Martech

OCTOBER 17, 2022

Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Focus groups still need…focus.

Focus Group 138

Focus Group Research Sample Ad Frequency 138

Circle Studio

NOVEMBER 23, 2021

Once Covid-19 shut down nearly every conference and tradeshow of 2020 from March on, virtual events became the instantaneous replacement. This year’s Adobe MAX conference is just one example of what this production quality looks like. Virtual/hybrid events. AI-powered marketing. Listening to and acting on employee feedback.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

KoMarketing Associates

JUNE 28, 2018

At our conference tables and talks. They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. If your business is progressive, they may be constantly surveying the customer experience and trying to improve it. Facebook groups are often good, too.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

ClearVoice

DECEMBER 18, 2023

This includes webinar attendance, conference booth visits, or exclusive event participation. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Use this feedback to refine and optimize your content strategy.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

This includes webinar attendance, conference booth visits, or exclusive event participation. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Use this feedback to refine and optimize your content strategy.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Convince & Convert

NOVEMBER 17, 2016

Dial into a conference call. According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. If these use cases aren’t applicable, try surveying engaged employees to learn what they think is most valuable. Image via Unsplash. Your employees each have a morning ritual.

Social Media 147

Social Media Customer Surveys Education Eye-Tracking 147

SpotMe Blog

AUGUST 30, 2021

Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. In a survey , 34% of event planners reported that increased attendance was the most positive result of pivoting to virtual events. . Focus groups. Plan Global Events and Conferences With Ease.

Planning 52

Planning Work Management Marketing Management Conference 52

Contently

JULY 12, 2017

I often think of something that Alicia Hatch (the CMO of Deloitte) said when I joined her on stage at the Collision Conference this year: The thing I’ve noticed the most when I talk to CMOs is that they have all the technology to make this happen. Audience surveys. They’ve got a shiny stack as tall as the sky.

Top of Funnel 154

Top of Funnel Peer-to-peer Content CMO 154

ConvertKit

APRIL 17, 2019

If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step. Many bloggers and product creators create surveys in order to understand the types of content their niche audience is interested. Interviews or focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step. Many bloggers and product creators create surveys in order to understand the types of content their niche audience is interested. Interviews or focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

B2B Marketing Traction

MARCH 20, 2015

Test the market by doing research, including interviews, surveys and maybe even focus groups. Do they attend certain tradeshows and conferences? The first and foremost thing to do is validate the need for your product or service with the people you think will be using it. the buyer persona for each type of buyer.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

Metadata

JANUARY 15, 2024

Two ad executives walk into a bar conference room… Executive #1: I bought an Aston Martin after I saw one of their ads. In fact, a LinkedIn survey found that 96% of marketers expect to see some impact from their marketing campaigns within two weeks. Executive #2: Wait. Aston Martin hasn’t advertised in years. How’s that possible?

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Navigate the Channel

MAY 3, 2018

Among the data that we have on artificial intelligence and marketing is a conference of over 400 marketing professionals who met in Singapore to discuss this very topic. The advantage we have today is the amount of real data on the subject. The Digital Outlook 2018 Convention in Singapore. AI responds strictly to the action with no filter.

Marketing AI 62

Marketing AI Paid Search Agency Ideal Customer Profiles Marketing Automation Services 62

Tony Zambito

MARCH 25, 2011

The AMA ( American Marketing Association ) has voiced this concern in several of its conferences over the past few years. This topic has been an especially notable theme at the AMA's Annual Marketing Research Conference the last few years and no doubt is a hot topic this year.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Convince & Convert

APRIL 7, 2015

Drivers of employee engagement vary from company to company, survey to survey, but typically include issues like: Trust and belief in leadership. Sources: Daniel Pink’s “Drive” , Conference Board , Towers Watson ). Facilitate focus groups or interviews with employees. in January to an average 32.9%

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. One of my favorite parts of the conference is that Patrick Reinhart and I hold a session where we try to rattle off 30+ quick SEO tips and tricks in under 30 minutes. . #1 Let’s talk about audience. Take them seriously.

SEO 64

SEO Tips SERP Forrester 64

Online Marketing Institute

MAY 26, 2010

RSS WIDGETS BLOGS PODCASTS my RAGAN my RAGANTV NEWSLETTERS STORE RAGAN SITES Advanced Search News, ideas & conversations for communicators worldwide PRINT INTRANETS FACE-TO-FACE MANAGEMENT SOCIAL MEDIA WRITING & EDITING INTEGRATING PRINT & ONLINE EMPLOYEE ENGAGEMENT STRATEGIC COMMS MEASUREMENT MEDIA RELATIONS SOCIAL MEDIA WEB SITES SPEECHES CORPORATE (..)

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

OCTOBER 16, 2019

Speech writing is a useful public relations tactic that you might use if your company holds press conferences and events or your employees speak at industry events. They might use surveys, feedback forms, or focus groups to learn about your target audience. Image source: Twitter. Speech writing.

PR 99

PR Paid Search Agency Advertising Agencies Ad Agencies 99

Martech

DECEMBER 21, 2023

To measure these outcomes, use post-event surveys, session surveys or even live focus groups and feedback sessions. “If Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Here are four key steps in planning for your digital event.

Planning 85

Planning Copyright Peer-to-peer Terms and Conditions 85

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking.

Social Media 100

Social Media Peer-to-peer Media PR 100

Lead Liaison

FEBRUARY 9, 2023

One of the best ways to optimize your customer experience and retain customers is by collecting data from customer satisfaction surveys, or by using the Net Promoter Score (NPS) process. Marketing research, focus groups, and client satisfaction surveys are oftentimes polarizing topics. What needs to be measured?

Ideal Customer Profiles 98

Ideal Customer Profiles Lead Liaison Customer Satisfaction Lead Scoring 98

Litmus

JANUARY 23, 2024

At Litmus, we regularly research and write detailed reports using thousands of data points from our own products and in-depth surveys—like the 2023 State of Email Workflows report, which chronicles email marketing best practices from over 400 marketers and designers. Or you can always pop over to the Litmus community and have a chat as well.

Examples 89

Examples VALS Newsletter Design 89

KoMarketing Associates

MAY 12, 2021

For the last year or more, B2B buyers have been largely cut off from conferences, in-person meetings, or even their offices. 99% of B2B buyers said in the survey that they will purchase through a completely digital self-serve model. These complement ordering and reordering, but are distinct enough to deserve their own focus.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

Hubspot

FEBRUARY 13, 2015

TED talks are not-for-profit conferences where leading thinkers discuss big ideas, trends, and innovations in their respective fields. In order to develop an idea of what those desires were, traditional focus groups were used obsessively, rounding up endless groups of sample-consumers, and simply asking them what they prefer in a product.

Work Management 28

Work Management Paid Search Agency Marketing Management Buyer Personas 28

Content Standard

JANUARY 11, 2019

Tactic One: Getting to Know Each Other with Surveys. Surveys are a deceptively simple and often overlooked marketing audience research tool. Despite being one of the oldest research methods out there, surveys can still fill an important place in your content marketing strategy. No hinting.

Tactics 98

Tactics Research Content Marketing Planning 98

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Use Google+ Hangouts to Conduct Focus Groups: Social media can be a great tool for eliciting feedback about your business, its products/services, or content.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Webbiquity

OCTOBER 20, 2020

Here are some methods to conduct an audit: Create a survey to ask existing clients for feedback on your plans; Host focus groups with potential clients; and. Other important events include the start and end of quarters, industry conferences, and major industry announcements that can impact your client.

Planning 237

Planning Ideal Customer Profiles SWOT Paid Search Agency 237

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

markempa

MARCH 11, 2012

You should not ask customers these questions on a social network, on a survey, or during a focus group. She says that people do not speak openly, even in surveys, for fear of their words coming back to bite them. You need to use the phone, Zhivago says. You should ask during a one-on-one phone interview.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Contently

NOVEMBER 10, 2017

”—and then you’ll launch into a play-by-play dialogue of work drama about how Doug was rude to you, where Divya was sitting in relation to you at the conference table, and why you’re never going back to that office again (until tomorrow). Focus groups are great and all, but participants may be eager to make moderators happy.

Paid Search Agency 163

Paid Search Agency Work Management Marketing Management Advertising Agencies 163

Scoop.it

OCTOBER 20, 2022

Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. You could even turn it into a presentation for live events or conferences. Create weekly, monthly or quarterly reports with business KPIs and goal tracking. Maximize Paid Ads.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Kapost

MARCH 6, 2017

Put together focus groups, surveys, and user interviews to discover valuable information about your target audience. Some great ways to build your personal brand include publishing thought-leadership pieces on LinkedIn, engaging with experts and ideas on Twitter, speaking on panels at conferences, or joining webinars.

Planning 75

Planning Marketing Plans B2B Marketing B2B Thought Leadership 75

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Have them document EVERY question they receive. How can I help you?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Litmus

JANUARY 22, 2021

So we’re able to take really large focus groups, if you will, and get learnings and share it back to other channels and marketing team. So my team, we pretty much frequently run customer surveys. So we were able to take these learnings that we’re able to generate on really large quantities. Shazad Beharry: Yeah.

Work Management 111

Work Management Marketing Management Multi-Channel SMS 111

chiefmartech

SEPTEMBER 26, 2017

He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. Old-school focus groups and surveys are ineffective. Market Research. But what about a prediction market? That is what Augur and Gnosis do.

Paid Search Agency 105

Paid Search Agency Classified Ads Budget Programs Ad Exchange 105

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. Source: Blueconic, MarTech Conference. This isn’t traditional research involving surveys or focus groups.

Work Management 122

Work Management Personalization Marketing Management Marketing AI 122

ClearVoice

MAY 17, 2021

Marketers and research companies used focus groups and phone surveys to grasp why certain groups of people shopped the way they did and how they evaluated certain products. This type of information is best gleaned from surveys, focus groups, and other tools that enable deeper probing into opinions and tastes.

Research 96

Research Work Management Marketing Management Verticals 96