Biznology

NOVEMBER 3, 2017

But there are lots of uses for video where narration may not be desirable or feasible: live presentations. video walls in conference rooms. At trade shows, especially, people are there to sample what’s new. Most explainers and other types of technology business video feature narration, frequently backed by a music track.

Video Marketing 120

Video Marketing Trade Show Business Sample 120

ClearVoice

APRIL 15, 2019

With everyone pushing to convert traditional offices to remote offices with a distributed workforce, video conferencing is becoming the standard for presentations, interviews and meetings. Instead: Make sure you share or get the conference link-up details (a link or a handle, plus app download info). Run through a tech rehearsal.

Conference 63

Conference Video Marketing Practices Personalization 63

Oktopost

AUGUST 24, 2021

Not many might know about it so an event presenting this technology will do well with brand visibility especially for those in the FBA industry. . Knowing what other services competing brands offer like free deliveries, free samples, or discounted bundled offers can help you upgrade your service so you’ll be up to par with them. .

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Heinz Marketing

MARCH 13, 2020

If you already sell primarily via the telephone, digital channels and video conferences, not a lot has changed. Send the “Show and Tell” in advance: Coordinate getting a physical kit of samples delivered to the prospect in advance of the meeting, along with a return-to-sender box with prepaid postage.

Personalization 121

Personalization Conference Sample Open Rate 121

Marketing Insider Group

SEPTEMBER 15, 2020

It still isn’t the same as being physically present in a different environment. . Create a Consumer Product Sample. Guests at the Hilton America’s Leadership Conference each received a wearable device that allowed them to seamlessly exchange contact information. . 5 Examples of Phygital Marketing . Take Hilton for example.

Examples 352

Examples Planning Work Management B2B Thought Leadership 352

Customer Experience Matrix

MARCH 10, 2009

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. The presentations are considered confidential, so I can’t go into details. One red flag: the sample dashboard they proudly displayed included many gauges, which are almost universally rejected as a poor use of screen real estate.

Conference 120

Conference Work Management Analysis Sample 120

Outreach

JUNE 2, 2020

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Martech

OCTOBER 31, 2023

A sample email. That presents a bit of a quandary because if they’re not getting your emails, how do you send them the information they need when they contact their sysadmin? But if they miss the login details for a web meeting or instructions on where to go for a $2,000 conference, that’s a pretty big problem — for them and for you.

Work Management 117

Work Management Marketing Automation Services Marketing Management Deliverability 117

KoMarketing Associates

JANUARY 2, 2018

In situations like this, ask for the opportunity to sit in on meetings when team members utilizing this skill are presenting, or the skill itself is in focus. At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Litmus

FEBRUARY 20, 2019

If you’ve never presented before…. We’ll help you craft an engaging presentation and answer all your burning questions about how to get past the stage fright and deliver an awesome presentation. Bust common myths and false requirements about becoming a speaker at a conference. Last year’s agenda + sample sessions.

Marketing Proposals 53

Marketing Proposals Conference Burn Rate Sample 53

Convince & Convert

SEPTEMBER 11, 2015

When faced with the choice between a brand whose activities are front and center and whose messages are presented consistently and another brand that’s maintaining relative radio silence, consumers will nearly always pick the brand they know more about. Sample content: Really enjoying an article from @author (or @website) [link].

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

ClearVoice

JANUARY 30, 2020

When I wanted to get a new client, I would send a clever cover letter, writing samples, and ideas of what I could write for the business I was approaching. Sending links to samples is also not a great presentation. Case studies are a better way to present. This is often presented as a “challenge” or a “goal”.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

BDB

AUGUST 4, 2023

Catherine Butcher, Executive Director – Integrated Services B2B trade events with an overt focus on scientific discovery and knowledge sharing have always presented me with a dilemma. Who doesn’t love a good on-stand sample? Equally important and fascinating to me however is the marketing side of these events.

Sample 26

Sample Trade Show Trends Verticals 26

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. Have an engaging booth presence; interactive presentations, comfy chairs for interested prospects. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Twitter Hashtag Promoted Tweets.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Hinge Marketing

DECEMBER 3, 2020

In-person conferences, tradeshows, and events have been shelved for virtual alternatives. This study revealed a rapidly evolving landscape that presented new challenges and opportunities. . Sampled Both Buyers and Sellers. Government buyers are more likely to do a web search than attend a conference or an event.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

ClearVoice

MAY 12, 2019

It’s true that to make a good showing in a video conference, some familiarity with the tool is required. However, non-techies please note, great video conference protocol is as much about logistics, communication and preparation as it is about tech skills. Specifically: Is there a conference link? Will you be seen?

Skype 80

Skype Video Marketing Practices Tips 80

Zoominfo

MARCH 9, 2021

TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. What are some of the core responsibilities of demand generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Hinge Marketing

NOVEMBER 5, 2020

This study revealed a rapidly evolving landscape that presented new challenges and opportunities. Sampled Both Buyers and Sellers. Even more troubling is the erosion of client’s willingness to recommend, down by an alarming 23% in just two years – the highest across all industries sampled in the study.

Cost 125

Cost Business Sample Pricing 125

ClearVoice

JANUARY 30, 2020

When I wanted to get a new client, I would send a clever cover letter, writing samples, and ideas of what I could write for the business I was approaching. Sending links to samples is also not a great presentation. Case studies are a better way to present. This is often presented as a “challenge” or a “goal”.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Zoominfo

SEPTEMBER 3, 2018

Gathering feedback is a useful practice for any type of event, whether it’s an in-person conference, webinar, live stream, or social media chat. How many times have you attended this conference? How helpful was the content presented at the event? Sample questions include: What company/brand do you prefer?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Perkuto

APRIL 10, 2019

What a conference! Last week, I attended the MarTech West conference in sunny San Jose, California. Along with Cyndi Marty from Sub-Zero , we led a presentation on Sub-Zero’s journey toward decentralized marketing, the steps they’re taking to improve their scalability and how they’re empowering their regional marketers.

Peer-to-peer 40

Peer-to-peer Conference Digital Transformation Sample 40

Hubspot

APRIL 13, 2021

RFIs are usually presented as a PDF or posted on a website to make it easy for vendors to read and respond to. 3 RFI (Request for Information) Samples. Be open-ended so that vendors can provide information that they think is relevant, but you may not know to ask. That's what RFIs are great for. Be brief and respectful of vendors' time.

RFI 84

RFI RFP Marketing Proposals Vendors 84

B2B Marketing Traction

FEBRUARY 14, 2013

Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. (I A sample household received 41 pounds of junk mail each year. 70% are from marketers.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

ClearVoice

DECEMBER 5, 2019

Fair or not, how you present yourself to the world matters. If you are just getting started, you can include your practice samples or even create content targeted to your ideal client. You can link your online work, but you can also upload documents, PDFs, magazine articles, and more if you have those samples. Check for errors.

Ideal Customer Profiles 87

Ideal Customer Profiles Sample Network Marketing Copywriting 87

Hinge Marketing

OCTOBER 26, 2020

This study revealed a rapidly evolving landscape that presented new challenges and opportunities. Sampled Both Buyers and Sellers. Similarly, webinars are now on a par with conferences and events as information sources. A second version of the study was published in 2018. How Do Buyers Evaluate Service Providers?

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. The activities are planned to attract a larger target audience to their conference. HubSpot wants to gain more reach in the online and offline sales and marketing industry.

Case Study 88

Case Study Case Studies Work Management Studies 88

B2B Marketing Traction

JANUARY 16, 2012

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. Look at samples from the designer. Do use a professional designer.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

Moz

APRIL 11, 2019

Posted by cheryldraper From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. Here’s just a sampling of what you can expect at this year’s MozCon: Speakers and content. It’s a great place to find TAGFEE support and camaraderie long after the conference itself has ended.

Peer-to-peer 49

Peer-to-peer Conference Network Marketing Sample 49

Zoominfo

SEPTEMBER 3, 2018

Gathering feedback is a useful practice for any type of event, whether it’s an in-person conference, webinar , live stream, or social media chat. How many times have you attended this conference? How helpful was the content presented at the event? Sample questions include: What company/brand do you prefer?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Sprout Social

FEBRUARY 20, 2020

As you confer with each department and hone in on their challenges, you’ll be able to form more concrete, focused goals. Topic Templates contain help materials, quick tips and viewable sample queries specific to the use case that you’ve selected. It’s important to also consider how you’ll package your data for presentation.

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118

Zoominfo

OCTOBER 5, 2021

TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. Demand generation core responsibilities involve building and developing specific programs that will help you achieve your strategy.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Outreach

FEBRUARY 13, 2019

There comes a time in every sales engagement conference’s life when they get really, really excited about their speakers and presenters. To whet your appetite for the upcoming feast of sales engagement knowledge, we’re highlighting a handful of Unleash presenters, plus content that will give you an idea of what to look forward to!

Enterprise Management 58

Enterprise Management Sample Lead Ranking B2B Sales 58

Hubspot

MARCH 29, 2018

Candidates might be asked to role-play a client phone call, submit a writing sample, or conduct client research. Here are a few suggestions for successful role play: Role-play in a comfortable setting, potentially over the phone, or in a conference room. You wouldn’t hire an engineer without seeing their code, right? Mock Pitch.

Ideal Customer Profiles 79

Ideal Customer Profiles Sample Outreach Conference 79

chiefmartech

MARCH 30, 2019

Our MarTech conference in San Jose kicks off this week, but we’re already hard at work on planning our next event in Boston, September 16-18. Previous MarTech agendas have been intentionally eclectic, with a wide variety of themes and presentation formats — because the field of martech has emerged in a highly eclectic fashion.

Work Management 57

Work Management Marketing Management Marketing Budget Planning 57

Sprout Social

OCTOBER 17, 2022

What better way to celebrate a loved one than with meticulous, secretive planning complete with a bounty of presents and delectable eats? Offer a free sample. The experience management company asked conference attendees to Tweet them a wish and they promised to deliver in real time. Digital surprise.

Brand Identity 95

Brand Identity Branding Viral Marketing Ideal Customer Profiles 95

Heinz Marketing

APRIL 4, 2022

Every episode past, present, future all available on salespipelineradio.com. Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. Really excited. We don’t.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98