article thumbnail

Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Opinions vary on what makes key opinion leaders distinct from influencers. Forbes Council Member Rafael Schwarz draws a helpful distinction between experts, influencers, and key opinion leaders.

article thumbnail

Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

Reach out to colleagues, mentors and close clients for honest opinions about marketing campaigns. A live class can give you hands-on experience and opportunities to network and collaborate with other professionals in the industry. Seeking input from others is one of the best ways to garner new insights and fresh perspectives.

Tips 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Closing the Opportunity Gap: How ZoomInfo Copilot Reveals Hidden Buyers

Zoominfo

For teams relying primarily on inbound leads from traditional sources, such as website form-fills, this means prospects have been reading your articles, comparing customer reviews, and evaluating your pricing — and they already have some well-formed opinions about your solutions, your competition, and the likelihood of winning their business.

Zoominfo 100
article thumbnail

How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

This could be for a webinar, class, or event you’re hosting. Featuring a poll or quiz on Instagram or LinkedIn is a great (and free) way to gain insight on consumer opinions. Collect customer feedback with post-purchase surveys to learn more about their opinions. Include forms on your website. Take social media polls.

ROI 219
article thumbnail

The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. American Express Business Class. This relationship lends a real community feel to the Business Class blog, as well as increasing exposure for those who contribute.

article thumbnail

Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Psychographics: Psychographics reflect an individual’s thoughts, beliefs, opinions, preferences, and interests. By collecting a subscriber’s data, messages can be personalized based on their lifestyle, hobbies, ideologies, societal class. Four Essential Personalization Factors for Your Customized Emails.

article thumbnail

Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

The intrinsic value, as well as the inherent risks, related to earned media – whether the coverage is solicited by the company, or in response to a media inquiry – is that bona fide journalists from respected media sources are expected to deliver fact-based, objective reporting and / or opinions.