Golden Spiral

APRIL 16, 2019

And I started speaking at different conferences and events, and I started kind of building momentum around marketing a book, which is a very different beast. Some people have different opinions of that. B) it fills all of their personal needs of, "I'm important, and you care about my opinion." Now, I was on social media.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Your opinion is as valid as anyone elses, so come on.

Social Media 100

Social Media Communities Wiki Work Management 100

Lead Liaison

FEBRUARY 9, 2023

Marketing research, focus groups, and client satisfaction surveys are oftentimes polarizing topics. Positive words relayed through an email or spoken out loud during a conference call are also worthwhile indicators, and should be noted. The best thing to do is to be intentional about asking for their opinion.

Ideal Customer Profiles 98

Ideal Customer Profiles Lead Liaison Customer Satisfaction Lead Scoring 98

B2B Digital Marketer

MARCH 4, 2021

And I sat down and I said, it’s like a conference. And as a speaker, I love conferences. So it’s like a conference where you walk into a hallway, right? Like where all the breakout rooms are at a big national conference. Here’s what I, so it’s like a little mini focus group.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Hubspot

SEPTEMBER 15, 2011

In social media, people love to share their opinions. Conduct a mini focus group. Creating hashtags for events is a great way for people to interact during live conferences, enable those not in attendance to follow the conversation and participate in the discussion, and generate buzz for both online and offline events.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Scoop.it

OCTOBER 20, 2022

Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. In your article, you can ask other industry thought leaders to share their opinions and discuss your products or services. You could even turn it into a presentation for live events or conferences.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Bluetext

JUNE 11, 2021

Most in-person conferences and meetings will not occur this year, and some will remain online for the foreseeable future. Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards. Hence, why brand endurance is critical.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. This stricture can refer to the fairly traditional practice among many publishers of covering their own conferences and trade shows. Focus Group (5). Is a Blog Just a Container? Engagement.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators. Learn more or sign up for either here.'

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

ClearVoice

MAY 17, 2021

Marketers and research companies used focus groups and phone surveys to grasp why certain groups of people shopped the way they did and how they evaluated certain products. This type of information is best gleaned from surveys, focus groups, and other tools that enable deeper probing into opinions and tastes.

Research 96

Research Work Management Marketing Management Verticals 96

Anteriad

APRIL 25, 2023

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. External links will take you out of the current domain, whereas the opposite type – internal links – will keep you on the same website.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. External links will take you out of the current domain, whereas the opposite type – internal links – will keep you on the same website.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Because these folks are actually rather rare – its in most brands best interest to target them online.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Hubspot

APRIL 20, 2015

They’re attending conferences and expos. Instead, this post is simply an exploration into how public opinion around marijuana has changed over the years and how it continues to change. Flash forward to today, and we can see how public opinion has changed. They’re hiring agencies. Conclusion: Proof of Concept.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Convince & Convert

JUNE 16, 2010

It seems to me that a lot of organizations sit around their conference rooms and use their own experience and understanding of their product to establish their customer segments, rather than letting their customers tell them why and how they use their product or service. to create confidence that often overlooks the obvious.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). You can consume our free content, you can use some of our free tools, you can come to our conference or whatever it is.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28