Webbiquity

FEBRUARY 7, 2023

This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience. Consider where your audience will likely engage with your story, and focus on building relationships and connections with them.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Martech

SEPTEMBER 21, 2023

This has traditionally been done through surveys, focus groups or other forms of direct communication. To learn more about how to use AI tools in B2B, join me at The MarTech Conference on September 27 at 11:35 a.m. What are AI personality profiling tools? They use algorithms to analyze a variety of data points (i.e.,

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing AI Profiling Personalization 105

Circle Studio

NOVEMBER 23, 2021

Once Covid-19 shut down nearly every conference and tradeshow of 2020 from March on, virtual events became the instantaneous replacement. This year’s Adobe MAX conference is just one example of what this production quality looks like. Virtual/hybrid events. AI-powered marketing. Listening to and acting on employee feedback.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Stevens & Tate

JANUARY 9, 2020

Hold A Focus Group. A focus group can be an excellent way to find out what customers think about your brand. During a focus group, a moderator will ask a series of scripted questions to a group of customers at a neutral location. Observe Your Customers.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

Contently

JUNE 18, 2018

After an intense stretch of marketing conferences this past spring, I felt like I’d been submitted to the Ludovico Technique from A Clockwork Orange. Or else, your content focus groups just might feel a bit like Clockwork Orange. Does your content truly help people live their lives better or do their jobs better?

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group. Nike’s Dream Crazy.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Convince & Convert

OCTOBER 22, 2021

Dial into a conference call. Leverage this highly engaged focus group for feedback. Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed. Respond to emails. Start the workday. What if your company could become a part of employees’ daily routines? Empowering Your Employees.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Heinz Marketing

APRIL 8, 2022

A community might take the form of an online forum, but it could also be an annual conference or even an exclusive mastermind. Often concentrated groups do well for complex topics, and larger communities are more helpful for beginners who aren’t sure what they need yet. Or, will you open your community to anyone that wants to join?

Communities 109

Communities B2B CMO Paid Search Agency 109

Hubspot

JANUARY 31, 2019

Immersion Neuroscience’s findings suggest that knowing what the brain actually resonates with is much more important than what people say they like, especially when you test ideas in focus groups -- participants are prone to shielding their true opinions due to groupthink and the urge to please authority figures.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Marketing Analytics Tools 100

Hubspot

JANUARY 11, 2023

Now, imagine a world in which you can offer all interested participants a ride to your latest store opening or conference, and only pay for the ride if they actually attend. In marketing, you can send free meals or rides to participants of a focus group, webinar, or winners of a social media giveaway.

Planning 81

Planning Business Validation Paid Search Agency 81

ClearVoice

AUGUST 27, 2020

Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore. Instead of shooting incentive meetings and conferences, they might be: Producing Zoom luncheons for a thousand staff members. Here are the trends that are driving creative and production now.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105

KoMarketing Associates

JUNE 28, 2018

At our conference tables and talks. They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. Get on LinkedIn groups if you can find some that are helpful. Facebook groups are often good, too. They share our content. When we “ship” something.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

SpotMe Blog

AUGUST 30, 2021

Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. For example, a survey of professional scientists found that 70% thought virtual conference offered lackluster networking opportunities. Give participants the ability to meet in small groups and one-on-one.

Planning 52

Planning Work Management Marketing Management Conference 52

B2B Marketing Traction

MARCH 20, 2015

Test the market by doing research, including interviews, surveys and maybe even focus groups. Do they attend certain tradeshows and conferences? The first and foremost thing to do is validate the need for your product or service with the people you think will be using it. the buyer persona for each type of buyer.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

ClearVoice

DECEMBER 18, 2023

This includes webinar attendance, conference booth visits, or exclusive event participation. Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

This includes webinar attendance, conference booth visits, or exclusive event participation. Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

SmartBrief - Marketing

SEPTEMBER 25, 2023

Too often today, the strategic conversation and discussions around a conference room whiteboard quickly degrade to digital tactics. We must conduct more interviews and focus groups before we create a campaign or a strategic plan. ” This free discussion about reaching the mark with the consumers has sadly become a lost art.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Metadata

JANUARY 15, 2024

Two ad executives walk into a bar conference room… Executive #1: I bought an Aston Martin after I saw one of their ads. Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group. Executive #2: Wait. Aston Martin hasn’t advertised in years. How’s that possible? That’s how.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Convince & Convert

NOVEMBER 17, 2016

Dial into a conference call. Leverage this highly engaged focus group for feedback, and lean on their insights to help revise your efforts before rolling it out to a larger audience. Image via Unsplash. Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed. Respond to emails.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Contently

JULY 12, 2017

I often think of something that Alicia Hatch (the CMO of Deloitte) said when I joined her on stage at the Collision Conference this year: The thing I’ve noticed the most when I talk to CMOs is that they have all the technology to make this happen. They’ve got a shiny stack as tall as the sky. Interviews with customers.

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

Navigate the Channel

MAY 3, 2018

Among the data that we have on artificial intelligence and marketing is a conference of over 400 marketing professionals who met in Singapore to discuss this very topic. The advantage we have today is the amount of real data on the subject. The Digital Outlook 2018 Convention in Singapore. AI responds strictly to the action with no filter.

Marketing AI 62

Marketing AI Paid Search Agency Ideal Customer Profiles Marketing Automation Services 62

Tony Zambito

MARCH 25, 2011

The AMA ( American Marketing Association ) has voiced this concern in several of its conferences over the past few years. This topic has been an especially notable theme at the AMA's Annual Marketing Research Conference the last few years and no doubt is a hot topic this year.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

ClearVoice

FEBRUARY 18, 2020

We touched on the idea of focus groups , but maybe you can also create purchase groups while you’re at it. I was at a travel conference recently at which hundreds of representatives for hundreds of destinations attempted to connect with hundreds of journalists, producers and influencers. Pay attention to design.

Tips 59

Tips Class Press Paid Search Agency 59

ConvertKit

APRIL 17, 2019

Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group. As you create your first survey, we have a Typeform video tutorial to guide you through the process.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group. As you create your first survey, we have a Typeform video tutorial to guide you through the process.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. One of my favorite parts of the conference is that Patrick Reinhart and I hold a session where we try to rattle off 30+ quick SEO tips and tricks in under 30 minutes. . #1 Let’s talk about audience. Take them seriously.

SEO 64

SEO Tips SERP Forrester 64

Convince & Convert

APRIL 7, 2015

Sources: Daniel Pink’s “Drive” , Conference Board , Towers Watson ). Facilitate focus groups or interviews with employees. Autonomy in their work. Empowerment (feeling listened to, decision making). Employee well-being (along with senior leadership’s interest in it). A crucial concept in Youtility is listening.

Lead Scoring 155

Lead Scoring Lead Ranking Work Management Statistics 155

Bluetext

MARCH 15, 2023

And Bill taught me that just a couple of words and just the right photo could make everyone in the conference room fall off the chair in laughter. Growing up I was always looking for better effects and more intense media delivery. Rand Kramer was my first real professional creative director mentor.

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Online Marketing Institute

MAY 26, 2010

RSS WIDGETS BLOGS PODCASTS my RAGAN my RAGANTV NEWSLETTERS STORE RAGAN SITES Advanced Search News, ideas & conversations for communicators worldwide PRINT INTRANETS FACE-TO-FACE MANAGEMENT SOCIAL MEDIA WRITING & EDITING INTEGRATING PRINT & ONLINE EMPLOYEE ENGAGEMENT STRATEGIC COMMS MEASUREMENT MEDIA RELATIONS SOCIAL MEDIA WEB SITES SPEECHES CORPORATE (..)

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

JULY 7, 2011

The new features were announced by Mark Zuckerberg himself at a press conference in Palo Alto, which he previously hyped would be nothing short of " awesome." Small groups are the trend that drives the majority of sharing on Facebook. Think online press conference via Facebook to your fans, or something similar.

Skype 28

Skype Facebook Features Video Marketing 28

Writing on the Web

JULY 7, 2010

They are notorious for having testimonials from all their friends, you know, those ’same old faces’ you see at all the Internet marketing conferences and product launches. “This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. They promote each other.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking.

Social Media 100

Social Media Peer-to-peer Media PR 100

Litmus

JANUARY 23, 2024

Email marketing conferences Speakers have to audition to get into conferences for a reason! These are some of the biggest names in your industry (or depending on the conference, just in general) and you’ll come away from a good email marketing conference with pages full of notes and your head spinning.

Examples 85

Examples VALS Newsletter Design 85

Hubspot

OCTOBER 16, 2019

Speech writing is a useful public relations tactic that you might use if your company holds press conferences and events or your employees speak at industry events. They might use surveys, feedback forms, or focus groups to learn about your target audience. Image source: Twitter. Speech writing.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Martech

DECEMBER 21, 2023

To measure these outcomes, use post-event surveys, session surveys or even live focus groups and feedback sessions. “If Here are four key steps in planning for your digital event. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience.

Planning 76

Planning Copyright Peer-to-peer Terms and Conditions 76

Hubspot

FEBRUARY 13, 2015

TED talks are not-for-profit conferences where leading thinkers discuss big ideas, trends, and innovations in their respective fields. In order to develop an idea of what those desires were, traditional focus groups were used obsessively, rounding up endless groups of sample-consumers, and simply asking them what they prefer in a product.

Work Management 28

Work Management Paid Search Agency Marketing Management Buyer Personas 28