WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Finally, getting SEO and marketing assistance from different providers can lead to inefficient duplication of effort.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

AUGUST 1, 2007

Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0, tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2006

The experts in professional services marketing at RainToday are conducting a survey among professional services firms regarding lead generation.

Lead Generation 20

Lead Generation Customer Surveys Service Generation 20

WebMarketCentral

AUGUST 6, 2007

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Viral campaigns are generally much more effective at increasing brand awareness than actual lead generation. Even with the most careful planning and execution, however, not every campaign will be a huge success.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

JULY 30, 2007

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. These are unlikely to get wide viral distribution, but more likely to appeal to people within your target market. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

DECEMBER 18, 2008

Leaving your content open may actually produce more leads in the long run, but you have no way to measure that with any precision (or even know for sure if that's the case). Wouldn't it be great if there was a way to get a higher percentage of visitors to voluntarily provide you with their contact information? Printing it?

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

SEPTEMBER 2, 2009

Search is for lead generation, or more accurately, name generation. It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers. Like traditional PR, it is a "top of funnel" tool. It's as much about reaching influencers as prospects.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

OCTOBER 22, 2009

Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case. Social Tagging.

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

NOVEMBER 17, 2009

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

JANUARY 28, 2009

FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers. Paid membership runs $99 per month plus $100 per accepted lead. Social Tagging Web Marketing.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType Contact Tom Pick: tomATwebmarketcentralDOTcom.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 9, 2009

tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal icerocket tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal Contact Tom Pick: tomATwebmarketcentralDOTcom.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Speak Up Speaking engagements are an excellent source of high-quality leads. Test Their Knowledge Quizzes are a relatively inexpensive, easy and fun way to collect leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

OCTOBER 9, 2007

Ultimately, however, what's really important isn't raw traffic, but conversion of that traffic into buyers or B2B leads. Keep the contact form short. For generating B2B leads, ask for minimum amount of information necessary, such as name, company, phone and email address. Dan Briody recently wrote a helpful article for Inc.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

FEBRUARY 6, 2009

Guide the process from initial contact through closing the deal. He defines a lead as "anyone with a checkbook" and exaggerates product capabilities in order to close more deals. Salesperson B, on the other hand, carefully qualifies leads and sets proper expectations. Can use ethical or unethical practices to get results.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

NOVEMBER 11, 2009

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. While the results aren't scientific by any means, they are enlightening. The results? For a minimally retweeted post, Twitter drove about twice the traffic of LinkedIn.

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

NOVEMBER 2, 2009

According to eMarketer, SEO tops the list of effective web lead generation methods, as " Forty-eight percent of marketers (in a 2009 study by Forbes) said that SEO was the best method for generating conversions online."

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

WebMarketCentral

SEPTEMBER 16, 2008

So again: banner ads are branding, not revenue or lead generation. They may very well have a role to play in your marketing mix, but it's important to understand what that role is. ** technorati tags: MarketingSherpa, banner ads, click through rate, average CTR, branding, conversion rates, lead generation del.icio.us

Banner Ads 20

Banner Ads CTR Banners Ads 20

WebMarketCentral

JANUARY 16, 2009

They promise to have all resumes reviewed by an experienced recruiter, who then matches skill sets with companies actively recruiting in the candidate's are and provides contact information for the actual decision makers, thereby avoiding "gatekeepers."

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

DECEMBER 3, 2009

What's the real the optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak. How can you improve conversion rates?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

SEPTEMBER 6, 2007

I recently received an email from Bill Halpern of Integrateurs International , a telemarketing B2B technology lead generation firm. Audience understanding: it was clear from his message that he understood who my audience is (marketers interested in B2B lead generation, particularly in the technology sector).

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

NOVEMBER 19, 2008

That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

DECEMBER 11, 2008

For example, your online lead generation goes up this month (or down). If you've just launched a campaign for a new product and increased your search advertising budget, then one would expect leads to go up. It's also critical to stay in touch with "cold" leads. No, not annoying , but tenaciously inquisitive.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

AUGUST 29, 2007

social media, B2B lead generation, thought-leadership content, social tagging, Astrocom, Kinetic Data, Unimax, telephony migration, ITIL, bandwidth aggregation, service catalogs del.icio.us . ** technorati tags: Paul Dunay, podcast, web 2.0 tags: Paul Dunay, podcast, web 2.0 tags: Paul Dunay, podcast, web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

OCTOBER 6, 2008

Of executives "who said they focused on sales ‘effectiveness' strategic activities such as lead management and deal registration, 62% reported an increase in revenue. Ensure that leads are delivered rapidly. Particularly for near-commodity products, leads can "cool off" quickly, and first-to-respond often beats best product offering.

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

FEBRUARY 1, 2008

AA: I work with mid-size to large B2B companies who have embraced the idea of online communications, thought leadership and nurturing, but need help creating a strategy that delivers sales-ready leads. Many times they are clients who've purchased marketing technology and are struggling to make it perform and deliver desirable outcomes.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

APRIL 11, 2008

Brian Carroll, B2B Lead Generation Blog, Elge Premeau, My Travels on the Net, Albert Maruggi, Marketing Edge podcast, Skip Lineberg, Marketing Genius, corporate bloggers, technology bloggers, Russell Shaw, Marc Orchant icerocket tags: Matt Richtel, New Yorks Times, Work fast, die young: The blogger lifestyle? Why do you blog?

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

FEBRUARY 14, 2007

Webinars can be a powerful B2B lead generation tool, but vendors come with a wide variety of price points and feature sets. Check out several before selecting the best one to meet your unique needs.

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

JULY 25, 2007

tags: webcasting, rich media, webcast report, ON24, webinars, research icerocket tags: webcasting, rich media, webcast report, ON24, webinars, research The Internet marketing portal: WebMarketCentral.com The B2B IT PR and lead generation specialists: KC Associates Contact Tom Pick: tomATwebmarketcentral.com

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

OCTOBER 16, 2007

This week I caught up with Dale Underwood, CEO of EchoQuote , an automated lead capture web service provider. EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

DECEMBER 20, 2007

More than half of IT decision makers said it was extremely or very valuable to reach out to peers beyond their personal contacts when considering a technology purchase. Discussion groups and peer-to-peer networks were the most frequently used types of social media, followed closely by social networks (e.g. tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

FEBRUARY 23, 2007

Dainow is absolutely on target in pointing out that one-shot campaigns such as email blasts (or worse, sweepstakes), while effective at driving short-term traffic spikes, often lead to few if any new sales. There are three things a visitor could do upon hitting your landing page: 1) Convert into a sales lead (ideal).

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

AUGUST 14, 2007

The average conversion rate (percentage of clickers who buy an item or provide lead contact information) is 4-5%. Email marketing campaigns The average open rate is slightly lower than that for enewsletters from business publishers, at about 27%. Average CTR is 2.5%, with various sources reporting a range of 1.5%

Banner Ads 20

Banner Ads Click Rate CTR Banners 20