WebMarketCentral

MAY 5, 2008

Larger companies may want to consider a full-service platform like Bronto or one with sophisticated features such as the Enterprise Edition from ExactTarget. Non-profit groups can send up to 10,000 emails per month for free (and get a discounted rate beyond that level) through VerticalResponse.

Pricing 20

Pricing Price Comparison Service 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

SEPTEMBER 18, 2008

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) your title, company and location) and to give them different ways to contact you. and email address. A growing number of Web 2.0-savvy

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

APRIL 15, 2008

Social media sites, no longer relegated to just teens and college students, are now the most cost-effective way for a company to drum up international attention. With those tweets, you can sprinkle in a link to your latest blog entry or a special feature offered by the company. This will increase your chances of remaining on the site.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

AUGUST 27, 2007

While marketers rated the quality of lead registration data from their own website twice as high as that from syndicator or other sites, B2B technology buyers said they provide valid registration information regardless of site type—as long as they are confident that their contact information will not be misused.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

AUGUST 5, 2008

The next step is to monitor blogs to discover what's being written about your company, product or other specific topic of interest. Contact the blogger as the next step. In addition, check out the blogrolls of the most relevant blogs you find. Make sure your comments add something to the conversation and aren't simply self-promotional.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

OCTOBER 9, 2007

Keep the contact form short. For generating B2B leads, ask for minimum amount of information necessary, such as name, company, phone and email address. Don't confuse the visitor with multiple navigation options —but do provide some. Offer an incentive for response. Test, test, test.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

MARCH 19, 2008

After being part of a team launching a company this week and four new website design projects, plus my "regular" work of helping clients achieve superior online and offline marketing results, I need a short vacation getaway for some family time. So, the blog will take a brief time out.

SEM 20

SEM PR Database Marketing Social Networks 20

WebMarketCentral

SEPTEMBER 23, 2008

A Small Business Year-End Web Site Checklist by Search Engine Land Search marketer Matt McGee provides an outstanding 10-point checklist of items that site owners should check (at least) annually, including domain registration, contact form operation, autoresponders and outbound links.

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType Contact Tom Pick: tomATwebmarketcentralDOTcom. Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

FEBRUARY 1, 2008

Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. a marketing performance software company, for 7 years. One of the things companies need to focus on is the thread of their communications. Here's our conversation.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

FEBRUARY 4, 2008

Landing pages are important of course, but not every SEM visitor will convert immediately—some will want to check out your site to learn more about your company, products and/or services first. offers six techniques to make your Contact Us page ("one of the most important and crucial pages on your site") as effective as possible.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

MAY 18, 2007

Another tactic is to use a third-party tool such as ReferNow.com , which enables companies to build structured programs for soliciting and rewarding referrals from current customers. It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

AUGUST 28, 2008

Intriguing in and of itself, but in addition, the company does an exceptionally creative job of marketing. Someone recently forwarded me the Vyatta newsletter. Vyatta provides open-source router and firewall solutions.

Creativity 20

Creativity Paid Search Agency B2B Marketing Advertising Agencies 20

WebMarketCentral

OCTOBER 20, 2009

WMC: What kinds of companies can benefit most from using this technology? WMC: Can you provide some real-world examples of companies using Nabbit Ads and what results they’ve seen? Many companies now have a traditional marketing group, a digital group, a mobile group and a social network group.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

MAY 14, 2009

Scoping out competitors with relevant positioning Usually, clients need to take into account other companies with relevant market positioning. This is true even if a company is a startup trying to create a new category. In fact, often when I encounter company names like the one in the second example, my reaction is, “Skip it.

Brand Identity 20

Brand Identity Branding B2B Tagging 20

WebMarketCentral

OCTOBER 24, 2008

Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes. Among the top reasons people join are to get recognition and to form new relationships.

Linkedin 20

Linkedin Customer Surveys Sample Blogger 20

WebMarketCentral

APRIL 29, 2008

syndrome in blogging, where every post is about ME, MY company, or MY product or service. But if one's own company and its offerings are the only topics of coverage, the end result will be a (very boring) piece of extended marketing collateral, rather than an effective blog that enhances organizational recognition and credibility.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

JANUARY 11, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Unlike a company website, Twitter is immediate, informal and personal.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

SEPTEMBER 15, 2009

Second, mindful of this, great companies (and consultants) make constant tweaking and rethinking of current processes a part of their best practices. First, once any practice is adopted by most of the firms in an industry, it is no longer a "best practice." Someone has already moved the needle.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

OCTOBER 13, 2009

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Crytal emphasizes the importance of building up trust with corporate blog readers, and concludes "Bottom line, if your company isn’t blogging, it probably needs to be."

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

NOVEMBER 26, 2008

However, "hold-outs from the paid search Stone Age" seems a rather harsh way to refer to the large number of search marketers who still use Excel, which works just fine for the vast majority of companies, those that spend less than $50K per month on paid search.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

AUGUST 4, 2009

Also, it's available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

MAY 12, 2009

The upshot: if you’re a B2B company, get it right when it comes to your online presence. Contact: Red(at)b2bcommunications.com Next: Cut B2B branding guesswork with a methodical 5 step system ** technorati tags: B2B branding strategy website design Rebekah Donaldson Cris Rominger B2B Communications Enquiro Research del.icio.us

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

JULY 14, 2008

Small companies can use tools like SurveyMonkey , SurveyGizmo or Zoomerang to create quizzes. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. For example, Red Hat software has provided no-registration-required webcasts.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

SEPTEMBER 28, 2009

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

NOVEMBER 23, 2009

The creators of PeoplePond more recently also launched CompanyPond , a company profile site that improves online visibility and SEO for corporate sites. Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

NOVEMBER 27, 2005

For example, one company I spoke with had spent a considerable sum of money on a search engine optimization (SEO) project for their site – but never bothered to monitor the change in their search engine positioning. Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign.

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

FEBRUARY 16, 2009

Bid on your own company name. The cost of paid clicks for your company name is usually low, and the conversion rate—assuming a well-designed landing page—is generally very high. If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

DECEMBER 4, 2007

Here are few of the highlights: PR professionals are taking advantage of online marketing tools and back-end analytics to increase and track coverage of company announcements. For example, they are no longer just search-optimizing press releases, but also using keyword selection tools and trackable URLS.

PR 20

PR Buzz Blogger Press 20

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JULY 21, 2009

Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter. Click here to follow XYZ Company on Twitter: [link] Thanks Ugh! At a high level, these two pieces are kind of yin and yang, what to do and what not to do.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

MAY 21, 2007

Hopefully the company he's pursuing is smart enough to hire him. If not, someone else certainly will be. ** The web marketing strategy site: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com. Greg gave me some great feedback for an upcoming post I'm working on addressing interactive PR.

PR 20

PR Budget Programs Internet Marketing Contact Marketing 20

WebMarketCentral

MAY 7, 2008

There were even companies that offered free computers, along with free web access, supported by advertising. Why is this relevant? Because in the late 1990s, free ad-supported Internet access was all the rage.

Paid Search Agency 20

Paid Search Agency Mobile Advertising Blast Campaigns Mobile Marketing 20

WebMarketCentral

JULY 16, 2008

Bribery is bad for you because you don't want your company to become known as a firm that has to pay to get coverage. Therefore, outright bribery is a bad idea all the way around (that generally includes free products too, although there are a few exceptions to this rule, such as books). It's bad for bloggers. Digg , Sphinn or Searchles ).

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

FEBRUARY 29, 2008

This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup. It's a one-stop page for marketing-focused intelligence from market leaders.

Webcast 20

Webcast Video Marketing Hubspot Tagging 20

WebMarketCentral

DECEMBER 22, 2008

Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency. The adversarial model of labor relations is broken. Social Tagging.

Social Media 20

Social Media Web 2.0 Media Blogger 20