Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Martech

APRIL 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here.

Lead Generation 102

Lead Generation Lead Ranking Tactics Lead Scoring 102

Navigate the Channel

JANUARY 10, 2024

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. This is where content key performance indicators (KPIs) come out to play. Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy.

Lead Ranking 65

Lead Ranking Lead Scoring Burn Rate Click Rate 65

Act-On

APRIL 26, 2024

This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Act-On

APRIL 26, 2024

It’s only useful when all the relevant players are aligned, bought-in, and using the framework on a daily basis. Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Martech

JULY 13, 2021

If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the infrastructure and strategy behind it. the content of your email will be the main driver of results.

Email Marketing 139

Email Marketing Deliverability Opt-out Content 139

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Use content upgrades.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Launch Marketing

SEPTEMBER 27, 2023

By segmenting, you can craft tailored email content that resonates, ensuring higher engagement rates. Create Relevant, Engaging Content: Every email in your drip campaign should provide clear value, whether it’s an informative blog post, a product demo or exclusive industry insights. Are the unsubscribe rates high?

B2B Marketing 126

B2B Marketing Lead Ranking Lead Scoring Campaigns 126

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. If your emails are not relevant or interesting to your recipients, they are more likely to be marked as spam or deleted.

Deliverability 106

Deliverability Optimization CAN-SPAM Content 106

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

Curation 81

Curation Click Rate Content Open Rate 81

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Delivra

SEPTEMBER 27, 2018

It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates? Improving Email Click-Through Rates. Take a look at the following 12 ideas for improving your email click-through rates. Even better.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. You should drive more B2B traffic to your content, which can increase your subscriber’s list. Research Customer Needs to Create Effective and Relevant Content.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? 50 ways to send better emails How do you get readers to click and read your emails? Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Why is building an email list important? What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? What Specific Content Has the User Interacted With?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Click through rate.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Contently

JULY 16, 2020

” To gauge the immediate impact on content creation, we pulled the stories created by Contently clients across all industries and then tagged any that mentioned relevant terms like “pandemic,” “Covid,” and “quarantine.” The rate held steady through April until dipping slightly in May.

Branding 185

Branding Brand Identity Case Studies Domain 185

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. We get it, but every additional field can decrease conversion rates.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

Brandpoint

MARCH 28, 2023

PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge. Click here to download the full report. It will help audiences trust your brand more, which leads to higher rates of conversions and business deals.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Go Beyond SEO

APRIL 23, 2024

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Develop compelling content marketing campaigns to establish your expertise and generate leads. Incorporate relevant keywords, create informative content, and ensure your website is mobile-friendly to improve your SEO ranking.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. Below we will outline what type of content you should include for each type of email. What differentiates this type of email is the importance of its content. Newsletters. What do we mean by informative?

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Convince & Convert

MARCH 30, 2011

What makes online content great? I think it comes down to relevance. The more relevant the content appears, the more magnetic it becomes. Within this relevance I’ve discovered a formula for brands to magnetize content and optimize click-through rates… the Triangle of Relevance.

Relevance 141

Relevance Paid Search Agency Urgency Marketing Multi-Channel 141

Launch Marketing

SEPTEMBER 13, 2023

One powerful approach to do so is through top-notch pay-per-click (PPC) campaigns. Read on to uncover the secrets to giving your PPC efforts a boosted conversion rate and the rocket fuel needed to drive more leads for sales. This creates a seamless user experience while reducing the bounce rate and increasing conversion chances.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. As a result, customer experience with content is a top metric of success in many marketing organizations. Customers now expect personalized, relevant experiences on any channel in which they’re interacting with your brand.”.

ROI 143

ROI Content Marketing Planning Gartner 143

Binary Demand

MARCH 26, 2024

In this article Overview Definition Buyer intent & content format Importance Intent-based marketing tips Benefits Conclusion [ps2id id=’definition’ target=”/]What is Intent-based Marketing, and How Does it Work? Analyzing download patterns across different buying timeframes (e.g., A deeper dive is necessary.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

ClearVoice

MARCH 29, 2023

In this guide, you’ll learn why your content doesn’t convert and what you can do about it. Table of Contents Why don’t blogs convert? According to statistics, roughly 91% of all blog content gets zero organic traffic—effectively reducing their conversion potential. Low-quality content.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Launch Marketing

DECEMBER 9, 2020

For content marketing, these are meaningful datapoints that should be informed by the goals of your content. Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content.

Social Media 83

Social Media Marketing Websites Media B2B 83

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Table of contents What is drip marketing? 50 ways to send better emails How do you get readers to click and read your emails? Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

AUGUST 31, 2023

Download the free email marketing audit checklist here. The email marketing audit checklist covers several key components that you’ll want to master like: Enhanced performance — Create compelling subject lines and headers that boost your open rates. Having an effective email marketing program has never been more crucial.

Email Marketing 99

Email Marketing Deliverability Copywriting CAN-SPAM 99

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Track customer interactions like email clicks and website visits to map out their interests and engagement peaks. Dynamic content is a time-saver.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123

Navigate the Channel

AUGUST 1, 2023

From open rates and click-through rates to bounce rates and conversions, these metrics help marketers understand how recipients engage with their emails. By analyzing these rates, marketers can refine their subject lines and content to improve engagement.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Top Rank Marketing

JANUARY 15, 2024

This requires a strategic combination of reach, resonance, relevance and credibility within a balanced cross-section of influencer types. Collaborating with practitioner influencers can enhance the practical applicability of your content and offerings. Relevance is critical when selecting influencers for your B2B marketing campaigns.

B2B Thought Leadership 115

B2B Thought Leadership B2B Thought Leadership B2B Marketing 115

Content Standard

MARCH 21, 2022

It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a powerful content engine. This includes watch lists, ratings, and timing of when a show is paused. That’s just the start.

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123