Liveintent

JANUARY 11, 2021

” With Slack promising to handle many of the workday interactions, there’ll be more room in the inbox for customers to engage with their opt-in content and consume messaging from their favorite brands. ” Channel diversification is important. . ” Channel diversification is important.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Liveintent

AUGUST 3, 2022

The importance of marketing channel diversification & brand awareness. How can marketing channel diversification help my D2C business? With LiveIntent’s Native Curated packages, you can promote your brand with vertically-aligned sponsored content packages. Let’s take a look.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

Media 95

Media Brand Identity Branding Storytelling 95

SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. By leveraging AI, advertisers can tailor content in real time, based on data-driven insights about audience behavior and preferences.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Moz

AUGUST 18, 2020

To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led pieces and surveys. What is creative diversification? Nothing is going to beat existing news content, though.).

Link Building 59

Link Building Creativity Ad Building Outreach 59

Content Standard

APRIL 16, 2024

Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. The role of AI in SEO content creation Amidst the resurgence of SEO, organizations must take a fresh look at their approaches to planning, creating, and managing SEO content.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Heinz Marketing

MARCH 28, 2024

Specialized Functionality: Niche platforms may focus on specific marketing functions such as social media management, content marketing, or lead generation, offering advanced features and integrations in those areas while forgoing the broader suite of capabilities found in traditional marketing automation platforms.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Zoominfo

JULY 9, 2019

For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

chiefmartech

SEPTEMBER 5, 2021

Genei — automatic summarization of background content for content creators. My point is that while consolidation is happening, diversification is thriving too. This is not as paradoxical as it sounds, when you recognize that consolidated platforms enable greater diversification and specialized of apps on top of them.

Paid Search Agency 72

Paid Search Agency Marketing Management Companies Startups 72

Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? In the ever-evolving world of digital marketing , content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Atomic Reach

AUGUST 11, 2022

The Las Vegas market, like society as a whole, is undergoing an unprecedented acceleration of diversification, and the smart travel and resort companies understand that this isn’t something to be avoided, but something to be embraced. What we did: Examples of RAD AI EQ Informed content. This would take you or I years.

Paid Search Agency 52

Paid Search Agency Companies Order Campaigns 52

chiefmartech

APRIL 12, 2021

When you use martech tools that aren’t deeply integrated, you’re the one who ends up doing the work of integration — cutting-and-pasting data and content, mapping concepts from one tool to another, figuring out how to stitch together disconnected analytics and workflows. The Great App Explosion is an empirical reality.

Tools 124

Tools Stats Case Studies Custom Publishing 124

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Exo B2B

MAY 1, 2020

In short, the planned work covers several important issues, including delays in launching this new product in new markets (diversification = higher risks). As a result, the digital strategy must also align itself with this diversification. Your website, blog and rich content.

B2B Marketing 59

B2B Marketing Planning B2B Ideal Customer Profiles 59

Convince & Convert

OCTOBER 8, 2015

This is the best way to create an audience and demand for your content. If Google is your number one source of traffic, it’s best to protect yourself through diversification. Get more content like this, plus the very BEST marketing education, totally free. Diversify your traffic sources.

Wikipedia 145

Wikipedia Google SERP Business 145

RebelMouse

FEBRUARY 9, 2024

They have grown considerably in that time — not just in traffic, but also across content providers (e.g., Even with great expert content, they just weren’t getting enough traffic. Previously, the site was heavily based on tags with only a few categories, which wasn’t the ideal way to organize all of the content.

CMS Development 74

CMS Development SEO Work Management Tagging 74

Choozle

MARCH 22, 2023

It directly stems from the fact that it’s supported by user generated content. User generated content provides a fast sense of connection and community. It’s likely content developed for TikTok would translate well for CTV, with a few tweaks. It puts personalized engagement into focus, and pushes the notion of authenticity.

Paid Search Agency 52

Paid Search Agency Spending Advertising Agencies Ads 52

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Segmentation allows for personalized content, increasing engagement and conversion rates. Instead of buying lists, focus on organic growth. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Liveintent

JULY 14, 2021

Discretionary spending reached an all-time low, and with news cycles rife with COVID-19 headlines, not only did advertisers cut back on ad budget, but they blocked impressions on content with words like COVID-19, pandemic, and coronavirus. Those that persevered implemented strategies that emphasized diversification.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Liveintent

SEPTEMBER 6, 2019

You’re probably not surprised to hear us say that email offers a great channel for that diversification. They show interest in specific content while permitting missives into their private inboxes. Marketers can have greater confidence that their messages will appear alongside relevant, vetted content.

Email Marketing 75

Email Marketing Mobile Advertising Work Management Differentiation 75

RebelMouse

APRIL 18, 2018

But it doesn't mean that there isn't space for social video in your 2018 content strategy. doubling down on its video content in 2018. Part of their shift to video is thanks to the performance of their media property Bon Appetit, which is experiencing enormous success with its food content. The Rise of Content Series.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

ANNUITAS

DECEMBER 23, 2016

I thought it would be interesting to revisit some content marketing predictions for 2016. Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Looks like they are holding up!

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100

Lake One

OCTOBER 19, 2023

To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. Diversification : Employee advocacy multiplies the number of voices, backgrounds, and writing styles that influence your social media strategy.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Anyword

JUNE 11, 2020

If you look back at what I’ve covered in my blog posts so far, there’s a gaping branded content -sized hole. . I haven’t addressed branded content here for the simple reason that for the last few months since The Great Upheaval, branded content initiatives have been pretty much non-existent. The Slow Revival. A Tonal Shift.

Brand Identity 56

Brand Identity Branding Content Fulfillment 56

ANNUITAS

FEBRUARY 2, 2016

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. Creating too much content: Carlos Hidalgo just wrote about this issue on these very pages.

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

Thinkers360

FEBRUARY 28, 2024

Active and engaged: Identify individuals who actively publish content, participate in industry discussions, and maintain a strong online presence. Provide Valuable Content and Resources: Analysts and influencers are inundated with information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Outbrain

DECEMBER 15, 2021

Continued investment in revenue diversification. Will 2022 be the tipping point with revenue diversification efforts driving increasingly significant revenues? At Outbrain, we’ve invested in tools such as Audience Campaigns and Conversion Card to help our partners feature their own commercial content within Outbrain widgets.

Advertorials 29

Advertorials Advertising Agencies ROAS Privacy 29

Valasys

AUGUST 7, 2020

The content on social sites can be linked to blog sites, websites, or embedded in any messages or emails to deviate users to your conversion goals. Deploy Video Content to Attract Audiences Especially Millennials and Genz. Make the most of their Instagram Channel by posting unique and original Video Content. Introduction.

Planning 96

Planning Business Ideal Customer Profiles Lead Ranking 96

ConvertKit

NOVEMBER 28, 2018

How to know you’re ready to start your online coaching business diversification. If you’re thinking about business diversification and transition into a coaching business, here are some ways you know it’s right for you. Steps to starting our coaching business diversification. You’re a people person. Find ways to gain experience.

Business 49

Business Fulfillment Class Consulting 49

Brightedge

DECEMBER 21, 2020

A few reasons why so many businesses are focusing on YouTube marketing: 52% of marketing professionals worldwide name video the type of content with the best ROI. People search for more video results than any other content. Videos get shared more often than other marketing content. Valuable content to focus on.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Brandpoint

NOVEMBER 9, 2021

Social selling will still be a thing, but the shift will be toward content creators and friends — reviews that feel authentic and trustworthy. In 2022, content should be created with future search behaviors in mind so that a story isn’t a one-and-done deal. 2) Executives get real on LinkedIn.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Hubspot

AUGUST 10, 2018

Combine that with YouTube's increased number of site visits -- and growing viewership of its content on diversified platforms, like the YouTube app, as well as streaming tools like Chromecast. In 2012, Facebook acquired visual content-sharing app Instagram, which has been pointed to as crucial to the company's success.

Youtube 65

Youtube Facebook Marketing Websites Amazon 65

Anyword

FEBRUARY 6, 2019

Each month, we release new data, along with relevant insights on content distribution. Meanwhile, other publishers (like The Economist and the Washington Post ) are turning to branded podcasts as an additional revenue source in this age of revenue diversification. Think about leveraging your evergreen content ). January Recap.

CPC 40

CPC Cost Per Click Facebook Sales Qualified Leads 40

Crimson Marketing

MARCH 5, 2015

This expectation has prompted a diversification of marketing technology, resulting in a paradox of choice for marketers: they struggle to navigate and optimize the multitude of technologies at their disposal.” ’ And as a result, they expect a seamless user experience from brands across every device and digital marketing channel.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Convince & Convert

JULY 17, 2015

When you sign content-focused publishers as affiliates, you automatically diversify your traffic. It used to be possible for affiliates to build content sites around a certain brand, but with Google’s strict quality controls, this is harder to do. Because you’re looking for diversification, they can sometimes be hard to find.

Verticals 155

Verticals Blogger Conference Custom Publishing 155

Parse.ly

MAY 30, 2021

So what is the total marketing contribution our content strategy is giving to the business?”. We had a 50%+ ARR contribution to business, site traffic , pageviews and content generation all seemed to be on the up and up. . For content performance we relied heavily on the all-in-one measurement solution that is Google Analytics. .

Practices 52

Practices Marketing & Strategy Best Practices Cost per Acquisition 52

Outbrain

JULY 20, 2020

Since audiences engage differently with content (ie. They can even be leveraged to distribute and drive your own revenue diversification initiatives. Outbrain’s Audience Campaigns is a self-service tool that helps publishers deliver the right content to the right audience , offering the best personalised content experience.

Ad Building 29

Ad Building Advertising Agencies Newsletter Banners 29