B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. Joel’s take on this is that “content creation can be a humiliating process.” Joel advises us to accept the fact that some content just won’t resonate. You hope for reader reaction as well, of course (why else publish it?)

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. Joel’s take on this is that “content creation can be a humiliating process.” Joel advises us to accept the fact that some content just won’t resonate. You hope for reader reaction as well, of course (why else publish it?)

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

NOVEMBER 29, 2011

Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. For both areas, content is power on the social web and to the extent we can create it and move it virally through a network, we will be successful.

Content 100

Content PR Social Media Ethics 100

B2B Memes

FEBRUARY 27, 2012

Listening yesterday to Leo Laporte’s podcast, This Week in Tech , I was reminded how technology is constantly befuddling those who believe in a clear distinction between content consumption and creation. The important thing here is that technology is not changing the nature of content consumption, but revealing it.

Creativity 100

Creativity Act-On Demand Course 100

B2B Memes

JULY 6, 2011

In an article published last Monday, Joe Pulizzi advocated the use of editorial advisory boards for content marketers. When that happens, you have to be ruthless (in a nice way, of course) and ask them to step down. Concern about conflicts of interest goes both ways, of course. Don’t ask for too much.

Effectiveness 100

Effectiveness Tips Work Management Conference 100

B2B Memes

MAY 31, 2012

But for any content creator, SEO (as most people practice it, at least) is the kiss of death. If you want your content to work, write for people, not for search engines. That is, whatever you gain from writing for search engines, your site visitors lose through irrelevant or shallow content. It is something they simply accept.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

OCTOBER 12, 2010

However, to dwell for a moment on the metaphor of container vs. content, can we really say that the blog format doesn’t influence its content? If, on the other hand you think, like Schaeffer’s opponent, Mitch Joel, that blogs imply a certain attitude and voice , you’ll have a more restrictive view of appropriate blog content.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

OCTOBER 9, 2012

Digital-first is about distributing content through all those media in the most efficient way possible. That, of course is easier said than done. As publishers, if we want to interact with them, we have to be able to deliver our content when they want it, where they want it, and how they want it. Try This Test.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 9, 2012

Digital-first is about distributing content through all those media in the most efficient way possible. That, of course is easier said than done. As publishers, if we want to interact with them, we have to be able to deliver our content when they want it, where they want it, and how they want it. Try This Test.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

MARCH 1, 2012

Midway through the month, I noted a few of the things I’ve learned about Twitter and myself in the course of this challenge. First, I’ve found that tweeting about articles and other Web content is a good way to keep track of them. On days when a lot of them were sharing great content, I didn’t have any difficulty meeting my quota.

Twitter 100

Twitter Promotion Conversion Course 100

B2B Memes

JULY 15, 2011

I would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst. In that case, of course, it’s not really early adoption at all, but a herd mentality. A little early adoption might have gone a long way towards slowing, if not reversing, that depressing trend.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

FEBRUARY 3, 2011

I’m tired of writing the stories, cooking the meals, flying the corporate digital jet and waxing the furniture—figuratively, of course.” In a subsequent article on ReadWriteWeb, “ I Worked on the AOL Content Farm & It Changed My Life ,” Kirkpatrick acknowledged that he has indeed been having trouble filling the position.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

JULY 22, 2011

When they hear words like user instead of reader , branding instead of reputation , or content instead of editorial , their writerly instincts tell them that accepting such language would be a sellout to the corporate world. They’ve got it wrong, of course. Similarly, I worry about a phrase like content marketing.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

SEPTEMBER 19, 2011

For print journalists, the ultra-short-form concept of publishing tiny bursts of copy over the course of a day was completely alien. Related posts: Journalists, Content Marketing, and Tough Questions. The resistance will not be so fierce. Realistically, though, it was only an option for the very few.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

DECEMBER 8, 2010

Of course, daddy figures have a downside: if you want complete control, you probably shouldn’t do business with them. The iPad and other tablets are really distinct new forms of media that offer users a new way of experiencing content, and to the extent that Apple is putting up hurdles to that experience, publishers are right to fight back.

Pricing 100

Pricing Price Course Media 100

B2B Memes

JUNE 22, 2010

A lot depends, of course, on the extent and nature of the ghost writing. Tags: Content Marketing Ethics Social Media blogging Writing. It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

NOVEMBER 8, 2010

In other words, not only was it OK to use the content without permission, but in fact, the magazine was doing the poor writer a favor, both by giving her more exposure and by improving it with a little crack copy editing. The idea that they owed us anything for the value of the content itself never occurred to them.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

DECEMBER 3, 2010

Brogan’s prerecorded presentation, on the “Rise of the Trust Agents,&# was very good, of course. Excellent content and presenters, to be sure, but they were sabotaged by disembodied voices, bullet-stuffed slides, and overly complex tables and charts. While he used slides, they were accompanied by video of Brogan giving his talk.

BtoB 100

BtoB Webinar Metrics Trade Show Sample 100

B2B Memes

MAY 9, 2012

I don’t know her, of course, but I’d guess the problem isn’t that she was being human or that she was being too personal. The test is not whether the content is dryly factual or snarkily silly, superbly impartial or grossly biased. I think not. Rather, she was responding to the wrong instincts and emotions.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

JUNE 26, 2012

Steve Buttry, in the course of reflecting on his own (transparent) habits of repetition, provides a good summary of the matter.). Related posts: Commodity Content, Demand Media, and Quality. Subsequently several more instances of similar recycling from other publications were uncovered. But that’s no basis for calling him a bad person.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

MARCH 19, 2010

A 2008 study looked at the best times and days to publish content. And of course, if I should happen to be doing something else at the time, I should probably wait until the next Thursday. .&# Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

AUGUST 31, 2010

While you might be passionate about analytic philosophy or avant-garde classical music, you should probably avoid titles like “What Wittgenstein Can Teach You about Buyer Personas” or “ Arnold Schoenberg and the Art of Content Marketing.”). There’s a risk, of course, in drawing comparisons between your personal passions and B2B issues.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

JANUARY 31, 2012

And, of course, my potential readers have to decide which of three venues to purchase it from. The Coming Content Marketing-Publishing Continuum. After submitting the book, I had to make changes or corrections via three different web sites. I have, I admit, become a self-publishing enthusiast.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

NOVEMBER 12, 2010

One of the most exciting areas today in the realm of what we used to call publishing is content marketing. Not that I object to content. That is, all editorial is content, but not all content is editorial. But as a word, content has its downside. Where there’s content, there must be. That’s a pity.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. Tweets or retweets that link to the editor’s own articles or other content from the publisher’s brands. By its nature, of course, retweeting is a social activity.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

SEPTEMBER 28, 2011

The Web, of course, has flung the door wide open, and there are few barriers to publishing left standing. Wouldn’t we all be better off if we didn’t spend so much time writing, reading, or otherwise consuming second-rate content? Most of us just aren’t very good at judging the true worth of content. But here’s the problem.

Barriers 100

Barriers Sample Statistics Impressions 100

B2B Memes

DECEMBER 12, 2011

Likewise in journalism, the technology may help shift control of content from the producer to the consumer, as UC Berkeley new-media professor Richard Koci Hernandez told Walker: Imagine, he suggests, a photojournalist covering a presidential speech whose audience includes a clutch of protesters.

Distribution 100

Distribution Impressions Course Trends 100

B2B Memes

SEPTEMBER 6, 2011

By way of disclosure, I should say here that while I’ve been practicing trade journalism for 25 years, I didn’t go to journalism school, or even take a journalism course. I’m pushing my students to not be content-first, not platform-first, but audience-first,” Mersey said. “My

Blogger 100

Blogger Class Education Training 100

B2B Memes

MAY 31, 2013

How the transition plays out will vary with the circumstances of each company, of course, but the main hurdle is the same for all legacy publishers—the all-consuming demands of the print process. What I’ve learned should not have surprised me, but it did: Digital-first theory is vastly easier than digital-first practice.

Fulfillment 100

Fulfillment Act-On Practices Demand 100

B2B Memes

DECEMBER 10, 2012

Back then, he surprised me with a pessimistic assessment of the state of content marketing as a home for journalists. A year later, he’s reversed course. Conley’s money quote from last year’s interview laid out a compelling-sounding reason that content marketing and journalism can’t mix: lack of courage.

Practices 100

Practices Content Marketing Content Paid Search Agency 100

B2B Memes

SEPTEMBER 30, 2011

As an editor myself, my instinct is to say that those sales people just don’t have the brains and creativity to sell good content. As the old advertising model that powered trade magazines for so many decades withers away, it’s getting harder and harder to sell independent, reader-oriented content.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100