Hubspot

FEBRUARY 23, 2018

6 Ways Marketing Content Can Support a Customer Service Team. Distilling Marketing Content Into Monthly Digests. Also known as " middle-of-the-funnel " content, this type of content can be hugely helpful to a customer success team because it reinforces product and value proposition comprehension.

Top of Funnel 76

Top of Funnel Work Management Marketing Management Paid Search Agency 76

Hubspot

APRIL 30, 2020

These insights are based on aggregated data from over 70,000 HubSpot customers globally. Because the data is sourced from HubSpot's customer base, it reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy. Engagement with marketing content reached record levels.

Advertising Benchmark 101

Advertising Benchmark Burn Rate Outreach Open Rate 101

Hubspot

MAY 7, 2020

These insights are based on aggregated data from over 70,000 HubSpot customers globally. Because the data is sourced from HubSpot's customer base, it reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy. Gmail and Google Calendar integrations with HubSpot.

Advertising Benchmark 94

Advertising Benchmark Optimization Work Management Burn Rate 94

Strategic-IC

AUGUST 14, 2018

In this video our Head of Inbound Sales, Fes Askari, and Head of Content Lucy Jones speak to Ben Cotton, Principal Marketing Manager, Sales Enablement at HubSpot to discover more. My name's Ben Cotton and I lead Sales Enablement for HubSpot Dublin. The first one is going to be the content that our reps use. Definitely.

Thought Leadership 48

Thought Leadership Lead Ranking Wiki Hubspot 48

Hubspot

OCTOBER 24, 2018

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. Here's a brief definition of an API, followed by some key information on how to make one work for your business. What is an API? What is an API endpoint?

API 51

API CMS Development Work Management Budget Programs 51

Hubspot

OCTOBER 16, 2019

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. Tactics might include email newsletters, messaging on website copy or blog content, social media management, responding to reviews, and engaging with followers. Image source: HubSpot. Reputation management.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Hubspot

APRIL 10, 2019

No one knows exactly how Google’s algorithm works, but there are a few ways to organize and optimize your website content so Google knows what content to feature on the SERPs for the various searches people conduct to find you. Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you?

Organization 78

Organization Marketing Websites Optimization SERP 78

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

APRIL 14, 2016

Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. A strong marketer is equipped with the content ammo they need to excel. and integrate that with relevant content from external sources (web, blogs, social, etc.)

Curation 28

Curation Enterprise Management Wiki Content 28

Hubspot

JULY 19, 2018

And following it enables you to soak in as much information as possible, master your core job responsibilities, and sets you up to make a lasting impact on your new team. In the first 30 days of your employment, your priority is to be a sponge and soak in as much information as possible. It’s called a 30-60-90 day plan.

Planning 101

Planning Template Examples High Quality Lead 101

Hubspot

FEBRUARY 7, 2017

Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. As it turns out, you really do use some of that elementary school information in real life. Source: HubSpot Academy.

Process 28

Process Ad Building Wiki Landing Pages 28

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Link to product information from within your blog posts. Generate webinar registrations. Build your email subscriber list.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content. It fuels our whole marketing strategy, after all!

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

FEBRUARY 12, 2013

When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. But you know what?

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Hubspot

AUGUST 12, 2013

Because they were using HubSpot''s Social Inbox , that lead information was infused directly into their view of the conversation -- which you can see below under "Lifecycle Stage.". You''ll probably need a social media app like HubSpot or Hootsuite to do this. Reply with information that will help them navigate that decision.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Hubspot

JANUARY 11, 2011

Many have dropped their old roles of content interrupters for new ones as content creators. While APIs seem complicated, this post will break down the information marketers need to understand. To be even clearer, it is an information middleman. What is an API and How Does It Work? Understanding API Documentation.

API 28

API Budget Programs Wiki Paid Search Agency 28

Hubspot

NOVEMBER 5, 2012

Well, back in 2009 Google created Google Wave to combine email, instant messaging, wikis, web chat, social networking, and project management. As a content-based business, it makes sense they'd have a great 404 page! They want to make sure users are engaged and entertained, even when they can't provide their usual content.

Creativity 28

Creativity Marketing Websites Digg Paid Search Agency 28

Hubspot

APRIL 23, 2012

Using a third-party social media management tool, such as HootSuite or HubSpot , marketers can easily collaborate with other departments such as Customer Service (or even Sales), routing customer support questions to the support team and making it easy for communications to be handed off to the most appropriate person.

Work Management 28

Work Management Marketing Management Service Paid Search Agency 28

Hubspot

SEPTEMBER 15, 2010

With this information, create a Transition Plan that is accessible to your entire team. Take a look at Inbound Marketing University and make it a requirement for your teams to get certified, or if you are a HubSpot customer, take a look through Success to build a curriculum. Connect with HubSpot : What are our immediate goals?

Contingency Planning 28

Contingency Planning Planning Inbound Marketing Wiki 28

Hubspot

JULY 9, 2012

Give it a hard start and stop, too -- another HubSpot blogger is a fan of taking her laptop somewhere without a power cord, giving her only enough time to blog that her laptop battery allows. Keep a Company Log: HubSpot uses our internal wiki to post ideas for blog posts.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Parse.ly

SEPTEMBER 24, 2021

The average piece of online content has a three-day lifespan. Evergreen content, on the other hand, broadly refers to any article, post, or video that garners significant attention well beyond this typical three-day cycle. Consistent relevance, however, doesn’t mean evergreen content can’t or shouldn’t be updated and reused.

Wiki 52

Wiki Content Tagging Lead Scoring 52

Sprout Social

APRIL 28, 2022

Company Intranet or wiki tools. Recent research from Teamwork notes that people are up to 25% more productive when they have quick access to deliverables, requirements and other critical project information. Beyond that, Sprout also serves as the home base for all of your external social content. Team chat tools. Confluence.

Budget Programs 91

Budget Programs Enterprise Management Tools Work Management 91

Hubspot

SEPTEMBER 8, 2011

Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Resources for location based marketing information. Businesses need to figure out how they can use this information going forward. Can you build check-in information in your loyalty program?

Rules 28

Rules Campaigns Work Management Marketing Management 28

Hubspot

OCTOBER 17, 2018

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. Increasing the number of certifications held by each student (HubSpot Academy). Growth Hacking Examples. And it didn't end there. "We

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

AUGUST 15, 2014

This is the person who’s just at the conference to soak up as much information as possible. Goal = Write high quality content. This is the person who attends a conference specifically for blog (or other content) fodder. Then, this information is compiled, analyzed, and turned into a plan of action. 2) The Sponge.

Conference 28

Conference Wiki Blogger Network Marketing 28

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. I think that conversation begins and ends with content. But, they absolutely hit it out of the park when it came to content. They also highlight each blogger with a head shot, bio, link to their blog and contact information.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

JUNE 23, 2010

Blog" can also be used as a verb, meaning to maintain or add content to a blog. Think of HTML as the brick-and-mortar of pages on the web -- it provides content and structure while CSS supplies style. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.)

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Marketing Insider Group

SEPTEMBER 14, 2021

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. The Content Marketing Gurus.

Case Studies 345

Case Studies Content Case Study Statistics 345

Hubspot

FEBRUARY 19, 2020

You'll notice a strong bias toward making information discoverable whenever it's practical (and sometimes when it's not) so as not to accidentally create information silos. But there's no sense in overwhelming your colleagues with more information than they can absorb or need, either. Communicating Via Email. That's the ideal.

Advertising Channels 91

Advertising Channels Lock-In Wiki Broadcasting 91

Hubspot

JUNE 5, 2014

Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it. Now, here at HubSpot, it''s a different story. And in contrast to my random redesign outbursts, HubSpot''s last decade of redesigns (okay. HubSpot is a system.

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Hubspot

AUGUST 5, 2016

At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. If you need help organizing this information, check out these buyer persona templates or this handy tool. At HubSpot, we write a mock press release before we launch a product. How big is there team?

Planning 28

Planning Product Tips Buyer Personas 28

Webbiquity

OCTOBER 23, 2012

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Jon Elvekrog details “four concrete strategies to use social advertising to deepen your brand impact on Twitter” for brands, among them getting your content “in front of connected fans.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Hubspot

SEPTEMBER 13, 2012

Any online content creator knows: Writing for the web is no easy feat. We've published a brand new Internet Marketing Written Style Guide , meant for helping the modern-day marketer and online content creator figure out just how to write for the web. IT: Abbreviation for information technology. wiki: Lowercase.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

MAY 27, 2016

In marketing, we construct our content with our buyer personas in mind. When we set goals at HubSpot, we identify both positive and negative aspects things we'll commit to accomplishing, and others that we'll intentionally exclude from focus. For example, are you creating a dashboard when a single report would do the trick?

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Wiki Advertising Benchmark 49