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Q&A with Alicia Arnold: The MarTech Conference

Martech

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. The post Q&A with Alicia Arnold: The MarTech Conference appeared first on MarTech. Get MarTech! In your inbox.

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8 Conference Session Ideas for Virtual & Hybrid Events

Marketing Insider Group

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. You can achieve this by mounting a video wall showing the facial expression of virtual attendees during conference sessions. Solution Breakout Rooms. Fun Elements.

Insiders

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Smarketing: Five Sample Steps to Reach Marketing and Sales Alignment

Golden Spiral

A Five-Step Sample Process for Smarketing. For example, say sales reps go to a conference and each returns with a stack of business cards and lead information. The post Smarketing: Five Sample Steps to Reach Marketing and Sales Alignment appeared first on Golden Spiral. A new contact downloads a piece of content.

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Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference

Customer Experience Matrix

Picture posted by Terminus I can’t decide which is more exciting about next month’s FlipMyFunnel conference in Atlanta (register here and use the code DR50 for a 50% discount): the opportunity to interact with a great collection of speakers and attendees or seeing what the conference organizers at Terminus do with the notion of MarTech Stack Jenga.

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Marketers likely to return to in-person events in 2023

Martech

We saw an enormous surge in cases at the beginning of the year, when many first-half conferences must already have been planned. The rest of the sample was spread unevenly between those extremes. Fully 121 respondents wanted to see vaccinations made mandatory, over half of our sample. Heading optimistically into 2023.

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5 Successful Lead Generation Strategies

Zoominfo

Attending virtual conferences is one way to gain exposure within your industry. At the beginning of the year, we found that conference activity is down 57% in early 2021 compared to the same time period in 2020. It still makes sense to keep an eye out for relevant conferences as the year plays out.

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Ignite USA 2023 — A Glimpse of the Future for B2B Marketers

ANNUITAS

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. Register now to get a copy of the handbook delivered right to your inbox.