and Should) Repurpose
    They see congregations start to think about re-purposing existing stories and content to engage on a new level with old and new audiences. The four suggestions below can be used by any type of religious congregation or organization and, in Aimee''s experience, have been very effective methods when producing engaging content. Podcasts?
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Content, Newsletter] Social Media is a life sentence
    Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. The good news is that while social media is, indeed, a life-sentence, it’s not solitary confinement, not like writing a novel could be — or maintaining the weekly newsletter for your company. Every day.
  • WRITTENT  |  MONDAY, MARCH 10, 2014
    [Content, Newsletter] 10 Ways Marketing Agencies Rock the Web with Content
    'Is there anything better than a real-life content marketing success story? While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. didn’t think so!
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Content, Newsletter] How to Create a Fantastic Email Newsletter [Checklist]
    'Sending an email newsletter requires juggling a lot of moving pieces. Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. 1) Figure out your newsletter''s goal. 2) Gather your content.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Content, Newsletter] Why Marketing Automation Fails: 3 Common Reasons
    You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. As David Moth writes on the Econsultancy blog -- “It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.”
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Newsletter] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Once your readers finish consuming your content, their thought should never be “ well, what do I do now ?” Writing highly-controversial blog posts isn’t without risks, but it can be a way for your brand to gain new customers. Example: Curious how content marketing could help your organization reach its marketing goals?
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Newsletter] How to Write a Standout Resume and Land Your Next Marketing Job
    'If you find resume writing a painful chore, you’re not alone. Tips for Writing a Standout Resume. To write a truly effective resume, you need to define exactly what this unique blend is -- we’ll call this your value proposition. Your ability to write headlines that take content viral?
  • ENGAGE  |  THURSDAY, FEBRUARY 27, 2014
    [Content, Newsletter] 4 Sure-Fire Ways to Get More People to Share Your Content
    'There’s a lot of noise out there on the Internet today; to stand out, you have to have great content. Let’s assume you do have great content. Having great content is important. If you want to break through in the new attention economy—if you want your content be both read and shared—you’ve got to promote. Well, sort of.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Content, Newsletter] Answers to 10 Email Marketing Questions You Were Too Afraid to Ask
    To prevent anyone else from being in the same situation I was in, I decided to write one post to answer all of my most burning questions that I felt stupid asking when I first started. 3) Where does an email newsletter fit into email marketing? Maybe you create a lot of content and you share it with your list every morning at 7 a.m.
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Newsletter] 10 Tips to Maximize ROI at Manufacturing Tradeshows
    ll be writing plenty more about this topic in the coming weeks, but today I offer you 10 ways to maximize ROI at your upcoming tradeshow. To say it a little nicer: write the press release telling readers that you’re attending the tradeshow, tell them what to expect from your company, then… stop. If you will demonstrate new products.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Content, Newsletter] Increase B2B Traffic and Reach with a LinkedIn Blog
    'LinkedIn has long been the place where B2B marketers could build a professional network, create an online resume and share compelling content with that network. Write Unique Content. Your plan needs to focus on great content. Don’t syndicate your content between your blog and LinkedIn. Subscribe to my blog.
  • SYNECORE  |  THURSDAY, FEBRUARY 20, 2014
    [Content, Newsletter] Six Tips to Creating the Perfect CTA
    Despite that minor speedbump in the race that is content marketing, there are still ways to find success for your CTA, which will gain your company more leads and nurture the ones that you have with your great content. When writing the content for your CTA, get specific about exactly what you are offering. 3) Use Content.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Content, Newsletter] Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms
    They don’t sort of write the correct code or almost solve their customers’ technology issues. Write an ebook. Your website can be an electronic version of a brochure… or it can be an interactive hub for making contacts and presenting content. Present content offers. Success is in the details. Research.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Content, Newsletter] Stuck Writing? 35 Sure-Fire Copywriting Tips & Tricks from the Pros
    'With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them to leads and customers – consistently producing powerful, high-quality copy is tough. Write the copy first, then pull out the strongest phrases to use as headlines and subheadings.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content, Newsletter] 59 Killer Content Marketing Stats: 2014 Edition
    'Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012. vs 2.5%).
  • SYNECORE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content, Newsletter] The Five Elements Behind Blogging Success
    'So you''ve written plenty of blogs and conducted your fair share of content research.but have you really looked into the elements that take a blog from zero to content hero? That being said, blogging as a means of marketing your company is not solely about the blog''s content, but also how it''s being presented to your audience.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 10, 2014
    [Content, Newsletter] Email Marketing: 2 campaigns that used innovative creative to generate leads
    Admittedly, it’s tough to create excitement around content in general, so I understand the struggle to find that wild spark in niche markets or with products and services that don’t seem to have an ounce of sexy on their surface. Email Marketing: Writing powerful email copy boosts CTR 400% [More from the blogs]. Boring is a choice.
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Content, Newsletter] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    From checking out the best content on the web for inspiration, to leveraging tools that make you more efficient, to reading up on advice from industry experts, there are quite a few educational resources online that can help you become a better marketer. How to Brainstorm Content Ideas in a Fast, Easy, Visual Way. But guess what?
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Content, Newsletter] 11 Signs Your Business is in Dire Need of Blogging
    The solution to your problem might be business blogging – or creating more content if you’re already on it. To learn more about just how easy it is to monitor the success of content marketing, we recommend Blogging Metrics: How to Find and Apply Actionable Intelligence. It’s the single most-effective way to. Improve your SEO.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Content, Newsletter] "They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter
    Basically, you picture any and all viral content. You probably don''t think of wildly successful email newsletters. Well, prepare to have your preconceived notions thrown out of the window: BuzzFeed has email newsletters -- and they''re more successful now than ever. Q: Why does BuzzFeed do email newsletters? Memes.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Content, Newsletter] The State of Media Mixology
    Writing in The New York Times, David Carr says we live in “an age of individualized media cocoons … each of us is building our own little campfire on our phone, tablet and big screen at a time and place of our own choosing. “  Consumer media use, which used to be predictable by demographics, has gone ka-fluey!   TV/Cable/Video.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, FEBRUARY 5, 2014
    [Content, Newsletter] The Day that Google Died
    My marketing assets consisted of my e-newsletter database (I started off with 75 subscribers — woohoo!) At the end, I’d give people a free report in exchange for signing up for my newsletter. I’d then include a link back to the report and my own e-newsletter. sent out a print newsletter. She died.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 30, 2014
    [Content, Newsletter] Blog to Book: The Secret Behind Expert Ebooks
    If you’re any kind of expert, your credibility depends on a strong internet presence with content that showcases what you know, what you do, and who you do it with. How do you find time for all these forms of content marketing? And use your blog writing as a means to create ebook chapters.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 28, 2014
    [Content, Newsletter] Tips to Creating an Engaging Internal Newsletter
    One simple way to inform and inspire your staff is to create an internal newsletter. “An internal company newsletter can be an important tool to keep employees in the loop about company activities, policies, products, and services,” Mario Almonte, a partner at Manhattan-based Herman & Almonte Public Relations , says.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Content, Newsletter] The TOP 25 Must-Read Internet Marketing Blogs
    Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging. Blogs on Content Marketing and Content Creation. Their site is a must-read internet marketing blog about content marketing and copywriting. Newsletters.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Content, Newsletter] 30-Day Blog Challenge Tip #23: Repurpose Blog Content
    and HubSpot User Group (HUG) Leader of Boca Raton : " Most new blogs should be spending about half of their budget on blog post writing and half of their budget on blog post promotion. And attract more eyeballs to your best blog posts via your email newsletter, email workflow messages, and social media status updates. ". Blogging
  • MARKETING ACTION  |  THURSDAY, JANUARY 23, 2014
    [Content, Newsletter] 7 Call to Action Strategies: Tips and Advice
    Your content must have at least one call to action to tell the reader what to do next. Above the fold: Include a CTA above the fold on the first page of your site, sales letter, or other content. At the side: You could include a signup button or offer along the side of your content where readers will see it as they scroll.
  • LEADERSHIP  |  TUESDAY, JANUARY 21, 2014
    [Content, Newsletter] The Swiss Army Knife of B2B Thought Leaders—24 Tools You Can’t Do Without
    But since we are on the subject of a content-driven strategy for thought leadership, let me get back on track. Today’s B2B buyers are constantly bombarded with content. Your content – whether verbal, visual or written – should reflect those skills, ethics, and traits. Write with CLARITY( 9) and PERSPICUITY( 1)0.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Content, Newsletter] 14 B2B Blogging Best Practices from Creation to Promotion
    'Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ). Blogging Content Marketing Search Engine Marketing Blog
  • WEBBIQUITY  |  TUESDAY, JANUARY 14, 2014
    [Content, Newsletter] 29 (of the) Best Twitter Guides, Tips and Infographics of 2013
    Rachel Katz offers “five tips you can use to create engaging conversations on Twitter,” from having a purpose (“It’s good practice to begin with a purpose for each piece of content shared on social media platforms. Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. Utilize Twitter advertising?
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