Anything Goes Marketing

MARCH 18, 2007

This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service. In the B2B world having a form that asks very specific questions related to your product can qualify someone out who really doesn't care to fill out all of these questions.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

APRIL 5, 2009

If your product or service is subscription based, automatically enter key customer contacts into an email campaign that sends auto email notifications that their contract is about to expire at the 90, 60 and 30 day mark prior to the renewal date. This was an idea I brought up to my own company but it took Ed Henrich to remind me about it.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

APRIL 7, 2010

The marketer needs to make educational materials that will guide the prospect along the buyer’s journey as they progress through the evaluation stages to the eventual product purchase. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Social media highlights.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

JULY 23, 2006

A recent MarketinsgSherpa webinar has demonstrated that when trying to book meetings, including a link to a video demo about your products payed off big time. Grip On Tools, a company that imports tools, created and used a flash video as a link within their emails to major tool distributors. Have a great product?

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

AUGUST 3, 2009

Many of these may not be worth it to you and your company but they’re good to keep in mind. They’ve leveraged Twitter to show both Twitter and non-Twitter users what people are saying about its company. If you’re looking to make your company seem more real to prospects and customers, Twitter is perfect for this.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

MARCH 24, 2009

Sales are coming from all across the country and need a special place to park when they visit headquarters Outside sales are getting the recognition they deserve for making the company what it is. How are the best in class companies still reaching their 2009 targets? They should repaint the white lines and repave the cracked pavement.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

JANUARY 21, 2009

Here is the email once I enabled the images: If you notice, the products being advertised are women's beauty products. The products that I should see could be something like shaving gel. In fact they should know my previous purchases and use that data to promote relevant products. It gets worse - much worse.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

DECEMBER 3, 2006

In this case, the podcast could involve interviews from multiple people representing different companies There are many other high level goals that you may use podcasts for. Let your customers do the product plug. Interview a few people in your company regarding a new product that was developed. Why would you do this?

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

AUGUST 24, 2006

When is the best time to sell your products or services? Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. Easy question - when they're ready to buy them!!

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

FEBRUARY 24, 2008

Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side. However, B2B companies are creating entertaining videos to draw attention to their product and services. Here are a few samples (click on these - they're great!)

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Think about it, a prospective buyer is evaluating your product and wants to read more about you. What does this mean?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Marketers must think beyond the YouTube community and see YouTube for what it really is - another channel to help spread the word about your product or service to your target market.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

OCTOBER 27, 2007

This season, they've launched a new website that allows their customers to buy their product online (if you're asking what took them so long, you need to watch the show). Depending what type of business you're in, you may have your own fanatics - these are people that love your product and/or services. This includes all of the web 2.0

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. A blog post that demonstrates that 60% of companies are losing money as they can't manage their customer data properly may be a good start. BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

APRIL 17, 2006

I really liked the discussion that I was reading on the Marketing Profs forum regarding one company's attempt to discover ways to do marketing research on the cheap. You definitely want to focus on the experience but don't get too wrapped up in a newspaper ad that demonstrates your product as the be all and end all.

Brand Identity 100

Brand Identity Branding Tagging Paid Search Agency 100

Anything Goes Marketing

FEBRUARY 12, 2007

Old Spice is trying to brand itself as being the product that knows how to make a man a man (whatever) that means and Old Spice products are pat of that mix but there is no overt call to action. Any company can make a blog like this. You don’t set up shop and sell trinkets out of the trunk of your car. It's simple.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. By lead generation I mean very simply: "generating new prospects that will buy your products or services". Business blogs have many different objectives.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

JULY 15, 2006

The other half of your job is to listen to what people are writing about your company. Even if it's bad, buzz is usually good for your company (like Chevy's Tahoe ). This may mean educating consumers about what Dell does to support its products or how it benefits the community. In my last post I focused on writing blog posts.

Brand Identity 100

Brand Identity Branding Buzz User-Generated Content 100

Anything Goes Marketing

JUNE 24, 2007

What is the "social glue" that will keep people coming back to your site, opening your emails and buying your products and services? For example, I work in the online marketing world so clients may ask what is the average open rate for software companies that have revenues over $500 million.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

AUGUST 10, 2006

Great article by Karen Gedney over at ClickZ regarding ways to market yourself using your Outlook (or other email client) "out of office" feature by including a link to a blog that you may be updating on the road, a conference you may be attending, a product release you are working towards, some information regarding where you are etc.

Planning 100

Planning Conference Paid Search Agency Tagging 100

Anything Goes Marketing

NOVEMBER 19, 2006

Shes states that there is typically no central database that tracks of the core research on a company. You need to ensure that all company touchpoints are recorded in your CRM. You should even see comments from your developers on how a new feature has enhanced a customer's use of your product. This is sooo true.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

NOVEMBER 19, 2006

One tip that I'll add is that it's always great if you have an industry analyst like Gartner or Forrester write a white paper about your company (assuming it's a positive one!!). This gives your company and products the credibility it needs to get people to consider you.

Paper 100

Paper Lead Generation Auto Responder Generation 100

Anything Goes Marketing

OCTOBER 2, 2006

It allows you to post content about your company that doesn't make a lot of sense but contains many links and keywords that will drive traffic to your site. It heightens the online experience for boring company websites. I recommend making comments about people's moms - that really breaks the ice. It's fun and different!

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

JUNE 22, 2008

For example: "Send me Product Alerts". B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name. Even the submit button should be written in a way that answers the question "What's in it for me".

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

AUGUST 19, 2006

At the bottom of the page (below the fold), make sure that you have a few paragraphs as to what your company does. Email your entire database (including those that have unsubscribed) as well as any random email addresses that you find with the same picture above and the text "You have been unsubscribed from [YOUR COMPANY].

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". I was "surprised" to read that those companies that have a stronger brand recognition generate more leads. Note the heavy sarcasm.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

OCTOBER 21, 2007

For example, a highly qualified customer would be one that attended a webinar that was focused on a new product or service as well as downloaded a white paper on that topic. In both cases, companies are using technology to inform customers of other offers that they may be interested in based on past activity.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

AUGUST 7, 2007

If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. If you don't, welcome to unsubscribeville - population, your company. Here's an example: Company X has been a loyal customer for the past 5 years.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

NOVEMBER 29, 2006

How can you use this time productively? You see someone looking at your products, why not start a chat with them? It's companies like IBM that see this vision and are using this technology to their advantage. Picture this - you're an IT Systems Architect and you need to buy a new blade server today. You go Blue!

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

FEBRUARY 18, 2009

Running back : The players running with the ball on the ground are the inside sales/demand generation team (different companies give this group different names). Cheerleaders could be part of your marketing team that is building demand for your products or services or your top customers who are your biggest promoters.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

NOVEMBER 19, 2006

If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer. Some companies add their sales rep's pictures to their email, why not customer service? He sees email as the optimal technology to do this by using transactional emails.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

NOVEMBER 27, 2006

Go there right now and type in the name of your company and see what happens. SearchSpell Typo Search : Want to know if people search for your company or your products but make spelling errors? ZoomInfo : Looking for contact information for a company? This stuff is gold!

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer. Did a combined direct mail and email campaign really lift response for a new product launch or was email sufficient?

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

JANUARY 25, 2007

If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product? A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. MarketingSherpa did a case study on a data storage company called Quantum.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100