Biznology

JUNE 7, 2017

The company had good intentions, but the tweet inspired hundreds of negative comments that criticized the image for its smiling mascot on a day that recognizes hundreds of lost American lives. Before you publish a blog post or send a tweet, run the content by several people at your company. Disguised Sponsored Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

DECEMBER 23, 2019

Setting goals for employees to reach, and rewarding them with customized bonuses, helps the company strive to keep improving and also pushes the staffers to work toward a predetermined goal. Employees heading into the workforce have a predisposition to look for companies that are providing a multitude of life benefits.

Trends 118

Trends Ethics Transparency Public Relations 118

Biznology

MARCH 8, 2020

Focus on transparency and open communication. Stay calm and encourage everyone to be as transparent possible. For example, make necessary changes to the company’s sick leave policy so that it aligns with public health recommendations and addresses employee needs. This is a virus. And most of all be honest. Be proactive.

Consulting 151

Consulting Work Management Transparency Lead Ranking 151

Biznology

JULY 14, 2020

For the time being, many companies are using software such as Zoom or Zoho to set up video conferences, presentations, share files, chats, and to stay connected with the rest of the team. . This will enable transparency, which is key to keeping your business strong. Source: Freepik. Opt for a VoIP phone system.

Work Management 129

Work Management Marketing Management Transparency Paid Search Agency 129

Biznology

MAY 11, 2021

Instead, the most forward-looking companies are saying, “I see you as a whole, complex person who has much to contribute; our job is to help you do it.” A nice example of this new orientation: Twitter and its company-wide mental health days, called #DaysofRest. Showing who we are is powerful.

Transparency 104

Transparency Conference Act-On Twitter 104

Biznology

JANUARY 8, 2020

perhaps this is more of a wish) There will be transparency for employers of choice and contract end-using companies of choice where culture, total and flexible rewards, and authentic work models rule the day. Employee advocacy: Are companies prepared for employees taking a stand on employer-related and social issues?

Marketing AI 145

Marketing AI Buzz Transparency Opinions 145

Biznology

JUNE 1, 2021

It’s every business leader’s nightmare: something an employee did on Twitter or Facebook or TikTok before joining the company, or perhaps in his or her off hours today, suddenly takes on a life of its own and becomes associated with YOUR brand, YOUR company, and YOUR values. It doesn’t have to be a nightmare.

Social Media 118

Social Media Media Personalization Business 118

Biznology

OCTOBER 15, 2021

Perhaps I’m too naive in thinking that Apple’s intentions were honorable, but regardless of the company’s intentions, the backlash was swift, merciless and not unreasonable. Honesty and Transparency. That reality is why many consumers won’t have a smart speaker in their homes, even though they are incredibly useful tools.

Trust Marketing 104

Trust Marketing Planning Privacy Paid Search Agency 104

Biznology

JULY 12, 2021

A lawyer well versed in digital and data compliance issues can tell you whether a new regulation applies to your company at all, and if it does, whether it applies company-wide or only to teams or offices operating in certain jurisdictions.

Privacy 104

Privacy Paid Search Agency Domain Transparency 104

Biznology

NOVEMBER 16, 2018

One company that has successfully capitalized on this growing desire for travel, dinners and engaging activities is Airbnb. In addition to offering flexibility that will embrace Millennials’ passion for individuality and their phobia for commitments, transparency is critical. What can brand marketers do to capitalize on these trends?

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Biznology

FEBRUARY 22, 2022

What else can you do to promote health and wellness as a cultural staple for the Black community at your company? Further recognize the contributions of Black people in your company, around the world, and throughout history beyond the 28 days of February. Here are a few actions you can take. Promote your people! .

Thought Leadership 104

Thought Leadership Paid Search Agency Communities Curation 104

Biznology

MARCH 22, 2019

Sharing a thought leadership article written by an executive also has the advantage of not being a webinar, landing page, or other transparently marketing content. That is, elevating the authority and influence of the great people within your company. The ultimate goal is highlighting the expertise that exists within the company.

Activities 139

Activities Thought Leadership Social Media Landing Pages 139

Biznology

AUGUST 9, 2021

The company is even expanding beyond the browser and has recently launched a tracking-free email service that strips tracking pixels and similar code out of the email that land in your inbox. Their ideas about privacy, though, certainly are on the radar of the search and advertising giant, as well as anyone who trades in consumer data.

Privacy 104

Privacy Transparency Advertisements Advertising 104

Biznology

APRIL 8, 2021

Call me jaded, but I can’t cheer for a company that just a few years ago had a policy of punishing their pregnant athletes. I also can’t cheer for a company that is in the midst of a class action pay equity lawsuit brought on by nearly 500 of their female executives. No human, no company is perfect. What does that look like?

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

Call me jaded, but I can’t cheer for a company that just a few years ago had a policy of punishing their pregnant athletes. I also can’t cheer for a company that is in the midst of a class action pay equity lawsuit brought on by nearly 500 of their female executives. No human, no company is perfect. What does that look like?

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 25, 2015

Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. Many business owners are aware that SEO is important to their company, but they might not fully understand why or how. These red flags include: Little to no transparency. Little to No Transparency.

Ad Agencies 80

Ad Agencies SEO Transparency Pricing 80

Biznology

MAY 13, 2019

At a minimum, the perception of authenticity depends on a brand’s honesty and transparency. Transparency is essential; 60% of consumers say brands should make it easier to see its values and its position on important issues, even at the point of sale. The 2018 Edelman Earned Brand study found that 64% of global consumers (59% in U.S.)

Storytelling 123

Storytelling Branding Brand Identity Ethics 123

Biznology

JUNE 13, 2018

While Congress has chipped away many of the regulations of this law, it has retained the part that requires publicly traded companies to calculate and reveal the ratio between the CEO’s compensation and the median pay of the companies’ employees. Income inequality has been growing for years.

Branding 154

Branding Brand Identity Comparison Rules 154

Biznology

OCTOBER 29, 2019

Long prevalent in government buying, companies of all sizes are increasing their requirements of vendors in areas such as sustainability, diversity and—for manufacturers in such categories as apparel—wages, working conditions and safety. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Biznology

MARCH 5, 2021

. “That experience [leading Guardian in the aftermath of Hurricane Sandy] taught Mulligan to think even longer-term than she always had: What were all the things that could go wrong, and how could the company protect itself from them? ” Company Culture Is Everyone’s Responsibility. ” Podcasts. ” Blog Posts. .

Personalization 104

Personalization Amazon Lead Ranking Curation 104

Biznology

APRIL 17, 2020

Lockdowns and orders that non-essential businesses must close have severely impacted company owners around the world. Being transparent with employees about the state of the company helps them feel you’re on their side and are doing everything you can to keep them securely employed. Save Money Without Sacrificing Safety.

Business 104

Business Marketing & Strategy Paid Search Agency Transparency 104

Biznology

MARCH 1, 2022

There are lots of new terms and new meeting metrics that are thought-provoking, including having “nacho time” with your fellow employees (making time to connect with someone f2f), attempting “calendar transparency” (where schedules for everyone in the company is available, accurate and can make people be more intentional before shooting off a calendar (..)

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

Biznology

JUNE 17, 2020

Companies with engaged employees are 21% more profitable because their employees are 17% more productive, according to a Gallup study. The responsibility of a company is to serve the customer. If leaders fail to serve their people first, customers and the company will suffer. . “Clients do not come first.

Barriers 104

Barriers Peer-to-peer Work Management Organic Leads 104

Biznology

JANUARY 15, 2016

This has also led to an atmosphere of extensive mistrust of companies, CEO’s, and even many established brands, especially among Millennials. A report from the research firm, Mintel, indicated that about half of American shoppers trust smaller companies to do the right thing, compared to only 36% for large ones.

Branding 80

Branding Brand Identity Advertising Agencies Trust Marketing 80

Biznology

APRIL 24, 2019

In this week’s Wednesday Wisdom feature, Consultants Collective member consultant Douglas Spencer explores why transparency – even in the face of bad news – is good for your brand, and offers some valuable tips for how to share bad news with your employees, customer, investors and other stakeholders. The short answer is yes.

Branding 106

Branding Brand Identity Consulting Transparency 106

Biznology

JANUARY 30, 2019

Consumers want simplicity, transparency and control. Prediction: New innovative business models will emerge and more professional services providers will emerge as successful tech company founders. Companies with the best advantage will understand the customers’ well-researched needs and habits, and revere them above all else.

Design 91

Design Trends Startups Work Management 91

Biznology

APRIL 28, 2020

Offer support, explain how you can help, check the hard sales pitches at the door, and be completely transparent – this will all go a long way. There are a lot of companies that are not used to managing a fully-remote setting,” Gaudet said. You should not be pitching to people the same way you did pre-pandemic.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

Biznology

JANUARY 18, 2017

and cost the company momentum and short-term sales. But the company also did a lot of things right. It was transparent about the millions of dollars it had spent on testing and safety. P&G was ultimately vindicated by the Consumer Product Safety Commission (CPSC) , but the attack made headlines across the U.S.

Planning 80

Planning Blogger Advertising Agencies PR 80

Biznology

MAY 29, 2014

To answer that question, you have to look at the companies behind the movie. In 1994, Steve Jobs owned Pixar, and the company was going under fast. The saving grace that pulled the company off the chopping block was collaboration. What message could a kid’s movie about animated toys possibly have for a marketing campaign?

Marketing & Strategy 80

Marketing & Strategy Marketing Strategy Public Relations Paid Search Agency 80

Biznology

JULY 22, 2016

Some companies seem to bury their contact information or hide it behind contact forms. All of your past press releases should be listed and archived so that any journalist (or customer) can see what your company does and what type of releases they post. Company History. What’s your company’s story and history?

Press 80

Press Public Relations Content Television marketing 80

Biznology

JUNE 9, 2016

Companies are the engines of change and progress in the world right now. Performance and stock price are a tiny slice of the value a company brings to the world.”. It’s worth noting that most of these speakers came from companies in industries that aren’t noted for their strong culture, or even good behavior.

Conference 80

Conference Enterprise Management Sample Work Management 80

Biznology

APRIL 14, 2014

Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service). Transparent and open – 56% versus 27%. Skepticism is most acute among the Millennials.

Branding 80

Branding Brand Identity Peer-to-peer Ad Building 80

Biznology

OCTOBER 11, 2019

Apple is the most famous example of a company that leveraged the ease of use to dominate the landscape. The more direct an app can be the more it will be trusted by those who value transparency and trustworthiness. Ease of use is a very important part of UX design. So important it deserves extra attention.

Loyalty 99

Loyalty User-Generated Content Curation Purchase 99

Biznology

MAY 1, 2013

Users have no idea what they are agreeing to, privacy advocates complain about the lack of transparency and pillory companies, governments also criticize and regulate companies for their behavior, and companies go to great lengths to obscure what they are doing because they know they will be criticized no matter what.

Privacy Policies 80

Privacy Policies Privacy Google Transparency 80

Biznology

JULY 31, 2019

Launching a company is not all about having a killer business idea. You Have More Opportunities to Launch a Company. No matter if you’re launching a fashion boutique, an IT company, or an online store, there are numerous amazing tools and resources that will help you build, strategize, and launch your business. Over to You.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

MAY 17, 2019

While many companies will not start seeing any real profit for the first several months, if not longer, you need to be able to collect ample funds to keep your business running until you do. Have you taken the time to calculate your expected daily expenses? Or your marketing and product development needs?

Work Management 91

Work Management Business Marketing Management Allocation 91

Biznology

DECEMBER 14, 2011

We talk a lot about transparency, by which we mean that we should be more forthcoming about what is going on inside our companies. Now, when you find out what is happening, you can tell everyone the truth, which is transparency. So what does this have to do with marketing? More than you might think. That’s readability.

Wikipedia 80

Wikipedia Blogger Transparency Paid Search Agency 80